Interbike Media Kit www.showerspass.com
Showers Pass Interbike Media Kit 2013
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Headlines from Showers Pass NEWS RELEASE: Showers Pass Goes Dutch with Launch of Amsterdam Jacket NEWS RELEASE: Showers Pass Unveils Crossover Jacket for Multi-Sport Use NEWS RELEASE: Showers Pass Helps Outdoors Lovers Take Refuge NEWS RELEASE: Showers Pass Expands Offerings with New Accessories Line Showers Pass: History
For press inquiries, photography, interviews, information and review samples: Steve Gill COMMUNICATIONS steve@ghost-pr.com Mobile: 612-839-9730 Sarah Davy COMMUNICATIONS sarah@ghost-pr.com Mobile: 612-802-5466 For wholesale inquiries, sales, partnerships and promotional opportunities: Company Contact: Kyle Ranson Showers Pass kyle@showerspass.com 503-203-8000
Headlines from Showers Pass
“Showers Pass Expands, Launches UK Operations” Showers Pass expands overseas with the opening of the Showers Pass UK headquarters in South Shields, Tyne and Wear, England. The UK operation offers a full line of the performance apparel and accessories that have made Showers Pass a must-have stateside. The UK offering includes Showers Pass’ full range of high-performance outerwear jackets, pants for all weather cycling and commuting, and the new collection of Crosspoint gloves. The company is also developing retailer support programs nationwide and providing product training for retail staff. “2014 Spells Diversification: Accessories, Gloves, Electronics Protection” Showers Pass is set to introduce the brand’s most impressive and diverse product offering yet
for the coming year, including a first-ever gloves line and the launch of CloudCover, a collection of weatherproof covers for smartphones and tablets. “NEW DESIGNS: APPAREL FOR STYLE, PERFORMANCE, AND VERSATILITY” Showers Pass builds on reputation for providing wet-weather protection for every kind of cyclist with the introduction of the cool, urban Amsterdam Jacket, the Crossover Jacket for multi-sport use and the Refuge Pant for serious performance.
Press Contact: Steve Gill COMMUNICATIONS 612-839-9730 steve@ghost-pr.com
Showers Pass Goes Dutch with Launch of Amsterdam Jacket
Winter Weight Herringbone Cycling Jacket a Stunning Addition to Lifestyle Apparel Line from Wet Weather Protection Leader Interbike, September 18-20, 2013 – When is a bike jacket not just a bike jacket? When it sheds cold and rain without shedding style. This month, Showers Pass, the Portland, Ore.-based expert in wet weather protection for cyclists unveils a stunning addition to the brand’s lifestyle apparel line that has equal parts street fashion and city cycling in its design DNA. An evolution of Showers Pass’ best-selling Portland Jacket, the Amsterdam arrives in a winter-ready heavier weight Herringbone material. Constructed from a 3-layer waterproof softshell fabric in charcoal grey with eye-catching accents, the Amsterdam is designed as much for street style wearability as it is for wintery commutes to and from the office or around town. Features include a drop down 3M reflective rear panel and reflective piping accents, as well as gusseted weather-guard cuffs and an adjustable hem with cord lock to keep the wet out and the warm in. For optimal temperature control on the road or strolling around town, the Amsterdam also comes with hidden pit zips that pop with color when open, as well as smart design features such as a chest-pocket audio port for music on the road and side pockets to keep the hands warm and the silhouette clean. “The Amsterdam Jacket is part of our growing collection of cycling lifestyle designs”, says Kyle Ranson, president, Showers Pass. “These pieces complement our performance and commuter gear; options that are safe and practical for cycling but equally appropriate for casual, everyday use. Like the Portland Jacket before it, we named the Amsterdam after a city where cycling is as an integral part of daily life.” The Amsterdam Jacket from Showers Pass is available now, from quality cycling apparel retailers nationwide. Available in Men’s sizes from SM-XL, the MSRP is $200. For more information visit www.showerspass.com.
About Showers Pass (www.showerspass.com) Portland, Ore. based Showers Pass designs and markets technically innovative cycling outerwear and accessories to top independent bicycle dealers, specialty retailers, and a loyal consumer base across the United States and abroad. Showers Pass gear is engineered for bicycle racers, commuters, and everyday cycling enthusiasts. The company is focused on providing products so good that they inspire more people to ride in any and every weather condition.
Press Contact: Steve Gill COMMUNICATIONS 612-839-9730 steve@ghost-pr.com
Showers Pass Unveils Crossover Jacket for Multi-Sport Use
Versatile Jacket Designed for Biking, Camping, Hiking – and all Wet Weather Interbike, September 18-20, 2013 – Active outdoor consumers rarely limit themselves to one sport or activity. It’s for that reason that Showers Pass, the leader in wet weather protection for cyclists, this fall introduces the Crossover Jacket. Created with the company’s celebrated attention to cycling performance detailing, the Crossover is made for multi-sport use from outdoor walks to backcountry hikes as well as general everyday wear. “We heard from our customers that they were wearing our classic cycling jackets for just about everything they do in the outdoors,” says Kyle Ranson, president, Showers Pass. “So this fall we really focused our attention on exploring that concept. The new Crossover still has cycling performance firmly in its DNA, but it’s set to become an outdoor lifestyle favorite for everyone from wet weather dog walkers to hikers everywhere.” The all-new Crossover Jacket from Showers Pass is offered in a full fit for easy layering with street clothes, but designed for protection and performance on the road or the trail. Constructed from fully seam-taped Artex™ Hardshell 2.5 waterproof breathable fabric, the Crossover provides great wet weather protection and temperature control. Clever features like forward positioned pit zips provide extra ventilation when needed, while water resistant front pocket zippers and a center storm flap keep driving rain and road spray out while on the go. The Crossover also features an adjustable hood cut to fit under a bike helmet and 360-degree reflective trims for maximum visibility in all weather and light conditions. Available in September in sizes SM-XL for both men and women, the Showers Pass Crossover Jacket comes in Olive and Rust for men and Fuchsia and Olive for women, selling at an MSRP of $125 from quality cycling apparel retailers everywhere. For more information visit www.showerspass.com.
About Showers Pass (www.showerspass.com) Portland, Ore. based Showers Pass designs and markets technically innovative cycling outerwear and accessories to top independent bicycle dealers, specialty retailers, and a loyal consumer base across the United States and abroad. Showers Pass gear is engineered for bicycle racers, commuters, and everyday cycling enthusiasts. The company is focused on providing products so good that they inspire more people to ride in any and every weather condition.
Press Contact: Steve Gill COMMUNICATIONS 612-839-9730 steve@ghost-pr.com
Showers Pass Helps Outdoors Lovers Take Refuge New Refuge Pants Offer Go-Anywhere High Performance Wearability for Ultimate Outdoor Protection
Interbike, September 18-20, 2013 – Following the runaway success of the Refuge Jacket, Showers Pass, the Portland, Oregon based experts in inclement weather protection are back with the ultimate in wet weather cycling legwear. Introducing the Showers Pass Refuge Pant: perfect for outdoor riding from cross-country trips to daily office commute. The Refuge Pant is made from Showers Pass’ proprietary 3-Layer Elite™ fabric, fully seam taped to offer exceptional breathability combined with total wet weather protection. Smart functional features include a breathable, durable reinforced seat; thigh vents to prevent overheating, articulated knees with reflective accents, and hook and loop cinch straps to keep pants legs away from chain and crank. The suspender-compatible Refuge Pant also includes YKK Aquaguard Vision water resistant zippers, ankle zippers for easy on-off over shoes, an easily accessible thigh stash pocket, and reflective trim for outstanding visibility in poor weather and low light conditions. “You don’t have to be riding hundreds of miles every day to appreciate staying dry on the road,” says Kyle Ranson, president, Showers Pass. “We designed these pants using the same philosophy and fabrics as our popular Refuge Jacket. So that means pants durable enough to take any kind of weather condition but with the breathability, temperature control, and features that make any ride comfortable no matter what.” The Showers Pass Refuge Pant will be available mid-September from high quality cycling apparel retailers nationwide. Graphite Gray, in SM-XXL for men and SM-XL for women, MSRP $225. For more information visit www.showerspass.com.
About Showers Pass (www.showerspass.com) Portland, Ore. based Showers Pass designs and markets technically innovative cycling outerwear and accessories to top independent bicycle dealers, specialty retailers, and a loyal consumer base across the United States and abroad. Showers Pass gear is engineered for bicycle racers, commuters, and everyday cycling enthusiasts. The company is focused on providing products so good that they inspire more people to ride in any and every weather condition.
Press Contact: Steve Gill COMMUNICATIONS 612-839-9730 steve@ghost-pr.com
Showers Pass Expands Offerings with New Accessories Line
Popular Brand Offers Gloves, Weatherproof Electronic Cases and Hydration System Interbike, September 18-20, 2013 – Showers Pass knows wet weather: the popular, Portland-based leader in high-end waterproof apparel has been protecting cyclists for more than 15 years. But this year the brand launches a whole new collection of accessories for cyclists and other outdoor sports lovers that includes high-tech Crosspoint Gloves, CloudCover weatherproof cases for tablets and smartphones, and more from VelEau, the brand’s proprietary hydration system. “We’re excited to bring our customers a wider variety of products for outdoor activities,” says Kyle Ranson, president, Showers Pass. “All of these items complement our performance, commuter and lifestyle apparel lines and are designed to make living life outdoors and on the go more comfortable. We can’t wait to see them in action.”
Crosspoint Gloves Developed using world-renowned OutDry technology, the Crosspoint line includes four distinct gloves designed for active cycling that combine extreme waterproofness, wind resistance, and low temperature protection with form fitting comfort and unprecedented dexterity. OutDry technology employs a waterproof and breathable membrane bonded to the glove’s shell, creating a unique body Due to the high water vapor permeability of the membrane, OutDry technology keeps Crosspoint Hardshell and Softshell WP gloves dry inside and out. CloudCover Created for the year-round rigors of allweather use, CloudCover tablet and smart phone cases may have cycling DNA in their design, but they’re equally ideal for water and snow sports, and other outdoor pursuits. CloudCover products use dual zip lock technology to keep iPads, iPhones and other electronic devices free from water damage while allowing them to remain totally operational – including touch-screen functionality. Other features include a pull-tab for easy opening on-the-go, a practical side tab for attachment to a keychain or mini-carabineer, and reflective elements for extra visibility in the dark. Welded edges help cushion minor blows on the trail.
VelEau Hydration System VelEau is a unique bicycling hydration system that mounts 42 fluid ounces under the saddle and a bite valve at the handlebars, making it easily accessible and safer than reaching down for mounted bottles. Two patent-pending retractable reels and a mid-span magnetic “gravity kit” automatically return the drinking tube to its position, so riders can hydrate safely mile after mile, without the discomfort of backpack-style hydration systems. For more information about all Showers Pass accessories and apparel, visit www.showerspass.com.
About Showers Pass (www.showerspass.com)
Portland, Ore. based Showers Pass designs and markets technically innovative cycling outerwear and accessories to top independent bicycle dealers, specialty retailers, and a loyal consumer base across the United States and abroad. Showers Pass gear is engineered for bicycle racers, commuters, and everyday cycling enthusiasts. The company is focused on providing products so good that they inspire more people to ride in any and every weather condition.
Showers Pass
Showers Pass® apparel is technically engineered cycling gear for racers, commuters, messengers and everyday bike enthusiasts everywhere. Inspired by the challenging rides and weather of northern California and the Pacific Northwest, the brand has designed and manufactured apparel that combines premier fabrics and smart, technical cuts with innovative, functional design elements since 1997. The brand is named for Showers Pass road in the remote mountains of northwest California -- a favorite place for great cycling -- but where wind, rain and hailstorms can hit quickly and high performance gear is essential. Showers Pass® was born from the need for gear and apparel that could handle the rigors of tough, wet rides on Showers Pass road – gear that the company founder deemed nonexistent in 1997. Since then it has grown to include a full range of apparel and accessories with the right mix of performance and everyday wearability to fit every cyclist’s individual pursuit.