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When did you realize that you wanted to be a graphic designer? I knew when I was a young child that I wanted to do something in art but didn’t realize I could actually earn a living with it until I got to high school. Against everyone’s better judgement... I kept moving forward and here I am today.
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Who is your favorite superhero? Wonder Woman without a doubt, not only was (is) Lynda Carter stunning... her costume was sexy and I believe everyone should have a lasso of truth. I know my life would be a lot easier if I had one.
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Do you have any kids, if so, have any of them showed an interest in the arts? I have 2 kids, and 2 grandsons. My son Martin, 29, has always had an interest in music, plays the guitar and writes lyrics... but just for recreation. My daughter Alicia, 15, is the free spirit, the outgoing one. And the grandsons... too early to tell.
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What kind of music do you like? I can listen to anything but I’m always drawn to my favorites: Motown, Blues, R&B and Neo Soul.
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Anything else we should know about you? Let’s see... I keep fishing poles and a tackle box in my truck from May to September and I am a soduko freak. I love tattoos and coffee ice cream is my favorite.
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What’s in store for your future? I’d like to retire to Savannah, Georgia in 10 years and keep designing on a part time basis while I go back to school to continue studying fine art and art history. I really just want to paint.
Employment History FREELANCE ART DIRECTOR February 2009 to Present I provide art direction and marketing management for clients that include the entire gamut of both print and digital media. Also provide traditional and social media marketing and management, including email marketing. Event marketing coordination: signage, sponsorships, media buying, etc. I’ve managed a staff of six, while handling back end office responsibilities.
Award-winning art director experienced in all aspects of editorial and consumer publication design, production, management and traditional and online marketing.
The Star-Ledger
SENIOR GRAPHIC DESIGNER July 1999 to December 2008 Responsibilities: • Complete design/layouts of multiple magazines, or niche publications (The Bridal Planner, New Jersey Sophisticate, Streetscapes) all published by The Star-Ledger. • Creation and art direction on special sections including covers and editorial pages. • Over-see design translation from print to internet media. • Designing all sales collateral to promote the special sections. • Coordinate photography along with high resolution scans and printing production. • Design and implement in-house advertising campaigns. • Update/maintain the ongoing “bank” of filler ads. • Re-design complete sections to increase revenue. Graphics 4000
SENIOR GRAPHIC DESIGNER/ART DIRECTOR March 1996 to July 1999 Responsibilities: • The design/production from cover to cover of The Summit Collection, The Warren Showcase and Essex Kids (3 local town newspapers) including scans and sending electronic files to the printers.
• BRIDAL PLANNER, 2nd Place
• BRIDAL PLANNER, 1st Place
• HOLIDAY COMBO, 2nd Place
• BRIDAL PLANNER, 2nd Place
Best Free Standing Insert
Best External Special Promotion Mailing Piece
• BRIDAL PLANNER, 3rd Place
Best External Special Promotion Mailing Piece
Best Free Standing Insert
Best External Special Promotion Mailing Piece
• BOOBIE PRIZE, 1st Place
Not submitting entries into the contest
• Managed the work flow of all process color projects. • Updated any hardware or software that was necessary. Marquise Printing & Design
GRAPHIC DESIGNER/PRODUCTION MANAGER January 1991 to February 1996 Responsibilities: • Total design of all work from business cards to corporate id & collateral. • Coordinated paper, printing and binding production. • Trained new employees on all hardware, software and office procedures. • Maintained all book keeping records and inventory.
Proficiencies SOFTWARE CS design software: InDesign, Photoshop, Illustrator, Acrobat, QuarkXpress and FTP procedures. Working knowledge of Microsoft Office applications. WordPress editing capabilities.
ONLINE MARKETING • Email campaigns • Facebook advertising • Social media planning and management • SMM scheduling applications • Content creation • Lead generating applications • Marketing funnels
References Both personal and professional references are listed in the back of this booklet.
• BRIDAL PLANNER, 2nd Place
• NJ Style, 1st Place
• STREETSCAPES, 1st Place
• NJ SOPHISTICATE, 3rd Place
• STREETSCAPES, 1st Place
• STREETSCAPES, 1st Place
• NJ SOPHISTICATE, 2nd Place
• STREETSCAPES, 3rd Place
• ARE YOU AN INSIDER?, 2nd Place
• BRIDAL PLANNER, 3rd Place
• Inside Jersey, 1st Place
Best External Special Promotion Mailing Piece Best External Special Promotion Mailing Piece Best New Product Development
Best External Special Promotion Mailing Piece Best External Classified Promotion Idea Best Non-Newspaper Product Best Free Standing Insert
Best External Classified Promotion Idea Best Non-Newspaper Product
Best Newspaper Promo (Ad Series)
Best External Special Promotion Mailing Piece
• Business Finder, 2nd Place
Best External Special Promotion Mailing Piece
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1. Michelino’s Restaurant, 4/4 tri-fold menu. I also created the logo and other collateral. 2. NJIT Basketball Sports Guide, 56 page book. They’ve been my client for years. They do at least 6 different guides annually. 3. Kangoo NYC, logo design. I also created the rest of their collateral and signage. 4. Blu Print Quarterly, my tab size magazine. I design & produce the whole thing... cover to cover. 5. Tek-Lado, another tab size magazine. I was art director. 6. Editorial layout inside one of the Blu Print Quarterly editions. 7. Golf Preview, a Star-Ledger special section.
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1. Signature Barber Lounge logo design. 2. Nazco Optical, I created the logo and all his collateral & signage. 3. Editorial layout inside Tek-Lado, those photos were awesome! 4. Blu Print Quarterly rate sheet, again, this is my magazine... so I tried to have fun. 5. Three-page editorial spread inside on the the Blu Print Quarterly editions. 6. ROI self-mailer, this was a nice piece... they had the money to do some spot varnishing and enclosed 3-D glasses. 7. Discover Jersey Arts, a Star-Ledger special section.
Sam Horning 1841 Watchung Ave. Plainfield, NJ 07062 Cel: 908-720-4597 s.horning@comcast.net
References Mr. B’s Printing
TOM BARONE, Owner 732-396-3990 The Star-Ledger/NJ Advance Media MICHELE HAYES, Marketing Director 732-902-4304 RHM Associates RAY MIKELL, Owner 732-381-0431 Regal Bank
MICHAEL BONO, New Business Development Director 908-419-1515
Another repeat customer.
My baby since its inception. This Bridal Planner was in its sixth year of publication when I left The Star-Ledger.
While designing last years brochure, the client insisted on a little “hand holding”... but once he say the result he let me have creative license on this years brochure.
I was responsible for desiging the whole book from cover to cover, with the exception of the adverisements. I also had to create the collateral for the sales reps to have in hand to sell advertising space.
“Simply beautiful” is how he described it. I had a blast creating this eight pager! Adding recipes and bartenders’ tips made this brochure engaging as opposed to an ordinary price list.
This product is just as much fun as creating all the collateral for its launch! I designed all the materials for KangooNYC.com’s U.S. launch including: the logo, mini-brochure, stationery, ads, coupons and signage. Although Kangoo Jumps are popular in Europe, the distributor who was responsible for the tr-state area launched this campaign, on her own—without corporate backing, to gain control of distribution up and down the Eastern seaboard... our efforts were a huge success!