Teen Vogue’s mission encapsulates the brands essence and what it envisions for its people.
We are a platform for the open-minded audience to speak their mind and express themselves without hesitation. We want to encourage, educate and empower people so they are more confident and evolve as an individual.
The new logo represents Teen Vogue’s mission to be a platform for expression and dialogue.
In this section we reveal the new logo and its use under diffrent use case scenarios. We also specify some brand standards to develop consistency in the materials.
The new logo is constructed keeping in my the existing ‘Vogue’ logo, which is the parent brand. The dialogue box over ‘V’ is built keeping in my the high contrasts of the letters. Also, the dialogue box with ‘teen’ fits in exactly with the width of the other letters.
There are two variations of the logo. The primary logo would be used for most purposes. The compact version would have limited use cases.
The size chart would define the correct usage of the logo under different use cases in a way that it wouldn’t hamper the quality.
The use for specified typefaces brings about consistency of material.
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmopqrstuvwxyz
1234567890 Adobe Jenson Pro
ABCDEFGHIJKLMNO PQRSTUVWXYZ
abcdefghijklmopqrstuvwxyz
1234567890
This is the color palette to be used for the brand. These are the main colors. Red feels bold and powerful while black is sophisticated and formal.
#ed1d24
CMYK:
RGB: 237, 29, 36
Pantone 185 C
CMYK: 100,100,100,100
RGB: 0,0,0
#ffffff
CMYK: 0,0,0,0
RGB: 255, 255, 255
This specifies the uses and applications of logo. These also include the scenarios to avoid when using the logo.
Do not use on a color background.
Do not tilt.
Do not make transparent.
Do not use drop shadow.
Do not use over an image.
Do not distort the logo.
Do not use over textured background.
Do not add color.
In this section we explored how the transformed face of Teen Vogue wants to cater to audiences of different sectors. To achieve this the brand potentially venture into different directions with these ideas. These will allow more people to associate with the brand.
Using charts we want to show the avenues Teen Vogue wants to expand through in order to be more accessible and be portrayed as a brand that is educates the audience to not just be superficial , instead look after an overall well-being.
[PR 01] Teen Care Package
[PR 02] Affirmation Calender
[PR 03] Let’s Talk
[SR 01] Speak your mind.
[SR 02] My Vibe
[SR 03] Pen Pal
[ED 01] Be Mindful
[ED 02] Mind Mentor
[ED 03] Mind Course
[EV 01] Boundless
[EV 02] Happy Place
[EV 03] Debate Me
[EN 01] Teen Project
[EN 02] Young Women’s Guide
[EX 01] Be You
[EX 02] Talk the walk
[EX 03] Hear Me Out
[CB 01] Netflix and learn
[CB 02] Tedx with Teens
A bi-monthly subscription basis package that would have varied products to help take care of oneself.
DESCRIPTION
These care packages will have products that helps people take care of their physical as well as mental well beings. These would include skin-care products, tips for a healthy lifestyle, taste samples with healthy products, recipes, inspiring books, planners, journals etc.
MISSION FOCUS
The Teen Care package reinforces our mission of encouraging, educating and empowering people so they are more confident and evolve as an individual by using fun goodies that will encourage them express their thoughts clearly and take care of themselves.
SIMILAR TO Therabox
DIFFERENTIATING ELEMENTS
The products in this package would provide a good balance of personal and mental care for well-being of an individual.
This would be a small flip-calendar for the wall or table-top that helps motivate people.
DESCRIPTION
The calendar will have words of affirmation and inspirational quotes. Those would help individuals to be positive and self-reflect. These are tools that help build an individual by guiding a positive mindset.
MISSION FOCUS
The Affirmation Calendar reinforces our mission of encouraging, educating and empowering people so they are more confident and evolve as an individual by inspiring them with encouraging thoughts and quotes.
SIMILAR TO Eccolo
DIFFERENTIATING ELEMENTS
The quotes and words of affirmation would be mainly targeting the teens. They would be such that would help build them up.
This would be a board game that encourages people to speak up.
DESCRIPTION
The game have a will have questions that would make you self-reflect and talk things out loud in order to move forward in the game.
MISSION FOCUS
The Let’s Talk game reinforces our mission of encouraging, educating and empowering people so they are more confident and evolve as an individual by inspiring them with encouraging thoughts and quotes.
SIMILAR TO Talk-it-out
DIFFERENTIATING ELEMENTS
The questions would be mainly targeting the topic for teens and their lives. They would be such that would make them self-introspect and speak their thoughts out.
An application that lets you put across your thoughts and feeling while providing assistance to queries.
DESCRIPTION
The application would be where people can freely speak whatever comes to their minds amongst a community of people who instead of judging and trolling would rather be supportive.
MISSION FOCUS
The Speak Your Mind App reinforces our mission of encouraging, educating and empowering people so they are more confident and evolve as an individual by providing a platform of supportive community of individuals.
DIFFERENTIATING ELEMENTS
The application would not just give assistance or connect you to help but also be like a social platform for fellow users.
An application that lets you find your like minded people group that would help you be yourself.
DESCRIPTION
The application will be a platform for people to find a community of people you ‘ vibe’ with. It would be where you would feel yourself and find it easy to share you feeling with people around the world.
MISSION FOCUS
The My Tribe App reinforces our mission of encouraging, educating and empowering people so they are more confident and evolve as an individual by providing an access to a community of people that they can connect with and be themselves.
SIMILAR TO Vent
DIFFERENTIATING ELEMENTS
The application would be a social platform for like-minded people to connect to people from around the world.
A platform that lets you express yourself through letters.
DESCRIPTION
This will be a platform for people to find people they would like to share their thoughts with and express it by writing letters. Writing down thoughts helping get more clarity of mind.
MISSION FOCUS
The platform reinforces our mission of encouraging, educating and empowering people so they are more confident and evolve as an individual by helping them connect with and be themselves.
SIMILAR TO Empatico
DIFFERENTIATING ELEMENTS
The application would be a social platform for people to connect to with other people from around the world in an old-fashioned way.
[SR02] MY TRIBE [SR03] PEN PAL
A podcast that would have people from different backgrounds sharing their thoughts.
DESCRIPTION
The podcasts will invite different people that share their experiences that would potentially help the audience by motivating or inspiring them.
MISSION FOCUS
The Be Mindful Podcast reinforces our mission of encouraging, educating and empowering people so they are more confident and evolve as an individual by sharing with them experiences of people they can relate with and learn from.
A program that would help people from different backgrounds seek out help and meet people that they think would be capable to guide them.
DESCRIPTION
The program will provide a platform with different types people who are willing to help that share their profile to everyone. You can browse through and reach out depending on who you think you can connect with.
MISSION FOCUS
A course that would teach people the benefits and ways of being able to speaking their minds.
DESCRIPTION
The course will provide a ways and means with which one can learn to express themselves better. All the participants will be encouraged to be open-minded and respond to each others thoughts.
MISSION FOCUS
The Mind Course reinforces our mission of encouraging, educating and empowering people so they are more confident and evolve as an individual by teaching them different ways of speaking their minds.
SIMILAR
DIFFERENTIATING ELEMENTS
The podcast topics would be varied but specifically targeting teen audiences with any topics of discussion.
The Mind Mentor Program reinforces our mission of encouraging, educating and empowering people so they are more confident and evolve as an individual by allowing them to connect with people with whom they can have an enriching dialogue.
SIMILAR TO Coursera
SIMILAR
DIFFERENTIATING ELEMENTS
The program topics would cover anything that the teen audiences would be willing to share and discuss about.
DIFFERENTIATING ELEMENTS
The course topics would cover anything that the teen audiences would eventually benefit from.
This would be a one day event which will have activities for people of all age groups to enhance social skills.
DESCRIPTION
The activities will be enriching and help people get away from their everyday stress. The activities would be fun and at the same time help overcome issues like public speaking, communication, co-operation, working with others etc.
MISSION FOCUS
The Boundless Event reinforces our mission of encouraging, educating and empowering people so they are more confident and evolve as an individual by a fun-learning experience that will have activities for their benefit.
DIFFERENTIATING ELEMENTS
The event activities would be specifically targeting teen audiences with different topics of discussion and activities involving learning skills.
This would be a weekly event which will have activities for people of all age groups to enhance any kind of skills.
DESCRIPTION
The activities will be enriching and help people to step-out and have fun at the same time help socialize with people. It would give a plenty of activity options for the people to indulge. The activity would be a learning experience but at the same time help with social skills.
MISSION FOCUS
The Happy Place Event reinforces our mission of encouraging, educating and empowering people so they are more confident and evolve as an individual by fun skill enhancing activities that would help people learn new things and be confident.
The event activities would be involving a variety of learning skills with also an idea to find people to connect with.
This would be a monthly event which will have debate topics for people of all age groups to put across their thoughts.
DESCRIPTION
The debates will be a fun way to discuss on some topics that the audiences will relate with. It will be a way to initiate dialogue and talk out loud about several things that people usually refrain from talking about.
MISSION FOCUS
The Debate Me Event reinforces our mission of encouraging, educating and empowering people so they are more confident and evolve as an individual by giving a platform to express views without any hesitation.
SIMILAR TO
DIFFERENTIATING ELEMENTS
The event would be involving debate about multiple topics about the teenagers.
A workshops for teens that would have people from different backgrounds sharing their thoughts and answering queries.
DESCRIPTION
These workshops will take place in High schools, Universities that would essentially target any issues the people have regarding mental and physical development. They would also answer questions about such topics.
MISSION FOCUS
The Teen Project Workshop reinforces out mission of encouraging, educating and empowering people so they are more confident and evolve as an individual by educating them and allowing them to get answers to various topics.
DIFFERENTIATING ELEMENTS
The workshop topics would be varied but specifically targeting teen audiences with any topics of discussion.
A program for young women that would have skill learning and confidence building activities.
DESCRIPTION
The program will take place in High schools, Universities that would essentially target empowering young women and help them be more confident for the future ventures.
MISSION FOCUS
The Young Women’s Guide program reinforces our mission of encouraging, educating and empowering people so they are more confident and evolve as an individual by giving access to skill-building activities and help build their confidence.
DIFFERENTIATING ELEMENTS
The program would be specifically targeting young women with various skill building opportunities and also any other topics of discussion.
A 2-day event involving lots of talks to enrich and educate the teens.
DESCRIPTION
A 2-day experience with interviews with people from different sectors and mental health enrichment. This would target empowering and inspiring the people.
MISSION FOCUS
The Be You experience reinforces our mission of encouraging, educating and empowering people so they are more confident and evolve as an individual by educating the teens and allowing them to discuss things freely.
SIMILAR TO LEAP Summit
DIFFERENTIATING ELEMENTS
The topics would be varied but specifically targeting teen audiences with any topics of discussion.
A a way to meet people and be able to talk with them about things.
DESCRIPTION
A platform to meet people and instead of digitally connecting, meeting them in person. It will have registered profile of people that are willing to listen to you and chat with you. The experience would encourage people to ask questions and speak their thoughts.
MISSION FOCUS
The Talk the Walk experience reinforces our mission of encouraging, educating and empowering people so they are more confident and evolve as an individual by allowing people to interact with others to share their thoughts with ease.
SIMILAR TO
DIFFERENTIATING ELEMENTS
The people on the portal would be someone who are interested and qualified enough to encourage others.
A platform for discussion and talks about topics of social taboos and concerns.
DESCRIPTION
A platform for enthusiastic and opinionated people to put across their thoughts on topics that society refrains from talking out loud. It would provide a healthy non-judgmental stage for discussion.
MISSION FOCUS
The Hear Me Out experience reinforces our mission of encouraging, educating and empowering people so they are more confident and evolve as an individual by allowing people to speak of their opinions without the fear of judgment.
SIMILAR TO Twitter
DIFFERENTIATING ELEMENTS
The topics of discussion will include taboo topics that aren’t usually discussed around.
[EX 01] BE YOU [EX 02] TALK THE WALK [EX 03] HEAR ME OUT
An addition to the Netflix platform that would have content specific for helping teens.
DESCRIPTION
As we all know about the term ‘Netflix and chill’ this would an initiative to encourage learning through documentaries and shows that help with overall development.
MISSION FOCUS
The Netflix and learn reinforces our mission of encouraging, educating and empowering people so they are more confident and evolve as an individual by educating the teens and at the same time be fun.
SIMILAR TO
The topics would be varied but specifically targeting teen audiences with many topics of discussion.
Collaborating with the TEDX platform that would have content specific for helping teens.
DESCRIPTION
TEDx believes in research and discovery of ideas worth spread. With this mission it would be a great initiative to encourage passionate individuals spark conversation and also help with overall development.
MISSION FOCUS
The TEDX with Teens reinforces our mission of encouraging, educating and empowering people so they are more confident and evolve as an individual by guiding the teens through talks from people that would motivate them.
SIMILAR TO
The topics would be varied but specifically targeting teen audiences with many topics of discussion.
A bi-monthly subscription basis package that would have varied products to help take care of oneself.
DESCRIPTION
These care packages will have products that helps people take care of their physical as well as mental well beings. These would include skin-care products, tips for a healthy lifestyle, taste samples with healthy products, recipes, inspiring books, planners, journals etc.
The Teen Care package reinforces our mission of making the people feel good about themselves by using fun goodies that will encourage them express their thoughts clearly and take care of themselves.
The products in this package would provide a good balance of personal and mental care for well-being of an individual.
An application that lets you put across your thoughts and feeling while providing assistance to queries.
DESCRIPTION
The application would be where people can freely speak whatever comes to their minds amongst a community of people who instead of judging and trolling would rather be supportive.
The Speak Your Mind App reinforces our mission of letting the people express themselves without the fear of being judged by providing a platform of supportive community of individuals.
The application would not just give assistance or connect you to help but also be like a social platform for fellow users.
A podcast that would have people from different backgrounds sharing their thoughts.
The podcasts will invite different people that share their experiences that would potentially help the audience by motivating or inspiring them.
The Be Mindful Podcast reinforces our mission of educating, encouraging and empowering the listeners by sharing with them experiences of people they can relate with and learn from.
The podcast topics would be varied but specifically targeting teen audiences with any topics of discussion.
This would be a one day event which will have activities for people of all age groups to enhance social skills.
The activities will be enriching and help people get away from their everyday stress. The activities would be fun and at the same time help overcome issues like public speaking, communication, co-operation, working with others etc.
MISSION FOCUS
The Boundless Event reinforces our mission of educating and at the same time enriching the people by a fun-learning experience that will have activities for their benefit.
SIMILAR TO Teen Tuesday (Bloom Community)
DIFFERENTIATING ELEMENTS
The event activities would be specifically targeting teen audiences with different topics of discussion and activities involving learning skills.
A workshops for teens that would have people from different backgrounds sharing their thoughts and answering queries.
These workshops will take place in High schools, Universities that would essentially target any issues the people have regarding mental and physical development. They would also answer questions about such topics.
MISSION FOCUS
The Teen Project Workshop reinforces out mission of being inspiring for the teens by educating them and allowing them to get answers to various topics.
SIMILAR TO Lifespan (Balance)
DIFFERENTIATING ELEMENTS
The workshop topics would be varied but specifically targeting teen audiences with any topics of discussion.
University.
An addition to the Netflix platform that would have content specific for helping teens.
DESCRIPTION
As we all know about the term ‘Netflix and chill’ this would an initiative to encourage learning through documentaries and shows that help with overall development.
The Netflix and learn reinforces our mission of being inspiring and also guiding the teens. It will educate the teens and at the same time be fun.
SIMILAR TO
The topics would be varied but specifically targeting teen audiences with many topics of discussion.
A platform that lets you express yourself through letters.
DESCRIPTION
This will be a platform for people to find people they would like to share their thoughts with and express it by writing letters. Writing down thoughts helping get more clarity of mind.
The platform reinforces our mission of encouraging, educating and empowering people so they are more confident and evolve as an individual by helping them connect with and be themselves.
The application would be a social platform for people to connect to with other people from around the world in an old-fashioned way.
This would be a board game that encourages people to speak up.
DESCRIPTION
The game have a will have questions that would make you self-reflect and talk things out loud in order to move forward in the game.
Teenagers enjoy Let’s Talk game by Teen Vogue that encourages sharing of thoughts.
The Let’s Talk game reinforces our mission encouraging, educating and empowering people so they are more confident and evolve as an individual by inspiring them with encouraging thoughts and quotes.
The questions would be mainly targeting the topic for teens and their lives. They would be such that would make them self-introspect and speak their thoughts out.
This would be a weekly event which will have activities for people of all age groups to enhance any kind of skills.
The activities will be enriching and help people to step-out and have fun at the same time help socialize with people. It would give a plenty of activity options for the people to indulge. The activity would be a learning experience but at the same time help with social skills.
The Happy Place Event reinforces our mission of encouraging, educating and empowering people so they are more confident and evolve as an individual by fun skill enhancing activities that would help people learn new things and be confident.
SIMILAR TO
The event activities would be involving a variety of learning skills with also an idea to find people to connect with.
Images
Adobe Stock
Wikipedia
Teen Vogue cover gallery
Mock up Unblast
