Summary of activities 2018

all runners are beautiful

2018

s u m m a ry o f ac t i v i t i e s

Prague International Marathon, spol. s r.o. | Tempo Team Prague s.r.o. | Juniorský maratonský klub, z.s.

Františka Křížka 461/11, 170 00 Praha 7 | E-mail: info@runczech.com | Tel: +420 224 919 209

www.runczech.com

04 – 19

Our assets

20 – 31

Our projects

34 – 39

Highlights 2018

40 – 41

What is next

42 – 46

acknowledgement

Dear Partners and Friends, This year, 2019, will be a historic one for us. We’ll be celebrating the 25th running of the Volkswagen Prague Marathon. And the birth of an organization that would eventually become RunCzech.

What has been most gratifying about our growth is watching how we all seemed to grow together.

Just as importantly, the towns in which we stage our races have all benefited economically, and through exposure to travelers around the globe.

Sometimes thrilling crowds with world recordsetting performances.

And last but not least, our partners and other supporters have all profited. We have delivered more than a million runners, and exposed our patrons’ products and services to many millions more spectators. And all of them – Volkswagen, adidas, Mattoni, Hilton Prague and all the others – are beloved for their involvement in helping us put together events that are a source of so much happiness for so many.

Make no mistake. Staging the races and helping to make the world a little healthier, happier place gives us tremendous joy. But being able to link arms with our host cities and our partners, and rise together? After 25 years, that’s what make our organization run.

Carlo Capalbo President of the RunCzech Organizing Committee

all runners are beautiful

4

our assets

“All Runners Are Beautiful” is our way of welcoming everyone —and we do mean everyone— to the wonderful world of running. To a world of fitness and fun and friendship. This is an homage to everyone who cares enough about themselves to lace up a pair of running shoes and commit to making themselves a little bit better.

That’s what victory is, in our minds. Not winning, necessarily. But doing. And enjoying.

“All Runners Are Beautiful” is also a testament to how we feel about running. About the sport itself. It is pure. It is life-restoring. It can be social or meditative. It can be a personal challenge or a slow jog through the woods on an autumn morning. Running is a joy. That’s the message here. And everyone who’s willing to participate in this perfect, beautiful sport —young, old, big, slim, fast, or slow— is welcomed. Is loved.

Is beautiful.

runczech season 2018

our assets

As impressive as these numbers are, they only tell part of the story. What they don’t show is how intensely people intersect with RunCzech events.

Look at the runners lining up at the starting line. Look at their anxious families. Look at the spectators lining the course and standing shoulder-to-shoulder in the city squares. Or jumping to the beat at our music festivals.

Czech Republic

435 536 89 189 runners at our start gates

involved in runczech Events*

65 339

17 763 participants in family runs, Including dogs

running enthusiasts in Running Mall

4 220

5 546

new runners, many using Mattoni FreeRun trails

corporate guests

6 324 eager volunteers

24 768

8 236

ITALY

involved in napoli running Events*

1 022 937

runners at our start gates

840 volunteers

Spectators of sky's live broadcast

56 countries represented by participants

*Runners and their accompaniers + Expo visitors

5

RUNCZECH NUMBERS AND FIGURES

our assets

1 085 330

100 000 80 000 80 000 70 000

runczech participants over time

60 000 50 000 40 000 30 000 20 000 10 000

Competitive*

Non-Competitive**

Competitive*

18

17

20

16

20

15

20

14

20

13

20

12

20

11

Italy:

20

10

20

09

20

08

20

07

20

06

20

05

20

04

20

03

20

02

20

01

20

00

20

99

Czech Republic:

20

98

19

97

19

96

19

19

19

95

0

Non-Competitive**

*time measured **time not measured

Gender

Men

Women

average age of runners Men

20 %

Czech Republic

nationality

Local

36,1 %

18 - 35 years

49,3 %

36 - 45 years

38,7 %

36 - 45 years

35,1%

46 - 55 years

18,8 %

46 - 55 years

13 %

56 - 65 years

5,5 %

56 - 65 years

2,4 %

66+ years

0,9 %

66+ years

0,2 %

18 - 35 years

40,3 % 59,7 %

Women

80 % Italy

Foreign

occupation 10 000

8 044 8 000

7 %

6 000

25,2 %

4 000

74,8 % Czech Republic

93 %

2 000

5 805

4 914 3 647

2 861 1 822 1 411 1 404 1 352 1 096

0

Italy *Statistics 2018

6

runczech RUNNERS' PROFILE

our assets

Lifestyle runners

RUNNERS' PROFILE

committed runners

53 %

47 %

Running short distances of 3-10 km

DISTANCE

Running half marathons and marathons

motivated to participate and have fun

MOTIVATION

motivated to achieve and improve

49 % men & 51 % women

GENDER

71 % men & 29 % women

Young urban runners age 18-32 running individually or in corporate teams Students and youngsters age 15-18 running relays Children age 0-12 running with families at fun runs

Most are runners age 35-44 with university degree AGE

marathon Men Average age 42 Women Average age 39 half marathon Men Average age 39 Women Average age 36

7

RUNCZECH races 2019

our assets

napoli city half marathon

Sportisimo Prague Half marathon

capacity 7 500 runners*

capacity 11 500 runners

edition 6.

edition 21.

time limit 3 hours

time limit 3 hours

volkswagen prague Marathon

mattoni karlovy vary half marathon

capacity 16 500 runners*

capacity 7 000 runners*

edition 25.

edition 7.

time limit 7 hours

time limit 3 hours

mattoni české budějovice half marathon

mattoni olomouc half marathon

capacity 6 800 runners*

capacity 10 200 runners*

edition 8.

edition 10.

time limit 3 hours

time limit 3 hours

*fun runs included

8

RUNCZECH races 2019

our assets

o2 Prague relay capacity 10 950 runners* edition 4. time limit 3 hours

birell 10k race capacity 8 500 runners edition 24. time limit 1,5 hours

adidas women’s race 5 km

mattoni ústí nad labem Half Marathon

capacity 3 000 runners

capacity 7 000 runners*

edition 21.

edition 9.

time limit 45 minutes

time limit 3 hours

liberec nature run

sorrento positano

capacity 3 700 runners* edition 2. time limit 2 hours (12 km) 4 hours (22 km)

capacity 2 200 runners* edition 11. time limit 7 hours (Ultra 54 km) 4 hours (Panoramic 27 km)

*fun runs included

9

cities, Institutions, and RunCzech

our assets

Eight cities host twelve running events throughout the year. Prague, Karlovy Vary, České Budějovice, Olomouc, Ústí nad Labem, Liberec, Sorrento, Naples. We are eternally grateful for their trust, enthusiasm and support!

Thanks to our races these cities are seen as places that support a healthy, active lifestyle.

institutional support

CzechTourism supports us strongly in promoting Prague and especially regional races among runners and tourists both in the Czech Republic and foreign markets.

The European Union in the Czech Republic has long been an ardent supporter of the Junior Marathon.

Benefits of races for cities and regions

Thousands of visitors

Millions in new revenue

Promotion via live TV broadcasting

The Ministry of Education, Youth and Sports also strongly supports and promotes the Junior Marathon.

The Czech Athletic Federation enthusiastically promotes the Junior Marathon to its members. It also provides certifications for all 85 Mattoni FreeRun courses and „Fitness running trainer“ certification.

Thanks to the Czech athletic federation the runners of Volkswagen Prague Marathon can apply to the Olympic games.

The courses of RunCzech races are certified

by AIMS. RunCzech races are awarded the five stars certification by European Athletics.

10

our assets

Economic impact OF RUNCZECH EVENTS

RunCzech events stimulated local economies and motivated runners to explore beautiful cities. The analysis was processed by independent analytical company Economic Impact pursuant to the internationally recognised method of Hamburg University recommended by the Czech government for analysing economic impact.

number of visitors

total economic impact

new permanent jobs created

224 719

27,1 mil €

499

132 377

15,6 mil €

287

92 342

11,5 mil €

212

TOTAL

PRAGUE

REGIONS

INSTITUTIONAL PARTNERS in the Czech Republic

number of visitors

total economic impact

new permanent jobs created

24 768

2,92 mil €

54

naples

institutional partners in italy

11

media value of runczech brand

our assets

BY MEDIA TYPES

3 646 482 €

3 389 074 €

1 603 480 €

577 983 €

316 568 €

236 268 €

230 684 €

93 304 €

41 955 €

race day promotions

materials for runners

press

out of home

TV

internet

newsletter

radio

social media

TOTAL 10 135 798 €

* BASED ON 2018 RESEARCH

The value of paid and unpaid media was based on comparable standard Advertising Rate Card prices. Media Value for RunCzech events was assessed by OMD CZECH a.s. in collaboration with its research department, OMD RESEARCH. Several promotional items are not included due to their immeasurability: sampling, social events, press conferences, etc (Liberec Nature Run and Napoli Running not measured).

BY EVENTS Sportisimo Prague Half Marathon

Volkswagen Prague Marathon

Mattoni Karlovy Vary Half Marathon

1 477 596 €

1 849 178 €

855 770 €

898 678 €

Mattoni Olomouc Half Marathon

o2 PRAGUE RELAY

Birell Prague Grand Prix

Mattoni ÚSTÍ NAD LABEM Half Marathon

873 537 €

1 314 453 €

835 439 €

other projects

TOTAL

967 163 €

10 135 798 €

1 063 984 €

12

Mattoni České Budějovice Half Marathon

prepared by

our assets

runczech worldwide presence

CHINA

RunCzech has a representative based in China to better manage and promote its races inside the country.

Main partners include institutions, media, travel agencies and race organizers like: Chinese Athletics Association, Beijing and Shanghai Marathons, Sina Sport and many others.

Japan

RunCzech has its representative also in Tokyo, a colleague who is responsible for maintenance and development of the Japanese market. Among main local partners you can see JAAF, RUNNET, Osaka Marathon and others.

runczech diplomacy

RunCzech is well represented in the world’s most important athletic organizations. Carlo Capalbo, the founder and president of RunCzech, serves as Chairman of the IAAF Road Running Commission.

Václav Skřivánek, the race director of RunCzech races is part of another greatly important running organization. He serves as a member of Board of Directors within AIMS (Association of International Marathons and Distance Races).

RunCzech races in Kenya The Aloha Zane Branson Memorial race is held twice a year in Africa, home of runners, for top young talented athletes. The races are organized by RunCzech and its local partners and coaches. Besides this we invest our capacity in the Kenyan market trying to discover new young elite athletes as a part of RunCzech Racing Team.

13

Worldwide visibility Runczech worldwide

RunCzech is not an exclusively Czech brand, nor a Central European brand. It is an international mark that thinks and acts globally for the benefit of itself and its partners.

156

countries international TV coverage

potential of

718 910 MIL households worldwide for the prague marathon

live broadcasting

RunCzech events are broadcasted live on TV and streamed online, reaching more than 718 milion households across 156 countries, through the network of Lagardere and other media houses such as ESPN in Latin America, NBC, FOX Sports and Flotrack in the USA, or RunCzech´s own media productions.

14

our assets

Worldwide visibility

our assets

40 496 international runners + their accompaniers

130

nationalities at RunCzech races

Media coverage

International media coverage spreads to mainstream and industry publications such as Gazetta dello Sport in Italy, Runner´s World in France, Germany, Sweden, UK, and USA, reaching even to articles in the New York Times or Sina Sport in China, The Guardian in the UK, along with scores of web and social media campaigns.

15

international highlights

our assets

Volkswagen Prague Marathon is one of the most international races worldwide. That is why RunCzech puts great importance on the international communication and services for the participants coming from abroad to all RunCzech events.

38

58 000

agencies in 22 countries

Promo Brochures and FlYers

33

464

Press releases in foreign language

6

languages event-guide

16

foreign articles published

60 312 newsletter subscribers

39

52

foreign expos visited

foreign journalists at Runczech events

11

language mutations of the runczech website

our assets

long term friends

We are delighted to continually support runners who have fallen in love with the sport. And who have become like old friends, with a long history of participating in RunCzech events.

RUNCZECH STARS

207 people completed all the races of the RunCzech Running League 2018.

1 456 pim kings and queens

4Â 220 firsttimers

PIM KINGS AND QUEENS

In 2018 running season, we celebrated 212 new PIM Kings and Queens. 131 bronze (those who completed 6 Volkswagen Prague Marathons), 53 silver (those who completed 10) and 28 gold (those who completed 15).

Nine awesome runners joined all 24 our marathons and they are getting ready for the 25th.

17

25 years of runczech 1995 The first marathon runs through streets of Prague. 958 runners line up at the starting gate.

Another 15 000 come to cheer them on, and stay for the accompanying events!

1996 A new race is added to the marathon – the Gold 10 km for elite runners.

1997 The Junior Marathon students‘ relay kicks off for the first time, with the support of the European Commission. The gold 10 km is renamed, The Grand Prix. The number of marathon participants doubles to 1 848 runners.

1998 The course moves from Zbraslav to the city center. And for the first time, the Prague Marathon crosses the Charles Bridge.

1999 A half Marathon is added to the full Marathon and the Grand Prix. The debut of the Marathon Music Festival sets the atmosphere for the race day.

2000 A year after breaking a world record in 2:06:05, Brazilian elite marathon runner Ronaldo Da Costa heads to Prague where he is outrun by Kenyan Simon Chemoiywo.

18

our assets

2001 The running legend Haile Gebrselassie wins the Grand Prix. The new women’s marathon record is set by Maura Viceconte from Italy (2:26:33).

2002 The first in-line skate race takes place the evening before the marathon and is attended by 530 skaters.

2003 The Prague Marathon is started by Václav Klaus, the president of the Czech Republic. The Grand Prix is now open to the public.

2004 Róbert Štefko’s third place win in the Prague Marathon in 2:12:33 secures him a nomination to the Olympic games in Athens.

2005 The biggest star of the Grand Prix is Stefano Baldini, the champion of the Athens Olympics.

2006 The number of participants in the Prague Marathon is exceeded by the number of Half Marathon runners for the first time.

2007 The Marathon Sport Expo with over 30 000 visitors becomes the largest sports fair in the country.

2008 The Men’s 10K Race, as a part of the Grand Prix, is awarded the IAAF Road Race Silver Label.

our assets

1995 – 2019

2009 The Prague Half Marathon is the first of our races to receive the IAAF Road Race Gold Label.

2015 The Half Marathons in Olomouc and Ústí nad Labem are awarded the IAAF Road Race Gold Label.

2010 We host our first race outside of Prague – the Half Marathon in Olomouc. The Prague Marathon is awarded the IAAF Road Race Gold Label.

2016 Eva Vrabcová finished the Prague Marathon in 2:30:10 and beat the Czech record previously held

by Alena Peterková since 2000 by 58 seconds. Her performance secured Vrabcová a spot for the Rio Olympics. The RunCzech team starts to work on two races in Italy – Napoli City Half Marathon and Sorrento Positano.

2011 After Olomouc, Ústí nad Labem is added as a second Half Marathon outside of Prague. The first Gold PIM Kings, who ran all 15 editions of Prague Marathon, are announced.

2012 With a time of 58:47 at the Prague Half Marathon, Atsedu Tsegay becomes the fourth fastest man ever.

With the introduction of another Half Marathon, this time in České Budějovice, a new brand is created called RunCzech comprising all the races in the Czech Republic. Jan Kreisinger, with a time of 2:16:25, secured a nomination for the London Olympics.

2013 A brand new RunCzech headquarters called the Running Mall is opened in Prague’s Letná district.

RunCzech Running League expands to include the Karlovy Vary Half Marathon.

2014 The Prague Marathon celebrates its 20 year anniversary; the race is at full capacity by the beginning of the year. Prague completes its collection of Gold Labels as the Prague Grand Prix is also awarded the IAAF Road Race Gold Label.

2017 Kenya’s Joyciline Jepkosgei, a member of the RunCzech Racing team, broke the world half marathon record as well as the 10km, 15km and 20km marks at the Prague Half Marathon on the way to winning the race in 1:04:52. Jepkosgei continued Prague stellar performance in September at the Prague Grand Prix where she bettered her 10 km world record to 29:43.

A total of 9 event records and 4 Czech records were broken at RunCzech events in 2017.

2018 Eva Vrabcová Nývltová won the Prague Half Marathon among Czech women. With the time 1:11:01 she broke the record that had endured for 24-years.

RunCzech kicked off EuroHeroes project, designed to support European Athletics and search for new local heroes like Zátopek. Also, Liberec Nature Run had its first edition.

2019 We are looking forward to all new stories and experiences.

19

Runczech running league At RunCzech events, everyone can be a winner. The RunCzech Running League is designed for amateur runners who compete in narrowly- defined categories: age, occupation, gender.

At the end of season, your rank is determined by adding up the points from your three best races. Thanks to a specially-created algorithm, women can compete on an equal footing with men.

27 660 participants in runczech running league

Guest race

Runners from the RunCzech Running League get the incredible opportunity to participate in a Guest Race. In 2018, 40 Running League members —all amateurs—traveled to Greece to participate in the historic Athens Marathon. The Authentic.

20

our projects

374 winners in 2018

sport exhibitions

our projects

A place where runners can pick up their start number.

But not only. Also a place to meet other runners, have a chance to buy a new sports equipment and enjoy the accompanying program. The Expo venue offers room for partners stands – where they can show our runners and all other visitors their products and sevices.

Parts of Expos:

• RunCzech stand with great activations • Barilla pasta party • Prague Spring concert • Meetings with elite athletes • Various sports presentation • Interesting guests on the stage • Lots of sports equipment • Healthy food • Signatures from famous sportsmen • Pre-race runs with Mattoni FreeRun • Get to know the race director and the pacemakers

Sport expo / Napoli City Half Marathon

22 – 24 February 2019 Running Expo / Sportisimo Prague Half Marathon 4 – 6 April 2019 (with after-race party) Sport expo / Volkswagen Prague Marathon

2 – 4 May 2019 (the biggest sport fair in the Czech Republic) moravia sport expo / Mattoni Olomouc Half Marathon

14 – 15 June 2019 (with a presentation of more than 40 sport clubs)

202 343

287

visitors in 2018

EXHIBITOrs in 2018

21

dm family run

our projects

RunCzech non-competitive runs are open to everyone. They’re designed to make running a family event, allowing everyone to participate. From babies still in strollers to seniors looking for a fun way of staying active. dm family runs 2019

Prague May 4

Olomouc June 15

Karlovy Vary

České Budějovice

Ústí nad Labem

Liberec

May 18

September 21

17 763

participants in 2018

22

June 1

October 5

our projects

junior marathon championship

The Junior Marathon Championship, organized by RunCzech since 1997, continues to be the biggest event for high school students and their teachers. In 2018 we welcomed the record number of participants – 2 630.

This relay-style competition welcomes thousands of students every year, with each team comprised of 10 members. Each member running 4.2 km. It’s an event that we hope will instill a lifelong love of running in young people. A desire to live a healthy lifestyle. For that reason, participation in the event is free. Finale is held as a part of the Volkswagen Prague Marathon where the students start next to the elite runners.

semifinals 2019

Liberec Ústí nad Labem 12. 4.

16. 4.

Karlovy Vary 11. 4.

Plzeň 9. 4.

Praha Středočeský kraj 15. 4.

České Budějovice 2. 4.

Hradec Králové 17. 4.

Pardubice 1. 4.

Olomouc

Jihlava 10. 4.

25. 4.

Brno 23. 4.

Ostrava 26. 4.

Zlín 24. 4.

23

Running Mall and energy at work

our projects

Running Mall is a meeting point, a second home for runners and sport fans. It’s a place where you can relax, learn and train together with other likeminded runners and colleagues. You can join our daily runs. You can have your running style analyzed using gait analysis. And you can check out the latest collections at the adidas running – Prague Marathon store.

Special offers for companies

Active meetings. There’s a trend toward hosting “meetings in motion,” meetings that take place during a walk or (dare we suggest it?) a run. It’s a great way to combine business and fitness. You’ll find that keeping the energy up can be a great boost for ideas and creativity.

Energy at Work. No time to visit us? No problem.

Our RunCzech coach can plan and organize running training for you and your employees in your area.

water bar and catering

65 339

Running Training Sessions

Functional Training Sessions and Yoga

Adidas running Prague Marathon Store

first place to pay by plastic bottles

active people / year

sport lounge fitness center

Workshop and seminars

emil and dana zátopek‘s conference room

massages

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our projects

A run exclusively for women

At a time when we see more women rising through the corporate ranks; more women becoming entrepreneurs; more women becoming politically active, we also note that women are embracing the sport of running at a phenomenal rate, as evidenced by their growing participation in our dm Family Runs, our 12 km Liberec Nature Run, and our exclusive adidas Women’s Race 5 km.

Coincidence? Hard to say. But it’s absolutely true that running is as good for your mental health as your physical health. Next edition of adidas Women’s Race 5 km is held on September 7, 2019 during the Birell Prague Grand Prix.

25

runczech application

our projects

On the new technology front, RunCzech introduced the new RunCzech App allowing to get up-to-theminute information about our races. The app also allows runners and fans to enjoy the race even more, thanks to live tracking. Last but not least, the RunCzech App provides an endless source of inspiration for runners, plus special promotional offers from our partners in the virtual bag.

NEWS for 2019: Interactive maps | Electronic info for runners | Sharing photos to social media

30 189 actual numbers of downloads (number from Ferbuary 2019)

The new RunCzech App is available for Android and iOS.

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our projects

Run with the Mattoni FreeRun

The Mattoni FreeRun offers a unique opportunity for runners who are just starting out. A chance to meet new friends. And to discover that running can actually be fun. The FreeRun is a network of well-marked, wellmaintained, precisely-measured running trails. You can find a list of the courses in the RunCzech App. There are also links there to running groups, times when you can run with a coach, and much more.

Why run with Mattoni FreeRun

• 85 courses all around the Czech Republic • 5 km circuits • Certified by the Czech Athletic Federation and local authorities • You can run anytime

• Inspiration in the RunCzech App • Safe courses for everyone • Special FreeRun events • Running groups with coaches • All for free

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accompanying events

our projects

spolchemie handbike

The tradition of this race began in Ústí nad Labem back in 2013. We are more than happy that we can let also the handicaped athletes participate in a world-class sport event. Thanks to the atmosphere, great spectators and our partner Spolchemie they fully can enjoy every second. In 2017, Handbike Cup for kids was added to a list of RunCzech races. In 2019, the spectators can look forward to one more thing: kid’s championship! Lets see who will be the winner, we cannot wait for the kids get their medals!

Next edition: September 15, 2019

Marathon Music Festival

Music has long provided a kind of drumbeat for runners, helping them put one foot in front of the other, mile after mile. The more running can feel like a party, the more runners like it. The more running feels like entertainment, the more participation we can expect.

That’s why, in addition to our giant post-race music festival, singers, bands and DJs are posted every few hundred meters along the course.

106 Music points along the courses

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our projects

charities AND GOOD CAUSE RUNNERS

RunCzech has long felt the obligation as a good corporate citizen to support worthwhile causes, and to contribute to non-profit organizations who are helping people in need. Dozens of runners selected causes to support through their participation in various races. And we salute those who helped make a difference in the lives of people less fortunate than themselves. special projects

980 runners in 2018 generated 5 741 € for The Trees of Liberty. Special events supporting „Doběhni hvězdu – Catch the Star“ were hosted in Karlovy Vary and in České Budějovice in cooperation with NROS Pomozte dětem and Czech Television.

2 568 runners for a good cause

RUNNING FOR REDEMPTION

15

not-for-profit projects

The Yellow Ribbon Run highlights the importance of being open to the possibility of employing people despite their criminal records. Giving them the opportunity to compete in their first race is our way of saying they deserve a second chance. The Yellow Ribbon Run attracted 374 runners in 2017 and more than 600 runners in 2018.

112 700 € raised for charity

official charities

29

euroheroes

our projects

EuroHeroes is a new initiative of RunCzech (in cooperation with European Athletics) that aims to identify, develop, and promote local sporting heroes, and motivate the public to exercise. In 2018 we dedicated two of our IAAF Gold Label races— the Mattoni Karlovy Vary Half Marathon and the Mattoni České Budějovice Half Marathon—to promote European Athletics. The elite field of these two races were limited to European athletes, including Czech runners, of course. The events, it goes without saying, adhered strictly to the IAAF Gold Label standards and EA standards.

67

european elite athletes

14

nationalities

EVA VRABCOVÁ NÝVLTOVÁ RECORD-SETTER, AND TOP WOMAN FINISHER IN KARLOVY VARY

30

17

czech elite athletes in české budějovice

15

czech elite athletes in karlovy vary

runczech racing team

our projects

AÂ program designed to nurture young and talented runners, and to enable them to compete at prestigious international races all over the world, promoting RunCzech, and the Czech Republic.

RunCzech Racing Team represented in 2018 by three nationalities (Czech Republic, France, Kenya); 22 male and 5 female athletes.

successes 2018

7

race records

37

Places on the winners’ podium

1

17

victories

11

second places

9

third places

World Champs Medal

European Champs Medal

World Best

World junior best

World Junior Title

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runner’s journey with runczech

Hey, again that RunCzech Tram.

Something about running.

All runners are beautiful, ok, so why not me?

Running is so popular nowdays and I want to loose some weight.

Lets check their web, maybe they can help me.

This FreeRun looks interesting.

I will try to go with them, lets see what happens.

I am so happy! I will join at least two more races to compete in the RunCzech Running League because I want to be a winner in my category.

I realize RunCzech organizes races also in Italy – great opportunity to travel, run and try the greatest pizza in the world!

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Hey, I wait in the line up of my very first race.

And this one is the big one! The “Moldau” starts to play. Bang! There is no way back!

Let’s go! Hurray! All runners are beautiful!

runner’s journey with runczech My colleagues want to join me. The coach can come to our office for Energy at work!

I checked the virtual bag and there are awsome partners’ offers.

I think I love running. I want to start with regular training. Running Mall is the perfect base for all beautiful runners!

In the evening I text my friends to download the RunCzech App with live tracking so they can follow me on-line. Also they can watch the race on Czech TV live.

Hey, I register myself for a first race!

Just 10 km, but I received an e-mail with instructions to get my start number.

There is no way back!

In a very good mood I decide to dress a costume for the race.

Ok, I lost a bet, but it will be more fun. Moreover I will run for a charity organisation!

Cool down, I feel too nervous.

Tomorrow is the day, now lets go to Expo to get my start number!

For a better motivation I buy a new pair of shoes in adidas running – Prague Marathon Store. Gait analysis is very helpful. At home I realize I need also a new t-shirt, so I visit their e-shop.

33

fact sheet 2018

sportisimo prague half marathon

napoli City half marathon 6 516 runners

11 668 runners

5 954 competitive | 562 non-competitive

men Benard KIMELI (KEN) - 0:59:47 women Joan MELLY (KEN) - 1:05:04

men Kipchumba Abel (KEN) – 01:00:12 women Eshete Shitaye (BHR) – 01:08:38

local

93 % 7 % 81 % 19 %

local

men

highlights 2018

foreign men women

68 % 32 % 67 % 33 %

foreign

women

average age of runners

average age of runners 18 – 34

35 – 44

45 – 54

55 – 64

65 +

15 %

36 %

34 %

12 %

3 %

18 – 34

35 – 44

45 – 54

55 – 64

65 +

33,1 %

37 %

22,1 %

6,5 %

1,3 %

44 %

2 %

percentage of runners by region 3 % 5 % 3 %

14 806 runners

men

4 %

9 778 competitive | 5 028 non-competitive

3 %

6 630 runners

3 893 competitive | 2 737 non-competitive

men Roman ROMANENKO (UKR) - 1:03:58 women Eva Vrabcová Nývltová (CZE) - 1:11:54

61 % 39 % 76 % 24 %

foreign

local

women

men

average age of runners

90 % 10 % 65 % 35 %

foreign

women

average age of runners

18 – 34

35 – 44

45 – 54

55 – 64

65 +

18 – 34

35 – 44

45 – 54

55 – 64

65 +

25,6 %

36 %

27,4 %

9 %

2 %

33,6 %

38,5 %

21,8 %

5,3 %

0,8 %

35%

2 %

EVENT RECORD

men 2010 Eliud Kiptanui (KEN) - 2:05:39 women 2017 Valary Jemeli Aiyabei (KEN) - 2:21:57

34

3 %

2 %

mattoni karlovy vary half marathon

men Galen RUPP (USA) - 2:06:07 women Bornes Jepkirui KITUR (KEN) - 2:24:19 local

3 %

3 %

men 2012 Atsedu Tsegay (ETH) - 0:58:47 women 2018 Joyciline Jepkosgei (KEN) - 1:04:52

volkswagen prague marathon

3 %

19 %

3 %

EVENT RECORD

4%

5 %

percentage of runners by region

percentage of runners by region 4 % 3 %

17 %

4 % 4 %

4 %

6 %

5 %

4 %

3 %

27 %

EVENT RECORD

men 2017 Wilfred Kimitei (KEN) - 1:00:54 women 2017 Yvonne Jelagat (KEN) - 1:08:19

17 %

7 %

2 %

21 % 12 %

1 % 1 % 2 %

4 %

2 %

2 %

1 %

1 %

fact sheet 2018

highlights 2018

mattoni České budějovice half marathon 6 165 runners

Prague relay

3 252 competitive | 2 913 non-competitive

men Luke Traynor (GBR) - 1:03:40 women Lilia Fisikovici (MDA) - 1:13:20 local

men

94 % 6 % 67 % 33 %

8 032 runners

1st day “ADIDAS RUNNERS PRAGUE 1” - 1:04:48 2nd day “PARNÍ VÁLEC” - 1:07:54

foreign

91 % 9 % 56 % 44 %

local women men

average age of runners 18 – 34

35 – 44

45 – 54

55 – 64

65 +

38,9 %

36,9 %

18,7 %

4,9 %

0,5 %

2 % 3 %

men 2012 Daniel Chebii (KEN) - 0:59:49 women 2017 Agnes Jeguto Barsosio (KEN) - 1:09:53

3 %

48 %

women

18 – 34

35 – 44

45 – 54

55 – 64

65 +

52,9 %

33,7 %

10,9 %

1,9 %

0,6 %

2 %

18 % 12 %

foreign

average age of runners

percentage of runners by region

EVENT RECORD

7 732 competitive | 300 non-competitive

59 %

1 % 1 % 3 % 3 %

2 %

1 %

percentage of runners by region

1 %

2 %

5 %

1 % 2 %

2 % 2 %

16 %

2 %

2 % 2 %

2 %

2 %

1 %

mattoni olomouc half marathon 9 756 runners

6 165 competitive | 3 591 non-competitive

men Stephen Kiprop (KEN) - 1:00:15 women Netsanet Gudeta (ETH) - 1:07:30 local

men

94 % 6 % 68 % 32 %

foreign

women

average age of runners 18 – 34

35 – 44

45 – 54

55 – 64

65 +

38,5 %

36,6 %

19,3 %

4,8 %

0,8 % percentage of runners by region

1 %

EVENT RECORD

men 2018 Stephen Kiprop (KEN) - 1:00:15 women 2015 Mary Keitany (KEN) - 1:06:38

35

1%

2 %

1 % 2 %

10 % 5 %

3 % 2 %

2 %

45 %12 % 9 %

7 %

35

fact sheet 2018

mattoni ústí nad labem half marathon

birell prague grand prix 5 & 10 km

6 119 runners

8 679 runners

84 % 16 % 64 % 36 %

men

3 436 competitive | 2 683 non-competitive

men Stephen Kiprop (KEN) - 0:59:41 women Diana Chemtai Kipyokei (KEN) - 1:07:17

men Rhonex Kipruto (KEN) - 0:26:46 women Caroline Chepkoech KIPKIRUI (KEN) - 0:30:19 local

highlights 2018

local

foreign

men

women

95 % 5 % 56 % 44 %

foreign

women

average age of runners

average age of runners 18 – 34

35 – 44

45 – 54

55 – 64

65 +

18 – 34

35 – 44

45 – 54

55 – 64

65 +

43 %

35,2 %

16,8 %

4,3 %

0,7 %

35 %

40 %

20 %

4 %

1 %

percentage of runners by region

48 %

4 %

6 %

2 %

4 %

2 %

22 %

3 %

42 %

2 % 2 %

2 %

EVENT RECORD

3 %

men 2018 Rhonex Kipruto (KEN) - 0:26:46 women 2017 Joyciline Jepkosgei (KEN) - WR 0:29:43

2 %

2 % 1 %

2 %

EVENT RECORD

2 %

men 2017 Barselius Kipyego (KEN) - 0:59:14 women 2015 Peres Jepchirchir (KEN) - 1:07:17 2018 Diana Kipyokei (KEN) - 1:07:17

percentage of runners by region 4 % 1 %

21 % 15 %

2 %

2 %

1 %

3 %

1 %

1 %

1 %

*)WR = world record

liberec nature run

sorrento positano

2 604 runners

2 093 competitive | 511 non-competitive

82 % 18 % 56 % 44 %

men

local

foreign

men

women

average age of runners

93 % 7 % 77 % 23 %

foreign

women

average age of runners

18 – 34

35 – 44

45 – 54

55 – 64

65 +

49,7 %

33 %

13 %

4 %

0,3 % 18 %

percentage of runners by region

1 % 1%

9 %

3 %

35 % 18 % 3 %

36

1 370 competitive | 350 non-competitive

men 27 km Mohamed Hajji (MAR) - 1:33:06 women 27 km Paola Di Tillo (ITA) - 1:57:03 men 54 km Carmine Buccilli (ITA) - 3:18:23 women 54 km Noora Honkala (FIN) - 4:01:00

men 22 km Vít Pavlišta (CZE) - 1:19:45 women 22 km Zuzana Kocumová (CZE) - 1:39:06 men 12 km Ondřej Fejfar (CZE) - 0:44:26 women 12 km Jana Pekařová (CZE) - 0:53:02 local

1 720 runners

2 % 2 % 2 %

3 % 2 % 1 %

18 – 34

35 – 44

45 – 54

55 – 64

65 +

13 %

32 %

39 %

16 %

0 %

highlights 2018

OUR SPORT ACHIEVEMENTS IN 2018 New Czech women record

A 24-year old Czech record was broken by the amazing Eva Vrabcová Nývltová who finished the 20th Sportisimo Prague Half Marathon with a time of 1:11:01.

By the way, Eva also broke the event record at the Mattoni Karlovy Vary Half Marathon (1:11:54) where, running as part of the EuroHeroes project, she finished first among women runners.

She shined also at the Mattoni Olomouc Half Marathon where she broke the event record with a time of 1:11:10.

Unbelievably fast Birell prague Grand Prix

In 2017 we witnessed the women’s world record being set here. In 2018 the men shined. We saw the world’s second fastest 10 km time ever set

by Rhonex Kipruto, who finished in 0:26:46.

usA reign supreme

Galen Rupp won the 24th Volkswagen Prague Marathon significantly enhancing his personal best (2:06:07).

He became the first runner born outside of Africa to win the race in 11 years.

37

what we enjoyed in 2018

highlights 2018

THE 20th ANNIVERSARY OF THE SPORTISIMO PRAGUE HALF MARATHON

In the 20 years since we introduced the Sportisimo Prague Half Marathon, it has evolved into something truly beautiful. Something iconic. An amazing experience for runners. And in celebration of our 20th anniversary, we made this year a personal best.

RUNCZECH ANNOUNCED A NEW ‘ECO’ RUNNING EVENT – THE LIBEREC NATURE RUN

Keeping the country healthy means supporting runners, but also advocating for a healthy environment. That’s why 2018 was the inaugural year of the Liberec Nature Run. More than 2 000 runners took to the hills of Jizera mountains in what was an annual October event. Runners had their choice of two ecologically-friendly courses. One, 12 km. And the other, 22 km.

38

highlights 2018

what we enjoyed in 2018

LORD SEBASTIAN COE IN PRAGUE

Global Running Day took place on June 6, 2018 all over the world. And the proclamation was made in Prague by IAAF President, Lord Sebastian Coe who also signaled the start of the 24th Volkswagen Prague Marathon. Prague, coincidentally, was the scene of Lord Coe’s first European Championship 40 years ago.

RUNCZECH CELEBRATES ITS MILLIONTH RUNNER

Jakub P. crossed the finish line at the 24th Volkswagen Prague Marathon this year, and was hailed as the millionth runner to cross a RunCzech finish line since we started hosting races in Prague in 1995. He was awarded a special T-shirt and a lifetime of free start numbers to all RunCzech races.

39

what we are looking forward to

w h at i s n e x t

25th ANNIVERSARY OF VOLKSWAGEN PRAGUE MARATHON

10th ANNIVERSARY OF MATTONI OLOMOUC HALF MARATHON

If you think running 25 marathons is an amazing feat, imagine the effort that goes into staging them.

But that’s exactly what we have done.

The Mattoni Olomouc Half Marathon is 10 years old. Young enough to be fresh and fun and new.

Old enough to be smart, polished and perfect.

In 2019 the Volkswagen Prague Marathon will celebrate its 25th year in existence. It has taken faith. And it has taken courage, both from the founders and our partners.

Taking what we learned from staging our Prague events, we mapped out a magnificent course. We rallied the citizens of Olomouc who come out in droves to support the runners. And bolstered by the generous support of our partners, we turned this historic, beautiful town upside down, with music and laughter and life. It truly became another Mecca of running in the Czech Republic.

We have evolved into a highly successful organization in that time.

And we’re proud of that. However while you can learn from the past; while it’s good to celebrate the past, we know that our legacy depends on staying focused on the future.

40

w h at i s n e x t

what we are looking forward to

EUROHEROES EXPANDING

EUROPEAN RUNNING BUSINESS CONFERENCE

After a successful launch at the Mattoni Karlovy Vary Half Marathon and the Mattoni České Budějovice Half Marathon, RunCzech is expanding its EuroHeroes project to another two IAAF Gold Label half marathons. In 2019 outstanding European athletes will be singled out in Olomouc and Ústí nad Labem.

In 2019, the European Running Business Conference will be hosted by RunCzech. It will be held in conjunction with Birell Prague Grand Prix. Over 400 delegates will come to Prague for three days to enjoy not only the conference but also the race and the beautiful capital city.

EUROHEROES challenge

EuroHeroes Challenge represents a special ranking system as a part of EuroHeroes series which will motivate the athletes to compete in all 4 races.

The athletes will have the chance to achieve podium places on each race and participate on the final award ceremony of the Challenge and become the European hero.

new services for runners

The runners are the most important people for us.

We read all their messages and comments and thanks to their feedback we can still move forward. Let us introduce you some of the news for 2019.

• Possibility to pay with plastic bottles • adidas running jacket for all Volkswagen Prague Marathon participants • Special towels for participants of Mattoni Olomouc Half Marathon • Expo on Wednesday in Running Mall before races outside of Prague • Online power of attorney • Improving our Prague Marathon Store e-shop • Three days of O2 Prague Relay

41

force behind the scene

a ck n o w l e d g e m e n t

We love what we do and we do it with love

A team of around forty individuals works hard throughout the year to ensure the RunCzech events are organized in the best possible way and the runners’ experience is simply unforgettable. But it would be impossible to do that without the help of thousands of volunteers. The support we get from them is not only much appreciated. It’s essential. No volunteers? No race. We are eternally grateful to each and every of them – for their enthusiasm, smiles and assistance.

6 324 volunteers in 2018

Always smiling

Wow, so many runners?!

Taking selfies

42

a ck n o w l e d g e m e n t

THE GREAT RACES NEVER STUMBLE

Creating the perfect race-day for almost 100 000 runners takes experience, energy and a heartfelt commitment to the athletes and the spectators. That’s what we bring to every RunCzech event. From the day registrations open to the final note or our massive music festival. And it’s what our partners bring, too, in the form of funding, product and guidance. Together we’re doing something beautiful—creating world class events for runners, and helping to make the world a little happier, a little healthier place in the process.

TITLE partners: 1 119 751 € average media value provided by RunCzech*

* without Liberec Nature Run and Napoli Running, measured by OMD

43

official partners: 358 013 ₏ average media value provided by RunCzech*

44

a ck n o w l e d g e m e n t

a ck n o w l e d g e m e n t

* without Liberec Nature Run and Napoli Running, measured by OMD

partners

45

official media partners: 300 244 ₏ average media value provided by RunCzech*

* without Liberec Nature Run and Napoli Running, measured by OMD

media partners

46

ack n ow l e d g e m e n t

runczech races 2019

Napoli City half marathon

sportisimo prague half marathon

volkswagen prague marathon

24 February

6 april

5 may

mattoni karlovy vary half marathon

mattoni české budějovice half marathon

mattoni olomouc half marathon

18 may

1 june

15 june

prague relay

birell prague grand prix 5 & 10 km

mattoni ústí nad labem half marathon

25/26/27 june

7 september

21 september

liberec nature run

sorrento positano 27 & 54 km

5 october

1 December

all runners are Beautiful

t h a n k yo u