Done with all your target account identification processes? So, what’s next? To identify the key decision-makers and influencers while strategizing the correct approach that clicks. In most of the B2B targeting processes, you’ll not be dealing with a single influencer but many and each of them would have a set of ideas and compulsions. You’ll have to place your offerings, accordingly. In this context, do not neglect to utilize technologically advanced organization charts and account maps incorporated with accurate and updated insights of your target company.
How Will You Understand Your Potential Decision Makers? After identifying your target accounts, try understanding their buying processes and people involved. The process can be made easy and time-efficient if you get guided by the diligence of sales intelligence experts. You’ll also have to get a clear picture of where your offerings stand with respect to their cost and requirement matrix. This will again depend on individuals who will be involved in closing the deal as you will understand the project group, the task force involved in it, the mix of departments, and more. Few more suggestions to identify your decision-makers –