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Inside Santa Barbara’s Quietly Booming Tech Sector

Inspiring Entrepreneurs Since 2001

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P.C. Margaret Silverman

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Tech-topia Inside Santa Barbara’s Quietly Booming Tech Sector


grew up in the Silicon Valley, attending high school in the early 1990s just down the road from places such as Santa Clara, Cupertino, and Palo Alto, where the world’s digital revolution was ablaze. Both of my parents worked for tech companies, most notably my mom, who went from being one of Intel’s first receptionists to a respected executive during her 40 years there. Granted, I was just 18 when I left San Jose for college in Santa Barbara, but I had a pretty good idea of what a booming tech scene felt like. So when I graduated from UCSB 16 years ago, started reporting for this newspaper, and sporadically heard that Santa Barbara was on the verge of its own tech boom — that the arrival of “Silicon Beach 2.0” was imminent, a notion that hit headlines every few years — I’d mostly just scratch my head. Sure, there were a few companies here and there, but there was no noticeable scene that affected the overall community, no “ecosystem,” as techies are prone to say. Then the rumors started again a couple of years ago, but this time, there were glimmers of truth. Sonos had Super Bowl commercials, people I knew worked at Yardi and Citrix, I’d been to events at QAD, and started sponsoring the film fest. Then I found myself writing about start-up weekends and hackathons, interviewing executives from companies such as AppFolio, and walking by places such as Invoca, where big open windows showed off colorful, buzzing offices full of young-ish employees — you know, what you think the inside of Google or Facebook headquarters looks like. As IPO became a more familiar abbreviation, I also noticed residual effects: more people in their twenties, thirties, and forties were living in town, supporting good restaurants and wineries, and getting involved with music and the arts — collectively contributing to a more interesting and eclectic Santa Barbara. “Could it be?” I began to consider. “Could Santa Barbara really be experiencing a tech boom?” About six

by Matt Kettmann


photos by paul wellman

months ago, I got tired of wondering, put on my reporter cap, and started calling around to find the answer. It turned out that executives were eager to talk, thankful for the attention, and resounding in their response: Not only is Santa Barbara’s tech sector buzzing, but our relatively small region is becoming known nationally as a hub for quality start-ups. According to many experts, when it comes to doing tech in California, Santa Barbara is actually considered number three — albeit a distant third — behind Silicon Valley and Santa Monica (which, by the way, took that “Silicon Beach” moniker and ran with it).

There are challenges, of course, much like the ones we all face: Cost of living, especially housing, is high, yet wages struggle to compete with bigger cities. The talent pool is not especially deep. Physical growth is constrained by lack of available building space, which means companies must consider expanding elsewhere when they reach a certain size. Air travel from our pretty airport can be an expensive pain in the butt. (Though subscription-based airlines like Surf Air are helping.) But the advantages of basing your tech firm here are myriad, as well — again, much like the ones we all enjoy. The quality of life here is unparalleled. Traffic doesn’t really exist, so commutes are usually 15 minutes or less, and that’s often on foot or bike. You can surf on your lunch break and catch a world-class concert after dinner. Renowned computer science, engineering, and entrepreneurial programs at UCSB, SBCC, and even Cal Poly up the coast — not to mention more of an engineering and STEM focus at schools like Dos Pueblos and Santa Barbara High — translate to a steady flow of marketable brilliance flowing into our streets with every graduation ceremony. And thanks to a reliable track record for bright people and quality companies, luring people from Silicon Valley to Santa Barbara is easier than ever before — if only because there are now more opportunities to explore if that first job doesn’t work out. So after speaking with more than 30 executives and getting survey questions answered by nearly 100 companies and organizations, it’s quite clear to me that Santa Barbara is well on its way to becoming a digital paradise by the sea. And that’s something we’d all benefit from supporting because these are generally very clean, good-paying jobs that don’t require tons of space to employ smart people. Those who complain that there’s no way to keep their kids in town should take note. What follows is just a sampling of the histories, people, and trends pushing this new reality, as well as the results of our first-ever survey. Welcome to Tech-Topia.



tarted a half century ago, Santa Barbara’s original

BRiAn CoRyAt, local Market launch In a nondescript office building just behind The Press Room on Ortega Street, Brian Coryat oozes start-up optimism. As the successful visionary behind ValueClick, he’s a second-generation entrepreneur who’s back at it again with all the experience, wisdom, and, yes, money to make his next vision come to life.“The start-up experience is pretty radical,” said Coryat, who now runs Local Market Launch, which gives companies a way to manage their online presence, from Yelp reviews to regional white pages.“It’s a roller coaster, and you have to be comfortable with being uncomfortable.” He came to town to work for Raytheon in 1991 and found many challenges in building his own company.“It was really hard to recruit anyone who knew anything with any kind of experience,” he said. “But it’s getting richer by the minute,” said Coryat, who laughs at the thought of first meeting Kevin O’Connor in suits on New York’s Madison Avenue — now they’re surfing buddies.“I ride my bike here and wear shorts,” he said.“There’s a lot of creativity, and people do work hard, although they may not work a grind.”

Woody Rollins, Appscale


Woody Rollins moved to Santa Barbara from Boston 11 years ago and was quickly impressed that Santa Barbara tech focused on “the hard stuff,” like cloud computing. He cofounded Eucalyptus Systems, which raised $5.5 million from Benchmark Capital in 2009 and sold to Hewlett-Packard in 2014. “Santa Barbara as a community is very collaborative,” said Rollins, who now runs AppScale, which lets users manage data seamlessly across different cloud systems.“It’s different than Silicon Valley and different than Boston. People are willing to help, folks who have been successful and [are] happy to share their knowledge. That is very, very unique.” As for challenges, Rollins said it can be hard to find mid-level executives in Santa Barbara and traveling for work can suck. “We have the most wonderful airport,” he said, “but it doesn’t always provide us with great connectivity.”

thursday, november 5, 2015

tech scene was quiet by design: Places like Delco and General Research set up shop near the airport in Goleta, working on top-secret defense projects for the government. That industry still thrives in whispered ways, with companies like Raytheon, Santa Barbara Focalplane (a division of Lockheed Martin), and Tecolote employing hundreds in various research and development capacities. UCSB’s computer science program simultaneously got serious, thanks largely to the work of Glen Culler, who fostered the first tests for what would become the Internet. “He was way ahead of his time,” said longtime UCSB professor Dick Kemmerer, who recalled more than two dozen small companies, usually with three-letter names such as ACC, spinning out of UCSB in the 1970s and 1980s. “There were booms caused by people,” said Kemmerer, citing other former professors such as Virgil Elings, who built a vast fortune on microscope technology. By the early 1990s, John MacFarlane had arrived for postgraduate work at UCSB, only to leave and start, which built the early nuts and bolts of email. That merged with to become Openwave in a 2001 deal valued at $6.4 billion, money that spread into various facets of Santa Barbara life and fertilized the start-up scene. There was also a wave of online advertising companies, such as Commission Junction (now called Conversant, but still headquartered in Santa Barbara) and the “Clicks” of ValueClick (acquired by Conversant in 2014) and DoubleClick (acquired by Google). In 1997, UCSB professor Klaus Schauser — supposedly media shy and the only person to decline an interview for this issue — launched Expertcity as a means of connecting confused computer users with trained technicians. Schauser soon realized that the remote desktop interface he’d created, which became GoToMyPC, and the conference-call-like technology, which became GoToMeeting, were more valuable than the service itself. Expertcity “pivoted” its focus and was acquired by Citrix in 2003, reportedly for $225 million. That began Citrix’s increasingly strong presence in Goleta, where more than 300 people are now employed by the Santa Clara–based, multinational company’s online division. Citrix’s belief in Santa Barbara’s potential was hammered home this year when it hosted one of its Startup Accelerator programs in town, incubating eight start-up companies. “The Innovator Program is a way to place a lot of small bets,” said Citrix Online CTO Bernd Christiansen (an Expercity alum) at the program’s finale inside the Deckers rotunda on September 16. “It’s not about Citrix. It’s about Santa Barbara cultivating an ecosystem to keep more people here.”


santa barbara technology


sing their experience, reputations, and own newfound wealth, the leaders of these early companies all went on to start more businesses in Santa Barbara. Schauser scored another success when his AppFolio went public this June, raising $74 million; John MacFarlane runs Sonos, the digital audio company that’s taken over many buildings downtown and across the world; ValueClick’s Brian Coryat now runs Local Market Launch; and DoubleClick’s Kevin O’Connor started, which recently pivoted into a company called Graphiq. Other executives from these firms went on to start RightScale, LogicMonitor, Riptide IO, and other companies that are moving toward IPOs or other “liquidity” events. Here’s a look at some of those second- and third-gen entrepreneurs.


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steve FRAnCis, logicMonitor Steve Francis moved to the United States with his wife 22 years ago, worked in IT at UCSB, and then joined Expertcity before it was sold to Citrix. In 2007, he started LogicMonitor, which allows companies to monitor their entire “technology stack” (from networks and servers to apps, company storage, and cloud) through one portal. “There is still a perception that Santa Barbara is a small town without much of a tech scene, but that’s just not true anymore,” said Francis. “Anyone working in tech in Santa Barbara has lots and lots of opportunity, from big companies like Yardi and QAD, as well as the little start-ups. There is an ecosystem.” The small-town vibe can be helpful, too. “There’s a lot less job hopping,” he said. “Employees don’t tend to work for six months and then get a bigger offer.” That also goes for the reduced capital-raising opportunities.“If LogicMonitor had been in the Bay Area, we probably would have raised more funding in our life cycle up to this point,” he said. “But I don’t think that necessarily would have been a good thing.”

In the world of start-ups, the eventual goal, especially after taking on investors, is a “liquidity” event in which equity and stock value is exchanged for cash. Most often, this means an initial public offering (IPO) on a stock exchange like NASDAQ, a k a “going public,” or being acquired by a bigger company. For being a traditionally male-dominated tech sector, it’s intriguing that three of Santa Barbara’s most inspiring success stories involve women leaders.

PAM loPkeR, QAd

Lynda Weiman and Bruce Heavin

lyndA WeiMAn, In April 2015, Lynda Weiman and Bruce Heavin sold Lynda .com to LinkedIn for $1.5 billion, one of the biggest deals for a Santa Barbara company in years. “It will be such an amazing accelerant of our idea,” said Weiman of the instructional web video company, which moved from Ojai to Carpinteria in 2010. The deal “came out of left field,” said Weiman, who is no longer involved with the company but hopes having LinkedIn here will only make recruiting employees to Santa Barbara “more appealing.” She explained, “A lot of Silicon Valley companies hire out of UCSB. It would be wonderful to grab more of that brain trust and keep it here.”

‘Entrepreneurs are guys that work 80 hours a week so they don’t have to work 40 hours a week.’

When Pam Lopker graduated in mathematics from UCSB in the early 1970s, she took a job at a defense firm but had to quit when, as a female, she couldn’t go on the military ships. Instead, seeing her husband’s computer woes in running Deckers, the shoe company he cofounded, she started building software programs for global manufacturing companies. Today, QAD employs 1,600 people around the world, with 220 in Santa Barbara at their hilltop headquarters overlooking Summerland, and went public in 1997. Lopker, who remains very involved in QAD, believes Santa Barbara can be a tough place to do business because of the high taxes and lack of space — once you get above a couple hundred people, other places make a lot more sense — and thinks that more could be done to foster tech growth regionally. Most of her Summerland employees live in Ventura County, actually, due to Santa Barbara’s expensive housing. But she gives much credit to her alma mater.“The tech companies now in Santa Barbara are directly attributed to the growth of the engineering department at UCSB,” said Lopker.

Idea Stage: Come up with an idea. Cofounding: Develop team to implement idea. Boot-Strapping Stage: Funding the idea with your own savings. Seed and Angel Round: Getting investments from friends, family, and angel investors, who are accredited investors but using their own money, usually in exchange for ownership equity. Series A Round: The first call for significant venture capital, in exchange for stock in the company. Series B, C, and Onward: More calls for venture capital in exchange for stock. No limit on rounds, but too many rounds with too much cash scare investors, indicating a delay in the actual business profitability or functionality. Liquidity Event: Merger, purchase, or initial public offering of company. How to get to this point is called a company’s “exit strategy.”

thursday, november 5, 2015

Start-up Funding Made Very Simple


santa barbara technology

After selling DoubleClick, Kevin O’Connor came to Santa Barbara to escape 80-hour work weeks in New York City.“I just wanted to raise my family in a great place,” he said. “I didn’t come here to do a tech company.” But he was soon building a data-aggregation site called, which he just morphed into Graphiq, a company that puts the data into visualizations used mostly by media. Such a pivot is a move second-generation entrepreneurs like O’Connor aren’t afraid to make.“They have that experience and credibility if you’re going to raise outside money,” he said of folks like himself.“And they also have money so they can invest in their own companies and take more risk.” He fends off notions that Santa Barbara is not a hard-working place, arguing that his employees do have more fun time because they don’t commute for hours each week. “My joke about this area is that we may have as much technology as Silicon Valley per capita — we just don’t have any capita,” he laughed. “But we’ve probably recruited more people from Silicon Valley than we’ve lost to Silicon Valley. It’s gonna kill it here. The companies that exist right now are doing extremely well.”

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inside invoca

Ali BAueRlein, inogen

‘When I was a kid, it was Raytheon, and that was the only tech company here. Suddenly, you can go downtown and stand at State and Figueroa streets, and you’re within spitting distance of 10 different companies.’ — dax gulje , RighTs Cale

thursday, november 5, 2015

As an economics major at UCSB, Ali Bauerlein realized that her grandmother’s reliance on immobile, loud, cumbersome refillable oxygen tanks to survive was a problem that needed solving. So in 2001, as a sophomore, Bauerlein teamed with two friends and developed a much more portable solution that concentrates the ambient oxygen. “None of us had the skills, but we had the problem,” she said of her team, which built a strong business around the new product, now protected by 27 patents, under the name Inogen. “It provides a lot more freedom and mobility for patients,” said Bauerlein.“They never have to worry about running out of oxygen again.” The Goleta-based company went public in 2014, raising more than $75 million in an IPO, and now shows a market cap of more than $815 million. And they’ve only tapped about 2 percent of the oxygen market so far, which they do through direct sales and marketing in TV infomercials, as well as in AARP magazine, Parade, and other publications. Last year, they did more than $112 million in sales.

Invoca looks like a place you want to work. The Chapala Street office building’s interior walls are vibrantly colored, boasting both the logos of serious clients, as well as company values like “Be Agile.” Bikes and scooters huddle near the lobby, Nerf guns are peppered amid standing desks, a rooftop patio has Wi-Fi and a barbecue, and a bar with a piano, foosball, darts, and draft beer awaits happy hour in the basement. Formerly known as RingRevenue, Invoca licenses software to companies that sell and market through the telephone. The company employs about 160 people in downtown Santa Barbara, has hired key folks away from Oracle, Microsoft, and Salesforce, and Scott Herriman is reportedly inching toward a 2017 IPO, recently hiring a new CEO in preparation. Financial ambitions aside, the company, much like Sonos down the street, is bringing to Santa Barbara that youthful, work-hard/play-hard culture that is so famous in Silicon Valley. “Collaboration is the culture that drives that,” said Invoca’s Scott Herriman. “On one hand, people want a quiet space to get work done, but the value of knowing what’s going on around you has been tremendous. Teamwork suffers from being segmented.”

santa barbara technology

There are a lot more companies working toward a liquidity event than those who have already arrived. Here’s a look at some.



santa barbara technology

thursday, november 5, 2015


GET INVOLVED Here are some upcoming events where you can meet and get involved with some of the people featured in this special issue.

Every Monday: Makerspace Open Lab night at the library. 4-8pm. S.B. Central Library, 40 E. Anapamu St. sbhacker and Every Thursday: Santa Barbara Hackerspace hosts Think Tank Thursdays. 6-9pm. 5782 Thornwood Dr., Goleta. Every Saturday: Santa Barbara Hackerspace hosts weekly general meeting, the best introduction to the group. Noon9pm. 5782 Thornwood Dr., Goleta. Every Third Wednesday: Santa Barbara Apple Users Group: SBAUG’s general meeting. 6-8pm. S.B. County Genealogical Society, 316 Castillo St. Weekly: Free computer instruction is offered at the Central Library every afternoon Mon.-Sun., 1-5pm. Free drop-in assistance for mobile devices is also offered at the Central Library Tue. and Thu., 4-6 pm, and Wed., Fri., and Sat., 10am-noon. (Holiday exclusions apply.) S.B. Central Library, 40 E. Anapamu St. November 6: ProCore Nails It: The Carpinteria-based, construction-focused tech firm partners with Habitat for Humanity to do community and home repair outreach. ‘It’s not the hotbed of capital flows that 8:30am-4:30pm. Ortega Park. Register: procorenailsit you get in the Bay, but we are definitely on November 10: UCSB TMP Distinguished Speaker Series: the radar. All the VC firms are aware of the Mark Coopersmith will discuss his role as an entrepreneur, Fortune 500 exec, and author. 5:30pm. Embarcadero Hall, Santa Barbara success stories.’ 935 Embarcadero del Norte, Isla Vista. — Daryl Bernstein, rightsignature November 16: Yahoo’s Stas Zvinyatskovsky talks technical excellence. 6-8 p.m. RSVP at November 17: UCSB TMP Distinguished Speaker Series: RightSignature’s Daryl Bernstein will talk about taking start-ups from idea to success. 5:30pm. Embarcadero Hall, 935 Embarcadero del Norte, Isla Vista. November 18: MIT Enterprise Forum Central Coast: A panel of experts will discuss UCSB’s role in the American Institute of Manufacturing: Photonics. 5-8pm. Cabrillo Arts Pavilion, 1118 E. Cabrillo Blvd. December 1: New Venture Competition Pitch Session: Open to UCSB students and mentors only, this is a great intro to the competition, teammates, and more. 6-8pm. Corwin Pavilion, UCSB. December 3: StartupSB’s State of Entrepreneurship: A rundown on success stories, new enterprises, and more from leading entrepreneurs. 6pm. Impact Hub Santa Barbara, 1117 State St. Tooey CourTemanChe, ProCore December 10: Adizes’ Pavel Golenchenko on mastering change. 6-8 p.m. RSVP at Though he admittedly is a 47-year-old man with a 4-year-old’s nickname, Tooey December 10: Impact Hub Crowdfunding Campaign Wrap-Up Party: A celebration of the support and money — whose mom took to calling him that rather than Craig, Jr. — grew up in the conraised to make Impact Hub Santa Barbara a reality. struction industry but got into Silicon Valley tech by the mid-1990s. He “begrudgJanuary 14, 2016: New Venture Competition Sign-Ups: UCSB students can sign up to take part in the annual ingly” moved to Santa Barbara in 1999 to please his wife and got frustrated trying New Venture Competition. 6:30-7:30pm. ESB 1001, UCSB. to build a home here. “When Rincon was pumping, no one would show up to January 29-31, 2016: Impact of Things Hackathon: This hands-on hackathon will focus on wearable technolbuild the house,” Tooey Courtemanche recalled. “It was driving me nuts.” So with ogies. an engineer, he developed a web-based solution called ProCore that is now the February 3-5, 2016: Startup Champions Network: StartupSB welcomes this group, formerly Startup America, top project-management tool in the global construction industry, used by everyto Santa Barbara. More than 75 start-up leaders from around the country will tour Santa Barbara and interact day homeowners, independent architects, multinational construction firms, and with entrepreneurs here, culminating at the Impact Hub on February 5 at 5pm. nuclear power plants. February 15, 2016: UCSB Tech Savvy Conference: The Santa Barbara-Goleta Valley American Association of ProCore has no trouble recruiting from Silicon Valley. “When we bring them University Women branch, in collaboration with UCSB’s Women’s Center, presents this inaugural one-day conferdown to our campus in Carpinteria, they say, ‘Are you kidding me?’” said Courteence that brings junior-high-aged young women to the UCSB campus to experience the collegiate environment and engage in hands-on activities in a variety of STEM fields. manche.“The quality of life is through the roof. We can attract the best and brightest March 2016: StartupSB’s Innovate and Create Weekend: Dates and details coming soon. from all over the nation to come work here.” His problem is the other way around. “When you want to open a regional office in Boston or Chicago or New York, you

can’t get anyone to work there,” he said.“That’s a serious challenge.”


SuCCESSFuL AnD GrowInG continued lAndon RAy, ontraport

MAx dRuCkeR, social intelligence Max Drucker’s career started at Apple in Cupertino almost 20 years ago, but he came to Santa Barbara in 2001 to run his own software company called Steel Card, which he sold to ChoicePoint (now owned by LexisNexus) in 2006. Why Santa Barbara? “That’s an easy one, man,” he said. “Anyone’s that’s ever been to Santa Barbara knows why.” Today, Drucker runs Social Intelligence, which uses social media data to help people get better prices on life insurance, higher credit scores, and even identify insurance fraud.“Millennials have the lowest credit scores of any generation largely because they don’t use traditional forms of credit,” said Drucker. “Social Intelligence is really about giving people the power to leverage and monetize their own data.” He’s happy that a major talent-sucking gorilla like Facebook or Google isn’t yet in town and proud of the employees that are here. “You have a talent pool that’s equally focused on the lifestyle and the job,” he said. “That makes for a great employee base.”


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Starting out as a Wall Street investment banker, Landon Ray came to Santa Barbara because he didn’t like New York. His web marketing company for the real estate industry didn’t work out but made him realize that the world needed a suite of digital tools to power sales and marketing efforts. In 2006, he launched Ontraport and then cried in his beer and continued upgrading his services until 2009, when it finally caught traction. Last month, Ray was onstage at the Lobero Theatre and at the Canary Hotel running Ontrapalooza, a conference that Forbes deemed a must-do for entrepreneurs. “Really, it has a lot to do with the experience of the people around us,” Ray told the Lobero crowd in 2014. “If you’re going to devote yourself to a vision that is anything less than totally inspiring, you can expect to be surrounded by people who are willing to do the same. We as a group are a little bit of a different bunch. We’re sort of natural builders … What we think is that we can make the world a better place.”

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JACQues hABRA, Noospheric Jacques Habra arrived in Santa Barbara from Ann Arbor, Michigan, in 2006.“I felt like I was the only tech entrepreneur in the area,” he said. “The focus was on tourism and real estate. That certainly has changed.” Habra’s incubator Noospheric helps take companies like TrackR from idea to market and believes more should be done to foster such growth. “Planning officials should be thinking about software and the kind of tech companies that take up much less space,” said Habra. “They don’t need to manufacture anything. It’s more about people, and it doesn’t take a huge amount of people to build a powerful, worldwide-impact kind of start-up.”

John GReAthouse, Rincon venture Partners

thursday, november 5, 2015

John Greathouse broke into the Santa Barbara scene with Computer Motion when robotics was hot at UCSB and has made wise investments of time and money since then in Citrix, RightScale, Eucalyptus, and Invoca. “Hopefully there’s nobody left who thinks we can’t build world-class companies in town,” said Greathouse, who is a partner at Rincon Venture Partners, a real homegrown venture capital firm, and also teaches in UCSB’s Technology Management Program.“That was something that held people back like five-plus years ago. But we’ve arrived.” He sees start-up companies as dandelions, with seeds blowing in the wind to start more little companies.“That takes time,” he said. “You can’t just flip a switch and have all those conditions manifest themselves. I definitely feel it here these days. But it’s taken 20 years.”

kyle AshBy, impact hub & startupsB

When Goleta-raised, UCSB-educated web designer Kyle Ashby returned to town in 1999, he saw a lot of opportunity for tech in Santa Barbara but not much support, like what he’d witnessed for filmmakers and musicians back in his Isla Vista days. “The arts community has been doing this for a long time,” he said. “But nobody had wrapped their heads around how that could work for the tech community.” After working on his own for nearly a decade, Ashby was inspired by the start-up buzz from around the country and hosted the first StartupSB weekend in November 2011, when teams went from concept to prototype in about 72 hours. The fifth one will be sometime next year. But Ashby’s primary goal today is opening the Impact Hub on State Street. An 11,500-square-foot building, the hub — one of nearly 80 nationwide focused on incubating socially progressive and beneficial businesses — will house small offices for start-ups and nonprofits, co-working space, programming for all to learn, and much more. “There are a lot companies doing the right thing and making the right impacts in our communities that we can learn from,” said Ashby, who plans to open by December 1.

santa barbara technology

As with any industry, tech needs a support system to thrive. Santa Barbara now enjoys quite a healthy network of educational and experiential programs, as well as venture capital to support the best ideas. Here’s a rundown.




There are a number of younger start-ups to keep an eye on, ranging from still in development to well-funded. They’re expanding the typical business-to-business, software-as-a-service scope of Santa Barbara tech, entering the Internet of Things, consumer electronics, and even virtual reality. Here’s a brief list. thursday, november 5, 2015

santa barbara technology 14


dAve AdoRnetto, uCsB’s tMP and GeM Dave Adornetto left the private sector a few years ago to run UCSB’s Technology Management Program (TMP) and the associated New Venture Competition, which just celebrated its 16th annual affair. “TMP was developed to give highly technically trained STEM students at UCSB a broader background in business,” said Adornetto, “so that when they hit the job market, they can be much more valuable and advance quickly.”And it works: Almost every executive credits TMP’s impact as one of the major reasons Santa Barbara tech is thriving. Adornetto recently took the reins of another promising initiative called GEM, or Goleta Entrepreneurial Magnet, a collaboration started in 2012 between the City of Goleta, Goleta Valley Chamber of Commerce, and UCSB. “The goal is really economic vitalization,” said Adornetto, who manages the shared office space and mentorship program in Old Town Goleta. “Hopefully when the teams graduate from the program, they set up shop in Goleta or Santa Barbara and they feed back, mentoring other teams. It’s a whole ecosystem that self-feeds over time.”

MelissA MoReno, sBCC & Mit enterprise Forum Santa Barbara City College is making an impact on the start-up scene, as well. In 2008, Melissa Moreno cofounded the Scheinfeld Center for Enterprise & Innovation, which teaches students how to build a marketable business while also inspiring them with lectures by successful entrepreneurs such as Yvon Chouinard of Patagonia, Pam Lopker of QAD, Doug Otto of Deckers, and Wayne Rosing, former VP of engineering at Google.“We’ve been discovering that not only is there a hotbed of tech activity,” said Moreno,“but this is a place where entrepreneurs like to retire.” Moreno also recently started Enterprise Launch, where students have a single semester to take a product from concept to reality.“We’re more about, what skills do these students have that they can draw from to create their own jobs immediately?” said Moreno, noting that FuelBox started in this program and is now worth an estimated $4.5 million.“It gets students thinking in a different way.” Moreno is also on the board of the MIT Enterprise Forum, which hosts monthly panels of experts in specific sectors, including recent ones on the audio industry and disaster relief. “It’s a simple model that keeps us going,” said Moreno, whose chapter spans from San Luis Obispo to Thousand Oaks and is one of 20 nationwide. “We’re just trying to keep connected to what’s happening in technology.”

TrackR cofounders Chris Herbert (left) and Christian Smith TrackR: TrackR, which makes a device that affixes to your keys or other easily lost items and tracks their location on your smartphone, recently received $8.7 million in funding. “The market likes the product, so right now we need to increase sales and expose the company as quickly as possible,” said CEO Chris Herbert, who’s attracted most capital from out of town.“It takes a lot to get the initial start-up going, but once you get that momentum, it builds rapidly and exponentially.”

CoMpAnIES To wATCH conTInued Milo: This company, which is developing a Fitbit-like wristband to monitor blood-alcohol

levels, won UCSB’s New Venture Competition this year, participated in Citrix’s Innovators Program, and earned the support of Matt Dies, whose daughter, Mallory, was killed by a drunk driver. “In Santa Barbara, there was a huge amount of respect and validation for our idea,” said cofounder Evan Strenk. “We would have gotten a little buried within the thousands of companies coming out of San Francisco. That’s allowed us to get buzz around our product. People want to help, and we instantly had angels. There is a really good scene.” ShipHawk: When Westmont grad Jeremy Bodenhamer bought a packing/shipping shop

and realized it would cost $4,800 to deliver a wooden rocking horse, he realized there was a problem. ShipHawk is his answer — a digital platform that makes it easy for e-commerce businesses to ship oddly sized packages and everything else to customers. Today, Bodenhamer could have shipped that horse for $300.

CoMpAnIES To wATCH conTInued

Smartstones: Andreas Forsland’s invention may improve

the lives of the elderly, developmentally disabled, and others who have trouble communicating — and perhaps change culture for the rest of us. Called Smartstones, his handheld, rock-like devices allow people to communicate with preprogrammed gestures, so college kids could say hi to mom with a quick swipe, older people can check in with their kids the same way, and autistic people can better “talk” to each other. “We have big populations of people who live in the shadows,” said Forsland. “We could be introducing something that might help them have a more diverse social environment, where people who have felt isolated can comingle with everyone else.”

World Viz: Getting an undisclosed amount of funding from Intel in April, World Viz is using virtual reality to expo-

nentially save costs on the design of airplanes, hospital rooms, and other places that typically require expensive foam models. But the possibilities are endless, with VR value expected to exceed $150 billion by 2020.“We’re really focused on putting the rubber on the road,” said CEO Peter Schlueer, a former music journalist who’s helped the company double in size over the past year.“We definitely have a strong technology road map that will keep us busy for a while.”

santa barbara technology

‘The Silicon Valley commute was crazy, but there are still things I miss about it. Santa Barbara doesn’t have the tech energy that’s up there—and frankly, it really is difficult to recruit engineers for a start-up here—but we’ve got a better lifestyle balance.’ — mike FR anCo, RiPT ide io


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The Santa Barbara


Tech Survey 2015 apEEl SCiENCES Welcome to the nuts and bolts of Tech-topia.

What follows is a listing of every company and organization that responded to our widely publicized Santa Barbara Tech Survey. We won’t pretend that this is a 100 percent bulletproof list of every single outfit working with any form of technology in Santa Barbara today. But with nearly 100 entries, we do believe it to be the most comprehensive effort to identify the players in Santa Barbara’s tech scene. And yes, we are using the word “tech” incredibly broadly, including everything from SaaS (software as a service) and cloud computing companies to biomedical firms and defense companies. We’ve tried to break them up into meaningful categories, though realize many could fall under multiple titles. Additionally, we have included a list of “Resources,” which are all the folks working in the various roles, from marketing to office rentals, required to keep our burgeoning tech sector healthy.

If we missed you, please visit to ensure that we get you next time!

LIFE SCIEnCES Though Santa Barbara doesn’t pack quite the dense punch of the biomed/pharmaceutical complex of San Diego, there are quite a few companies, usually with UCSB ties, that are involved in improving our health and well-being. This category also includes companies that serve the life science industry itself.


Founded: October 2012 Employees: 30 Estimated worth: Decline to state Stage of growth: Self-funded We offer quality cloud-based solutions designed specifically for the rigorous compliance needs of the life science industry, specifically for medical device, pharmaceutical, and health-care sectors.


Founded: July 2007 Employees: 7 Estimated worth: Decline to state Stage of growth: Currently raising Series B ActiveLife Scientific is transforming the way injuries and diseases are diagnosed and treated. ActiveLife’s flagship product, the OsteoProbe, is a handheld device for measuring bone strength. Debunking the myth that density is synonymous with strength. OsteoProbe is positioned to help the more than 320 million people at risk of bone fracture for reasons not explained by low bone density. After collaborating with Mayo Clinic, Harvard, Columbia, and many more of the leading medical centers worldwide, the company is now seeking FDA clearance so doctors and patients can benefit worldwide.

Founded: June 18, 2012 Employees: 36 Estimated worth: Decline to state Stage of growth: Series A Apeel Sciences is a team of scientists working on a new kind of organic agricultural technology. Apeel uses uneaten parts of plants, like leaves and stems, recycling them to create a natural formula that protects food crops and keeps produce fresh. Apeel’s new, plant-based approach to produce protection improves the quality of fresh fruit and vegetables while helping to reduce food waste, which in turn helps to reduce water and energy use.

iNogEN, iNC

Founded: November 2001 Employees: 411 Estimated worth: Market cap: $815 million (as of 10/28/15) Stage of growth: IPO in February 2014; NASDAQ: INGN Inogen is a medical technology company that primarily develops, manufactures, and markets innovative portable oxygen concentrators used to deliver supplemental long-term oxygen therapy to patients suffering from chronic respiratory conditions. Traditionally, these patients have relied on stationary oxygen concentrator systems for use in the home and oxygen tanks or cylinders for mobile use, which must be delivered regularly, have a finite amount of oxygen, and require long, cumbersome tubing. The Inogen One systems concentrate the air around the patient to offer a single source of supplemental oxygen anytime and anywhere with a portable device weighing approximately 4.8 or 7.0 pounds. That reduces reliance on stationary concentrators and scheduled deliveries of tanks, thereby improving patient quality of life and fostering mobility.


Founded: 2012 Employees: 200 Estimated worth: Decline to state Stage of growth: Incorporated InTouch Health is focused on enabling health-care providers to deliver care when and where it is needed. Our Telehealth Network and services can expand access and delivery of high-quality clinical care to any patient, at any time, while reducing overall costs of care.


Founded: 2006 Employees: 100-150 Estimated worth: Market cap: $75 million Stage of growth: Post-IPO, NASDAQ: SIEN Sientra is a medical aesthetics company committed to making a difference in patients’ lives by enhancing their body image, growing their self-esteem, and restoring their confidence. Sientra offers a broad and compelling array of plastic-surgery devices for aesthetic and reconstructive surgery.


Founded: February 2007 Employees: 45 Estimated worth: Decline to state Stage of growth: Early Stage TrueVision 3D Surgical provides medical products designed to make a measurable difference in patient outcomes and surgeon comfort. The product profile includes the Digital Microscope Platform, which consists of a 3D high-def digital imaging, record, and playback functions and a host of related applications that guide the surgeon. Collectively, the platform solves myriad surgical issues in numerous verticals including ophthalmology and neurosurgery. TrueVision’s quest for improving the human experience ex-

tends beyond the walls of the operating room into local, state, and national communities through donations of equipment and personnel to nonprofit health and wellness sectors.


Founded: March 2000 Employees: 250-270 Estimated worth: Decline to state Stage of growth: Private, 25 percent-50 percent growth last three years USDM is changing how compliance is addressed for life science companies worldwide. We partner with technology vendors who lead in the life sciences sector, assimilate the technology into an adaptable model, and support the proper implementation and maintenance of such systems. Our partners include Salesforce, Agilent, Oracle, and SAP, as well as many others. Our clients include medical device and emerging biotechnology companies, and the largest pharmaceutical players. Our team grows as quickly as we can to find the rare people who can support our mission with the same passion and capability.

InTErnET oF THInGS If you haven’t heard about the Internet of things, or IoT, it’s time to get on the bus because you are probably already using them. IoT is the umbrella term for physical devices that are digitally connected in order to collect and share data that is usually accessed through the cloud.


Founded: January 2015 Employees: 5 Estimated worth: Decline to state Stage of growth: Seed stage 222Labs is developing Purpose, an Internet of things (IoT) product and platform that monitors many different environmental conditions, activities, and security for homes and businesses.

SaNWooD, llC

Founded: February 2012 Employee: 3 Estimated worth: $3 million Stage of growth: Start-up SanWood, LLC, is focused on the design, development, and implementation of IoT sensor technology.


Founded: November 2013 Employees: 8 Estimated worth: Decline to state Stage of growth: Seed stage Smartstones is a new communication platform that gives people the power to send spoken messages with only gestures, instead of texting or talking. It includes an IoT sensory device resembling a stone that can be configured with a free mobile app.

Tech Survey 2015


appFolio iNC.


(and PaaS and daaS and…)

No one buys software in a box anymore. We access it through the Internet and rent it to solve our digital problems. The outfits that provide such technologies are collectively known as SaaS companies, as in software as a service. Santa Barbara is a hotbed of SaaS, with nearly a third of all survey respondents falling into this category. This group also includes companies that identify as DaaS (data as a service), PaaS (platform as a service), and even aPaaS (application platform as a service).


Founded: May 2015 Employees: 4 Estimated worth: Decline to state Stage of growth: Angel AgePath is an eldercare navigation platform. We help families save time, reduce cost, and improve quality of life by providing personalized geriatric care plans for aging well. By combining eldercare expertise with innovative software, our platform empowers families to connect with resources and services through one simple dashboard.

Founded: 2006 Employees: 500 Estimated worth: Market cap: $573 million (as of 10/28/15) Stage of growth: IPO in June 2015; NASDAQ: APPF AppFolio creates complete, easy-to-use, cloud-based software for multiple vertical markets. Today, our software serves the legal and property-management industries.


Founded: February 2013 Employees: 12 Estimated worthy: Decline to state Stage of growth: Private investors An aPaaS, or application platform as a service, company, AppScale is an open-source implementation of Google’s game-changing platform App Engine. With AppScale, developers can very rapidly develop web and mobile applications using the de facto standard, enterprise-tested, and validated App Engine APIs (application program interfaces) and run the apps on any cloud — public or private. AppScale can run App Engine apps wherever they desire and without modification.

Big Opportunities in Nanotechnology Asylum Research is Now Hiring in Goleta


Founder: August 2005 Employees: 60 Estimated worth: Decline to state Stage of growth: Decline to state FastSpring is an award-winning e-commerce and subscription management leader that powers the sales for software, SaaS, and digital content. Whether you’re selling to customers locally or across the globe, FastSpring helps maximize conversions, increase sales, and grow your business. Clients include a diverse array of companies and customers, from small businesses to internationally recognized brands such as Adobe, SmithMicro, the American Heart Association, MacPaw, and Random House. Now celebrating its 10th year in business, FastSpring currently supports more than 2,500 clients worldwide, reaching over 3,600,000 customers in 240 countries across the globe. continued>

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Founded: January 2009 Employees: 65 Estimated worth: Decline to state Stage of growth: Series B funded and self-sustaining AutoVitals makes SaaS-based productivity and customer-engagement products for independent auto-repair shops, including website and SEO, tabletbased digital inspection tools, shop workflow management, and team labor-management tools.

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Tech Survey 2015 CiElo24

Founded: January 2013 Employees: 35 Estimated worth: Decline to state Stage of growth: Series A round just raised $5 million Cielo24 provides searchable video data and insights for the education, enterprise, and entertainment markets, powering content discovery, engagement, monetization, and asset management.


Founded: 2007, but acquired 2014 Employees: 10 Stage of growth: Private A lightweight sales-automation tool for Gmail, helps sales teams and business professionals work more productively.


Founded: February 2012 Employees: 7 Estimated worth: Decline to state Stage of growth: Angel GenRocket is a SaaS-model software platform that software developers and quality-assurance engineers use to generate all the test data they need to fully test their software.


Founded: September 2013; first deal September 2014 Employees: 5 Estimated worth: $1 million+ Stage of growth: Privately bootstrapped/pre-angel Groupgets is a secure online group-buying platform with a tech hardware focus for products that already exist (not projects). It is best suited for products with very high minimum-order quantities or that are much cheaper in volume. GroupGets creates and nurtures communities of developers around some of its products to facilitate rapid prototype development long after the buy — we help users collaborate on the purchase and on development. We also locally design custom accessory hardware and software to lower the technical barrier of entry for some of the products that we carry.


Founded: May 2008 (formerly RingRevenue) Employees: 160 Estimated worth: Decline to state Stage of growth: Series C; $30 million in venture capital raised to date Invoca helps the modern marketer drive inbound calls and turn them into sales. By bringing call intelligence to marketers and their existing marketing technology systems, Invoca’s platform delivers the visibility required to engage mobile customers beyond the click. From attribution to intent, marketers gain a complete understanding of the customer’s journey across digital, mobile, and offline touch points so that they can optimize their marketing spend, drive quality inbound calls, and deliver a better customer experience. Invoca is backed by Accel Partners, Upfront Ventures, Rincon Venture Partners, and Salesforce.

loCal MaRkET laUNCH

Founded: November 2011 Employees: About 40, including 25 in Santa Barbara Estimated worth: Decline to state Stage of growth: Backed by founder/CEO Brian Coryat, as well as Rincon Venture Partners and several angel investors made up mostly of successful area entrepreneurs; last raised Series A We provide a cloud-based software platform that allows national multi-location brands, such as Waffle House and Carvel, to control all of their digital business profiles (such as Google, Yahoo, Bing, Yelp), local landing pages, and store locators from one central interface. The software also monitors local presence and reviews, allowing the national brand centralized access to real-time, results-based data.

® Ridiculously Unfair Advantage

Hg DaTa

Founded: 2010 Employees: 40-60 Estimated worth: Decline to state Stage of Growth: Series A venture-capital funding A DaaS company, HG Data is the global leader in competitive intelligence

‘My friends said, “Why are you going to this small town in the prime of your career when you could work for some major pre-IPO company and make a ton of money?” But I was tired of working for the man, and I wanted to do my own thing. This is a really exciting time, and I want to be part of it. Santa Barbara always was near and dear to my heart, and I want to help it grow and help these companies tell their stories.’ — anDrea hollanD, Diale DPr


for installed technologies. The world’s largest technology companies, fastest-growing start-ups, and some of the most innovative OEM partners use HG Data to build market analysis, competitive displacement, predictive modeling, marketing campaigns, and client-retention initiatives. Every day, HG Data indexes more than one billion unstructured documents — including social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, and job postings — to produce a detailed, accurate census of business-to-business technology installations in use at companies globally.


Founded: July 2008 Employees: 115 Estimated worth: Decline to state Stage of growth: Series B LogicMonitor’s SaaS performance-monitoring platform provides IT Ops teams with end-to-end visibility and actionable metrics to manage today’s sophisticated on-premise, hybrid, and cloud infrastructures. Deploy and manage monitoring faster and automatically with AutoDiscovery of devices. Act on infrastructure performance data using built-in and customizable dashboards, performance forecasting, and complete reporting. Use built-in workflow capabilities, including alerting routing and escalation management, to improve IT team’s issue response and resolution time.



Founded: January 2002 Employees: 292 Estimated worth: Decline to state Stage of growth: Series E Procore is the world’s number one, most widely used construction-management software, helping firms drastically increase project efficiency and accountability by streamlining and mobilizing project communication and documentation. Hundreds of thousands of registered Procore users manage all types of construction projects, including industrial plants, office buildings, apartment complexes, university facilities, retail centers, and more.


Founded: January 2014 Employees: Decline to state Estimated worth: Decline to state Stage of growth: Decline to state ProductPlan is a SaaS company whose software is used by leading companies around the world to plan and communicate their product roadmaps. Some of our customers include companies such as AppFolio, Procore, and Rightscale, as well as many large enterprises including Intuit, Marriott, Toms Shoes, PBS, Fidelity, and Expedia.


Founded: 1979 Employees: More than 1,600 Estimated worth: Market Cap: More than $900 million (as of 10/28/15) Stage of growth: Publicly traded; NASDAQ: QADA, QADB QAD Inc. is a leading provider of enterprise software and services designed for global manufacturing companies. QAD Enterprise Applications is an enterprise resource planning (ERP) solution that helps manufacturers in the areas of financials, manufacturing, demand- and supply-chain planning, customer management, business intelligence, and business-process management. QAD deploys its solutions in the cloud, on premise, or in a blended environment. With QAD, customers in the automotive, consumer-products, food-and-beverage, high-technology, industrial-products, and life-sciences industries can better align daily operations with their strategic goals to meet their vision of becoming more effective enterprises.


Founded: December 2006 Employees: 150-250 Estimated worth: Decline to state Stage of growth: Raised $62+ million from VCs since its founding. RightScale pioneered cloud management in 2006. Today, leading market analysts predict that RightScale will see rapid growth in the next five years based on its Cloud Portfolio Management product suite. RightScale helps enterprises manage applications across a portfolio of clouds and seamlessly move applications between clouds as circumstances change. With Cloud Portfolio Management, enterprises can provide self-service IT, maintain control over cloud usage, and manage cloud costs.


Founded: December 2006 Employees: 104 Estimated worth: $60-$80 million Stage of growth: Angel Our mission, as a SaaS company, is to support entrepreneurs in delivering their value to the world by removing the burden of technology and automating their business. With Ontraport, all of your business tools, data, and customer information is in one system, and everything works together seamlessly. You’ll create better customer experiences and increase sales, and you can automate everything, saving a ton of time. Plus, you’ve always got one team to call when you have a question or need support.


Founded: January 2009 Employees: About 50 Estimated worth: Decline to state Stage of growth: Acquired by Citrix in October 2014 RightSignature is a SaaS company that’s focused on online document signing.

Tech Survey 2015 Founded: July 2012 Employees: 23 Estimated worth: Decline to state Stage of growth: Series A Riptide IO is changing the way commercial retail buildings are managed. Our BrightWorks Retail solution connects to new and existing legacy equipment in a building-to-cloud-based-building automation. It comes with a predesigned kit of “smart” things, such as smart thermostats and smart plugs, to bring connectivity and control. Through BrightWorks building-management applications, operators use a mobile or web interface to manage the network of devices in their portfolio of stores.


Founded: September 2001 Employees: 25-50 Estimated worth: Decline to state Stage of growth: Profitable and privately owned As the industry leader in real-time contact-validation services, Service Objects has verified more than two billion contact records for clients from various industries including retail, technology, government, communications, leisure, utilities, and finance. Since 2001, thousands of businesses and developers have used our APIs to validate transactions to reduce fraud, increase conversions, and enhance incoming leads, web orders, and customer lists. We are fanatical about both data quality and customer service, and we’re proud of our data reliability of 99.995 percent. Service Objects exceeds all expectations by ensuring the most current data-validation services available, reliable real-time results, and a professional atmosphere.


Founded: October 2012 Employees: 55 Estimated worth: Decline to state Stage of growth: Series A ShipHawk is innovating the eCommerce sector by automating shipping and distribution processes through technology. No matter how big, how many, or how diverse the items to be shipped, ShipHawk’s unique SaaS platform offers instant price comparisons, optimal delivery options, and intelligent packaging solutions that minimize costs and improve sales. By aggregating transportation and logistics data from all types of shipping carriers across the U.S. into a single platform, ShipHawk brings the shipping experience from cart-to-customer, arming retailers with the intelligence needed to make better shipping decisions and facilitate business growth.

SoCial iNTElligENCE

Founded: April 2010 Employees: 50 Estimated worth: Decline to state Stage of growth: Series B Social Intelligence develops predictive scoring algorithms and SaaS-based underwriting tools and is the largest provider of social media and next-generation data to the insurance industry. Social Intelligence’s products allow insurers to leverage valuable online data for better risk assessment and decision making across the policy lifecycle. A veteran on the forefront of the industry, Social Intelligence has been providing insurance-claim investigations and social media searches to more than 500 customers and partners, and our team of more than 50 employees ensures delivery of products and services that reflect our core values of privacy, productivity, and innovation.

HArDwArE & MATErIALS This catch-all category includes companies that are inventing, developing, selling, or otherwise dealing with digital hardware and/or material sciences. This includes everything from nanotechnology and optics to hardware resellers.

appliED CaViTaTioN iNC.

Founded: June 2013 Employees: 5 Estimated worth: Approximately $20 million Stage of growth: Early stage, rapid growth, Series A round of funding Applied Cavitation is a nanotechnology process company, combining a revolutionary, proprietary materials-processing technology with productformulation expertise. The current product focus of the company is on the aerospace, 3D-printing, LED, conductive-adhesives, and smart-coatings markets.


Founded: April 1999 Employees: 90 Estimated worth: Oxford Instruments’ market cap is $325 million GBP on London exchange (as of 10/28/15) Stage of growth: Acquired in December 2012 by Oxford Instruments, PLC Asylum Research, an Oxford Instruments company, manufactures technology-leading atomic force microscopes (AFMs) for materials and bioscience research. continued>

Come join uS!

Santa Barbara is an unmistakable part of RightSignature. We’re grateful for the support our home city has given us and thrilled we’re staying here as part of the Citrix family, as we continue to grow towards an even brighter future.

We started RightSignature in 2009 in a little office on Figueroa Street with a couple of laptops and a vision. Six years and countless cups of coffee later, we’ve grown up to become part of Citrix, another fixture of the Santa Barbara business community known for taking breakout products like ours and turning them into household names.

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Thank You, SanTa BarBara!

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RipTiDE io



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Tech Survey 2015



Founded: 1986 Employees: 600+ Estimated worth: $300 million Stage of growth: Privately owned Curvature is transforming how companies procure, maintain, and upgrade IT equipment and support for multi-vendor-network and data-center environments. Founded in 1986, the company has become a trusted strategic partner for more than 10,000 organizations globally, including some of the largest telecommunications carriers, top financial services firms, and Global 1000 organizations. The company specializes in delivering 24/7 global technical support, advanced hardware replacement, and complete lifecycle management of networking, server, and storage equipment from corporate locations in the Americas, Europe, and Asia.


AppS, wEB, & ConSuMEr ELECTronICS This is a broad category, with companies that could easily be included in some of the other groupings. The commonality is that these companies are making products, be them physical devices or digital applications, that everyday human beings are likely to encounter and use.

DESk yogi

Founded: June 2015 Employees: 11-15 Estimated worth: Decline to state Stage of growth: Start-up pre-angel Desk Yogi is a digital online wellness solution for working people everywhere. delivers targeted movement and stress reduction videos in an anytime, anywhere format to office workers everywhere. Give employees a benefit that pays off in 15 minutes or less.


Founded: May 2009, as FindTheBest Employees: 130 Estimated worth: Decline to state Stage of growth: Series B; $17 million from Kleiner Perkins Caufield & Byers and the Pritzker Group Graphiq (formerly FindTheBest) is a data aggregation and visualization company focused on turning complicated data into contextually rich presentations of the world’s knowledge. For consumers, Graphiq operates a number of trusted vertical search engines, spanning tech gadgets ( and real estate ( to education ( and government ( For publishers, the company offers several solutions for improving audience engagement with embeddable, contextually rich visualizations.


SixpoiNT MaTERialS iNC.

Founded: September 2006 Employees: Fewer than 10 Estimated worth: $12 million Stage of growth: Series B SixPoint Materials Inc. researches and develops bulk crystal of gallium nitride (GaN), which will be used as a substrate for many energy-related semiconductor devices such as LEDs and power transistors.

WyaTT TECHNology CoRpoRaTioN

Founded: 1984 in Santa Barbara Employees: 4,500 globally, 600+ in Santa Barbara Estimated worth: Decline to state Stage of growth: Privately held, in fourth decade of sustained growth Yardi is a technology company dedicated to the design, development, and support of real estate software. We offer full business solutions for every real estate market, including multifamily, single-family, affordable, public, senior, and military housing, as well as office, industrial, retail, and self-storage market segments. Based in Santa Barbara, Yardi serves clients worldwide from offices in North America, Asia, Australia, Europe, and the Middle East. We are focused on innovation and providing the best products and services to our customers, while taking care of our employees and the communities in which we live and work.


Founded: November 2014 Employees: 6 Stage of growth: Early stage, seeking angel/seed funding Caugnate builds mobile software that supports remote collaboration for physical tasks such as training and repair. Caugnate’s initial product uses augmented reality to enable a field service technician to share his or her physical space with a remote expert and receive clear guidance and instruction to efficiently resolve the problem. It’s almost like teleportation — the remote expert (virtually) teleports to where the problem is and works together with the technician, based on 3D modeling, virtual navigation, and shared annotations.


Founded: January 2003 Employees: 3 Estimated worth: Decline to state Stage of growth: Privately held introNetworks creates private online communities for Fortune 500, small/ medium businesses, associations, membership organizations, and special initiative-driven networks. The system is based on a patented Visual Matching Engine developed in Santa Barbara.

lyNDa.CoM, a liNkEDiN CoMpaNy

Founded: October 1995 Employees: Close to 500 worldwide Estimated worth: LinkedIn’s market cap is $25.8 billion Stage of growth: Acquired in May 2015 by LinkedIn, a public company; NYSE: LNKD, a LinkedIn company, helps anyone learn business, technology, and creative skills to achieve professional goals. With a monthly subscription, individuals and corporate, academic, and government clients have access to a comprehensive video library of relevant, top-quality courses taught by recognized industry experts.


‘We’ve always over-performed in the amount of start-up and tech companies compared to our size. There are a lot of universities that spin off companies. What we’re known for are start-ups that are high quality from the beginning. When we do a start-up, it’s usually good. — sheRylle mills englandeR, uCsB oFFiCe oF TeChnology & indusTRy allianCes

Founded: 1997 Employees: 30 Estimated worth: Decline to state Stage of growth: 25-year-old start-up offers location-based software solutions for media, education, business, and government.

Founded: 1982 by Dr. Philip Wyatt Employees: 120 Estimated worth: Decline to state Stage of growth: And growing Wyatt Technology is the recognized leader in innovative light-scattering instruments, accessories, software, and services for determining the properties of macromolecules and nanoparticles in solution. Our instruments are used in biological and pharmaceutical research and development.

Founded: Santa Barbara division of Bosch founded in 1984 as Vetronix Corporation Employees: 61 associates in Santa Barbara Estimated worth: Decline to state Stage of growth: Subsidiary of the privately held Robert Bosch Corporation Bosch Automotive Service Solutions designs and manufactures automotive diagnostic tools and software. Our tools are used worldwide by dealer and independent automotive repair shops to diagnose, repair, and reprogram vehicles.

thursday, november 5, 2015

Founded: 1978 Employees: 2,800 worldwide Estimated worth: $3.8 billion (as of 10/28/15) Stage of growth: Publically traded; NASDAQ: FLIR FLIR Systems Inc. is a world leader in the design, manufacture, and marketing of sensor systems that enhance perception and awareness. FLIR’s advanced systems and components are used for a wide variety of thermal imaging, situational awareness, and security applications, including airborne and ground-based surveillance, condition monitoring, navigation, recreation, research and development, manufacturing process control, search and rescue, drug interdiction, transportation safety, border and maritime patrol, environmental monitoring, and chemical, biological, radiological, nuclear, and explosives threat detection.


Founded: 2001 Employees: N/A Estimated worth: Decline to state Stage of growth: Bootstrapped and profitable Crowson Technology is a consumer electronics company that designs and manufactures 4-D entertainment products to coordinate seat movement and vibration with on-screen action for luxury home theater and commercial theaters.

santa barbara technology




santa barbara technology

thursday, november 5, 2015

Tech Survey 2015



Founded: June 2015 Employees: 5-10 Estimated worth: Decline to state Stage of growth: Angel Milo is developing the very first wearable alcohol sensor that actively monitors blood-alcohol levels through perspiration. Our sensor actively monitors your BAC and lets you know how you’re trending, helping you know when you’ll be sober again. Milo puts the control back in your hands when drinking.


Founded: May 2012 Employees: 9 and growing Estimated worth: Decline to state Stage of growth: Angel Otojoy builds hearing-friendly communities by designing and installing assistive listening technology known as hearing loops. Otojoy also develops hearing-related consumer products and software applications. We were recently honored with the Santa Barbara Mayor’s Award for Outstanding Effort for providing civic leadership in the Loop Santa Barbara nonprofit public-awareness campaign. We develop augmented reality technology and accessibility-focused hardware and software.


Founded: April 2015 Employees: 4 Estimated worth: $1 million Stage of growth: Angel Pinwheel is a mobile application that lets people see and share real-time moments with others nearby. It is a real-time local network, business to consumer.


Founded: January 2002 Employees: 6 Estimated worth: $1 million Stage of growth: Continued We are a digital signage network of digital displays connected to the Internet that sits on top of the gas pumps of Central Coast gas stations. We offer our advertising platform to local businesses at a very competitive rate, along with providing local news, weather, and additional content to provide useful information to customers.


Founded: June 2015 Employees: 4 Estimated worth: Decline to state Stage of growth: Recapit is by Citrix and in beta Why take notes by hand? Recapit will do it for you. Recapit helps you capture what happens in meetings, interviews, and conversations. We do this with an iPhone app that enables you to record, highlight, and transcribe noteworthy comments, as well as upload it to view on a computer.

‘When I moved here in 1996, there were just a few tech companies. Now there is a pretty good ecosystem. It’s easier to attract people here than it ever has been.’ — jon WalkeR , aPPFolio


nationwide at Best Buy, Fry’s, and Staples, with more than a half million devices sold.


Founded: February 2012 Employees: 11 Estimated worth: Decline to state Stage of growth: Corporate spin-off funded by original company, AppFolio SecureDocs is dedicated to building software solutions that are highly secure, easily adopted, and affordable for any type or size of business. Products are characterized by a simple user interface, features that actually get used, and a publicly available pricing plan with no hidden fees. SecureDocs products are engineered with close attention to client privacy, so we do not have access to client data, and we never market to our client’s end users.


Founded: July 2015 Employees: 4 Estimated worth: Decline to state Stage of growth: Angel Seeker is a new deals-based promotion platform for Santa Barbara businesses. We’ve built an intuitive technology back end that allows vendors to post promotions in a matter of seconds from a cell phone. Seeker attracts users through constantly changing promotions on a fun, social platform. Vendors posting promotions can target specific locally defined user groups like Goleta residents, tourists, etc. Aside from exclusive and structured deals, Seeker also brings preexisting, fast-paced promotions from national vendors online.


Founded: January 2014 Employees: 2 Estimated worth: $100,000 Stage of growth: Start-up Skyclops does aerial photography and videography for real estate, special events, weddings, search & recovery, inspections, etc.


Founded: June 2002 Employees: More than 1,200 globally Estimated worth: Raised $130 million in secondary equity sale last year. Stage of growth: Series D, raised $130 million last year Sonos is the smart speaker system that uses your WiFi to stream the music you love throughout your home. One easy-to-use app gives you complete control of your entire home listening experience — access all your music, pick any room or every room, and immerse.


Founded: January 2007 Employees: 10 Estimated worth: Decline to state Stage of growth: Angel We offer guided tours of worldwide destinations to play on your mobile device. Preplan your adventures, pick the best places to visit, and get a personal (virtual) guide. It’s like having a friend show you around, and that’s what most travelers really like. These guided tours provide a day or two of entertainment with turn-by-turn directions, maps, insider travel tips, and descriptions of the highlights along your route. Unlike traditional audio tours, these have tons of photos so you’ll know which building the narrator is referring to. Affordable, a big value, entertaining, simple to use — we’ll walk you through it!


Founded: July 2009 Employees: 15 Estimated worth: Decline to state Stage of growth: Raised $8.7 million in Series A funding TrackR is a consumer electronics company that helps people keep track of their items using their smartphone and small wireless sensors. It is now sold

Founded: January 2015 Employees: 4 Estimated worth: Decline to state Stage of growth: Angel Voitrix helps real estate agents convert online leads to potential clients by providing instant communication and critical insights into prospects. Our first customer is the Santa Barbara Association of Realtors.


Founded: December 2014 Employees: 5 Estimated worth: Decline to state Stage of growth: Start-up seeking funding. Water Einstein brings outdoor watering management into the 21st century by learning how much water your plants need, integrating weather to prevent watering during rain, detecting links and alerting users digitally, generating usage reports, and more.


Founded: May 2002 Employees: 45 Estimated worth: Decline to state Stage of growth: Closed Series A with Intel Capital in April 2015 WorldViz is the industry leader in immersion-ready virtual reality solutions. Its patent-pending interactive-visualization and simulation-solution technologies are deployed across 1,500-plus Fortune 500 companies, academic institutions, and government agencies.

SECurITy & MonITorInG The Internet can be a scary place. These companies help make it safer by fighting cybercrime of all sorts and making sure the World Wide Web is staying honest.


Founded: September 2011 Employees: 50-100 Estimated worth: Decline to state Stage of growth: Series B funding received Lastline is focused on real-time analysis of advanced malware and knowing the Internet’s malicious infrastructure. Lastline leverages this threat intelligence to create advanced malware defenses for companies of all sizes. By focusing on cloud-based automated systems and processes, Lastline has developed the technology to analyze advanced malware at an unprecedented speed and volume. This gives Lastline the ability to analyze binaries and web content in real time as it enters the enterprise network, as well as the ability to map the Malscape at a level of accuracy and relevance not previously available.


Founded: 2011 Employees: 4 Estimated Worth: Decline to state Stage of investment: Currently angel, opening Series A funding We identify fraudulent sources of digital advertising traffic at a click, publisher, and network level. We are the only Media Rating Council–accredited company to do post-click fraud detection.

DEFEnSE Santa Barbara’s tech sector history is rooted in companies that worked on defense and space systems for the government. Many of these firms

Tech Survey 2015 loCkHEED MaRTiN SaNTa baRbaRa FoCalplaNE

Founded: February 1985 Employees: Approximately 185 Estimated worth: Lockheed Martin’s net sales for 2014 were $45.6 billion; market cap $65 billion Stage of growth: Lockheed Martin is publically traded; NASDAQ: LMT A facility under the Lockheed Martin Missiles and Fire Control business area, the Santa Barbara Focalplane facility designs and manufactures industry-leading infrared subsystems for military and commercial applications in 96,000 square feet of engineering and manufacturing space. It develops and manufactures multispectral infrared focal-plane array detectors and imaging systems for missile warning, targeting, surveillance, phenomenology, spectroscopy, threat warning, electro-optic infrared, and government science and technology labs. It provides infrared subsystems for Lockheed Martin products, including the F-35 Electro-Optical Targeting System (EOTS) and the Sniper Advanced Targeting Pod. It also provides infrared solutions to other aerospace companies; advanced ground, aerial, and space sensor solutions to government labs; and imaging components to commercial camera companies.

RayTHEoN CoMpaNy

Founded: July 7, 1922. Operations in Goleta started in the summer of 1956 when 46 employees of the Raytheon Television and Radio Company made their move from Chicago. Employees: 1,100 employees in the tri-county area; 61,000 employees worldwide Estimated worth: 2014 sales of $23 billion Stage of growth: N/A

Raytheon Company is a technology and innovation leader specializing in defense, civil government, and cybersecurity markets throughout the world. With a history of innovation spanning 93 years, Raytheon provides stateof-the-art electronics, mission systems integration, and other capabilities in the areas of sensing; effects; and command, control, communications and intelligence systems, as well as cybersecurity and a broad range of mission support services. Raytheon is headquartered in Waltham, Massachusetts.


Founded: June 1983 Employees: 10-20 Estimated worth: $15 million Stage of growth: Privately held We have decades of experience in constructing clean rooms, office renovations, building repurposing, food service, and shopping centers.

rESourCES A thriving tech community requires an army of various resource providers to make it tick. The companies, co-working offices, nonprofit organizations, incubators, financial experts, design/marketing/public relations agencies, venture capital firms, and educational programs below are critical to the health of Santa Barbara’s scene.

aNTioCH UNiVERSiTy SaNTa baRbaRa

Founded: In Ohio in 1964, with Santa Barbara campus opening in 1977 Employees: Approximately 50 full-time and part-time employees. Estimated worth: N/A Stage of growth: Established and mature university. Antioch University Santa Barbara offers a lively, intensive undergraduate education and rigorous, real-world graduate degrees.

aNaCapa EQUipMENT bRokERS Founded: January 2000 Employees: 4 Estimated worth: $250,000 Stage of growth: Established corporation We sell used lab and industrial equipment.

santa barbara technology

still thrive, mostly in Goleta, where some have been for decades. Just don’t ask them what they specifically do, because they can’t always tell.



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santa barbara technology

thursday, november 5, 2015

Tech Survey 2015 in San Francisco and New York working alongside Intuit, PayPal, and Digg, founder Andrea Holland brought her talent and team to Santa Barbara, where the tech scene was not just emerging — but booming. Specific capabilities include media relations, media strategy, thought leadership, product launches, events, and more.


Founded: November 1975 Employees: 7 Estimated worth: Decline to state Stage of growth: Mature Channel Data Systems handles network administration, design and configuration server monitoring, managed cloud services, data-recovery and backup solutions, remote access, VPN and terminal services wireless network design and troubleshooting, data security, mail archiving and security solutions, battery backup and power solutions, computer diagnosis repair, virus and malware removal, custom-built computers and servers, and remote and after-hours technical support.


Founded: January 2005 Employees: 5 Estimated worth: $1 million Stage of growth: Early We’re an IT company that services the Central Coast of California.

Cio SolUTioNS

Founded: 1986 Employees: 50 Estimated worth: Decline to state Stage of growth: Private company CIO Solutions provides IT consulting, design, and management services to the tri-counties and specializes in traditional, premise-based managed services (fixed-fee management agreements), private cloud-computing services, phone systems, enterprise storage, virtualization, and networking.


Founded: 2010 Employees: 5 Estimated worth: N/A Stage of growth: N/A We fund and provide programs to assist start-ups and internal innovation teams develop customers and products. Our Santa Barbara Innovators program ran June-September 2015, and we had eight teams (five start-ups and three internal Citrix teams). Start-ups received a $25,000 grant, and we partnered with Arrow Electronics, GEM, StartupSB, and the Santa Barbara Foundation. We also provide select teams $250,000 in seed funding.


Founded: February 2013 Employees: 5 Estimated worth: Decline to state Stage of growth: N/A DialedPR is the only PR consultancy in Santa Barbara focused solely on business-to-business and business-to-consumer tech companies. It was built on the philosophy that communications needs to be agile and always remain nimble and spontaneous yet strategic. With almost a decade of experience


Founded: June 1998 Employees: 16 Estimated worth: Decline to state Stage of growth: Established and fully funded I//WD handles Internet and web applications design and promotion, advanced Internet transaction programming, hosting and name-registration services, secured transaction e-commerce, and more.


FiRST CliCk iNC.

Founded: June 2007 Employees: 8 Estimated worth: Decline to state Stage of growth: Established business First Click provides effective online marketing services and products that improve the bottom line. Our emphasis is on sound business practices, creative call to action, technical analytics, and a particular focus on conversions. First Click utilizes all available technology resources — from SEO, SEM, social media, and blog management to expert engines and mobile communications — to develop and manage a successful marketing campaign.

Founded: January 2013 Employees: 2 Estimated worth: Decline to state Stage of growth: N/A Kaldera is a multifaceted firm focused on community building, business development, and marketing for start-ups, organizations, and nonprofits.

liNkD MEDia

Founded: January 2013 Employees: 3 Estimated worth: Decline to state Stage of growth: Not funded Linkd Media is a digital agency spanning from the sandy beaches of Santa Barbara to the rivers of Klamath Falls, Oregon. We help companies take their web experience to the next level, with platforms like WordPress.


Founded: 2010 Employees: Fewer than 20 Estimated worth: More than $400 million under management Stage of growth: Not applicable This wealth and investment-management firm is focused on helping individuals and small businesses in the tech sector.


Founded: April 2010 Employees: 1 Estimated worth: Decline to state Stage of growth: Self-employed GVC Consulting offers marketing coaching and interim CMO services for technology companies.

iMpaCT HUb SaNTa baRbaRa

Founded: June 2014, launching December 2015 Employees: 4 Estimated worth: Nonprofit Stage of growth: N/A Impact Hub provides a shared work space, offices, co-working, an Impact of Things lab, and an event space for social entrepreneurs, start-ups, and nonprofits.


Founded: May 1990 Employees: 20 Estimated worth: Decline to state Stage of growth: Series B Since 1990, ITS has been providing solutions for businesses in and around Southern and Central California from our headquarters in Simi Valley. We’re specialists in telecommunication and Managed IT. We offer everything the SMB needs from voice services and bandwidth to desktop and network support.

‘We’ve got smart people having smart babies, and we ought to take advantage of that and keep them here. Our first step is to get everyone thinking more regionally and then acting locally.’ — Mark sylvester, introne tworks/ 805 ConneCt




Founded: June 1999 in Ann Arbor, Michigan, and January 2008 in Santa Barbara Employees: Core team is 4 but can range from 6 to15 depending on number of incubating companies Estimated worth: Decline to state Stage of growth: Client Self-Echo is raising Series A-3; FirstClick is self-sustaining and profitable since 2007; Noospheric is also a large shareholder in TrackR. Providing consulting and strategy for start-ups and company executives and led by entrepreneur Jacques Habra, Noospheric has helped launch and advise 30 start-ups in 15 years, including TrackR, First Click, SBClick, and The Joy Agency. Recent clients include SelfEcho, developers of Mobile Therapy, and a comprehensive SaaS platform that bridges the information gap between clinical psychologists and their patients in between sessions, as well as Noozhawk, Biopac, Steven Handelman Studios, and Pacifica Graduate Institute.


Founded: May 2001 Employees: 20+ Estimated worth: Decline to state Stage of growth: Privately held Realizing, materializing, and honoring dreams through creativity and innovation is, and will always remain, at our core. We strategize, design, develop, and produce content to evolve dreams into tangible, structured, and prolific successes.

Tech Survey 2015 Founded: April 2013 Employees: 2 Estimated worth: Six figures Stage of growth: Start-up Proven Strategies provides various services including online marketing, nurturing prospects to become buyers, securing sponsors, niche marketing across all platforms, building online presence, strategic ad buys, sales by Internet, internal and external e-newsletters, networking strategies, one-on-one coaching, and more.


Founded: 2005 Employees: 4 Estimated worth: We have raised nearly $100 million, over three funds. Stage of growth: We lead most of our rounds, usually coming in at series Seed and A. We also do our pro rata in follow-on rounds. We’re an early-stage venture-capital firm that focuses on business-to-business SaaS start-ups.

SaNTa baRbaRa CoMpUTER HElp

Founded: 2002 (formerly Santa Barbara Computer Works) Employees: 4 Estimated worth: Decline to state Stage of Growth: Series B Online and in-home PC service for home users and small businesses.


Founded: 2015 Santa Barbara Technology Ventures is a seed and early-stage venture-cap-

ital fund investing primarily in technology start-ups in the underserved Santa Barbara region. The fund seeks superior returns through an exceptional team, hands-on approach, and a close affiliation with UCSB and Cal Poly talent, intellectual property, and research initiatives. Our funding plan is to engage individuals with nexus to the Santa Barbara region, family offices, and strategic corporate LPs.


Founded: October 2012 Employees: 2 full-time, 3 part-time Estimated worth: Decline to state Stage of growth: N/A Show Up Web Design is a web design and development firm providing creative web design, development, local SEO, and online advertising. We know what locals need, take the time to understand our clients’ vision, and together come up with a comprehensive plan to ensure that our clients succeed online. We specialize in website design, SEO and writing for SEO, graphic design, and overall marketing/branding strategies. We have extensive experience with WordPress, Shopify, Squarespace, and Wix, and we are a Google Partner. Our goal is help our clients’ businesses “show up.”


Founded: December 2011 Clients: We have about 30 companies involving about 50 entrepreneurs and business leaders. Synergy is a creative and vibrant tech-oriented workplace designed to inspire, harbor, and connect entrepreneurs and professionals pursuing their passions for life and business success. We are a collaborative co-working and business incubator space that brings leading-edge technology together with creativity, innovation, and good vibes. Our passion is people

pursuing their dreams and fostering the personal growth, business success, and soulful fulfillment that comes from finding your calling and living it.

SaNTa baRbaRa HaCkERSpaCE iNC.

Founded: September 2010 Santa Barbara Hackerspace is an open community workshop to allow access to workspace and equipment for the Santa Barbara community. It started in a one-car garage five years ago, but currently has five co-working offices housing four start-ups. We are a group of makers and software developers in the Santa Barbara community who love coming together to build things. We are a nonprofit organization, and we rely on the membership dues and donations of enthusiastic technologists to keep going.


Founded: April 2013 Employees: 10, including four founders Estimated worth: Decline to state Stage of growth: Self-funded, but Series A round may be soon Founded by four entrepreneurs, workzones is an established co-working club downtown that is the home to dozens of successful small businesses, including several tech-focused start-ups. With shared workspaces and 10 private meeting rooms available to members and drop-in professionals, workzones is a flexible and high-value alternative to an expensive office lease, the isolated home office, or a crowded coffee shop. Taking advantage of the ability to collaborate, workzones’ members and guests have formed an energetic community whose support contributes to the growth and success of each business. n


The complete solution for selling software, SaaS, digital downloads and subscriptions.

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SB Independent Tech-Topia 11/05/15  
SB Independent Tech-Topia 11/05/15  

Tech-Topia, 2015 Santa Barbara Independent Special Publication