It’s not that you’ll have to deal with new information about your target account every other day. The necessity of data accuracy and recency arises at the point when your target decision-maker changes their job, role, contact details, and other critical aspects. So, your data bank should be updated, refreshed, and enriched as soon as such changes take place. If you are planning to experience enhanced ROI through a well-analyzed campaign, then this data recency factor is of utmost importance. Significance of Data Recency with Context to Your Target Influencers Remember, the jobs and responsibilities of your prospect company’s influencers and stakeholders might get changed at some interval or other. Obviously, you’ll receive the new insights and news coming which should be leveraged immediately. In such a scenario, the set of old contact data becomes irrelevant. In other instances, you might come across a situation where your prospect company is investing in an area where you should be the first to approach. Data recency would be one of the major weapons to attract them with your offerings.
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