APPENDIX

Moncler Genius

The brands first announced project Genius at Milan Fashion Week in 2018 where essentially the project is set to combine both collaborations and “drop culture” into one through asking multiple creative directors to work for Moncler and release new pieces -once a month- out to consumers. Some examples of directors include Pierpaolo Piccioli and Craig Green.

Moncler Grenoble

Moncler Grenoble is a skiwear line that was first introduced in 2010. This collection is designed for the slopes and peak performance.

First previewed in Milan Fashion Week February 2022, the Moncler X Palm Angels collaboration for Genius has created lots of buzz surrounding it. The collection helped to “bring in new perspectives and a fresh air approach to collaborations and image-making” (Federico Sargentone, 2022). The main idea of the project was the break norms of the classic Moncler clothing by making it less “pure” through vandalism.