PROCESS BOOK
BY SARAH OBRIQUE
DESIGN 115 PROF. OKUMURA
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TABLE OF CONTENTS PROJECT 1 . . . . . . . 4 PROJECT 2 . . . . . . . 6 PROJECT 3 . . . . . . . 20
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PROJECT 1 MINIMAL LETTERFORMS
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For this project, we closely examined different letterforms. Investigation of each typeface’s unique characteristics was required in order to create a striking image. The drafting process included creating 20 individual squares with one typeface before proceeding to make quadrants. Both drafts were created on tracing paper to be marked up for the first critique.
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FINAL VERSION 6
After several drafts, we proceeded to digitize our quadrant designs on Adobe InDesign. The image on the left is the final version of my minimal letterform project. The typeface that was used was Bodoni at 400pt, with the letters C, K, Q and E. One of the main critiques for this project that I received was to play more with the white space; perhaps moving the K upwards and the Q downwards would create more movement.
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PROJECT 2 TYPE HIERARCHY
STUDIES
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This project involved studying the establishment of visual hierarchy within a given set of texts. The typeface that we used was Univers, and we explored with different font weights: 45, 46, 65 and 66. Similar to Project 1, we first created our drafts on tracing paper for critiques and markups.
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SET 1 10
SET 2 11
Set 3 was a little different compared to Sets 1 and 2. Instead of drafting our ideas on tracing paper, we drafted everything digitally on InDesign and made laser printouts for critique and markups.
SET 3 12
SET 3 13
SET 1 FINAL 14
SET 1 FINAL 15
SET 2 FINAL 16
SET 2 FINAL 17
SET 3 FINAL 18
SET 3 FINAL 19
PROJECT 3
PAUL RAND
B O O K
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The third and final project was to design a book for Paul Rand’s “Design and the Play Instinct.” The text was given to use via Paul Rand’s website: http://www.paulrand.com/foundation/thoughts_ designAndthePlayInstinct In the ideation process, I tried to think of ways to incorporate Rand’s idea of “play” in design, while paying close attention to his personal design style. I noticed he focused on high contrast colors and tried to ikeep that in mind as I was sketching.
COVER 1
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COVER 2 22
COVER 3 23
In the final book cover design, I created a 3D effect with the word “play” and included a pair of 3D glasses so that when people look at the cover, they are able to see “play” pop out from the book cover. I kept the palette strictly black, white, red and cyan for the sake of consistency. The spreads on the right are some of my favorite spreads out of the entire book.
FINAL VERSION
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