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ways high-quality print can boost your business Digital communications may be the quickest way to reach an audience, but tactile and engaging printed materials are a hugely persuasive tool for engaging customers, says Nick Cooper of Salt Media
Cut through the digital noise
Boost brand recognition
Long gone are the days when doormats were littered with letters and direct mail. Most communications from companies are now sent by email, reducing the volume of physical post that goes through the letterbox.
Printed materials can showcase your brand's products and services in a visually enticing way, creating an immediate emotional connection between your business and your existing and potential customers.
This is good news for membership organisations: it means if you do reach out to your customer base with a beautifully produced printed communication piece, such as a brochure, your audience will notice it.
Use of your company logo, colours, fonts and taglines reinforces your message and builds trust and credibility. If you're doing it right this, in turn, creates brand loyalty, transforming prospects into customers, and existing customers into repeat purchasers.
Even the smallest interaction with your printed materials puts your business front of mind for customers. And, if your recipients don't have time to read it straight away, they're more likely to set it aside and pick it up later – unlike emails which are easily deleted or lost in the inbox.
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