Scholarship Promotion: Driving Lead Growth For A Top-Rated UK Institution

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Scholarship Promotion:

Driving Lead Growth For A Top-Rated UK Institution

The Acumen challenge Organise a university scholarship online lead generation and qualification campaign for the full-time MBA programmes of a UK higher education institution.

Background At Acumen, we help our higher education clients

aimed to help our client, a top-rated UK university,

driven marketing strategy. For this campaign, we

cost per lead (CPL).

find the edge over their competition with a goal-

generate qualified scholarship enquiries at a low

Social media campaign overview


Facebook, Instagram

Campaign duration 3 weeks

Results snapshot 350+ enquiries generated with a very low CPL.

Our strategy To help the university maximise its scholarship recruitment and marketing, we developed a


three-stage social media campaign that spoke

ensured target placements ran at optimal

applicants. Run across three weeks, this short

times across target devices. This campaign

campaign required an effective strategy to deliver

highlighted keywords with a special focus on

results quickly, starting with audience research:

Audience insights: By gathering historic data from the university, specific colleges and

organisations, we could identify the target

audience and keywords. The next phase of

our research focused on target cities, colleges and industries. Once the audience research

phase was completed, we were able to advise the client on suitable test audiences for the campaign.

audiences, creatives and qualifying questions for the campaign online enquiry form and

to the target audience of prospective scholarship


Campaign optimisation: We confirmed

the word “Scholarship” to improve lead quality and conversion. 3.

Progress monitoring: Generating a significant volume of leads with a low CPL required

continual monitoring and refinement of the social media campaigns. Our campaign specialists held meetings with the client,

supported by weekly progress reporting until the campaign concluded.

Outcome This three-week campaign rapidly delivered highly

targeted leads for the scholarship programme at a

very low CPL. Of these leads, 35% were identified as genuine prospects.

“Very happy with how it all went, sounds like our In-Country Rep has been busy following up leads, many of which are high quality. Thanks again for your help with all of this.”

ACUMEN is committed to helping globally-ambitious university and education partners enter, explore and expand in South Asia, South East Asia, and beyond. We offer a dedicated range of services to drive recruitment, student enrolment, develop strategic partnerships, and research collaboration. As a result, we act as an extension of your brand, by connecting you with the world’s best students, utilising strategic international education opportunities, understanding your ideal market through research and insights, and help mitigate any risks along the way. We operate in over 20 countries, with more than 250 industry practitioners with deep local knowledge and global expertise. We help navigate a competitive education landscape from end to end, while always prioritising your success.

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