Portfolio english sarah bartholomé

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portfolio

Sarah BartholomĂŠ CO2B Student number: 2188970

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TABLE OF CONTENT Portfolio:

1. Digital story 2. My Generation 3. Cover Letter 4. Documentary review 5. Summary 6. Essay

Enclosures:

Sources of article ‘My Generation’ Cover Letter scan Documentary scan Essay scan

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DIGITAL STORY The following link brings you to my YouTube channel where u can find my digital story

Performing On Stage

http://www.youtube.com/user/StepUp321

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MY GENERATION

Introduction

My generation has many names: Einstein generation, Trophy Kids generation, internet generation, etc.

There are a lot of statements about my generation, for example, according to the older generations; we are always looking at screens and we are to materialistic. But which statements are really true? Which typical differences can be found in comparing the old with the current generation? And what does my generation consider really important?

Who make up the “Sceenager Generation”?

First it is important to know that my generation is born between 1980 and 1995. We are a confident, optimistic generation that are used to getting what they want and have learnt to take opportunities.

Characteristic for our generation are the following values: authentic, open minded, honest, creative, multitaskers, mediasmart, social networker, individualistic, critic and demanding. There is a racial and ethnic diversity in the generations what causes the generation to be more open-minded and accepting of new ideas.

In comparison to other generations, it turns out that my generations don’t fully acknowledge hierarchy, they like to have relationships that are of the same value. Moreover, they like to make easy accessible contact with lots of people. Screenagers were brought up during the ‘empowerment-years’, this makes them ready for a challenge and willing to fulfil goals. We also are encouraged in making our own choices and taught to question authority. Screenagers find it extremely important to have the ability to develop themselves and contribute to something higher. On top of that they strive for the best in both work and private.

I am going to tell about the Screenager Generation. In doing so, I will handle the topics of technology, finding challenge and sustainability. Which are important aspects of this generation. Furthermore, I will handle a movie that best reflects my generation’s taste and attitude (21 Jump Street) and end with three products that are defining for Screenagers.

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DEFINING EVENTS FOR SCREENAGERS 1. Technology

- Media smart: capable to use modern communication means.

At the moment, technologic progress seems like something normal. E-mail, chat groups, blogs, internet, instant messaging, mobile devices and internet games are just as usual as the telephone and television were for the previous generation. Screenagers are raised with more luxury goods than older generations and that’s why we are experts when it comes to the use of those technologies. A big difference for instance with earlier generations is today’s internet. For one it offers the Screenagers the possibility to be constant and directly connected with friends everywhere around the world. This way of growning up in an environment infused with technology, influenced our daily routines which has shaped us in a particular way. The use of internet for instance and modern complex multiplayer games also thought Screenagers to handle allot of information flows. These activities also make Screenagers used and attracted to high levels of stimulation and (quick) rewards. The Screenagers therefore get bored very easily. But also generates new skills and styles of collaboration.

The development of social networks is another example of how the generations differ. Social networks provide Screenagers with the possibility to constant share personal and practical information with each other. This makes interaction easier and more dynamic. Sharing experiencing and even extending those into the digital realm can intensify friendship. It has caused the ‘always online and connected’ mind-set.

Here the generations differ, for the Screenagers the digital environment is not just functional but also highly social. Besides this social aspect, these networks enable easy contact with lots of people everywhere and at any time, allowing for far more diverse networks. This constant exposure has a profound impact on their style in approaching problem-solving situations. Keywords that include the workforce of this generation are: networking, multiprocessing, global-minded skills, not-linear way of thinking and applying modern technologies effective and creatively in ways that the previous generations could not even imagined.

It seems that this generation can’t live without internet and new media. These technologies are embedded in their way of life. And they eager are to adapt more advanced tools like faster games-consoles and stronger smartphones. The Screenager Generation is raised with the technique and is comfortable with using it.

2. Finding challenge

- A satisfying employment: being challenged, having social contact, a balance between work and private and flexibility are important conditions for a satisfying employment.

The Screenagers Generation feels responsible for their own life, professional and private. They have less faith in religion, politics, brands or other institutes than previous generations. They have learnt that it should be their own capability to rely on. This group was raised in a consumer economy. As a result, they expect employers to adapt their ‘consumer’ expectations in this aspect. This is the basis for expecting more style that characterizes this generation. They don’t necessarily see that they should get more, but they expect that employer should give more to their employees, submitted to the ‘empowered’ parenting style mentioned before. They are not afraid to express their opinion.

Young employees of this generation like to be supported and to be given responsibility at work. Being guided by persons with experience who learns them new things is what is about. Just as important is being heard. A set of nice colleagues are important for a secure development of one’s skills. Possibilities for grow have to be offered by the organization, this may be in the form of trainings and change in work activities.

Screenagers like to have autonomy and variety at their jobs. When they aren’t stimulated enough, there is a chance that they will leave their organisation. Since feeling useful is just as important as the financial necessity of having a job. This does not mean this generation is spoiled or lazy in a way. In fact they are active in both work and social life. The difference is that they are less career-focused and appreciate money less than their predecessor. They need to experience a fulfilling life, and a job is a part of that.

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Screenagers also work because it inspires them; it gives them an opportunity to grow and contribute to some higher goal. Their network help them in their career. The office is for meeting people, sharing knowledge and creating new ideas. They are used to flexibility, mobility & technology. They want to control where and when they can work. Modern technology provides the basis (laptops and tablets). It’s all about technique, human and organization. Thus, for a Screenager a satisfying job gives them a sense of fulfilment by challenging their potential.

3. Sustainability

- Going green: the process of altering one’s lifestyle to secure and preserve our natural environment.

“Going green” is a constant underlying tone for this generation. The environmental movement became prevalent when the Screenagers generation was being born. The government pushed to educate the public about the devastating effects which our polluting way of living may bring about, such as air and water pollution, the greenhouse effect and animal extinction. Dealing responsibly with the environment became the norm. Growing up during these developments, acting green almost goes without saying for the Screenagers.

With the introduction of climate change warnings in the mainstream media, this generation has moved towards changing their buying habits in order to act more sustainable. A survey among this generation, which aimed to research eco-friendly habits, showed that Screenagers expect a certain degree of environmental responsibility from the companies they interact with. Furthermore, they are attracted to companies that show this devotion to the local communities. They are aware of the consequences climate changes may have on the future. The use of green products, even during time of recession, is becoming more successful. This can also been seen in the increasing number of organic, eco-friendly and other green products.

The Screen Generation wants to be in control of their life, this also applies to the environment they life in.

Environmental conscious and spirituality are important for my generation. It’s not just about blind profit; the long term consequences for the environment have to be considered.

Movie: 21 Jump Street (2012)

‘21 jump street’ is a movie remake of a ’80 series. The time difference between the original and remake offers a contrast between different generations. The movie shows us two older undercover cops that go back to high school and therefore experience a generation contrast. For instance, the topic portraits: Sustainability Differences in stereotypical communities Tolerance

The following link shows a fragment in the movie that shows the typical behaviour of my generation:

http://www.youtube.com/watch?v=2baG40Jpn2M Search tag: 21 Jump Street – First Day of High school (HD) Source: YouTube

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DEFINING PRODUCTS FOR SCREENAGERS 1. Studying:

This generation has grown up with the idea that it is important to study and develop themselves as a person. A study is a good aid to do so. In the chart below, you can see that regardless the characteristics of the student, study costs are always the largest expense.

2. Leisure time:

The Screenagers are easily bored, that’s why they search for stimulation in forms of experiences. So they spend a big part of their money on going out, having dinner with friends, recreation and hobbies. In the chart below you can see that the second big expense in every category of students is leisure time.

Average expenses on a category of expenses (all students)

Nibud Student Research 2011-2012 (2012)

3. Smartphone:

The widespread of smartphones among my generations is a result and a condition for the ‘always online’ or ‘always connected’ mind-set. A smartphone enables one to stay connected 24/7 with one’s network. In the following chart you can see that, for the large majority of the sample, mobile phone expenses are the highest.

Top 10 non-obligated expenses, average amount per month included

Nibud Student Research 2011-2012 (2012)

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COVER LETTER Dear René van Sluisteren, For a long time my interest in movie production has been growing. While watching movies, I am always curious about what is happening in the background, to make the picture like it is. In particular I try to pay attention to the way the director uses film as a way to get across the story.

At the moment, I am studying at the Fontys Academy for Creative Industries. My study offers to gain more in-depth knowledge about the Event, Music, Entertainment and Gaming Industry.

My interest especially lay in movie production. I would much like to be involved in creating new movie concepts.

In my opinion, you can learn the most about something by actually doing it. For me, having an internship at your company is a great opportunity to expand my knowledge and skills in this field. I think your movies are innovative and inspiring. This is why I would very much like to be part of your team.

The skills I have to offer as a team member are being open-minded, creative, precise and flexible. These fit in the ‘Eyeworks way of thinking’. Furthermore, Fontys Academy for Creative industries is a great backbone for having developed my basic skills. As I have produced, both individually as well as in collaboration, concept, small movie productions, documentaries and the like. I am trained to make fully use of my creativity. In addition I am skilled with computer programs such as Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator and Adobe InDesign. In the enclosure you will find my resume and portfolio with more of my work.

I would very much like to hear from you soon.

Kind regards, Sarah Bartholomé Enclosures: * Resume * Portfolio

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DOCUMENT ARY REVIEW

The King of Kong A Fistful of Quarters • • •

Director: Seth Gordon Date of release: 21 April 2007 (Seattle International Film Festival).

Intended audience: PG-13, people interested in arcade games.

The documentary shows the story about two hard-core arcade gamers who compete to break World Records on classic arcade games. Seth Gordon wants to show that people can and are willing to go a long distance to achieve what they want: recognition.

My expectations of this documentary are not quite high, because the only thing I know about the documentary is the title. With my above average knowledge about classic arcade games, I expect a demonstration of games at an event and the concept behind the event.

The documentary is a biographical story that follows the lives of the two best Donkey Kong players in America. Billy Mitchell has held the world record for over 20 years. The documentary shows the success and his contact with the Twin Galaxies organization: The organization serves as the official scorekeeper of the electronic gaming world. The organization admires Mitchell’s highly skills at gaming. Steve Wiebe decides to challenge Mitchell’s record when he finds himself without a job. Whole his life, he tries to get the recognition he deserves for his hard work. The interviews shows how the two men experience the challenge.

Talking about the creative elements, we could say that the documentary doesn’t lean on fancy editing and storytelling to win over an audience. However, the images are sharp and the use of old-school 8-bit footage and sounds works charming.

I recommend this documentary for people that are interested in (arcade) gaming. The part I like most of this documentary is that it shows a part of my youth, I am a gamer myself. I liked the surprising ending that shows the winner of the competition. But what really affects me is the message Gordon wants to say: you can achieve what you want.

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SUMMARY Changes in social relationship due to social gaming The real reason to study games is the social impact. A lot of people are playing together, why? The content of games matters, but so do the social aspects such as the players, their friends, families, and communities as well. We must pursue the study of games, because these networked social games are a wholly new form of community, social interaction, and social phenomenon that is becoming faster than we have been able to analyse or theorize.

Why is social gaming on the rise now? Putman (2000) describes the United States suffers from declines in “social capital�. He outlined the declines of the indicators: civic organizations, family time, church involvement. He puts the blame on the media, especially television. The more time people spent on watching television, the more time they are away from human contact.

One clear symptom of the decline is the lack of so-called third places: a place that is not at home or at work. They are essential for social maintenance, but real world spaces have been crowded out. The same patterns occurred inside the house: families are even more separated from each other. Moreover, media entertainment stations can be found in the private spaces of individual family members rather than in common spaces. So, the same trends that have occurred in public spaces are taking place within homes.

How do games change existing social relationships? We must be careful to keep our own ideological thinking out of these theories and methods. We need to be agnostic about the uses and effects that gaming technology have and provide intelligent insights and empiricism. Games will be used by players and will have positive or negative effects on them. It is up to us to supply answers before the stereotypes are formed by experts, authorities, and punch lines.

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ESSAY Don’t be materialistic, just enjoy Most of the time, when you turn on your television the first thing you see are commercials. Big companies try to sell you their precious products and they try to convince you that their products are the best. Not only when turning on the television, also when walking in the city you will notice all the billboards, posters, shop windows having a great bargain for you. The deal sounds very great, but did you ever wondered if all those ‘things’ are really necessary to buy? Do those products really make you happy or give you a certain status or success?

In matter of fact, clever marketers want you to believe that these products can be a substitute for happiness, status or success. Due to their way of advertising, consumers easy fall for the nice talk marketers have planned way before the release of new products. Marketers have special offers and when consumers finally own the product, they are satisfied for a short term. Then, they need more and more. And it is working, you can say your salary goodbye!

But greedy consumers, don’t worry. It is possible and important to learn to be satisfied with little. Not all hope has vanished: most of the time, there is no need to buy these materialistic things. Really, you are not going to die when you leave that must-have product in the shopping shelve. You can also become very happy and successful by being grateful for the primary things that life has to offer, for instance being healthy, social contact, a sense of accomplishment, etc. On the other hand, there are off course products that you may consider needing, such as healthy food, a house to live in and activities in your social environment. Most of the time, for these necessary goods you don’t need to look hard. But here advertisement can help you in the right direction. Although now a day the internet offers a perfect solution for finding the right supplier. So even these advertisements are not necessary.

Every day we get an overload of advertisements. In general we consider this as annoying and we don’t feel we need it. Materialistic goods don’t make us happy, good experiences in life do. Even though advertisements can be handy from time to time, the internet offers the perfect solution to find both new and old products.

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ENCLOSURES Sources of article ‘My Generation’ Borghuis, S.E., E.M.M. Graauw, de. Generation Y the employees of the future. http://www.socialeinnovatie.onderzoek.hu.nl/~/media/KENNISCENTRA/Documents/FMR/Artikel%20 Borghouts%20en%20De%20Graauw%20Generatie%20Y%20de%20medewerkers%20van%20de%20 toekomst.pdf Boschma, J. (2010) Generation Einstein. http://www.generatieeinstein3.nl/wp-content/uploads/2010/10/Generatie-Einstein-samenvatting-NL.pdf Brownson (…). Generation Y – Everything You Ever Wanted to Know About the Millennials. http://millennialleaders.com/Gen_Y_Brownson.pdf Leefruimte Kenniscentrum (2011). Insight in the Ne(x)t Generation in the Netherlands. http://leefritme.nl/wp-content/uploads/2013/03/LRKC_7_onderzoeksrapport_web.pdf Michigan State University (2010). Gen Y + Sustainability. http://news.msu.edu/media/documents/2010/01/7f991e2a-9b1d-4949-abf0-0f34c471cd7d.pdf Osborn, S. (2012). Definition of Going Green. http://www.ehow.com/facts_4926406_definition-going-green.html Talent Management. TeamTraditionalists, Baby Boomers, Generation X, Generation Y (and Generation Z) Working Together. http://www.un.org/staffdevelopment/pdf/Designing%20Recruitment,%20Selection%20&%20Talent%20 Management%20Model%20tailored%20to%20meet%20UNJSPF’s%20Business%20Development%20 Needs.pdf Talbott, S. L.(2012). Generation Y and Sustainability. University of Tennessee Honors Thesis Projects. http://trace.tennessee.edu/cgi/viewcontent.cgi?article=2506&context=utk_chanhonoproj Uknown. Characteristics Generation Y (adolescents between 20 and 30 years). http://www.factomagazine.nl/files/downloads/Kenmerken%20generatie%20Y.pdf van der Burg, D., Kreetz, D., van der Schors, A. (2012). Nibud Student Research 2011-2012. http://www.nibud.nl/fileadmin/user_upload/Documenten/PDF/onderzoeken/2012/Nibud_ Studentenonderzoek_2012.pdf

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