BizKonnect Vs Crunchbase: An Overview of Two Popular Actionable Sales Intelligence Platforms Sales intelligence is the data and information that sales and marketing teams use to make informed decisions in the selling cycle. It involves collection of prospects' data and information from a variety of sources. It helps companies to improve the quality and quantity of sales leads by using internal and external data of the prospects. As a result, it enables B2B marketers to better understand their target accounts and track critical buying signals. Moreover, actionable sales intelligence must help with the following things:
Provide updated & accurate information and insights about prospects Integrate with sales and marketing CRM Provide and source accurate contact information for prospective clients Include functionality to search company lists and identify potential clients