Top 5 Digital Marketing Trends 2020.

Top 5 Digital Marketing Trend 2020 https://saletify.com/

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Introduction Technology continues to advance at a rapid pace, so of course, some of the digital marketing trends are focused around technology. However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again.

While technologies such as AI and data-driven marketing will certainly be big trends for 2020.

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1. Visualization With the explosion of smart speakers and voice search in recent years, visualization plays an important role in digital marketing.

Generally, people prefer visual content to plain text. Adding visualizations, infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too.

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2. Personalization Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. Traditional advertising is losing its effectiveness, so personalized marketing messages that forge a real connection between the brand and the target market.

78% of customers will only engage with offers if they are personalized to their previous engagement with your brand

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29.21% 38.61%

59% of customer say that personalization influences their purchase behavior

32.18% 65% of customer say they are more likely to shop with a retailer that remembers their name and purchase history

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3. Voice Search One of the biggest developments impacting the world of digital marketing today is the widespread adoption of voice search technology. It is predicted that 50% of searches will be driven by voice in 2020. Voice search improves the user experience of search engines —by being faster and more convenient—and provides more accurate results.

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4. AI-Based Automation AI has huge advancements over the last few years and a great increase in the number of businesses using AI-powered technology and automation to assist their marketing efforts.

Benefits of AI-Based Automation in Digital Marketing: • • • • •

It can help you build a winning content strategy.

It can help you segment and target your audience.

It can help you improve customer retention.

It can help you increase your communication efficiency.

It can help you understand customer behavior.

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5. Live Video Live videos ensure an enhanced relationship with your customers as they can interact with you in real-time, leading to trust and loyalty. Live streaming unlike prerecorded videos, provides you an opportunity to connect with your audience in a personal way, making it possible for them to interact with you seamlessly.

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High Growth for Live Video

2 1.5

Exabytes per month

1 0.5 0

17 018 019 020 021 0 2 2 2 2 2

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