Promote Music in an Algorithm-Driven Industry: YouTube Music Promotion

Promote Music in an Algorithm-Driven Industry: YouTube Music Promotion We've just had an artist reach a hundred thousand streams from the YouTube algorithm here's how you can succeed to as a marketing company we rely heavily on algorithms to be able to grow our artists we've had artists reach millions and millions of streams through Discover weekly playlist alone which our algorithm generated we've even had artists added to YouTube official playlist which our algorithm generated such as fresh finds pop Tronics and we've even had artists signed to major labels based on how well they are performing in the algorithm so they have got signed without a single human being saying how what direction their career goes in or whether they should be successful or not yeah okay the A&R; the label will be a human being who's had to listen to the music but they would be crazy not to sign that artist based on their stats in this video I'm going to show you how you can use the algorithms to launch your career

Promote Your Music on YouTube with Authentic and Efficient Way Only

I'll take you through the YouTube algorithm YouTube algorithm and Instagram algorithm and start growing your fan base and growing your streams so let's go through each individual platform and I'll tell you how to succeed on each one of them and let's start with YouTube YouTube's algorithm is probably the most rewarding of all of the platforms and the reason for that is if you have a successful YouTube video it will pay dividends for almost life we've had seven year old videos come up in search results or get pushed out to our accounts and that's because it is good-quality content that is still relevant unlike Instagram where you make a post it's gone in 24 hours you would just continue to get views on YouTube so the YouTube algorithm is looking for your watch time it's not looking to see how many views you get how many likes maybe comments do make a difference to the algorithm but it is mainly the watch time

if you can get people to the end of your video it will push out that video because YouTube wants to show ads to those people who are watching that is how they make their money and the longer you keep them on the platform the more ads they get showing so that has to be your aim in every single video one how do you get people to initially watch and of those people who do watch how do you get them to watch to the very end of the video and here's some ways you can get people to initially watch firstly if you've got a music video and you're uploading it to YouTube and you just put the artists and the track title then that's not going to be enough to get people to watch yeah you can get your friends and family to YouTube but that's not what we're after here well after the algorithm to pick up the music video and push it out so you need more of a click bait titles such as this music video cost one pound to produce or this is probably the most disgusting Music Video Promotion.

You'll ever see that's something people want to see how what does a music video look like if you have a 1 pound budget so people are going to click it so that's going to increase crease your click-through rate a second thing you can do and this one is a golden tip and that's get an influencer to be in your music video a lot of the time and influencer marketing it can look not very authentic because you have to put hash tag ad or announce that there is some kind of paid partnership if you were to get an influencer to be an actor in your video and they just simply push out their work on their socials then that is not paid you are paying them to be an actor and therefore you can drive more views to your video because

you've got someone that people want to see in that video so all of their followers want to know what this person is going to look like in a music video because they love them and they followed their content and then they go to the music video and then they fall in love with your music while they are watching one of their favorite influences or content creators in your video and finally like I described earlier YouTube is more about the credibility of your account so don't just make an account upload your music

video and hope that it's going to fly start creating content start getting that account active and showing the algorithm that even though you're only getting 10 to 20 views on your videos people who do view get to the very end because they're interested in your content and your content is worth watching that is way more credible than getting thousands of thousands of views that only have 20 second watch time because you've managed to hack the algorithm and get your content out there just make sure your content is good and people want to watch it and then when you do drop that music video then it's going to fly because you've got YouTube on your side you've got the influence if you've paid for them to be on there on your side pushing the track and then if you've got a click beatty title you've got the potential of going viral and ending up on the home page because you've got a high click-through rate now let's move on to the YouTube algorithm when you upload a track to YouTube it doesn't just leave it there completely dead it watches to see how people are reacting to your track it will push it out to a few discover weekly playlists for your genre and see how people react to it do they skip the track early or do they listen to the very end do they save the tractor they go back and listen to again these are all cues to see how good your track is if it's good it will push it up to more discover weekly playlists and it will give it almost a credibility score and then if it is the best of course it will go out to everyone who has a discover weekly playlist who enjoys your genre of music or you might even end up on one of the official fresh finds playlists it does help to get some initial listeners if you can get around a hundred people to listen to your track that does give YouTube a better sample size to work with to decide what kind of genre your track is and whether it's credible enough to be pushed out so a few things you can do is firstly pitch the playlists we have a full YouTube pitching guide which I'll link below so you can follow it and start pitching to playlists once you get on a few user curated playlists that will allow you to start getting listeners you can also push your track on social media and push it out to friends and family but don't push it out to friends and family you don't like your genre of music because they'll just listen to it for 20 seconds and tell you is very good at what they heard and that's not enough that'll count as someone only watching 20 seconds of your track so that's not useful to you make sure you are getting streams from people who actually like your genre music you can also use platforms such as submit up that now have a YouTube section and you can go out to all of the blogs YouTube playlists and they'll consider adding you those blogs can get hundreds and hundreds of monthly listeners which is great because one the blog usually has a specific genre they deal with and secondly you can use that as credibility in your buyer that You've been supported by that blog another thing you can do is if you know an artist that is getting picked up by the YouTube algorithm or getting on official playlist you can pay to be on their next track or you can pay them to be on your next track and then if it goes on their profile as a collaboration you will go on the release radar of all of their followers and possibly even get YouTube official playlist using their credibility and now we'll start to get streams on your profile and grow your credibility charli XCX now admits in an interview with the verge that she writes music for the algorithm she says the hook of the song comes earlier so people are less likely to skip it she never does a long intro on a track and make sure that it is something that people want to listen to to the very end and it's exciting and that is how she gets so many streams from YouTube official playlist as well as the discover weeklies and then there's

the Instagram algorithm yes recently Instagram had decided to cash out and kill all of the organic reach that accounts are getting but that still doesn't mean

You're getting no organic reach it just means you're going to have to work a little bit harder and to do that you need to get as much engagement as possible on everything you were upload that's both on your feet and on your stories on stories and on your feed it is not chronological it is looking for engagement to see how many people engage on that content and then it will show people in that order based on how good the content is so for example if you upload a story and people get to the very end and even if people reply to your story then it is going to count it as positive engagement and the same goes for feed posts if you managed to get lots of comments and lots of likes then it will show it to more and more people and even if you don't get that engagement then even if people sit and what a video you posted onto your feet or they will stop and look at a picture for longer that still counts as positive engagement so you have to consistently put a good quality content up on there a lot of people ask whether you should use hash tags on Instagram Music Video Promotion by Best Music Video Promotion Company

I personally think that's kind of now a dated way of growing your account and people are always trying to get on the discover section of Instagram and I think it's incredibly difficult to do so you really need that word-of-mouth to be able to get your Instagram account to grow organically and the biggest takeaway you can get from this video is start creating content and be ready for the day that you blow up because if one of your tracks blows up if one of your videos goes viral on YouTube or you suddenly get a

hundred thousand followers on Instagram because one piece of content goes viral then you need to be ready and practiced and understand your audience to be able to consistently create content and keep them there so if you've got 500 followers or even 200 followers practice with them create content and get good for when you do blow up and you do get an audience you're in that rhythm of creating good content and you know what your audience wants and you know what they engage with because trust me you only get one opportunity to make it happen so you need to be ready for that day of when you blow up I hope you found this video useful if you have given it a thumbs up if you want to see more music marketing videos like this subscribe and I'll see you in the next video http://youtubeseoexpert.com/music-video-promotion/