PRIMARY RESEARCH

I conducted a survey that consisted of 6 questions (see appendix) in order to find out what different people think of Moncler as a brand. This led to the conclusion that not many people have interacted with Moncler or are properly aware of Moncler as a brand or it’s products and those that are aware of it are ethier not motivated enough or have enough disposable income to shop at Moncler.

If I were to conduct primary research again, I would choose to interview people inside Moncler as I believe the results would turn out substantially different.

Moreover, upon conducting my primary research, I feel that Moncler, as a whole are a very luxurious brand with many people commonly choosing to describe them as “expensive”.