BRAND MESSAGE

Moncler’s key brand message is the fact that they are “one house”. Although the brand has many people involved with it through monthly collaborations, they still showcase their unity as a family. Moncler urges the celebration of all perspectives and the brand speaks to all generatiosn through their product range. To Moncler, they believe that by “letting many voices sing, they are playing a beautiful harmony” (Moncler Group, N.D)

Ethics

Moncler is a company that strives to do good, not only for the environment but also to their costumers. They are very transparent and all information can be found on The Moncler Group website. Moreover, Moncler tends to take a long time viewing and analysing a future that gies beyond convention. They rise and act on social and environmental challenges of the world.