6 Digital Marketing Campaign
6 Digital Marketing Campaign
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Trends
Trends
If you are like many other business owners, who knows that increasing revenue is the #1 most important thing you can improve. But in order to achieve more sales, you must know which marketing tricks work and which ones are a waste of time and money.
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3 1. Search Engine Optimization 2. Social Media 3. Video Marketing 4. Email Marketing 5. PPC Advertising 6. Content Marketing https://saletify.com/ Digital Marketing Campaign Digital Marketing Campaign
4 ▰ Digital advertising spending worldwide is projected to reach $375 billion by 2021. ▰ Infographics are liked and shared on social media 3 times more than any other type of content. ▰ Location specific digital ad campaigns are 20x more effective than traditional banner ads that are not location based. ▰ 80% of consumers will remember a video ad they viewed in the past 30 days. ▰ 88% of consumers trust online reviews as much as they trust personal recommendations. https://saletify.com/
Digital Marketing Trends Top Digital Marketing Trends
Top
1. Search Engine Optimization
1. Search Engine Optimization https://saletify.com/
Keyword Rankings
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Keyword Rankings ▰ Google is responsible for 94% of total organic traffic. ▰ 75% of people never scroll past the first page of search engines.
70-80% of people ignore paid search results, clicking only on organic search reasult. ▰ 57% of B2B marketers stated keyword rankings generate more leads than any other marketing initiative. ▰ Leads from Search Engine have a 14.6% Conversion rate.
•
Search •
Search
50%
Over
The
The
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Organic
Organic
▰
of search queries are four keywords or longer. ▰
40% of business revenue is captured by organic traffic. ▰
top 5 search results for a keyword on google get 70% of the clicks. ▰
average Google first page result contains 1890 words. ▰ Search engines drive 300% more traffic to sites than social media.
• Local SEO • Local SEO ▰ 72% of consumers who did a local search visited a store within five miles. ▰ 50% of mobile users doing a local search visited a store within one day. ▰ 28% of searches for something nearby result in a purchase. ▰ Nearly 33% of all mobile searches are location based queries. 8 https://saletify.com/
Loading Time
Loading Time
▰ Web users exposed to slow loading times, will conduct less searches on average.
▰ The average load speed for the top ranking sites of 1.9 seconds.
▰ 53% of users will leave a page if it takes more than 3 seconds.
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2. Social Media 2. Social Media
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• Facebook • Facebook ▰ Blog posts longer than 1500 Words receive 22.6% more facebook likes. ▰ Images account for 75-90% of facebook advertising effectiveness. ▰ The best time to post on facebook is on weekdays between 1pm - 3pm. ▰ 74% of people say they use facebook for professional purposes. 11 https://saletify.com/
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Blog posts longer than 1500 words receive 68.1% more tweets. ▰ 88% of businesses with more than 100 employees use twitter for marketing purposes. ▰ Tweet with videos get 6 times as many retweets as tweets with photos. 12 https://saletify.com/
Twitter
Twitter ▰
• Instagram • Instagram ▰ 60% of users discover products on Instagram. ▰ The best time to post on Instagram is on weekdays at 5PM or 2AM. ▰ 75% of users take action like visiting a company's website after a brand's post. ▰ Instagram stories posted a 220% increase in year over year ad spending. ▰ Instagram's user count is growing close to 5% per quarter. 13 https://saletify.com/
• Linkedin • Linkedin ▰ 80% of B2B leads come from Linkedin vs. 13% on Twitter & 7% on Facebook. ▰ Linkedin is the #1 channel B2B marketers use to distribute content at 94% of times. ▰ 90% of B2B marketers reduced cost per lead with Linkedin lead forms. ▰ Linkedin generates 3X more conversions than Twitter & Facebook. 14 https://saletify.com/
• Pinterest • Pinterest ▰ 83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest. ▰ Over 5% of all referral traffic to websites comes from Pinterest. ▰ 71% of Pinterest users are actually Females. ▰ 40% of New Signups are Men; 60% New Signups are Women. 15 https://saletify.com/
3. Video Marketing 3. Video Marketing
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• Product Video • Product Video ▰ 1,200% more shares are generated by social videos than text and images combined. ▰ Product video can increase purchases by 144%. ▰ 50% of online users search for product videos before they make a purchase. ▰ 4 in 5 consumers believe that demo videos are helpful. ▰ Over 500 million hours of video are watched on YouTube every day. 17 https://saletify.com/
Social Video
Social Video
▰ 41% of marketers plan to add facebook video to their content strategy in the next year.
▰ 45% of people watch more than an hour of facebook or YouTube videos a week.
▰ 64% of consumers say watching a marketing video on Facebook has influenced the purchase decision of theirs.
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65%
32%
consumers
branded
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Youtube Video
Youtube Video ▰ 2/3 of users watch YouTube on a second screen while watching TV at home. ▰ YouTube has over a billion users, almost one-third of all people on the internet. ▰
of senior executives navigate to a site after viewing a related YouTube video. ▰
of
engage with
video on YouTube.
• Video Consumption • Video Consumption ▰ 55% of people consume video content throughly. ▰ 43% of people want to see more video content from marketers. ▰ Having a video thumbnail in the search results can double your search traffic. ▰ Videos drives a 157% increase in organic traffic from SERPs. ▰ Video will represent 82% of all internet traffic in 2021. 20 https://saletify.com/
4. Email Marketing 4. Email Marketing https://saletify.com/
• Mobile Email Marketing • Mobile Email Marketing ▰ 73% of companies surveyed prioritize mobile device optimization of emails. ▰ Mobile is responsible for at least 50% of all email open rates. ▰ Mobile users check their email 3 times more than non-mobile users. ▰ 80% of email users are expected to access their email accounts via a mobile device. 22 https://saletify.com/
• Email Usage • Email Usage ▰ 42% of marketers do not send targeted email messages. ▰ About 49% of businesses use some form of email automation. ▰ 78% of consumers have unsubscribed from emails because brand was sending too many emails. ▰ 86% of professionals prefer email when communicating for business purposes. 23 https://saletify.com/
5. PPC Advertising 5. PPC Advertising https://saletify.com/
• Mobile Advertising • Mobile Advertising ▰ 70% of people dislike mobile ads. ▰ Mobile ad blocking has increased 90% year over year. ▰ 60% of consumers click on mobile ads at least weekly. ▰ 2/3 of consumers can recall a specific brand they have seen advertised on mobile in the last week. 25 https://saletify.com/
• POP-UP Advertising • POP-UP Advertising ▰ 30% of marketers think outbound marketing tactics are overrated ▰ 72% of consumers would have a lower opinion of a brand if they used pop-up ads. ▰ 4 out of 5 of people have left a website because of a pop-up. 26 https://saletify.com/
Marketing
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6. Content Marketing 6. Content
• Blogging • Blogging ▰ One in ten blog posts are compounding meaning organic search increases their traffic over time. ▰ Compounding blog posts generate 38% of overall traffic. ▰ Titles with 6-13 words attract the highest and most consistent amount of traffic. ▰ Companies that blog receive 97% more links to their website. 28 https://saletify.com/
• Content Stratey • Content Stratey ▰ 42% of companies have hired a designated content strategist executive. ▰ Content marketing gets 3 time more leads than paid search advertising. ▰ 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. 29 https://saletify.com/
Saletify is a pioneer digital marketing company in Pune. We help in building your SEO,SMM, SEM,PPC campaigns, Email marketing, Content marketing and website design & development. We also help you to take your business on the top level with effective digital marketing services by generating valuable leads for your business.
Saletify is a pioneer digital marketing company in Pune. We help in building your SEO,SMM, SEM,PPC campaigns, Email marketing, Content marketing and website design & development. We also help you to take your business on the top level with effective digital marketing services by generating valuable leads for your business.
https://saletify.com/
Contact Us Contact Us Address: 305, Kumar Primus, Hadapsar, Pune – 411013, India Phone: +91-8530666677 E-mail: Info@saletify.com Skype: saletify Website : https://saletify.com/ 31
Thanks! Thanks! Any questions? You can find me at: ▰ Info@saletify.co m 32
