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“ The role of design in this world is to give order and a clear understanding to information relevant to clients, consumers, and society as a whole. My role as a designer is to not only make sure that I deliver a clear, focused, and targeted message, but to also engage the viewer in a visual conversation. “


SAVTIRA PROBLEM

PROCESS

SOLUTION

Savtira Corp was a start-

Extensive research was

Visualy appealing graphics

up company in need of a

done on the company

were developed that would

strong visual idenity to help

which included a

target the audience of

establish its brand in the

thorough investigation

Savtira’s B2B clientel.

could commerce market-

of the company’s

Graphic elements chosen

space.

competition and

were technological,

current ecommerce

modern and current in

design trends. Graphic

nature. A clean corporate

elements were identified

style was utilized on all

which would support

marketing documents to

the company’s primary

maintain a professional

messaging.

appearance, but energy, movement permeated web graphics.

SAVTIRA TECHNOLOGY GRAPHIC 4


SAVTIRA SPECIFICATION SHEETS 5


SAVTIRA TECHNOLOGY GRAPHIC 6


SAVTIRA INFORMATION BROCHURE 7


SAVTIRA E-MAIL CAMPAIGN 8


SAVTIRA EMAIL CAMPAIGN 9


CENTURY 21 PROBLEM

PROCESS

SOLUTION

Century 21 was in dire

Extensive research was

The new Century 21

need of a new logo that

done on the company

brandmark keep’s the

would reflect their identity

which included thorough

originals gold color but

as a company with many

investigation of the com-

substitutes the solid black

years of experience in the

pany’s history, current

tone for a softer grey

real estate industry, as

status within the industry,

instead. The brandmark

well as make good on the

and how the brand was

incorporates the images

founder’s desire for the

perceived by it’s clients.

of a house and a rising

brandmark to have futuris-

A visual audit was also

sunrise behind it, which

tic timeless quality.

developed to gain a bet-

also doubles as the

ter understanding of the

letter “c” in reference

companies current brand

to the company’s name.

signals as well as it’s

The rounded corners

competitors.

also suggest a more approachable tone than the previous brandmark’s hard, straight angles.

CENTURY 21 BRANDMARK CENTURY 21 10


STATIONARY PACKAGE CENTURY 21 11


Agents of Change

FOR SALE SIGN AND A-FRAME SIGN CENTURY 21 12


CENTURY 21 STORE FRONT SIGN CENTURY 21 13


MOBILE APPLICATION CENTURY 21 14


ONLINE APPLICATION CENTURY 21 15


SJMA PROBLEM

PROCESS

SOLUTION

The San Jose Museum

Research was conducted

Four different pieces were

of Art needed a package

on the history of the

developed to not only aid

of printed collateral

museum and the

current members stay

materials that would serve

surrounding area.

afloat on what was going

to help current museum

Researched how the

on at the museum, but

members keep up to date

competition reached

to also introduce new

with museum events and

out to it’s members

potential members to

programs.

and different ways

everything the museum

to help promote the

had to offer.

museum’s presence in the community.

8.5” x 11” INFORMATION DOCUMENT CENTURY 21 16


COMPONENTS OF PROMOTIONAL CAMPAIGN SJMA 17


BROCHURE FRONT (L) BROCHURE PANELS 1 & 2 (R) SJMA 18


BROCHURE PANELS 3 - 6 SJMA 19


SJMA GUIDEBOOK SJMA 20


SJMA GUIDEBOOK SPREAD SJMA 21


NIGHT OF JOY PROBLEM

PROCESS

SOLUTION

Develop a series of

Researched previous

Created a series of

promotional pieces to draw

iterations of the Night

promotional posters to

people to the 2009 Night

of Joy concert series,

bring awareness to Night

of Joy concert events.

searching for common

of Joy 2009. Also a cd

themes that defined

jacket and label were

the concert series. Also

developed to correspond

researched the target

with the promotional

audience to learn more

posters as well.

about it’s culture and what graphic and typographic styles would appeal to them.

11” x 17” POSTERS NIGHT OF JOY 2009 22


11” x 17” POSTERS NIGHT OF JOY 2009 23


APPLIED 11” x 17” POSTERS NIGHT OF JOY 2009 24


CD CASE INTERIOR AND EXTERIOR NIGHT OF JOY 2009 25


FIT DIPS PROBLEM

PROCESS

SOLUTION

Frito - Lay, a subsidiary of the Pepsi - Cola corporation, was unrolling a new organic chip salsa into the market which was in need of a brand identity, as well as a cohesive marketing plan to make the general public aware of the new product.

Thorough investigation was done into the company’s background and history as well as the current state of the salty snack foods industry in the United States. Research was conducted on how Frito - Lays target audience, fourteen to fifty year olds, would perceive or welcome a product such as Fit Dips into their everyday lives.

A new brand identity was developed for Fit Dips which would portray the product as being natural and health oriented. A thorough marketing plan was also developed which included an analysis of the parent company, Pepsi - Cola Frito - Lays, positioning within the industry, information on the target demographic, and how the product would be marketed through the use of magazine ads, billboard campaigns and packaging.

FIT DIPS BRANDMARK PEPSI COLA FRITO - LAY 26


FIT DIPS PRODUCT PACKAGING PEPSI COLA FRITO - LAY 27


FIT DIPS BILLBOARD CAMPAIGN PEPSI COLA FRITO - LAY 28


FIT DIPS PRODUCT AD PLACING PEPSI COLA FRITO - LAY 29


NAT GEO:KIDS PROBLEM

PROCESS

SOLUTION

National Geographic:Kids

Research was conducted

Very expressive use of

wanted to produce a small

to evaluate what sort

typography and imagery

booklet to help children

of editorial styles were

was used to keep the

and adolescents between

currently being used in the

attention of our target

the age range of eight to

market to communicate

audience while also giving

seventeen years of age

to readers of our target

them factual information

become aware of what

audience.

of what are the right steps

to do in a life or death

to take when facing a wild

confrontation with a wild

animal in its environment.

animal in it’s own habitat.

11” x 17” BOOK SPREADS NATIONAL GEOGRAPHIC : KIDS 30


11” x 17” BOOK SPREAD NATIONAL GEOGRAPHIC : KIDS 31


AIGA TAMPA PROBLEM

PROCESS

SOLUTION

Develop a promotional

Research was done

A series of playing

piece that will inform

on five of the more

cards was developed,

and teach students the

influential graphic

not only display these

history of graphic design

designers in history, and

important designers,

and showcase important,

their contributions to

but to also incorporate

influential artists who

the industry. Surveys

a system which would

significantly contributed to

were conducted on how

rank them according to

the field of design.

local designers ranked

their contributions to the

these different individuals

industry.

in terms of work and importance.

FULL DECK OF FIVE CARDS AIGA TAMPA 32


FULL DECK OF FIVE CARDS AIGA TAMPA 33


APPLE PROBLEM

PROCESS

SOLUTION

Imac computers needed a

Research was conducted

A series of illustrative

promotional campaign to

to analyze how apple

magazine ads were

help promote the release

ads were portrayed

created to get across the

of their brand new Imac

through their history as

idea that apple produces

computer. The campaign

well as other successful

products that are not

had to personify apple as

ad campaigns for other

just simple and intuitive,

an experienced brand that

computer developers.

but also beautiful and

has been in the industry for

complex.

more than thirty years, and as the proprietor of the merge between hardware and software innovation.

11� x 17� PROMOTIONAL POSTER APPLE COMPUTERS 34


APPLIED 11” x 17” PROMOTIONAL POSTER APPLE COMPUTERS 35


11” X 8 1/2” MAGAZINE AD APPLE COMPUTERS 36


APPLIED 11”X 8 1/2” MAGAZINE AD APPLE COMPUTERS 37


AMANDA VELEZ PROBLEM

PROCESS

SOLUTION

New and upcoming author

After several collaborative

After sketching out

Amanda Farnbaugh

meetings with the author,

several ideas and layouts

just finished writing her

we agreed on a common

for the cover, we decided

autobiography entitled

vision for the book cover

on the surreal concept

“Delivered from the

that I would then later

of a little girl sitting on

Leviathan Monster.� She

execute.

the surface of the ocean,

needed a design for the

with an unknown danger

cover of her book that

lurking beneath her.

would offer a glimpse of the struggles she portrays in her book.

APPLIED BOOK COVER AMANDA VELEZ 38


ILLUSTRATIVE PROCESS FOR BOOK COVER AMANDA VELEZ 39


VISIT FLORIDA PROBLEM

PROCESS

SOLUTION

To develop a series of

Researched the history,

Developed a series of

promotional posters that

culture and main

posters that highlighted

would welcome guests and

attractions of Florida.

Florida as the home of

tourists to the sunshine

Cape Canaveral and

state.

NASA. Also designed a poster to depict Florida as a top beach destination, and the home of Disney’s Magic Kingdom..

LARGE FORMAT POSTER DESIGN VISIT FLORIDA 40

40


APPLIED LARGE FORMAT POSTER VISIT FLORIDA 41


LARGE FORMAT POSTER DESIGN VISIT FLORIDA 42


APPLIED LARGE FORMAT POSTER VISIT FLORIDA 43


I hope you enjoyed viewing my portfolio. To see the latest and greatest from ruben barreto design please visit www.rubenbarreto.com, or please feel free to reach me at 813.494.4529.


My Portfolio  

my portfolio 2012

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