BRAND HISTORY

Founded in 1952, by Rene Ramillion and Andre Vincent in Monestier-de-Clermont, Grenoble, France, the brand first had the aim of protecting workers from the cold with their jackets. Over the course of the Moncler’s timeline, the brand has now moved further away from its initial aim and has become more evolved with their motto “born in the mountains living in the city” selling luxury products to luxury clientele. With the help of technological research, innovation and Remo Ruffini -who took over the company in 2003, Moncler has been able to cement itself within the high fashion world as a timeless brand.

In the 80s, Moncler opened its first store and made its transition into the city where its products started becoming popular amongst consumers. However, it wasn’t until 2003 with a new strategy that Moncler was seen as a high-end brand. In 2006 Moncler launched its Gamme Rouge women’s collection and in 2009 it launched its Gamme Bleu menswear collection that have both now been discontinued in 2017 as Moncler decided to take a new approach to evolve which tempted the start of the Genius line.

More recently, Moncler has signed the acquisition of Stone Island which became finalised in December of 2021and Stone Island became a part of Moncler Group. Moncler has also completed the internationalisation of the e-commerce and launched the brands first-ever fragrances, Moncler Pour Femme and Moncler Pour Homme.

(All information from Moncler Group, N.D)

1952

Rene Ramillion and Andre Vincemt founded Moncler in the mountains near Grenoble.