Brand Components
Artwork The new Century 21 Brandmark is a messgae of the service the brand expects to deliver to it’s clients. It
The Brandmark
in the form of a letter “C” which is completed by the chimeny of the house.
solidifies the companie’s position as
Colors
one of the most recognizable real
Two different shades of yellow
estate brands of the 21st Century.
were utilized in order to keep with
The brandmark depicts the image
Century 21’s promise of maintaining
of a sun rising behind the roof of a
a gold standard. The cool grey
house. This represents the dawning
color was chosen to represent the
of a new day and the change that a
wisdom they have aquired through
client will experience when buying
many years.
a new home. The rising sun is also
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PMS 103 C CMYK 26 26 100 1 RGB 195 172 47 HEX C4AD2F PMS 601 C CMYK 13 17 78 0
RGB 226 199 88
HEX E2C758
PMS 103 C CMYK 0 0 0 75
RGB 99 100 102
HEX 636446
Century 21 Incorporated 2010 | For any more questions regarding Century 21 rebranding please contact the Corporate Communications Department at (813) - 494 - 4529