

Pretexting scams are social engineering attacks where cybercriminals create false stories or identities to trick individuals into sharing sensitive information such as login credentials, account details, or company data under false pretenses.
Attackers impersonate trusted figures, like managers, vendors, or IT staff, to build credibility. Through carefully crafted conversations or fake verification requests, they manipulate victims into revealing confidential information or granting unauthorized system access.
Cybercriminals use phone calls, emails, or fake surveys claiming to verify details. They may reference internal data, mimic company communication styles, or use urgency to pressure employees into quick, uninformed actions.
Pretexting scams often lead to data breaches, financial theft, or reputational damage. Once attackers gain insider information, they can escalate privileges, conduct phishing campaigns, or compromise entire business networks.
Train employees to verify all identity claims. Implement strict data verification policies, limit information sharing, and enforce multi-factor authentication to prevent unauthorized access and reduce social engineering success rates.
Always confirm the authenticity of requests involving sensitive data. Encourage a culture of security awareness, where employees question before sharing, to defend your organization against deceptive pretexting scams.