the branding by serving signature drinks in the event’s color scheme or having a color coordinated candy buffet. Consider using the logo or tagline on your cake—either with icing or a custom chocolate disc. Put a toothpick with logoed flag in cupcakes or passed hors d’oeuvres. Don’t forget the details
Once those larger areas are taken care of, think through ways to include your logo in smaller details like cocktail napkins, menu cards, escort cards, stickers, sign-in boards or books. Are there screens where you can project the logo? Can it be included in a montage or candle lighting ceremony? Consider everything that your guests will see or touch during the event and if there is an opportunity for it to reflect your brand or include your logo. Favors and giveaways
Favors and giveaways are an easy way to tie in a logo or theme. Some brands easily lend themselves to items like towels, water bottles or certain types of clothing. A logo or
tagline can be printed on almost anything you can image from socks to stadium chairs. Branded dance floor giveaways like sunglasses or t-shirts keep all of your guests on brand while they’re on the dance floor. They look great in photos too! Finally exit snacks can be a nice surprise—think about putting your logo on water bottles or printing logoed stickers for snack bags or boxes to give out at the end of the night. Throughout your planning, remember this is your opportunity to put your child’s personal stamp on the party to make it their own. Your branded Bar or Bat Mitzvah celebration will be memorable and stand out from the crowd! •
Brynne Magaziner is the owner and Chief Magic Maker of Pop Color Events, a boutique event planning firm specializing in Bar Mitzvah & Bat Mitzvah event planning in Washington DC, Maryland and Virginia. Visit www.popcolorevents.com for more information. MITZVAHMARKET.COM 13