SAE Studio Brand Book

BRAND POSITIONING STATEMENT

For companies big and small that want to take their designs from digital to tangible, SAE Studio is dedicated to bringing your wildest ideas to life.

LOGO

BRAND BOARD

Sara Edwards

SAE Studio

sae.studio.sara@gmail.com

(870) 530-2464

sae-studio.com

@SAE.studio.sara i d

@Edwards-Sara

BRAND POSITIONING STATEMENT

For companies big and small that want to take their designs from digital to tangible, SAE Studio is dedicated to bringing your wildest ideas to life.

COLOR PALETTE

TEXTURES

PATTERNS

TYPEFACES

Verdana

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?,.

INSPIRATION

Garamond

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?,.

VISUAL GUIDELINES

CLEAR SPACE REQUIREMENTS

The space surrounding the logo should be a minimum height of two “O”s in Studio. Nothing should be placed within this space.

MINIMUM SIZE

The logo should never be less than one half inch in width.

0.5 inch

COLORS & VARIATIONS

#004394

R0 G68 B148

C100 M86 Y16 K3

P 10249 C

#E9B404

R233 G180 B4

C13 M30 Y100 K0

P 14-0958 TCX

It’s recommended to use the full color logo when possible, however the single color logo is also permitted. Use the grayscale logo when the desired background does not provide adequate contrast or when color printing is not available.

Do not stretch, skew, or distort.

Do not add effects.

Do not use any unapproved colors.

Do not place the logo on a background that reduces legibility.

Preferred Verdana

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890!?,.

Garamond

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890!?,.

Alternate Calibri

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890!?,.

Verdana is the approved sans serif type and should be used for all type not on the official letterhead.

Times New Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890!?,.

Garamond is the approved serif type and should only be used on the offical letterhead.

In the event Verdana is not available, Calibri is the approved alternate sans serif type.

In the event Garamond is not available, Times New Roman is the approved alternate serif type.

VISUAL IDENTITY SYSTEM

Business Card

Envelope

Letterhead

Garamond is the preferred type for use on the official letterhead, set at 12 pts with 15 pt leading. If Garamond is unavailable, Times New Roman set at 12 pts with a 15 pt leading is the alternate option.

When using the official letterhead, set margins to 2 inches from the top, 0.5 inches from the sides and 0.75 inches from the bottom.

Ben Fant

97 S Front St. Memphis, TN 38103

Dear Mr. Fant

I write this letter to express my interest in the Graphic Designer opening advertised on your company’s website. From day one, I believe my contributions to the team at Farmhouse Branding could be a worthwhile addition.

After comprehensive study for my Bachelor of Fine Arts in Graphic Design degree obtained at Arkansas State University, I possess a wide range of abilities that combine innovative art and design principles. Furthermore, my knowledge of Adobe Creative Suite, Blender, FontForge, HTML, and CSS, will allow me to play a crucial role in implementing your design and production initiatives.

The following are highlights of my skills and accomplishments:

• A strong work ethic motivates me to balance multiple projects to the best of my ability. I’ve been in the workforce for 15 years, having been employed at the Arkansas State University switchboard for the whole of my degree, fulfilling the responsibilities of the position while completing homework.

• Years of experience collaborating as part of a team to achieve the organization’s objectives and goals. Efficient communication with fellow designers allows the team to reach the best possible outcome.

• Capable of handling designs with multiple pieces and a tight turnaround period. I can dissect large projects into manageable parts and create a timetable to complete the job within the deadline.

Enclosed are my resumé and references for your review. You may also view my portfolio of work at www.sae-studio.com or learn more about me on Instagram @sae.studio.sara. I welcome the opportunity to discuss how my skills and strengths can best serve your company with you. I will contact you this week or please feel free to reach me at 870-530-2464 or sae.studio.sara@gmail.com. I look forward to speaking with you and appreciate your valuable time and consideration.

Sincerely,

Sara A. Edwards

VISUAL IDENTITY SYSTEM

RESUM É

EDUCATION

Bachelor of Fine Arts in Graphic Design

Arkansas State University | GPA: 3.59

RELEVANT CLASSES

Photography

Art Direction in Advertising

History of Graphic Design

Design Entrepreneurship

Typography & Layout

Intermediate Typography

Interaction Design

Identity Design

Digital Illustration

Portfolio Capstone

Professional Practice

Graphic Design Internship

CERTIFICATES

2021 | IBM

Enterprise Design Thinking

Practitioner Badge

SKILLS

Photoshop Illustrator

InDesign

XD Dimension

Blender HTML & CSS

SARA A EDWARDS (870) 530-2464 sae-studio.com @SAE.Studio.Sara sae.studio.sara@gmail.com

PROFESSIONAL EXPERIENCE

September 2017 - Present

Switchboard Operator

Arkansas State University | Jonesboro, AR

Answer all incoming calls and reroute callers to appropriate person or department.

June 2022 - August 2022

Graphic Design Intern

Art Advertising, Inc. | Jonesboro, AR

Worked alongside Creative Director to create prints for various clients and learned multiple steps in pre-press.

December 2021

Designer

Huntington Square | Jonesboro, AR

Designed an advertising campaign for Huntington Square to pitched work to The Polish Agency.

December 2021

Designer

Self-Made Pop-Up Shop | Jonesboro, AR Crocheted products to sell at Grounded Coffee.

REFERENCES

Available upon request.

May 2022 resumé. Recent version available online

RESUMÉ

References

CORRESPONDENCE

CORRESPONDENCE

Cover Letter

Ben Fant 97 S Front St. Memphis, TN 38103

Dear Mr.

Fant

I write this letter to express my interest in the Graphic Designer opening advertised on your company’s website. From day one, I believe my contributions to the team at Farmhouse Branding could be a worthwhile addition.

After comprehensive study for my Bachelor of Fine Arts in Graphic Design degree obtained at Arkansas State University, I possess a wide range of abilities that combine innovative art and design principles. Furthermore, my knowledge of Adobe Creative Suite, Blender, FontForge, HTML, and CSS, will allow me to play a crucial role in implementing your design and production initiatives.

The following are highlights of my skills and accomplishments:

• A strong work ethic motivates me to balance multiple projects to the best of my ability. I’ve been in the workforce for 15 years, having been employed at the Arkansas State University switchboard for the whole of my degree, fulfilling the responsibilities of the position while completing homework.

• Years of experience collaborating as part of a team to achieve the organization’s objectives and goals. Efficient communication with fellow designers allows the team to reach the best possible outcome.

• Capable of handling designs with multiple pieces and a tight turnaround period. I can dissect large projects into manageable parts and create a timetable to complete the job within the deadline.

Enclosed are my resumé and references for your review. You may also view my portfolio of work at www.sae-studio.com or learn more about me on Instagram @sae.studio.sara. I welcome the opportunity to discuss how my skills and strengths can best serve your company with you. I will contact you this week or please feel free to reach me at 870-530-2464 or sae.studio.sara@gmail.com. I look forward to speaking with you and appreciate your valuable time and consideration.

Sincerely,

Sara A. Edwards

@SAE.studio.sara

sae-studio.com Edwards-Sara

Thank You Email

WEBSITE

Portfolio Page

SOCIAL MEDIA

Mission Statement

I use social media to connect with fellow designers, inform and inspire my community, build my brand and expand my design horizons. Through social media, I will like similar designers who see value in what we do, promote me to others, and join me in using social media to make the world brighter. To achieve this, I showcase my personal brand online by being genuine and true to my personality, interests, and values.

Content Calendar

Sara Edwards

SOCIAL MEDIA

The social media content calendar helps me plan my posts in advance so I’m not scrambling to find content or repeating the same type of post too often. It takes away the stress of what to post and when.

Edwards-Sara

LinkedIn is a more professional platform than Instagram or Behance. However it’s still important to be an active part of the community and can help make connections.

BUSINESS PLANS

IDENTITY

SAE Studio

What’s your full name?

Sara Anthony Edwards

Would you like to create a brand that refers to you as a person or you as a thing? In other words, do you want to have a business that is known by your name or by another name?

I want to be known by some version of my full name.

What is the location of your business?

I want to live on the outskirts of a bustling metropolis.

Where would you rather work (when the pandemic clears and you have a choice)? Virtual from home or at a physical office?

I want to work primarily from home, but not opposed to a hybrid setup.

S.W.O.T.

S - Strengths (internal/personal aspects that give you an advantage):

1. Punctual

2. Not afraid to speak up

3. Determined

W - Weaknesses (internal/personal aspects that might hinder you or cause problems):

1. Easily overwhelmed

2. Often put my foot in my mouth

3. Procrastination

O - Opportunities (external/public – new services, products or markets for you to consider):

1. Fiber Arts

2. Design Systems

3. Production Design

T - Threats (external/public – EX competition, government regulations, money, tech?):

1. Fiber is incredibly time consuming

2. Sciences, math, physics..

3. Ideation is my downfall

YOUR MISSION

What drives you? What keeps you motivated? What are you passionate about?

My passion is art; that’s it. Today’s world is full of cynicism and general distrust, so I want to combat that by making art in all its forms.

What is important to you in business?

The most important thing to me is creating something that makes me proud to show it off.

YOUR FUTURE

Where do you see yourself in 5 years?

In 5 years, I want to be established in my career and able to live comfortably with my husband and pets.

Where do you see yourself in 10 years?

I want to have achieved (or close to achieving) my MFA and working somewhere that promotes a healthy work-life balance.

How are you going to make this 10-year goal happen?

By working digilently to build my portfolio and gaining experience along the way.

YOUR PRODUCTS AND SERVICES

Strength 1: Collateral

Qualifications & Competitive Advantages:

I can take a design and expand it to fit a wide array of products from shirts, tote bags, magnets, playing cards, and all sorts of other items.

Strength 2:

Design Systems

Qualifications & Competitive Advantages:

I have experience creating design systems for my own brand and portfolio pieces.

Strength 3: Writing

Qualifications & Competitive Advantages:

Science and math are my nemeses, but words describe the world around us. They’re something I understand, even with all their weird rules.

YOUR COMPETITION

Creativity/Ideation:

Someone who can ideate. I can come up with half ideas or build off what others have, but cold ideating is not a strength of mine.

Training:

Someone who has taken crash courses or keeps up with the latest design trends.

Experience:

People who can do all the things. I can only focus on a few things at a time and stick to what I know I can do versus large learning curves.

Specialty:

Someone who wants to learn every possible thing about their favored subject where I try to learn at least the basics of whatever I’m working with.

YOUR CLIENTS

Who is your ideal client(s)?

Someone who knows what they want with clear objectives or design systems I can then build from.

Will the ideal client give you little or full control over the project scope?

I like that middle ground of control. I want someone who knows what they want and will let me take the reins and bring their idea to life.

BUSINESS PLAN B

COST-OF-LIVING ANALYSIS:

Minimum Expenses

Cost of basic Health Insurance: $453

Cost of Equipment (Software and Hardware): $55

Cost of Website: $27 - Wix Pro plan

Cost of Continued Education: $0 - I would utilize free resources if possible.

Cost of Estimated Quarterly Taxes Set Aside Per Month:

15.3% Federal Self-Employment Tax = $1,224

Tennessee State Income Tax = $0

OTHER:

Groceries - $392

Housing - $966

Utilities - $288

Transport - $189

Phone - $90

TOTAL ESTIMATED COST PER MONTH: $3,684

Projected Profits

How much will you charge? $50/hour

How many days of the week will you work? 5

How many hours per week do you expect to be billable? 40

TOTAL ESTIMATED EARNINGS PER MONTH: $8,000

TOTAL ESTIMATED PROFIT PER MONTH: $4,316

FINANCIAL FORMS

FINANCIAL FORMS Estimate

ESTIMATE

The following is an estimate from Sara A Edwards for work. This is neither an invoice, nor a quote. See plans from meeting notes to provide the expected total of hours. Thank you for this opportunity!

Date: Jan 1, 2023

Job Number: 456

PROJECT DESCRIPTIONS

Name of Project

Notes:

List any notes from meetings or other information provided by client.

Materials Requested: If client has requested specific materials, list here. Otherwise remove.

Client Name: Fictitious Co.

Address: 123 Apple St, ST 78910

Phone: (800) 867-5309

Timeline: No rush charges. Timeline discussed when estimate approved. If job will be rushed, explain here and increase rate.

Rate: $--/hr - Explain here what you will receive and what is expected.

Hours: - More here. Include everything, including the time to pre-press (or similar) files.

Revisions: - Revisions beyond those listed will incur hourly charges.

Total: $$$

Name of Project

Notes:

List any notes from meetings or other information provided by client.

Materials Requested: If client has requested specific materials, list here. Otherwise remove.

Timeline: Rush charges will be applied (something about deadline). Timeline discussed further when estimate approved.

Rate: $--/hr - Explain here what you will receive and what is expected.

Hours: - More here. Include everything, including the time to pre-press (or similar) files.

Revisions: - Revisions beyond those listed will incur hourly charges.

Total: $$$ Edwards-Sara 870.530.2464 sae-studio.com sae.studio.sara@gmail.com @sae.studio.sara 2500 S 22nd St, Paragould, AR 72450

THANK YOU

FINANCIAL FORMS Quote

The following is a quote from Sara A Edwards for work. This is not a legally binding contract, nor an invoice. See meeting notes to provide the expected total of hours. Thank you for this opportunity!

Date: Jan 1, 2023

Client Name: Fictitious Co.

Job Number: 456 Address: 123 Apple St, ST 78910 Phone: (800) 867-5309

PROJECT DESCRIPTIONS

Name of Project

Notes:

List any notes from meetings or other information provided by client.

Materials Requested:

If client has requested specific materials, list here. Otherwise remove.

Timeline:

Be clear on the time this project is due (or any due dates within the project). Also state that if job is expected before this time, it will incur a rush charge. Be clear on what this increased rate or singular charge would be.

Total: $$$

Revisions: X

- Explain here what you will receive and what is expected.

- More here. Include everything, including the time to pre-press (or similar) files.

- Revisions beyond those listed will incur hourly charges of $--/r.

Edwards-Sara 870.530.2464 sae-studio.com sae.studio.sara@gmail.com

@sae.studio.sara 2500 S 22nd St, Paragould, AR 72450

Hourly Invoice

INVOICE

Thank you for the opportunity to work with you. All payments can be made to Sara A Edwards and mailed to the address below. Please contact me with questions about this or any future work!

Date: Jan 1, 2023

Job Number: 456

PROJECT DESCRIPTIONS

Name of Project

Rate: $--/hr

Hours: X

Total: $$$

Client Name: Fictitious Co.

Address: 123 Apple St, ST 78910 Phone: (800) 867-5309

- Explain briefly what was done. Be sure it matches to the estimate and quote at a minimum. - If the project is not yet finished, state this.

TOTAL DUE: $$$

Edwards-Sara 870.530.2464

sae-studio.com sae.studio.sara@gmail.com

@sae.studio.sara 2500 S 22nd St, Paragould, AR 72450

FINANCIAL FORMS

Project Invoice

Thank you for the opportunity to work with you. All payments can be made to Sara A Edwards and mailed to the address below. Please contact me with questions about this or any future work!

Date: Jan 1, 2023

Client Name: Fictitious Co.

Job Number: 456 Address: 123 Apple St, ST 78910 Phone: (800) 867-5309

PROJECT DESCRIPTIONS

Name of Project

Project Rate: $--/hr

> Revisions:

Rate: $--/hr

Hours: X

Total: $$$

- Explain briefly what was done. Be sure it matches to the estimate and quote at a minimum.

- Be clear on the time alotted to revisions beyond the number allowed on the estimate/quote. If none were necessary, remove this.

TOTAL DUE: $$$

Edwards-Sara 870.530.2464 sae-studio.com sae.studio.sara@gmail.com

@sae.studio.sara 2500 S 22nd St, Paragould, AR 72450

THANK YOU

PROMOTIONAL MERCHANDISE

CONCLUSION

If you want to see more, check out my website and social media pages here: