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Thank You

Thank you to all of our tour presenters and guides for making this year’s facility tour a success!

TOUR PRESENTERS

AUTOMATION

Dave Peterson

Andy Baker

Dena Olson

CASE GOODS

Aaron Cleasby

Alan Keeler

Tony Casper

Jay Motszko

Brian Steinfeldt

Jody Davis

Kobi Connor

Jammie Sturgal

TOUR GUIDES

Zoey George

Mike Gappa

Tom Lyga

Maegan Huber

Crystal Sobotta

Melanie George

Carlie Baker

Cheryl Shaffer

UPHOLSTERY

Todd Eckart

Dave Oestreich

Greg Korpal

Josh Waters

Brandie Oestreich

Jon Brady

TRANSPORTATION + DISTRIBUTION

Dalton Schlosser

Scott Balkonis

Dan Woychik

Mike Moit

Bill Hardy

Tony Paisley

Alicia Tandeski

Ricardo Rivera

Billie Brush

Tina Stone

Brock Ketchum

Lilliana Rueda Gomez

WELCOME!

Hi Team,

Welcome to Ashley Domination, 2024!

I’m excited to be back together for Domination, our annual leadership and cultural event.

This year has been a year of massive transformation for us at Ashley, even amidst the continued economic challenges. While these challenges have slowed our competitors down, it hasn’t stopped us. We Find a Way to maintain focus on our 4 pillars to keep Ashley relevant in the marketplace.

ˌ Product Relevance

Providing the strongest assortment in the industry

ˌ Continuous Improvement

Developing leaders through education and personal development

ˌ Blended Strategy

Embracing top talent and capabilities across the globe

ˌ Automation | Robotics | AI

Evolving our systems, data, and operations

We Find a Way to maintain Product Relevance. Over the last 18 months, we spent a massive amount of time overhauling our product line to ensure we have the proper designs and values for our customers.

In March, we successfully completed the acquisition of Resident Home. This has provided us with a tremendous opportunity to expand our home furnishings assortment and global footprint. Resident is a leader in digital retail and is an established wholesaler of mattresses and bedding accessories.

I’m proud to report that we’re already capitalizing on the massive synergies that have been identified!

We Find a Way to Continuous Improvement. This is still core to our DNA and is woven into what we do every day. It is our responsibility to continue to eliminate waste to provide the best value for our customers. Our teams have continued to embrace principles from The Toyota Way, as well as Value Stream Mapping to drive waste elimination.

We Find a Way to embrace a Blended Strategy for both product and global talent. We have rebalanced our supply chain and have used Total Cost of Ownership (TCO) to identify the best source of supply by DC and customers. We’ve expanded our offices and operations in India, Vietnam, and China. Every department in the company is deploying a global talent strategy, and is utilizing the amazing talent we have internationally, that will complement the US teams. You’ll hear more about our Global Talent this week in one of the breakout sessions.

We Find a Way to innovate through Automation, Robotics and AI. We’re continuing to invest in robotics and automation to evolve and stay competitive with Asia manufacturing. We are making massive improvements and rethinking manufacturing for all facilities. We’ve continued to invest in AI and have high expectations for this capability and how it will improve data management and informed decision making.

Thank you for all you do at Ashley to continue to keep us number one. I am incredibly proud of each of you and of this organization. I encourage you to immerse yourself into each of the keynotes and breakout sessions. Take in as much knowledge as you can and think about how you can take this back to your teams and apply it to your current role. Take this opportunity to network and learn from one another. How will you Find a Way? This is the attitude we need to take to stay number one in our industry. You will learn more about this phrase and what it means as the week unfolds.

Learn, participate, engage with your colleagues, and have fun!

Sincerely,

AGENDA

BREAKFAST

WELCOME & CEO ADDRESS

K E yn OTE Sp EAKER : J OS h Lin K n ER

K E yn OTE W ORKS h O p

Lun C h

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d IA C oun TRY C lu B 340 gol F l A n E DAY 1 / TUESDAY AUGUST 6 2024

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DAY 2 / WEDNESDAY AUGUST 7 2024

B REAKFAST

A S h LE y K E yn OTE

K E yn OTE Sp EAKER : J OS h Lin K n ER

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DAY 3 / THURSDAY AUGUST 8 2024

B REAKFAST

M ODERATED pA n EL Di SC u SS i O n

K E yn OTE Sp EAKER : J OS h Lin K n ER

K E yn OTE W ORKS h O p

Lun C h

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Ex EC u T i VE R ECA p S ESS i O n S

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A S h LE y FOR T h E A RTS (n OT S p O n SORED )

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Me M orial p ark 551 Me M orial p ark Dr

EXECUTIVE RECAP SESSIONS

On Thursday at 3:30pm, you will meet with your executive leadership in the designated rooms below.

FLOOR SECOND FLOOR

8.

1. STEVE CALKINS ROOM 233
2. HARRY JANKE & TERRY EVERSON ROOM 232
3. JOHN LEIGHTY AUX GYM
4. TROY MULLER ROOM 219
5. TRAVIS WAGNER & MIKE MORAN LIBRARY
6. CAMERON WANEK WANEK ARENA
7. TODD WANEK (SALES VPs), JOHN MASK & KURT HAINES CHOIR ROOM
CHRIS WANTLIN & LISA ADAIR AUDITORIUM
9. RESIDENT HOME BAND ROOM

EVENT MAP

Elevators

Restroom

Mother’s Room

SECOND FLOOR

Cafeteria Inaccessible

Ashley for the Arts Volunteers

KEYNOTE SPEAKER

Josh Linkner

Josh Linkner, a New York Times bestselling author, is a rare blend of business, art, and science.

On the business front, he’s been the founder and CEO of five tech companies, which created over 10,000 jobs and sold for a combined value of over $200 million. He’s the co-founder and Managing Partner of Muditā (moo-DEE-tah) Venture Partners - an early-stage venture capital firm investing in groundbreaking technologies. Over the last 30 years, he’s helped over 100 startups launch and scale, creating over $1 billion in investor returns. He’s twice been named the EY Entrepreneur of The Year and is the recipient of the United States Presidential Champion of Change Award. While proud of his business success, his roots are in the world of jazz music. He’s been playing guitar in smoky jazz clubs for 40 years, studied at the prestigious Berklee College of Music, and has performed over 1000 concerts around the world.

His experiences in both business and music led him to become one of the world’s foremost experts on innovation. Josh is the co-founder and Chairman of Platypus Labs, a global research, training, and consulting firm. Today, he’s on a mission to help leaders Find A Way™ through creative problem solving, inventive thinking, and ingenuity.

As we enter a new era of business, 50% of leaders in the United States have lost confidence in their ability to make decisions in the face of uncertainty. The level of disruption, technology threats, and uncertainty can be paralyzing. We are in a leadership crisis and must embrace a new model to meet the day’s challenges.

The business you’re running today isn’t the business you’ll be running next year. In this moment of volatility and uncertainty, we are being called to lead in a radically different way...more decisive, creative, and adaptable. So how can we use this defining moment to ensure relevancy, sustainability, and success in the future?

The Find a Way framework prioritizes agility over brute force, creativity over hustle, and improvisation over perfect planning. Leaders who embrace the model are inspired and better equipped. They feel confident to move forward into the darkness and have a newfound capacity to win consistently, no matter the circumstances.

LEADERSHIP

Todd Wanek \ PRESIDENT | CEO

As President and Chief Executive Officer of Ashley Furniture Industries, LLC, Todd Wanek leads the world’s largest furniture manufacturer and the #1 furniture and mattress store in North America.

Todd has worked in all aspects of the company, including manufacturing, shipping, machine maintenance, product design, engineering, finance, and global sourcing. From 1989-1993, Todd worked in Asia, developing Ashley’s innovative supply and manufacturing base. In 1994, he returned to the U.S., spearheading Ashley’s entrance into upholstery. In 1997, Todd established Ashley HomeStore, which has grown to over 1,100 stores worldwide. Through his proven leadership and vision, Todd became the Chief Executive Officer of Ashley in 2002.

Ron Wanek \ FOUNDER | CHAIRMAN

Ron Wanek is the Founder and Chairman of Ashley Furniture Industries, LLC, who created the vision to transform the furniture industry and built the foundation for Ashley’s continued success. Ron developed an unwavering work ethic having grown up on a sharecropper’s farm, and through the family’s hobby of crafting furniture, he cultivated a lifelong passion that spearheaded his legacy. In 1970, he partnered with a group of investors to form Arcadia Furniture Corporation, which would eventually become Ashley Furniture Industries, LLC. In 1984, Ron established Ashley’s blended strategy, introducing overseas manufacturing and distribution capabilities. He is still active in the company’s day-to-day operations and spends a great amount of time building relationships between educators and the industry.

Travis Wagner \ SENIOR VICE PRESIDENT, GLOBAL MANUFACTURING

As Senior Vice President of Global Manufacturing, Travis Wagner is responsible for continuing to innovate and grow Ashley’s advanced manufacturing facilities in the U.S. as well as worldwide. Along with managing production operations, he is deeply involved with quality control, automation initiatives, product development, engineering, research and development, and plant engineering. Starting his Ashley career in 2002, Travis worked in different areas of the business before relocating to Vietnam where he spent over a decade leading and growing all of Ashley’s manufacturing and distribution facilities throughout Asia. With Travis’ guidance, Wanek Furniture grew into the largest manufacturer of upholstery furniture in the world.

Cameron Wanek \ SENIOR VICE PRESIDENT, SUPPLY CHAIN & IT

As the Senior Vice President of Supply Chain & Information Technology, Cameron Wanek manages Ashley’s global supply, demand, quality, and sourcing. He also oversees technology initiatives, integrating them into the company’s core operations. He strives to utilize his broad experience to optimize data integration, strengthen the global supply chain, and improve the customer experience. Since 2007, Cameron has contributed in multiple capacities, including roles as a metal fabricator, grounds team member, quality control, and within the supply chain department. He’s spent considerable time in Asia, developing quality standards, conducting inspections, and working closely with factories and third-party suppliers to streamline supply chain processes.

Laura Forsythe \ SENIOR VICE PRESIDENT, MERCHANDISING & ASHLEY OUTLET

As Senior Vice President of Merchandising and Ashley Outlet, Laura Forsythe is responsible for product selection at the national Ashley retail locations and e-commerce website, vendor management, store design and design services, and the retail finance and pricing teams. Laura began her career with Ashley in 2007, working as an intern, then as a sales associate at Ashley HomeStore. In 2011, Laura moved to Asia to help launch the first internationally owned Ashley Furniture HomeStore in Shanghai, China while overseeing the international merchandising team. In 2014, after returning to the U.S., she helped launch ashleyfurniture.com. She led the ecommerce operations for four years before transitioning into roles within merchandising, retail finance, and onto her current role.

Battle of the Titans

The retail landscape is changing, and Ashley Furniture is ready to adapt! Big-box stores are on the rise, but Ashley plans to stay ahead of the curve. This “Battle of the Titans” session will be your war room briefing. We’ll discuss the challenges these new competitors pose, but more importantly, we’ll unveil our strategy to revitalize Ashley and leverage our unique strengths. From our long-term vision to our vertically integrated business model, Ashley has the tools to win this battle. Get ready to learn how we’ll secure Ashley’s dominance in the furniture industry for years to come.

LET’S TAKE SOME NOTES:

Resident Home

Learn about Resident Home’s exciting history and key milestones. Discover our brand portfolio and merchandising strategy that has helped us establish a strong market presence. Explore our advanced e-commerce capabilities and innovative data-driven marketing strategies. Dive into our exceptional customer experience and advanced software toolset. Ultimately, we will outline how we think about synergies between Ashley and Resident and how we will continue to transform both businesses going forward.

LET’S TAKE SOME NOTES:

Manufacturing

Every day, we can learn our way into the future. By analyzing our value stream in Manufacturing and taking massive action to eliminate waste, we are building a better tomorrow. A better tomorrow for our customers is achieved by providing quality furniture at the value they expect. We aim to provide a better work environment for our employees through simplified work processes, improved flow and factory layouts, as well as enhancing our automation and innovation. The sun is always up over Manufacturing as we leverage our global blended manufacturing strategy to deliver optimized value to our customers. We cannot escape the pressure of global competition and are evolving to integrate our supply chain. In this session, we will explore the importance of understanding your value stream and all that it takes globally to ensure we remain a sunrise and not a sunset company.

LET’S TAKE SOME NOTES:

Supply Chain

The list of uncertainties we encounter as a Supply Chain – geopolitical, regulatory, and financial – is extensive, and these uncertainties will be intensified for the foreseeable future. Being resilient as a supply chain is a means to survival. But as an organization, we also need to thrive to meet the demands of our customers.

In this session, we’ll learn about the transformation Ashley has undergone from being just a resilient and reactionary supply chain, to an antifragile supply chain. We’ve found a way to move from drift to drive. Antifragility provides the ability to create opportunity from uncertainty.

LET’S TAKE SOME NOTES:

Retail

Ashley Retail has been on a re-birth journey since 2023 by going to the Gemba, aligning resources, and building a vision. In today’s session, you will hear how Ashley Retail’s operational flywheel provides a foundation for discipline and dreaming -- taking us beyond the next level of retail. Utilizing our guiding principles of transparency, consistency, excellence and momentum, we find a way to disrupt conventional thinking. With creativity and innovation, we are a more unified team with stronger partnerships.

This year, we will be building momentum for Retail. We are a connected retail team including Ashcomm, enterprise and licensee stores. We will become a $10 billion retail organization in 5 years by reaching a goal of 10% market share

LET’S TAKE SOME NOTES:

Distribution & Transportation

We have world-class distribution and logistics infrastructure that is built for exponential business growth! Learn how we are adapting to a changing retail landscape in the US and finding a way to leverage our capabilities and service offerings. We have the best team in the business, with a strong belief in continuous improvement. Additionally, we have an unparalleled vision for the future of distribution and logistics at Ashley! Our session will help you understand our roadmap for the future.

LET’S TAKE SOME NOTES:

Global Talent

Leveraging global talent has been a trend multinational companies have followed for years. Ashley has more than 30 years of successful talent globalization. Global talent is essential for driving innovation and continuous improvement within your teams. This session will take you on a journey of how to begin building a global team that contributes to diversity, teamwork, and achievements. This will allow you to create a collaborative environment that supports innovation and sets a high operational excellence standard now and in the future!

LET’S TAKE SOME NOTES:

Technology & Innovation

Innovation is not just a buzzword at Ashley - it’s the driving force of our technology! As you have witnessed during your tour, technological revolutions are unfolding -- becoming part of Ashley’s DNA. Together, we are advocates of continuous advancements in technology and innovation to help streamline operations and drive out unnecessary expenses.

After this mind-opening session, you’ll understand how we are proactively committing to MASSIVE CHANGE in some of the innovation and technology initiatives. Ashley is gearing up for a fantastic, tech-forward journey! Some of the topics will include problems YOU are facing, and how innovation in AI/Architecture/Software and more will help solve them.

LET’S TAKE SOME NOTES:

Leadership in Action

In today’s rapidly changing business landscape, Ashley leaders are constantly faced with challenges that demand innovative solutions. This interactive session will equip you with the tools to not only navigate these challenges, but to thrive when faced with them.

In this session, we aim to spark curiosity and inspire you to explore the power of multiplier leadership. We will introduce you to a framework that has the potential to unlock greater innovation, resilience, and growth in the face of an ever-changing world.

LET’S TAKE SOME NOTES:

Legal

The Legal Team is always in beast mode, pushing hard to help Ashley be the best home furnishings company. This interactive session will give you insight into the strategies and tactics that the Legal team uses to tackle work, stiff-arm opponents, and help Ashley score.

LET’S TAKE SOME NOTES:

Personal Wellness

Omada Health is a virtual chronic care provider that helps members make lasting behavioral changes to improve health and manage chronic conditions such as prediabetes, diabetes, hypertension, and chronic joint / muscle pain. Members receive compassionate care from a coordinated team of health coaches, behavioral health therapists, condition management specialists, and licensed physical therapists -- provided at no cost to the member. In this session, we will discuss the importance of correct musculoskeletal movement, as well as everyday low-effort movements, to ensure your body and mind are primed to perform.

LET’S TAKE SOME NOTES:

WORKSHEETS

WORKSHEET #1: THE JUDO FLIP

CHALLENGE:

TRADITIONAL APPROACH

JUDO FLIP APPROACH

WORKSHEET #2: THE BORROWED IDEA

SOURCES:

ˌ Other companies and industries

ˌ Nature

ˌ Sports

ˌ Music + the arts

ˌ Other geographies + cultures

NEW IDEA

BORROWED FROM

WORKSHEETS

WORKSHEET #3: TO-TEST LIST

TO TEST

CHEAP + FAST EXPERIENCE

WORKSHEET #4: PRE-MORTEM

POSSIBLE THREAT

REMEDIATION PLAN

WORKSHEET #5: ACTION PLANNING

As a result of what I learned from this event, I am going to...

NEXT WEEK

I will know I am succeeding with this objective when...

NEXT WEEK

WITHIN ONE MONTH

WITHIN ONE MONTH

WITHIN THREE MONTHS

WITHIN THREE MONTHS

WORKSHEETS

WORKSHEET #6: 90-DAY FOLLOW UP

1. DID YOU ACCOMPLISH YOUR GOALS?

2. WHAT SUPPORTED YOU IN ACCOMPLISHING YOUR GOALS?

3. WHAT BLOCKED YOU FROM ACCOMPLISHING YOUR GOALS?

4. WHAT ONGOING GOALS WILL YOU STRIVE TO ACCOMPLISH?

WORKSHEET #7: THINK-KNOW-DO-FEEL

1. WHAT DO YOU WANT YOUR AUDIENCE TO THINK ?

2. WHAT DO YOU WANT YOUR AUDIENCE TO KNOW ?

3. WHAT DO YOU WANT YOUR AUDIENCE TO DO ?

4. WHAT DO YOU WANT YOUR AUDIENCE TO FEEL ?

WORKSHEETS

1. PROBLEM (I help struggling with...) WORKSHEET #8: P.C.T.

2. CREDIBILITY (As someone who...)

3. TRANSFORMATION (After collaborating, feel...)

WORKSHEET #9: THE ORIGIN STORY

ACT 1

SETTING THE SCENE What was the starting point and context?

ACT 2

DESCRIBE THE JOURNEY Through which you overcame the main challenge.

ACT 3

DELIVER THE RESOLUTION How it ended and what you learned. The takeaway.

AUGUST 8, 9, & 10

MEMORIAL PARK / ARCADIA, WI

Raising funds for more than 70 non-profit organizations

JOURNEY FRI 9PM

FRI 7PM

VERTICAL

HORIZON FRI 5PM NEAL MCCOY FRI 3PM

THURSDAY, AUGUST 8

(GATES OPEN AT 4PM)

5:00PM Luminaria Sales & Glow Run Registration Open

7:15PM Pursuit of a Cure Welcome Ceremony

7:30PM Glow Run

7:45PM Foam Party

9:45PM Fireworks

SOLDIERS WALK STAGE

5:00PM THE JIMMYS

8:00PM Them Coulee Boys

PAVILION STAGE

4:00PM Josieellen

6:30PM VanDwellers

THANK YOU TO OUR SPONSORS

FRIDAY, AUGUST 9

(GATES OPEN AT 10AM)

SOLDIERS WALK STAGE

12:00PM Lassos & Lace

2:00PM Divas Through the Decades

4:00PM Rising Phoenix

10:30PM Boogie and the Yo-Yoz

PAVILION STAGE

10:30AM The Memories

1:00PM Other Brothers

3:00PM Candy Cigarette

6:00PM The Ramble

8:00PM The Ramble

AMPHITHEATER STAGE

10:30AM West Salem Show Choir

SPONSORED BY:

11:30AM Aquinas High School Electric Ensemble

12:15PM Arcadia Accidentals

12:45PM Arcadia Jazz Band

1:30PM Alma Center Show Choir

2:30PM Sparta’s Upstage Adrenaline

3:30PM Juggling Geoff

4:45PM Magic Tricks & Circus Stunt Show

6:30PM Grupo Kn Zavor

5PM

BRET

TIGIRLILY GOLD

3PM

SATURDAY, AUGUST 10

(GATES OPEN AT 10AM)

SOLDIERS WALK STAGE

12:00PM The Mondays

2:00PM OneAccord

4:00PM EMBER

10:30PM Tayler Holder

PAVILION STAGE

10:30AM Sean and Ian Okamoto

1:00PM Crimson Theory

3:00PM Gregg Hall and the Wrecking Ball

6:00PM Something Familiar

8:00PM Something Familiar

AMPHITHEATER STAGE

10:30AM Cotter Marching Band

11:30AM Tomah Limited Edition

12:30PM The La Crosse Confluence

1:30PM Blair-Taylor & REED Music Studio

2:30PM Holy Family Strings

3:30PM Juggling Geoff

4:45PM Magic Tricks & Circus Stunt Show

6:30PM Salsa Del Soul

ACTIVITY SCHEDULE

FAMILY FUN ZONE

Friday & Saturday 10:00AM - 6:00PM

• PETTING ZOO

• INTERACTIVE ART

• STEM ACTIVITIES

• BINGO

KIDS ZONE

Friday & Saturday 10:00AM - 8:00PM

• AIR PARK

• YOUTH OUTDOOR SKILLS CHALLENGE

PERFORMANCE ZONE

• XPOGO EXTREME POGO STUNT SHOW

Friday & Saturday 12:30PM, 2:30PM, 5:30PM

• DRAGOONIS FLAME SHOW

Friday & Saturday 4:30PM, 6:30PM, 8:30PM

PAINTING IN THE PARK (KIDS KINGDOM PAVILION)

Friday 2:00PM | Saturday 12:30PM

ART & CRAFT FAIR

Friday & Saturday 11:00AM - 7:00PM

PURSUIT OF A CURE CHARITY RAFFLE

Thursday 4:00PM - 8:00PM

Friday & Saturday 10:30AM - 6:30PM

FIREWORKS

Thursday 9:45PM

SPONSORED BY:

TIMBERWORK’S

SPONSORED BY:

LUMBERJACK SHOW

Friday & Saturday 1:00PM, 3:30PM, 6:00PM

LINE-DANCING LESSONS (PAVILION)

Friday 5:00PM - 5:30PM

Saturday 12:15PM - 12:45PM

HOT AIR BALLOON DISPLAY

Friday & Saturday 6:15PM (WEATHER PERMITTING)

NATIONAL ANTHEM

Friday & Saturday 4:45PM

TITLE

ASHLEY VOLUNTEERS

THANK YOU FOR VOLUNTEERING AT ASHLEY FOR THE ARTS! HERE’S A GUIDE ON EVERYTHING VOLUNTEERING!

CAN’T REMEMBER WHAT SHIFT YOU SIGNED UP FOR?

You should have an email from VolunteerLocal titled volunteer confirmation / Ashley for the Arts, which includes your shift(s) time and location.

If you can’t find this email, please contact Nikki Michalak at nmichalak@ashleyfurniture.com or visit volunteer check-in at the Middle School on Thursday from 10:30am-EOD.

FOOD & BEVERAGE TICKETS

If you’re interested in pre-purchasing food and beverage tickets to skip the lines at the event, Ashley for the Arts volunteers will be selling $20 bundles on Thursday from 10:30AM-2:30PM in the High School commons.

ADMISSION TICKET

You will have a 3-day admission ticket for volunteering in your bag.

KEEP THIS PHYSICAL TICKET FOR ACCESS EACH DAY

You will receive a daily wristband at the gates when your ticket is scanned (daily). TIP: take a photo of your ticket, just in case you lose it.

WHAT TO WEAR TO YOUR SHIFT

ˌ Ashley polo, provided at volunteer check-in. Use the polo redemption coupon in your bag to claim your polo(s)

ˌ Shorts or pants (whichever is more comfortable)

ˌ Tennis shoes

ˌ Hat & sunglasses

PARKING

Starting Thursday afternoon at 4:00PM through Saturday, please do not park at the Wanek Center. This is the designated sponsor parking lot. You can park in the lot across the street from the Arcadia Middle School (Green Lot).

CHECKING IN FOR YOUR SHIFT

Arrive to the Arcadia Middle School lobby 15 minutes before your shift start time. You must check in at the middle school prior to arriving at your job location. After you check in, you will receive further instructions on how to get to your job location.

YOU DO NOT NEED TO CHECK IN THURSDAY UNLESS YOU ARE WORKING A THURSDAY SHIFT.

LET’S TAKE SOME NOTES:

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