McGraw Hill - Business & Management catalogue 2022

Business & Management Catalogue 2022

Total MBA

Hand-picked digital resources for maximum impact

Total MBA is a digital teaching and learning toolkit, bringing together selected resources from our most prestigious international business titles.

For students, it's a comprehensive collection of modular resources - with an interactive, adaptive eBook, video, case studies, quizzes, interactive problems and application-based activities - helping them to learn more efficiently while developing in-depth subject knowledge and strategic thinking.

For course leaders, it provides actionable insights into gaps in knowledge right from the very start, so any issues can be picked up and remedied quickly, helping you ensure the success of all your students.

DigitalConnect®

Blended learning made great

Keep track of how much or how little students are engaging.

Get insights into areas students may be struggling with to help direct your teaching.

Access a wide range of ready made high-quality digital resources to enhance your course.

Turn theory into practice.

Empower students to manage their own learning within a structured environment.

At McGraw Hill we have a very long history of commissioning and producing the very best academic textbooks, working with the most prestigious authors from academia and industry

More than 'just' a textbook

However, the world is changing. Students who have grown up surrounded by technology are looking to learn in different ways. Instructors faced with larger and larger cohorts are looking for ways to manage their classes, gain insight into student progress and personalise learning. And employers are looking for graduates who come equipped with practical skills and the ability to take theory into application

Connect is our answer, building on our world-class textbooks with tools that are designed to take learning to the next level and give instructors a genuine helping hand.

What you get with Connect

Smartbook

At the very heart of Connect is the interactive, adaptive Smartbook, helping students keep on top of their reading wherever they are, with built-in knowledge checks and revision to help ensure mastery

Assessment Tools

From end-of-chapter assessments to end of module exams, Connect has you covered. And with new remote proctoring and browser-locking capabilities you can ensure your assessments are secure

Personalisation

Add own materials and assessment items in Connect, and record and store live lessons with Tegrity. For further levels of personalisation, speak us about our custom publishing and learning solutions

Integration

Connect integrates with your VLE for a seamless experience. Relevant courses come with integrated Excel so students don’t need to leave the platform to complete exercises You can even run your writing assignments through it

Supportive Partnership

Practice and Application

There are plenty of tools in Connect that help students understand how theory applies to real-life scenarios and have a go themselves - from worked examples, Application-Based Activities, virtual labs, case studies and role-plays

Insight & Reporting

Connect gives you plenty of analytics to help you keep track of students' engagement and progress, including assignment reports, student performance reports and category analysis reports by student and by cohort

Multi-modal Content

With algorithmic and static exercises, interactive data problems, video, author blogs and podcasts and much more, the variety in Connect will keep students engaged and learning in different ways

Simulation Games

Within Connect you’ll find long-standing favourites like Practice Operations Practice Marketing - in-depth simulations that can be used for coursework and closely model real-life experiences that prepare students for the world of work

Our Academic Consultants are on hand to help you set up your course in Connect, to onboard students and to help with technical questions They can help guide you to get the most out of the service for yourself and your students

Connect Master is a digital-first learning software that helps you take your students beyond knowledge mastery, with practical real-world skills development

What you get with Connect Master?

Digital-first learning software

Engage students and keep them motivated while addressing the concern that students don’t read

Practical assessments

With digital tools to facilitate learning that vary according to discipline, and may include speech assignments, application-based activities, writing assignments and more. There are a variety of formats that help students apply real-world skills for today's students

Adaptive practice

Adaptive assignments give students a personalised learning experience, leading to greater efficiency and concept mastery

Aligned content you control

Connect Master 2 0 Management content is developed through deliberate and transparent instructional alignment via backward design. Learning objectives, assessments, and instructional content are aligned to ensure instruction directly supports what is assessed

Interactive reader

Key concepts are enhanced through resources that provide an active learning experience The Connect Master 2 0 Management Reader is built around key learning objectives that streamline the essential conceptual information The Reader includes figures, tables, and photos along with a Learning Objective summary at the beginning and end of the module The Connect Master Reader is convenient and easy for students to access, whether on their laptop, smartphone or tablet. Search, highlight, take notes, listen on the go, and study anytime, anywhere with the ReadAnywhere app

More immersive concept exploration, boosting engagement and efficiency for students and addressing the often-raised concern that “students don’t read.”

Greater ability to reconfigure and customize content is organized and divided at a more granular level This, combined with the transparent instructional alignment, makes it easier than ever to delete, add, and move content while still preserving the cohesion of the learning experience

Practical assessments, such as applicationbased activities, case studies, writing assignments, and more, help students develop their skills and show their work This approach supports lifelong learning and allows instructors to better assess students’ 21st century skills.

Regular and seamless updates to the adaptive content give students access to new and current information without requiring instructors to create new assignments or courses

General Management

Principles of Management

Developed to help students read and learn management with a purpose, it takes a student centered approach This is the first product to uniquely integrate a strategic career readiness theme throughout to address employers concerns about students graduating without being career ready.

Provides examples of how managers of companies address the challenges and opportunities they face, infused with real-life examples of managers who effectively manage and lead their organisations through the 'Manager as a Person' feature.

This streamlined version of Jones/George 11e, with 14 as opposed to 18 chapters For example, the chapters from the original on ethics, social responsibility and diversity have been merged, and there is a slightly reduced focus on topics such as value chain management, human resource management, managing conflict and using IT to increase performance

Print : 9781265017750 £57.99

Ebook: 9781264363926 £39.99

Kinicki, Management 10e

Jones/George: Contemporary Management, 12e

Jones/George: Essentials of Contemporary Management, 9e

Principles of Management

Written from the perspective that managers and organizations must create a firm’s competitive advantage Emphasizes bottom-line, results oriented approach with 6 performance measures and importance of collaboration, leadership & sustainability

Developed from the parent Bateman & Konopaske

Management title, M: Management is readerfriendly, highly visual, and digestible. This affordable magazine format captures student's attention with real-world examples of familiar companies, inspiring green initiatives, and careeroriented tips to help students progress in their careers. Print :

Bateman/Konopaske, Management 15e

Bateman/Konopaske, M: Management 7e

Strategic Management

Now with a brand new case book available in Connect for 2022, the 2nd edition of Crafting and Executing Strategy continues to provide a valuable resource for European readers while embracing new and updated core concepts and key theories in strategy. Throughout the text you will find a range of examples that illustrate how strategy works in the real world and encourage the practical application of learning

Print : 9780077175153 £53 99

Ebook: 9781526802576 £39 99

Concise, straight-to-thepoint discussions, and timely examples, with a writing style that captures student interest The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management

The fastest growing Strategy title in the market, Strategic Management uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. Rothaermel's approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases Print :

Strategic Management of Technological Innovation 7e

Melissa Schilling

Print ISBN: 9781265073350 £51.99 Ebook ISBN 9781265657659 £39.99

Available March 2022

The number one innovation strategy text in the world, Strategic Management of Technological Innovation seeks to integrate the wide body of work that has emerged and flourished in disciplines such as strategic management, organization theory, economics, marketing, engineering, and sociology into a single coherent strategic framework, attempting to provide coverage that is rigorous, inclusive, and accessible.

Approaching innovation management is as a strategic process, the book is organised to mirror the strategic management process, progressing from assessing the competitive dynamics of the situation, to strategy formulation, and then to strategy implementation

As management of innovation is taught frequently cross both business and engineering courses, this text is written with the needs of both groups of students in mind - with chapters designed to be self-standing so instructors can pick and choose per the requirements of their students

What's New?

Six New Short Cases including Netflix and the Battle of the Streaming Services and Failure to Launch at Uber Elevate.

Focus on current innovation trends such as the use of Big Data, the strengths and weaknesses of grand prizes in generating innovation, and characteristics of breakthrough innovators

Suggested readings for each chapter have also been updated to identify some of the more recent publications.

General Business

General Business

A focused resource that is exciting, applicable, and happening! What sets this learning program apart is its unrivaled mixture of exciting content and resources blended with application-focused text and activities, and fresh topics and examples that show students what is happening in the world of business today

Print : 9781265043698 £55 99

Ebook: 9781265723170 £39 99

Purposely designed to be brief, highly visual, and flexible for today's digital and entrepreneurial students With its unique design, instructors are able to cover topics at depth through a mixture of exciting, fresh content to support active learning

A book that meets the needs of nearly all classrooms, despite size, teaching modality or learning objectives. Presented in an extremely readable format for students, content is unmatched in depth, breadth, currency and relevancy With four new bonus chapters available online, content is designed to enrich learning and further understanding.

Print : 9781260598162 £55 99

Ebook: 9781264363315 £39 99

Print : 9781266043222 £55 99

Ebook: 9781264364251 £39 99

Business Foundations: A Changing World, Ferrell 13e

M: Business, Ferrell 7e

Understanding Business, Nickels, 13e

Business Ethics

Lawrence 17e

With new added coverage of contemporary issues, discussion cases and chapter reflections, An Introduction to Business Ethics in its 6th edition, continues to be a cutting-edge resource for the business ethics course

The Seventeenth Edition draws on the latest research to address the challenges facing business organisations and their stakeholders The text builds on its legacy of market leadership by reexamining central issues

This new edition prepares students to apply an ethical decision-making model to make sound business decisions With practical applications placed throughout the text, students are able to engage and focus on relevant and real-life business scenarios. The 5th edition also features thoroughly updated statistics and coverage of timely issues and dilemmas throughout.

The Business Strategy Game and GLO-BUS

McGraw Hill has a long-standing partnership with the best-selling, competition-based, online strategy simulations on the market, The Business Strategy Game (BSG) and Glo-Bus, to help students bridge theory and practice.

In these time-tested, trusted simulations, students are assigned to teams and compete head-to-head against each other and make business decisions that mirror real-life In BSG, students run athletic footwear companies that produce and market both branded and private-label footwear.

In GLO-BUS, students operate companies that design, assemble, and market wearable video cameras and sophisticated camera-equipped copter drones

In both simulations, companies compete in a global market arena, selling their products in four geographic regions: Europe-Africa, North America, Asia-Pacific, and Latin America. Each management team is called upon to craft a strategy for their company and make decisions relating to production operations, workforce compensation, pricing and marketing, social responsibility/citizenship, and finance

Just as they would be in real industry, students are judged on the contribution and effectiveness, such as attendance at meetings, the calibre of their preparation, their understanding of company operations, skills in diagnosing problems, enthusiasm and commitment and so on To make the simulation even more realistic and challenging, instructors can even change market conditions as the game progresses.

International Business 14e Charles Hill

Print ISBN: 9781265038540 £55.99

Available April 2022

Ebook ISBN 9781265743116 £39.99

Market-defining since its introduction, International Business: Competing in the Global Marketplace is the proven choice for International Business at the undergraduate and graduate level. Incorporating leading-edge research and using the most up-to-date examples and statistics to illustrate global trends and enterprise strategy, International Business is marked by its critical approach, presenting arguments for and against and helping students understand the complexities of theories and phenomena.

From a pedagogical perspective, as in previous editions, each chapter is bookended with opening and closing studies that illustrate the relevance of chapter material for the practice of international business, giving insight into how real companies handle those issues. Great care has been taken to ensure that cases provide broad geographical coverage as well as large, medium, and small company scenarios

In addition, throughout the text, readers will find 'Management Focus' boxes that illustrate practical application and 'Country Focus' boxes that provide background on the political, economic, social, or cultural aspects of countries

What's New?

Discussion of important current events such as Brexit, the US-China trade war and the Covid-19 pandemic.

Case studies and integrated cases refreshed with examples from all over the globe

New highlights looking at the macro environment and how international business shapes the world.

Operations Management

International Business

The 12th edition offers a comprehensive, strategic perspective with its review of both micro and macro issues Students are able to apply their learning through the newly added chapter-opening and closing essay questions Additionally, students have the opportunity to take on specific roles to complete an International Business-related task with real world context

Up-to-date, relevant and engaging, this text provides a flexible, modular format for instructors along with student focused features that makes the study of IB interesting by connecting content to culture; making it personally relevant for every student Covering 15 modules, and 3 bonus topics, this content upholds a strong student pedagogy with the inclusion of multiple perspectives on IB issues

Print : 9781266103148 £50.00

Ebook: 9781264363728 £39.99

Print : 9781265045845 £54.99

Ebook: 9781265737986 £39.99

Operations Management

Written in an engaging literary style, based on research and consulting experience of authors, it focuses on service for competitive advantage and integrates technology, operations, and human behavior and the need for continuous quality improvement to be effective in a global environment. This edition contains extensive coverage of the impacts of COVID19

Print : 9781265075538 £52 99

Ebook: 9781265624767 £39 99

Designed for undergraduate students taking an introductory course in Operations Management. This text comprehensively spans the relevant domain of topics, is accessible to a typical undergraduate student (i.e., limited real world business experience), incorporates the latest research and knowledge, and provides thorough pedagogical support for instructors

Print : 9781265075804 £55 99

Ebook: 9781265648626 £39 99

Now in its second edition, Operations Management retains its engaging writing style and balanced approach of quantitative and qualitative material. With integrated theories and real-world examples, this new edition presents increasingly important principles, applicable to both service and manufacturing contexts, in a clear and captivating way.

Print : 9781526848222 £49 99

Ebook: 9781526848239 £39 99

Operations Management

Operations and Supply Chain Management: The Core, Jacobs 6e

Project Management: The Managerial Process, Larson 8e

Just as lava flows from the core of the earth, operations and supply chain management is the core of business. Material must flow through supply chain processes to create cash output and input This new edition has an increased focus on supply chain analytics involving the analysis of data to better solve business problems.

Print : 9781265076825 £55 99

Ebook: 9781265760304 £39 99

A holistic and realistic approach to Project Management that combines the human aspect and culture of an organization with the tools and methods used It covers concepts and skills used to propose, plan secure resources, budget and lead project teams to successful completion of projects this text is not only on how the management process works, but also, and more importantly, on why it works

Print : 9781260570434 £54 99

Ebook: 9781260579567 £39 99

Practice Operations Digital

Available within Connect®, Practice Operations is an interactive game-based simulation that puts the student in the role of an operations decision-maker for a clothing manufacturing company. This simulation allows students to practice using problem solving and critical thinking skills as they apply their knowledge to a real-world scenario. This learning resource provides a lively, interactive experience that focuses on student learning through trial and error within holistic game play, where students see how the elements of operations and production come together.

Hands-on practice as an operations manager in a manufacturing scenario

Analysis and evaluation of quality considerations in the production process

Presents customer satisfaction and financial results as key success metrics

Reporting features that make it easy for instructors to assess player performance and decision-making

Module 1: The Production Process Operations is the engine that drives a business This module focuses on the heart of that engine, managing the production process

Module 2: Managing Suppliers

This module unlocks the receiving department, putting players in charge of managing the supply chain and material inventories to meet client needs

Module 3: Forecasting and Contracts

In this module, players choose which contracts to pursue, and optimise their receiving, production, and shipping departments accordingly

Module 4: Human Resources and Capacity Planning

In this challenging scenario, players will manage both human and facility resources to meet capacity challenges

Module 5: The New Branch

In this module, players will have complete control over all areas of their operations, and will be challenged to reach a net worth of $50,000 as quickly as possible

Module 6: Maximize Net Worth

In this capstone module, players again have complete control over all areas of their operations The goal is to maximise the net worth of the firm over 50 turns

Available with:

Stevenson, Operations Management, 13e

Jacobs, Operations and Supply Chain Management 15e

Schroeder, Operations Management in the Supply Chain, Decisions and Cases, 7e

Jacobs, Operations and Supply Chain Management: The Core, 5e Swink, Managing Operations Across the Supply Chain, 4e Cachon, Operations Management, 2e

Business Statistics & Analytics

Business Statistics & Analytics

Lind, Statistical Techniques in Business & Economics 18e

Economics 7e

Jaggia/Kelly,

Communicating with Numbers 4e

Best-selling text known for its step-by-step format that uses realworld examples. The supporting pedagogy includes self-reviews, cumulative exercises, and in-text examples using Excel, MegaStat, and Minitab

Uses real-life applications to apply critical thinking. Shows students “why” instead of just “how,” and lets the software do the rest Excel and min-cases throughout. Discusses current statistical practices for career prep Includes a Connect-based Simulation chapter, including Monte Carlo, random number generation, and dynamic simulation. Inclusion of Excel and R

This fastest-growing text in business stats uses a practical, applicationbased approach with relative examples to show students what the numbers actually mean. Excel is integrated into the body of the text, with clickable links to spreadsheets in the eBook. Also covers R for statistical analysis

Print : 9781260570489 £59 99

Ebook: 9781260579611 £39 99 Print : 9781260597646 £60 99

9781264360956 £39 99 Print : 9781260597561 £59 99

9781264363810 £39 99

Doane/Seward, Applied Stats in Business &

Business Statistics:

Business Statistics & Analytics

9e

Its modern, practical framework employs realistic examples, continuing case studies, and a business environment theme to teach the material. It also integrates coverage on business analytics, with a discussion of Big Data terminology and additional graphs

Print : 9781260287844 £66 99

Ebook: 9781260289626 £39 99

This streamlined version of Lind 17e, retains its step-by-step format based on real-world examples. A comprehensive text for a one-semester course, this text omits the final five chapters from Lind 17e. The supporting pedagogy includes selfreviews, cumulative exercises, and in-text examples using Excel, MegaStat and Minitab.

This streamlined version of Jaggia 3e retains its practical, applicationbased approach with relatable examples to show students what the numbers actually mean. A comprehensive text for a one-semester course, this text also includes ANOVA and linear regression. It omits advanced topics such as time series and forecasting, indices, SPC, and nonparametric tests.

Print : 9781260597578 £59 99

Ebook: 9781264363971 £39 99

Print : 9781260597561 £59 99

Ebook: 9781264363810 £39 99

Bowerman, Business Statistics in Practice

Lind, Basic Statistics for Business & Economics 10e

Jaggia/Kelly, Essentials of Business Statistics 2e

Business Statistics & Analytics

This streamlined version of Doane 6e retains the applied focus and integration of Excel A comprehensive text for a one-semester course, it eliminates chapters on time series, nonparametric tests, quality management, and simulation

An introductory case that teaches students to identify the business problem, learn the best technique to solve that problem using statistical software and relevant tables and graphs, to interpret the results and present them in a way that other stakeholders will understand.

This text presents the “data science approach to analytics”, allowing leaders to go deeper than ever to understand their operations, products, and customers. It uses tools from economics and statistics in combination with Machine Learning Techniques to create a platform for using data to make decisions.

Print : 9781260547641 £57 99

Ebook: 9781260568707 £39 99

Print : 9781265087685 £60 99

Ebook: 9781265750640 £39 99

Print : 9781266108334 £59 99 Ebook: 9781265683870 £39 99

Doane, Essentials of Business Statistics 3e

Jaggia, Business Analytics 2e

Taddy Modern Business Analytics 1e

Organisational Behaviour, Human Resources and Communication

Organizational Behavior Robert Konopaske

Print ISBN: 9781265033811 £56.00

Available April 2022

Ebook ISBN 9781265763848 £39.99

Reading this new edition of Organizational Behavior and Management, students become involved participants in learning about behavior and management. The 12th edition combines text, self-learning exercises, group participation exercises, and cases These elements are directed at students interested in attempting to predict the behavior of people working in organizations

Organizational functioning is complex. This edition devotes attention to encouraging the development of these probing and diagnostic skills. The first step in this development is for each reader to increase his or her own selfawareness

Fundamental themes are woven throughout the book, including globalization, managing diversity and demographic changes, technological changes, ethics and social responsibility These themes are consistent with the recommendations for balanced subject matter coverage made by the American Assembly of Collegiate Schools of Business/International Association for Management Education.

What's New?

Real-world organizations added to this revision include Amazon, Microsoft, Facebook, Apple, Google, Disney, PepsiCo and many more.

Extended coverage of topics such as diversity, training & development, the effects of remote working, the gender gap in senior leadership, ethics and sustainability.

Six brand new cases added dealing with Covid-19 and the pandemic amongst other topics

Organisational Behaviour

A thorough introduction to the field with strong research foundations. Balancing a psychological approach with social perspectives, the book covers the effects of personality, emotions, values and group dynamics on an organisation while maintaining a strong business focus emphasising the role of an organisation’s leaders, structure and politics on its overall behaviour

Print : 9781526812360 £55 99

Ebook:9781526846594 £39 99

Created by the authors to address the challenges faced by former students working in contemporary organizations today who report that they are ultimately challenged most by the “people problems” in their work. The book provides best current evidence and thinking with a focus on real solutions to real challenges in the real world, drawing on many sources.

A novel approach that uses an integrative model to illustrate how individual, team, leader, and organizational factors shape employee attitudes and how those attitudes impact job performance and organizational commitment. This model reminds students where they are, where they've been, and where they're going while elevating two topics that receive less coverage in other books: job performance and organizational commitment

Organisational Behaviour, Sinding 6e

Organizational Behavior, Baldwin 1e

Organizational Behavior, Colquitt 8e

Organisational Behaviour

Develops students' problem-solving skills through a unique, consistent, integrated 3step approach that lets them immediately put research-based knowledge into practice in their personal and professional lives. Explicitly addressing OB implications for students' core career readiness skills, the text shows how OB provides them with the higherlevel soft skills employers seek

Print : 9781260570373 £55 99

Ebook:9781260579529 £39 99

This book demonstrates that organizational behavior is not just for managers; it is relevant and valuable to everyone The new edition looks at issues such as work-life integration, how emotions influence employee motivation and attitudes, and how self-concept is a significant determinant of individual behavior, team cohesion, and leadership.

Print : 9781260570656 £58 99

Ebook: 9781260597431 £39 99

5e

Delivers essential Organizational Behavior knowledge in an accessible, studentfocused style. This book's concise presentation of the latest concepts and practices is built on the main textbook's solid literature foundation, informative exhibits, relevant realworld examples, global connections, and excellent readability.

Print : 9781260598155 £54 99

Ebook: 9781264364091 £39 99

Organizational Behavior, Kinicki 3e

Organizational Behavior, McShane 9e

M: Organizational Behavior, McShane

Human Resources

A complete, concise introduction to human resource management for the general business manager who wants to learn more about it is used in the everyday work environment. With engaging, focused, and applied content, the award-winning author team bring a depth of consulting experience that makes this text uniquely strong in depth and breadth and current in research and practice.

Comprehensive coverage of HRM concepts that teach students how to strategically overcome challenges and gain competitive advantage in the workplace. Based on the authors’ diverse research, teaching and consulting experiences, this product has incredibly strong depth and breadth that is current in research and practice simply not found in other texts.

For the general management student whose job inevitably will involve responsibility for managing people. It explicitly links the relationship between productivity, quality of work life, and profits to various human resource management activities and as such, strengthens the students' perception of human resource management as an important function, which affects individuals, organizations, and society

Print : 9781266107931 £50 99

Ebook: 9781264993482 £39 99

Print : 9781265064013 £52 99

Ebook: 9781265598525 £39 99

Print : 9781265064372 £59 99

Ebook: 9781264357635 £39 99

Human Resource Management, Noe 13e

Fundamentals of Human Resource Management, Noe 9e

Managing Human Resources, Cascio 12e

Human Resources

Employee Training & Development, Noe 9e

Staffing Organizations, Judge, KammeyerMueller 10e

Supervision: Concepts and Skill-Building, Certo 11e

Based on the author's extensive experience in teaching training and development courses to both graduate and undergraduate students, the new edition retains the lively writing style, inspiring examples and emphasis on new technology and strategic training from previous editions, while addressing recent changes in T&D from an employer and employee perspective.

Judge and KammeyerMueller maintain Herb Heneman’s vision of giving a broad view of the entire staffing process that has made Staffing Organizations the #1 selling Staffing text on the market The authors’ approach continues to reflect all the latest research while focusing on capturing the staffing process as it should and does exist in organizations today

Presenting useful tools and solutions for meeting present-day supervision challenges, the 11th edition furnishes students with an even richer mix of real-life examples that illustrate how modern supervisors handle contemporary problems Practical examples throughout this text will greatly enhance a student’s chances of gaining success as a supervisor.

Print : 9781265079833 £52 99

Ebook: 9781265599652 £39 99

Print : 9781260597608 £55 99

Ebook: 9781264363704 £39 99

Print : 9781265105303 £59 99

Ebook: 9781264357659 £39 99

Business Communication

Business Communication: Developing Leaders for a Networked World Cardon 4e

Business Communication: A Problem Solving Approach, Rentz, 2e

Business Communication, Locker 13e

Cardon brings substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged The result is a program that speaks student’s language and helps them understand and apply business communication skills in their personal and professional lives

: 9781260571356 £57 99 Ebook: 9781260590890 £39 99

Succeeding in the workplace requires analysis, informationgathering, creativity, and judgment. This book gives students the tools to solve ill-defined problems and carefully prepare communications using a problem solving approach and critical thinking. The book also includes strong stylistic and grammatical guidelines and do's and don'ts for writing, visual design and oral communication

Staying true to its tradition, the 13th edition vastly streamlines and updates the chapter content and organization, making the text more elegant and usable. The text’s foundation is its rhetorical approach, underscoring in each chapter the importance of analyzing each communication situation in terms of audience, purpose, and context

Business Communication

This text takes a 'People First Approach' with a focus on how to build meaningful professional relationships in a technology-saturated world. A key differentiator of this text is its coverage of oral presentational & group techniques as they apply to the individual in organizational & professional settings.

Print : 9781260547955 £55 99

Ebook: 9781260569810 £39 99

In a time of upheaval for traditional workspaces this text reminds us that practical communication skills and competencies remain essential to finding success in the business world. The new edition provides current research and real-world best practices to help students make ethical choices, develop cultural intelligence, navigate virtual environments, and enhance their business speaking & writing skills

Print : 9781265226060 £59 99

Ebook: 9781265608132 £39 99

Stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead

Print : 9781265092252 £58 99

Ebook: 9781265611934 £39 99

Business and Professional Communication, Floyd 1e

Corporate Communication, Argenti 8e

Communicating at Work, Adler 13e

Marketing Management

Foundations of Marketing John Fahy and David Jobber

Print ISBN: 9781526849007 £49.99

Available May 2022

Ebook ISBN 9781526849014 £39.99

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions.

An extremely popular text across business courses in the UK, Ireland and Europe, Foundations of Marketing is the original textbook for single semester marketing courses, giving students a concise but firm grounding in all of the important concepts of marketing planning and strategy.

The new edition has been updated to reflect the evolution of marketing practice including the growing importance of social marketing, the role of brand communities, peer-to-peer marketing and social influencers. Taking both a managerial and consumer approach to marketing, the text also looks in-depth at how organisations are using consumer data to make decisions and drive retention and conversion

What's New?

Marketing spotlights highlight recent innovations by the like of Zoom, Rent the Runway and John Lewis.

Marketing in action boxes have been updated with up to the wire marketing campaigns from the UK, Denmark, The Netherlands and internationally.

Critical Marketing Perspectives have been updated with current issues that encourage students to reflect on ethical debates and socially responsible practices.

International Marketing Pervez Ghauri

Print ISBN: 9781526848598 £53.99 Ebook ISBN 9781526848604 £34.99

Available August 2021

International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth and provides a solid understanding of the key principles and practices of international marketing

The new edition explores the current and potential future impact of the economic, political and social changes of the last decade that have changed the landscape of global business such as the rise of China as a major player in the international market; emerging markets markets in Eastern Europe, Asia and Latin America; Covid 19; the move away from in-store retailing to online shopping, and an increased awareness of ethical issues, social responsibility and climate change by companies and customers alike.

This text is also shaped by the belief that rather than viewing the world as one market and looking for cross-cultural similarities, a truly successful international marketing strategy considers cultural differences and adapts to individual markets.

What's New?

Updated 'Going International' boxescovering diverse themes, people and businesses, including Huawei, Elon Musk, the pandemic impact, US-China tariffs, and the Airbus/Boeing dispute

A new chapter dedicated to Digital and Social Media Marketing.

Brand new examples and 10 new case studies from global and innovative companies including Amazon, Netflix, H&M, Red Bull, Gillette and Audi.

Principles and Practice of Marketing

David Jobber, Fiona Ellis-Chadwick

Print ISBN: 9781526847232 £54.99 Ebook ISBN 9781526847249 £39.99 Now with additional material in Connect

The ninth edition of McGraw-Hill’s leading European textbook, Principles and Practice of Marketing, provides a contemporary and modern introduction to marketing Covering the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context of marketing operations within companies, illustrated with innovative examples of marketing in practice. It has been updated with the latest developments, such as trends towards social and ethical marketing and cuttingedge technological change Find Out:

The crucial role that retail plays in promoting the economic and social health of towns and cities.

How Maltesers won the Channel 4 TV competition championing diversity and disability.

How companies are using social media influencers to promote their brands.

How data analytics and artificial intelligence are refocusing Harley Davidson’s marketing strategy.

How Manchester City FC is innovating in high-tech marketing and cocreation.

Updates in Connect

This edition has now been updated to include 9 bitesize videos with associated concept check questions. Each of the videos revisit a case study in the book and provides a second look in light of the Covid-19 pandemic.

H&M

Marketing in a Place: Roeselare

Cappucino Wars: Starbucks and competitors

AstraZeneca

Channel 4 and Maltesers

Harley Davidson

Lego

Kim Kardashian: Influencer Marketing Online Media

Services Marketing: Integrating Customer Service Across the Firm

Alan Wilson, Zeithaml, Bitner, Gremler

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success

In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-to-date and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today.

Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds.

What's new?

New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services.

New coverage on listening to customers through research, big data, netnography and monitoring user-generated content.

Increased technology, social media and digital coverage, including the delivery of services using mobile and digital platforms.

Marketing Management

The 4th edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam The content reflects the major trends in the managerial practice of marketing including global privacy practices, influencer marketing and the impact of Covid-19

Print : 9781260598230 £60 99

Ebook: 9781264364039 £39 99

Kerin 16e is up-to-date with additional emphases on social media, marketing metrics, financial aspects of marketing, and decision-making. Additionally, there is expanded coverage on social responsibility topics such as privacy, social entrepreneurship, diversity, equity, inclusion, and environmental impact.

Designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The new edition explores both fundamentals and new marketing influences such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior.

Print : 9781265111946 £56 99

Ebook: 9781265769574 £39 99

Print : 9781260597592 £60 99

Ebook: 9781264991358 £39 99

Marketing Management, Marshall 4e

Marketing, Kerin 16e

Marketing, Grewal 8e

Marketing Management

Marketing continues to evolve as industry strategies and communication are impacted by major factors such as influencer marketing, social responsibility, sustainability, and ethical data collection. New innovative products and services, as well as new methods and channels, are explored to understand how to reach the customers of today.

Print : 9781265056704 £55 99

Ebook: 9781265747640 £39 99

A briefer, 18-chapter version of Marketing, 15th Edition, the most rigorous and robust program on the market. The Core 9e takes a pedagogical approach that focuses on high engagement, personalized marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology

Print : 9781264832903 £56 99

Ebook: 9781264363902 £39 99

This text has been designed with an emphasis on student engagement and relevance. Key topics that are part of the daily fabric of marketingglobalisation, social media, ethics and marketing analytics, are integrated throughout, not confined to a single chapter Career tips and professional interviews in every chapter make the material even more relevant and useful.

Print : 9781260575934 £51 99

Ebook: 9781260579420 £39 99

M: Marketing, Grewal 8e Marketing: The Core, Kerin 9

Marketing: Because Everyone is a Marketer, Hunt 3e

Practice Marketing Digital

Available within Connect®, Practice Marketing is a 3D, multiplayer business strategy simulation set in the backpack industry, enabling students to put their marketing skills to the test in a fun and competitive, real-world environment. Students practice marketing strategy by doing what it takes to be an effective marketing manager. Practice Marketing is based on the framework of the "4 Ps" of marketing: Product, Price, Placement, and Promotion Using strategies learned in class, students must successfully launch a new product to market: a backpack of their own design.

Turn One: MARKET SEGMENT

Players review a selection of target market segments and and select one to focus on

Turn Two: PRODUCT

Students are shown how to create the appropriate backpack based on the desires of the selected demographic After reviewing the needs of the chosen target market, they will use the backpack builder to design a pack, balancing features and costs so it is attractive but also offers enough profit

Turn Three: PRICE

This turn begins with feedback from market research using customers from the target demographic. Now it’s time to set a price for the pack bearing in mind price limits by different distribution channels.

Turn Four: SALES and COMPETING PRODUCTS

Students review your first sales results using the data panel from Head Office to explore quarterly and yearly figures, market trends, position and competitor information.

Turn Five: DISTRIBUTION CHANNELS

Students are introduced to a variety of distribution channels, each with its own terms that they must accept if they wish to sell through that channel. This is a chance to re-explore pricing and risk.

Turn Six: POSITIONING and PROMOTIONS

In this final turn of the tutorial, students get to select a positioning message and choose the type and frequency of advertising. It is a chance to see how well the various elements of your marketing strategy work.

Turn Seven and beyond: REVIEW RESULTS and CONTINUED PLAY

The turn shows the results of last turn’s advertising choices. From here, the manager avatars will still pop up to offer guidance but from this point forward all elements of the game are playable.

Available with all Principles of Marketing and Marketing Management titles in Connect or as a standalone resource.

SimNET Computing Skills and Microsoft Office Training made SIMple

Proficiency in Microsoft Office is an essential skill for students, not only when it comes to successfully completing assignments but throughout their professional lives.

McGraw Hill's SIMnet service offers learning and assessment of Microsoft skills, with interactive content on MS Office, Windows OS, computer concepts, file management and internet browsers It's wasy to use, accessible and available with deep LMS integration.

Students are provided with course content, projects and assessments to assist them with assignments and real-world applications. Our integrated library feature and ongoing practice resources allow students to study and access content on demand, on or off campus.

Digital badging credentials are available for all SIMnet applications, including Access, Excel, PowerPoint and Word. These online certificates of achievement are based on scores for specific SIMnet assignments

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