BIZ Discusssions Special issue (EDTEA Incubation programme and Kwande Fest)

Editor’s note

Startingabusinessrequiresaviablebusinessidea.Whileresourcesandcompliance matterscertainlyholdsignificance,theyareaspectsthatcanbeaddressedalongthe way.

Inthisedition,itisevidentthatpassionandresilienceplayapivotalroleinbusiness.The storiessharedserveastangibleevidenceofhowthesequalitiescansignificantlyinfluence one'sjourneyinbusiness.

Thisspecialissueaimstohonourandcelebratetheremarkablejourneysofresilient entrepreneurswhohaveallowedtheirpassiontosteertheirwaytowardstheirvision. EachofthemhasbenefitedfromtheEDTEAbusinessstartupworkshop,facilitated byRZDCoaching.

Letthesestoriesinspireyoutostartyourjourneytoday.Remember,everybigadventure beginswithasinglestep.Whatareyouwaitingfor?

By

Sindisiwe Ndlovu

Our previous editions

“KWANDE (Knowledge-Wisdom-AdvisoryNurturing-Development-Entrepreneurship). It’s an access of different business creative and giving creatives a business platform to share knowledge that gain wisdom, then it culminate and development which then is centered around building a spirit of entrepreneurship” Mr. Ndlela.

The Emerging Designers Incubation Programme, conceptualized in 2020, aims to equip beneficiaries with the necessary knowledge and skills to enhance their design capabilities. It seeks to achieve this by providing emerging designers with mentorship from experienced incubators or training facilitators in the creative sector.

Ms. Neo Nomvete (KZN EDTEA)

Mr. Mbongiseni Ndlela (KZN EDTEA)

Additionally, the programme aims to offer emerging designers access to understanding the value chain and process flow, from raw material manufacturers to design houses and beyond.

In a dynamic fusion of talent, creativity, and ambition, the Emerging Designers Incubation Programme concluded its inaugural run on 15 March 2024, with a spectacular fashion show and graduation ceremony during Kwande Fest.

This financial year’s programme commenced in November 2023 and witnessed the growth and development of 30 aspiring designers as they navigated through a comprehensive programme. The programme aimed at honing their skills, fostering innovation, and preparing them for success in the competitive world of design.

The program provided designers with industry experts and mentors who fostered a nurturing environment, enabling emerging talents to seek support and guidance as they embarked on their entrepreneurial journeys.

From the beginning, participants engaged in a series of virtual training sessions tailored to address their business needs and personal aspirations. These sessions covered a wide range of topics, including design fundamentals, business acumen, marketing strategies, and sustainability practices, thereby equipping the designers with the essential tools and knowledge for their professional journey.

Additionally, designers were introduced to business compliance standards and were tasked with ensuring full compliance for their businesses to be eligible for participation in the fashion show and graduation ceremony.

The fashion show was a moment of triumph and celebration, as the designers were able to take pride in their achievements and milestones reached during their journey. Reflecting on their experience, participants expressed gratitude for the opportunity to be part of the Emerging Designers Incubation Programme.

It is believed that for many participants, it was a transformative journey that not only honed their skills as designers but also instilled in them a sense of purpose and belonging within their newly formed creative community.

The Department of Economic Development, Tourism, and Environmental Affairs (EDTEA) appointed Rationalise Zoe Discussions (PTY) LTD, trading as RZD Coaching and Training, to execute the Emerging Designers Incubation Programme for the 2023/24 financial year.

RZD Coaching and Training has a distinguished record of delivering exceptional training programmes to both commercial and public sector personnel since 2015, along with small, medium, and micro enterprises (SMMEs). Our organization has significantly contributed to the South African economy, particularly in the corporate and public sectors, through our pivotal role in facilitating development programmes.

The Emerging Designers Incubation Programme comprises two main components: TRAINING, COACHING, and MENTORSHIP for thirty (30) beneficiaries, a fashion show, and graduation as part of KWANDE FEST 2024.

The first component was completed in quarter three (3), and beneficiaries underwent training in New Venture Creation level 4, Compliance of the Business, Coaching and Mentoring.

The second component the fashion show and graduation was implemented in quarter four (4) on the 15th of March 2024 at the Station Urban Event Space/Glenridge, as part of Kwande Fest 2024.

EDTEA has identified a number of economic activities and projects with significant economic growth and employment creation opportunities. The KZN EDTEA (through the Creative Economy Unit) significantly seeks to support economic development and in the main, this project seeks to stimulate the competitiveness of the Creative Industries in the province to:

· Promote international competitiveness;

· Create employment opportunities;

· Provide customized support services to the sectors;

· Develop and implement strategies to provide access to information systems specifically for vulnerable individuals, e.g., women; youth, and persons living with disabilities.

The overall objective and goal of the fashion show and graduation was to be showcasing the beneficiaries' work, celebrate their achievements, and provide networking opportunities.

031 001 9028

061 518 7784

admin@rzdcoaching.co.za

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Make sure that you implement all that you’ve learned during the EDTEA Emerging Designers Programme. Work SMART not hard, polish your business model, keep strategizing, respect your business and keep learning. Wishing you growth and sustainable businesses.

Samkelisiwe Khanyie- Creatives Mentor QhawekaziStore QhawekaziStore

-lLungiswa Mthethwa

Thebackgroundandpassionforfashionare thedrivingforcebehindtheestablishmentof Zamanyambose Couture located in Durban CBD,09LloydStreet.

Currently, Zamanyambose Couture has a small team consisting of Lungiswa as the designer, producer and marketing person They use digital platforms, specifically InstagramandFacebookasacanvaswhere they paint their story by sharing a variety of content that consists of behind-the-scenes, stylingtipsandcustomertestimonials

The future unfolds with endless possibilities for Zamanyambose Couture. The vision extends beyond present successes, imaginingthebrandasaprominentforcein SouthAfrica Withdreamsofhavingphysical storesandarobuste-commercepresence.

Advising aspiring entrepreneurs, she emphasizedthesignificanceofhardwork and consistency. “My advice would be to put in that work, no one knows the businessmorethanyoudo Itisnotgoing tobeeasy,butyoujusthavehopeandbe optimistic”

As someone who is passionate about fashion, Lungiswa plans to channel her expertise into empowering others. Through educational initiatives and classes, she aims to foster a community of skilled individuals, each empowered with the ability to shape their stylish destinies.

Zamanyambose couture

MMELI'S INTEGRATIONOF POETRYAND FASHION

Mmeli Linda Magwaza a fashion designer and enthusias is the creative force behind Qandachofoka Brand. His passion emanates from crafting unique, elegant, and timeless pieces that empower individuals to express themselves through fashion

Growing up in the small town of Pongola, Mmeli faced financial challenges, but his unwavering passion for the arts ignited at an early age. Immersed in vernacular literature, he eventually delved into poetry, captivating audiences at school assemblies.

As he reached adolescence, his talent caught the attention of locals and leaders, leading to radio interviews and exposure to larger audiences. Inspired by figures like Zolani Mkiva, Mxolisi Mtshali, and Phat Joe, Mmeli dreamed of performing on bigger stages

In 2017, he founded Qandachofoka Clothing Line and introduced it on social media platforms which led to a surge in orders, affirming his dedication to fashion design. Qandachofoka Brand’s motto, “Soz’ Sahluleka” embodies their commitment to resilience and excellence in the fashion industry.

A defining moment occurred in 2019 when Mmeli collaborated with a local high school to design their matric tracksuits, gaining significant attention and orders.

Winning the Best Local Brands in Local Award by ZenClair Foundation in 2022 marked a pivotal achievement for Qandachofoka.

Despite facing challenges such as timely delivery and managing demand, Mmeli navigates them with a dedicated team of five members. His ultimate vision is to establish a workshop that provides quality materials to fashion and graphic designers, fostering creativity and innovation.

To aspiring entrepreneurs, he emphasized the role and significance of dedication and focus, reminding them that their brand is their signature.

FROM CHEMISTRY TO COUTURE: THE JOURNEY OF PRETTY HADEBE AND PRETTIE CREATIONS

Pretty Hadebe, a fashion designer based in Richards Bay, is the visionary founder behind Prettie Creations, a female clothing brand specializing in plus-size Haute Couture.

Born in Mpumalanga Witbank and raised by her maternal grandparents in Limpopo, Hadebe's passion for fashion blossomed in the nurturing environment of her childhood home. Despite pursuing studies in Chemistry at the Vaal University of Technology and later Environmental Science with UNISA, her love for fashion never altered.

The inception of Prettie Creations took basis during the 2020 COVID-19 lockdown when Hadebe having just given birth struggled to find stylish plus-size clothing online Frustrated by the lack of options in physical stores as well, she identified a gap in the market and conceived the idea of addressing the challenges faced by plussize women during their shopping experiences.

Internationally inspired by Alexandre Vauthier's unique detailing style and colour themes, particularly black and gold, Hadebe also admires local designer Londeka Buthelezi Ndaba of Malondié for her avant-garde touch in creating elegant garments

Hadebe credits her sister-in-law, Thembelihle Hlubi as a role model, drawing inspiration from her resilience in the face of life's hardships. Family, particularly her supportive husband and children, serves as her driving force to prove that with determination and hard work, nothing is impossible.

Leaving the corporate world to pursue a fashion design qualification marked a significant milestone for Hadebe, who initially worked with a CMT to mass-produce clothing items. Her passion for fashion dates back to childhood, as she fondly recalls fiddling with her grandmother's sewing machine.

“It might sound cliché, but I have always known that fashion was the one for me, a calling. I knew that at the age of 8 whenever I would try to fiddle with my grandmother’s sewing machine (singer), and closely observed her whenever she sewed” explained Hlengiwe.

Selected as a participant in the Emerging Designer Incubation program, Hadebe acknowledges the importance of coaches and mentors in helping her grow Prettie Creations. She emphasizes the challenges of starting a business and encourages budding entrepreneurs to equip themselves with the right knowledge and skills while surrounding themselves with inspiring individuals.

Despite sacrificing personal finances for the initial investment in Prettie Creations, Hadebe remains optimistic about the future. She leverages social media to access a diverse market and envisions Prettie Creations becoming a global brand specializing in both tailoring and CMT services.

Beyond garment creation, Hadebe does sketching and designing fashion-related boards such as storyboards and mood boards. As she continues to navigate the challenges of entrepreneurship, Hadebe remains persistent in her belief that the journey, though not smooth, is ultimately worth the effort.

Pretty Nomvula Hadebe prettie creation

Knits by Nala: A Journey of Crochet and Passion

Nala Majola, the founder of Knits by Nala has taken the world of crochet by storm. Operating as a mobile business and having its home base in Amanzimtoti.

Nala's venture into fashion design during lockdown was fueled by her enduring passions for fashion, baking, and ice cream making. Her journey has proven to be remarkable.

Nala Majola, the founder of Knits by Nala has taken the world of crochet by storm. Operating as a mobile business and having its home base in Amanzimtoti.

Nala's venture into fashion design during lockdown was fueled by her enduring passions for fashion, baking, and ice cream making. Her journey has proven to be remarkable.

Inspiration is the driving force behind Nala's endeavours, drawn from various outlets, including her mother's resilience in problem-solving. While not emulating her entirely, Nala confronts challenges head-on, tailoring solutions to suit her circumstances.

Admiring artists within the industry who confidently price their work, she acknowledges their true worth and adds value accordingly, encouraging her to assertively advocate for her value.

Fashion figures like Thebe Magugu and Rich Mnisi embody the spaces where Nala aspires to showcase her brand, envisioning her creations adorning individuals on global stages and private occasions.

As a businesswoman, Rihanna and Beyoncé serve as significant inspirations. Rihanna's accessibility and diverse business ventures resonate with Nala, motivating her to build a brand reflective of her personality and values.

Recent milestones, including the official registration of the crochet business, signify Nala's commitment to realizing her brand's vision. Each step forward is celebrated as progress towards the goals of Knits by Nala Every client is cherished by Nala, contributing to the journey of self-discovery through the brand. A notable recent achievement for Knits by Nala was crafting a dress for an international DJ during her South African stay, tailored precisely to her measurements, enhancing her appearance impeccably.

Nala advised that obstacles should be navigated with resilience and highlighted the significance of nurturing the inner fire that propels individuals. She said in moments of doubt, reconnecting with inner passion and perseverance becomes crucial.

ThechallengeexperiencedbyNalainherbusiness includes identifying and defining a diverse target market. Nala said some people perceive the work as wearable art, and others view it as decorative pieces for their spaces. Despite this diversity, the craft unites individuals from varied backgrounds. Navigating this challenge, the brand ensures a positiveandengagingsocialmediapresence,with the founder consistently embodying the brand and fostering conversations through her attire andaccessories.

KnitsbyNalaprimarilymarketstheircraftthrough Instagram, with content cross-posted to Facebook for a broader audience. They utilise Instagram stories to showcase the development of crochet projects, fostering engagement and connection with followers. They recently incorporated TikTok into their marketing strategy, allowing exploration of new avenues of engagement.

TheKnitsbyNalateamcurrentlyconsistssolelyof Nala, as a designer, crafter, and marketer However, plans are underway to outsource marketingfunctions.

The vision for Knits by Nala encompasses becoming a household name in South Africa within the next 5-10 years Nala aspires to clothe peers, families, and local celebrities, envisioningaglobalpresenceonscreensand redcarpets.

She said the brand aims to host seasonal fashion shows and exhibitions, collaborating with other artists. Success will enable Knits by Nala to give back to the community and inspire others to pursue their passions. The businessseekstoattendbranddevelopment workshops and enlist mentors to guide its growth.

Passionate about individuals pursuing their passions and turning them into sustainable livelihoods, Nala acknowledges that the precise path to achieving this remains unclear.

Getting to Know Lerato Hlalele

Lerato Hlalele, a dynamic woman hailing from Welkom, Free State, shares insights into her life and career. Born into a loving family of six, Lerato's journey unfolds, highlighting her vibrant personality and passion for fashion

Hlalele is a Fashion and Safety Designer for apparel and footwear. She had an early fascination with clothing which paved her journey into the world of fashion design.

Business Establishment: Lerry Panaché

Hlalele runs a Fashion House and Brand Called Lerry Panaché and it specialises in women’s wear. It was established in 2015 and was formally registered in 2016

“Lerry is a nickname that I received from my friends and Panaché is derived from a French synonym that means being confident, stylish and having pizzazz”, said Hlalele. Hlalele had always been peculiar with her sense of style from a young age.

“I remember my mom used to tell me how picky I was with clothing items Only to grow up making clothes for my dolls and sketching”, she said. From childhood preferences to receiving a sewing machine from her grandmother, Lerato's design story began to take shape.

“ One day my grandmother decided to give me one of her sewing machines before she passed on and at the time I was young and didn’t understand why and what made her give me that machine. I had no idea that she had noticed a gift in me. I grew up and remembered that I have a machine. That is when I took a leap of faith and studied Fashion design as I have always been passionate about it”, explained Hlalele.

She moved to Durban to pursue her studies and career and 12 years later, she is still doing what she loves and is passionate about. Her design approach is centred on collaborating closely with her clients to understand their individual preferences and tailor garments that are both timeless and on-trend.

Business Inspiration

While lacking a specific role model, Lerato draws inspiration from music artists such as Beyoncé, Rihanna, and Tina Turner.

“They take their crafts so seriously especially their live concerts The work that goes into the production, colours, lighting and everything to make it memorable. That is how I would imagine my Fashion shows to be like one day. Be known for my artistry and work ethic”, explained Hlalele.

Business Milestone: Navigating Success and Challenges

Her significant milestones include winning the Designer of the Year Award in fashion School, being a Finalist in Fashion Competitions including the Durban July and venturing into footwear design. Her biggest job was creating bridesmaid dresses for a wedding and these moments solidified her passion for design.

Business Advice: Navigating the Entrepreneurial Landscape

Lerato shares valuable advice for aspiring entrepreneurs, emphasizing the importance of finding a niche, early business registration, research, and networking. “Entrepreneurs should ensure that they comply and not make the mistake of thinking that they only need a registered company. They need to do research and networking to have access to people and potential clients”, emphasised Hlalele

Business Challenges: Overcoming Self-Sabotage

Hlalele faced challenges such as the lack of self-confidence, feeling discouraged and the fear of the unknown. She later understood this as self-sabotage and she learned the impact it has on the progress of the business and capitalising on future opportunities.

Marketing Strategy

Hlalele predominantly relies on word of mouth and social media for business growth and reaching a variety of markets.

Business Future Plans: Expanding Horizons

Hlalele’s future plans, include formalizing her business, networking extensively, and expanding her brand She plans to explore her vision for a potential kiddies line and her commitment to styling clients from head to toe.

Lerato Lee Hlalele

Nombuso Dube-Myeni is not just a Fashion Designer; she is the visionary force behind Makhosi G PTY (LTD), a multifaceted venture encompassing Makhosi G Designs and Makhosi G Spiritual Wellness. Unpacking an inspiring journey that integrates fashion, spirituality, and holistic healing, Nombuso's story is a testament to resilience, passion, and purpose.

The Birth of Makhosi G

In 2020, Nombuso established Makhosi G PTY (LTD), giving birth to Makhosi G Designs, an upscale women's clothing line offering both pre-made and custom-made outfits. Catering to busy professional women in the middle to high-income bracket, Makhosi G Designs provides unique and stylish garments for those who seek boutique fashion tailored to their lifestyle.

Equally, Makhosi G Spiritual Wellness specialises in healing the body, mind and spirit through a holistic healing approach using African methods. Nombuso explained that this aligns with individual God-given gifts and the purpose of one’s life.

“

We rehabilitate, host Spiritual retreats, provide counselling and guidance to parents whose kids are spirituality gifted, create different awareness such as different types of calling, educate on African Spirituality and more”.

Nombuso's Inspirations and Background

The self-taught designer and qualified Traditional Healer draws inspiration from the transformative power of fashion and spirituality.

It is inspiring to be able to elevate someone’s confidence and pride through fashion.

Concurrently, it is very fulfilling to have the ability to uplift one’s spirit through spirituality.

She added that as a Spiritual Coach, she is passionate about educating people, defining the meaning of life, and assisting them in identifying their roots, purpose, and gifts of life. Nombuso’s alignment results in purpose, fulfilment and enlightenment.

The talented Nombuso is inspired by her late Grandmother who sold clothes for a living and had never been employed, however, she was able to make something out of nothing. The lessons learned from her upbringing, coupled with an unwavering work ethic, have shaped Nombuso into a holistic individual, enabling her to positively impact the lives of others

“I always said she had magical hands and her drive was outstanding. I am also inspired by a person who is not limited by their surroundings and current situation. This person looks beyond and does not let today define their tomorrow. Lastly, I am moved and touched by a person who lives their lives being honest, accountable to self, intentional, with essence, present and true to themselves” explained Nombuso

Highlighting the milestones, the selftaught Fashion designer explained that she was so excited the day she was able to create timeless quality garments that draped well, stood out and were appealing to the end user.

Customers started to refer to each other, that was one of the milestones. My biggest job has been designing and constructing garments for different weddings and special events.

Building a Clientele

Social media and word of mouth have contributed immensely to building a clientele for Makhosi G. They are soon to launch an online shop for Makhos G Designs.

Aspirations and Future Endeavors

Looking ahead, Nombuso envisions showcasing her designs in giant retail shops.

Her advice to aspiring entrepreneurs echoes her journey: "Find your God-gifted talent, align it with your dreams, and invest time, passion, discipline, hard work, and consistency. If anyone can do it, so can you”.

makhosig spiritual wellness

makhosig designs

BEYOND BOUNDARIES: THE INSPIRATIONAL JOURNEY OF A FASHION GURU – NONKULULEKO NYAWO

Nonkululeko Noxolo Nyawo, also known as Salem for Salem Magics, is a qualified fashion guru who excels as a professional fashion, portrait, and commercial model, and an actress. With three years of experience in the fashion industry, Nyawo has cumulative significant achievements and remains eager to continue learning and embracing the exciting yet challenging journey.

Beyond her endeavours in fashion and modelling, Nyawo is a qualified sports scientist. Raised in a disadvantaged family following the passing of both her parents at a young age, Nyawo found inspiration and support from her grandmother during her school years, while her older brother Sithembiso became a guiding figure during her university education

The journey of Salem Magics began in 2022, following Nyawo’s pursuit of higher education. Despite facing challenges with her university degree not aligning with her career aspirations, she persevered After completing a Diploma in Sports Science at the University of Zululand and a BTech at Tshwane University of Technology, she encountered difficulty securing employment in her field, leading to a period of depression in 2018.

However, in 2021, Nyawo discovered her passion for fashion design, inspired by her distinctive love for fashion and modelling. Faced with unemployment, she decided to create her path in the fashion industry.

Acknowledging herself as her own inspiration, Nyawo credits Zine Mbatha from the KZN Art Institute she attended for igniting her interest in the fashion industry. Mbatha's generosity and support during Nyawo’s modelling show in 2021 prompted her to enrol in the KZN Art Institute.

A notable milestone for Salem Magics was when Salem showcased her debut creations during her graduation. The positive reception reinforced her determination to excel further in the industry.

Nyawo emphasised the importance of passion and patience for aspiring designers, advising them to deeply love what they do and remain persistent in their goals. She accentuated the significance of customer satisfaction and perseverance in the face of challenges.

Nyawo faced challenges in securing adequate workspace due to rental constraints, leading her to operate within a smaller space.

Social media serves as a primary marketing platform for Nywo, supplemented by personal appearances at malls, towns, and ceremonies for brand recognition

While Nyawo currently works alone, She envisions expanding her team to include a pattern maker assistant and a cutter for streamlined production. Future aspirations include owning a large studio equipped for both fashion design and photography. To achieve this, Nyawo is willing to enhance her knowledge through mentorship and business seminars.

Driven by her passion for sharing fashion knowledge, She plans to establish a Fashion Academy where she will regularly host fashion shows to strengthen her brand’s visibility and support aspiring designers.

salem.magics

Salem Black

-Sinethemba Zondi

THE CREATIVE THE CREATIVE

JOURNEY OF JOURNEY OF SINETHEMBA ZONDI SINETHEMBA ZONDI

AND THE DIGNITY AND THE DIGNITY OF THE NATION OF THE NATION

Sinethemba Zondi, the founder of Dignity of the Nation specialises in the creation and customisation of bags and shoes for women She has a passion for crafting unique pieces that blend style with functionality seamlessly. Dignity of the Nation is based in Pietermaritzburg.

Sinethemba Zondi holds a Diploma in Public Management and Administration. Her passion for fashion design emerged unexpectedly upon launching Dignity of the Nation in 2021 during the COVID-19 pandemic. The venture started from the necessity to navigate unemployment creatively. Despite facing challenges in 2022, she was able to revive the business in 2023.

Reflecting on her entrepreneurial journey, Zondi advised aspiring business owners to focus on a specific niche market, maintaining authenticity in design ethos rather than attempting to cater to a broad audience.

She draws inspiration from her brother whose commitment and determination serve as a guiding force.

Dignity of the Nation has achieved success by meeting market demand through the introduction of a popular line of bags that complements its existing range of shoes.

One significant challenge encountered by Zondi was the difficulty in sourcing materials promptly, leading to operational delays and diminished client interest. Seeking advice from industry peers and exploring alternative materials suppliers online assisted Zondi in overcoming this obstacle

Utilizing social media platforms such as Facebook and Instagram forms a vital part of Zondi’s marketing strategy. She regularly updates testimonials, latest collection, and promotional content to contribute to brand visibility. Additionally, word-of-mouth and personal interactions play a crucial role in attracting customers for Dignity of the Nation.

Currently, Zondi is the only one who operates the business but plans to expand and involve additional members in the near future. The vision for the company in the next 5 to 10 years includes the expansion of manufacturing facilities, dedicated design teams and the creation of employment opportunities

In the long term, Zondi aims to establish craft classes to impart shoe and bagmaking skills to young individuals, fostering entrepreneurship and community engagement.

Community involvement holds significant importance for Zondi who believes in giving back and nurturing local talent as a core value of her business values.

Dignity of the Nation dignity of the nation

-Bongiwe Mpanza

BONGIWE MPANZA: TRANSFORMING PASSION INTO A LEADING BUSINESS IN SOUTH AFRICA

In December 2017, Bongiwe co-founded Qhawekazi Textile as a side business to supplement her income while maintaining her passion for fashion alongside her fulltime job in the shoe manufacturing factory.

Frustrations with mismanagement led Bongiwe to transition into entrepreneurship on a full-time basis. In August 2023, she established Mawazo Designs (Pty) Ltd, driven by her inspiration and profound passion for the fashion industry. This decision marked a turning point in her career, and she reflects on it with pride as the best move she ever made.

Bongiwe Mpanza, hailing from Trustfeed in the Wartburg farmlands of KwaZulu-Natal, is a dreamer with a rural upbringing. Mpanza discovered her passion for creativity early on, exploring various artistic outlets from sketching to painting and beyond.

Despite trying her hand at different career paths, the allure of fashion became undeniable for Bongiwe. Enrolling in a fashion school, she graduated with a diploma and subsequently spent six years as a footwear designer for a Pietermaritzburg-based shoe manufacturing company.

Her journey took a significant turn in 2015 when Bongiwe participated in the Pre-production Jumpstart Foundation, achieving a top-five placement in the program. In 2017, she was selected to travel to China for a three-month footwear induction program, solidifying her expertise in the field.

B Mashilo, the founder of B Mashilo Designs, stands as Bongiwe's inspiration and role model. Bongiwe admires Mashilo's business acumen, work, and strategic moves within the industry, drawing motivation from her success.

Mawazo Designs secured its inaugural contract with Ngungumbane Outdoor Products (Pty) Ltd, specializing in outdoor, camping, workwear, and extreme sportswear. The contract encompasses the design, prototyping, and mass manufacturing of their products.

Mpanza's journey also involves her training with the MRP Foundation in 2015, where she showcased her creativity and developed an obsession with new trends, developments, and upcoming styles. She was also trained by the RZD which provided her with invaluable opportunities that significantly contributed to her business growth.

Embracing the philosophy of seizing opportunities wholeheartedly, Mpanza emphasizes that "sleep and comfort are the cousins of failure." The success and growth of Mawazo Designs are evident in its sustainable practices, growing consumer base, meeting customer demand with a substantial workforce, and establishing itself as one of the leadingmanufacturingcompaniesinSouthAfrica.

Mawazo Designs

0845325678.

BEADED DREAMS: NOKWETHEMBA

VILAKAZI'S JOURNEY FROM SOLITUDE TO GLOBAL RECOGNITION

Nokwethemba Vilakazi, a 33-year-old residing in Umlazi, emerges as a unique individual with a compelling life story. As the eldest of eight siblings, she was raised by her maternal side in Nkandla, withoutevermeetingherpaternalfamily.

Nokwethemba navigated her primary and high school education at Mason Lincoln Special School and pursued a Bachelor of Arts in Cultural and HeritageTourismattheUniversityofKwaZulu-Natal, graduating in 2015. Living with Osteogenesis Imperfecta, a condition that affected her growth, breathing,andbonestructure,resultinginherusing awheelchair.

Founder of Indlovukazi Beads, Nokwethemba's journey began in Nkandla, where educational opportunities for disabled children were limited. Despite starting her primary education late, she embraced solitude, exploring her creativity through sketching, doll dressing, and finding inspiration in herneighbour,SisiSenzi'sbeadwork.

Throughout her life, Nokwethemba's role models shifted, but she consistently admires Simphiwe Dana for her timeless style and impactful music. The desire to emulate Dana's ability to present unique and fresh looks led Nokwethemba to integrate the aspiration into any platform she finds herselfon.

Moving to the business aspect, Nokwethemba's achievements include winning the Umlazi Arts and Crafts Award in 2016, showcasing her work at the Food, Fashion,andMusiceventin2019,receivingthe ShiningLightAwardin2020,andwinningthe UliboInnovationAwardsin2022.

Indlovukazi Beads emerged when Nokwethemba realized her university qualification could not secure a job or internship. Despite initial reservations, her beadwork gained global recognition, with notable moments like receiving orders from New York and creating beads for Black Coffee in 2017. The business not only provided employment opportunities but also educated others about the cultural significance behind eachbeadeditem.

Nokwethemba acknowledges the importance of business fundamentals. Her late grandmother's advice, "uboqale udle" (Always start by eating), highlights the significance of mastering the basics before delving into more complex aspects. Despite producing remarkable products, Nokwethemba learned the hard way about the necessity of protecting, running, and expandingherbusinesseffectively.

In terms of business operations, Indlovukazi Beads faced challenges such as hiring and retaining talented individuals, the threat of designs being copied on social media, and difficulties with customization and customer payments. Nokwethemba emphasized the need for patience and continuous upskilling toensurelong-termsuccessinthebeadwork industry.

Currently, her team comprises herself as the Founder and Head Designer, along with two part-time beading specialists. Looking ahead, Nokwethemba envisions establishing the Indlovukazi Arts and Craft Academy across different parts of Africa, with a focus on empowering people with disabilities and women.Sheactivelyseeksindividualstojoin herteam,includingasocialmediamanager and beading specialists, offering training as needed.

@nokwethemba vilakazi

nv2055@gmail com

THE INSPIRING JOURNEY OF SIKHULILE MKHIZE AND LEDICROCHET

Getting to know Sikhulile Mkhize

“Working with my hands has always brought me joy. I never went to fashion school, but I have always enjoyed drawing, painting, and making crafty things It was my way of being in my world of art,” said Sikhulile Naledi Mkhize, the self-taught crochet artist who brings a youthful passion to a craft often associated with older generations.

Sikhulile, a young black woman, defies stereotypes by turning her love for crochet into a thriving business.

The birth of LediCrochet

Sikhulile always had a dream of venturing into business, and in 2022, her newfound love for crochet paved the way In 2023, she decided to turn her passion into a business, operating from the comfort of her home. While unexpected, choosing crochet as her niche felt right, and the timing was perfect for her entrepreneurial journey

“Starting this business has been an achievement on its own I have not yet accomplished any big achievements, but I would say that being part of the Emerging Designers Program has been a milestone achievement. With all the information and exposure I have gained, I am confident my business will grow ” explained Skhulile.

LediCrochet currently boasts a small team of three people, and Sikhulile strategically leverages platforms like TikTok, Instagram, and Facebook to expand her brand and reach new audiences.

Offering advice, Sikhulile emphasized the importance of thorough business research and reminded aspiring entrepreneurs that the journey is far from easy. She encouraged perseverance and self-belief

Drawn Inspiration: Chelsea Bee Business Sustainability

Sikhulile finds inspiration in Chelsea Bee, a crochet artist from Chicago, USA. Admiring Chelsea's work ethic, creativity, and fearless approach to showcasing her craft, Sikhulile's spark gets to be ignited. Chelsea's unwavering commitment to her work serves as a constant source of motivation.

Looking ahead, Sikhulile envisions LediCrochet having both an online and physical store in the next 5 to 10 years Beyond offering ready-towear clothes and accessories, the brand will expand to include knitting crafts. Sikhulile plans to invest more in marketing, attend business workshops, and explore flea markets to ensure the long-term sustainability of her business.

Navigating the Business Challenges

Sikhulile openly shared her struggles with self-doubt but affirmed that her dream was worth the fight. Recognising she is in competition with no one but herself, she faced challenges such as insufficient monthly sales. With unwavering faith, she believes that LediCrochet will achieve success in due time. Sikhulile is on a mission to redefine crochet, emphasizing its potential for high fashion, and she aims to raise awareness and teach others through classes

@ledicrochet

Sikhulile Mkhize

skhulile mkhize

Bongeka Zuma, a distinguished fashion designer hailing from Pietermaritzburg, Ezinketheni, is a creative force to be reckoned with in the world of fashion. She has a Diploma in Fashion Design from the renowned Pietermaritzburg School of Fashion, she embarked on her entrepreneurial journey right after completing her diploma in 2015.

Operating from the comfort of her home, Bongeka specializes in crafting bespoke garments for both men and women. She is also responsible for making uniforms for her church.

Bongeka's passion for fashion is deeply rooted in her childhood experiences. Raised in a household where her mother skillfully tailored clothes for her and her sisters, she acquired the art of embroidery. The joy she derives from seeing her clients excitedly donning her creations fuels her dedication to the craft.

For Bongeka, the process of creating garments from scratch is not just a job, it is a thrilling adventure. She has always dreamt of designing clothes that evoke feelings of uniqueness, ecstasy, and worthiness in those who wear them. In her business, she places a high premium on both quality and affordability.

One of Bongeka's crowning achievements was the honour of dressing uNodiyala Mandela for the funeral of the late Tata Nelson Mandela. Additionally, she made garments for the entourage of close to seven weddings, leaving an indelible mark with her distinctive designs.

While Bongeka admits to struggling with discovering her unique style, she credits divine guidance and an incubation program for providing timely mentorship This program not only assisted her sustain her business but also enhanced her inherent talent, steering her in the right

While Bongeka admits to struggling with discovering her unique style, she credits divine guidance and an incubation program for providing timely mentorship. This program not only assisted her sustain her business but also enhanced her inherent talent, steering her in the right direction.

Advising aspiring entrepreneurs, Bongeka emphasized the importance of pursuing one's passion. She advocates for giving one's best, believing in their vision, and putting in the necessary hard work. Bongeka Zuma stands as a testament to the transformative power of dedication, creativity, and a deep love for the art of fashion design. Bongeka

Bongs Zuma

Andiswa Maduna (Andiswa)

Andiswa Maduna, known as Andiswa Live, is an Afro-Cuban Jazz artist with a rich history in the entertainment industry She has graced many stages and participated in various projects throughout her career. Notably, she performed at the Gagasi FM Shero Awards in 2023 and has served as a backing vocalist for renowned Gospel artists such as Hlengiwe Mhlaba and Thina Zungu, among others.

Ayabonga Sinothando Bandile Khumalo, known Ayarhkay from Mandeni, KZN, is a talented vocalist, TikTok sensation, and two-time IdolsSA contestant She is known for hits like "Uhambo" , "Ngiyabonga Mama," and her latest single "Dali".

062 637 4433

Ayarhkay official

Ayarhkay official

Ayabonga Khumalo (Ayarhkay)

Bulela

Bulela Mokoena, also known as NDYEBO, hails from the Eastern Cape, eDimbaza His breakout single, "Intombi yakwaNongoma," celebrates the beauty of the maidens of Nongoma as symbols of royalty The song has been warmly embraced by listeners, and its popularity has led to SABC picking it up for airplay. 061497 7013 / 068 219 5038 Ndyebomusic

Mokoena (Ndyebo)

Lindinkosi Mtshali, also known as Fokza Joat, is a dynamic musical artist and producer from KZN Ladysmith. His music appeals to all ages and defies categorization, drawing inspiration from Afro Pop, Hip Hop, Afro Soul, and Amapiano genres.

Lindinkosi Mtshali (Fokza Joat)

Joat

joat

joat

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