Today, every smart B2B marketer vouches on strategic ABM solutions that are combined with intent sales data and intelligent technology tools. What is the purpose? Well, it enables the sales and marketing team to prioritize prospect accounts, create an effective communication model that ensures faster deal closures, better engagement, lesser bounce rates and increased ROI. How so? These intelligent data insights are up-to-date with regards to targeted decisionmakers, their requirements, pain points, job roles, responsibilities, etc. Eventually, sales experts get to place their offerings in a way that hits rightfully.
Such data are capable of squeezing out hight revenue margins and also provide benefits like–