Promotions: SHORT TERM: First course of action: - Tuneup website for both consumers+supporters (investors, reviewers, etc)
LONG TERM: - Create Fashion shoots of Evy Tea bottles - Tie Up with Boston Fashion week
Additional promotions: - Generate organic followers on social media. All social media should drive users to the Evy Tea website. FACEBOOK: Illustrate Evy Tea and everyday life; like a blog. Use it to make the brand personable. TWITTER: Twitter can be used to communicate between influencers without any previous connection. Message and tweet towards influencers on twitter. - Write to top food/ beverage critiques and ask them to feature Evy Tea. LIST OF RENOWNED FOOD CRITIQUES:
http://mashable.com/2012/07/18/food-writers-twitter/#gallery/10-food-writers-critics-to-follow-ontwitter/50bdf3385198407f24005c45
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