2018 RSA Newsletter Volume I, Issue 1 and 2

Re~Prose Welcome to 2018 2018 is off to a rapid start here at the RSA... unbelievable that we are two-months into the year already, not only that the start of 2018 has been positive.

We kicked off the year with two of our more important Gateway Tradeshows: National Home Builders Association Tradeshow in Orlando, FL, and World of Concrete in Las Vegas, NV. These two tradeshows resulted in over 250 news leads for the RSA and 15 (and counting) sales, 4 of which were sold directly from the tradeshow floor. The Gateway Program continues to be beneficial to the RSA and we are constantly searching for new opportunities to enhance the program ever further as a way of benefitting all of the RSA Members. We have 3 more tradeshows left in 2018 and I think they will provide some great potential to the RSA and its members.

Our newsletter, re~Prose, will also undergo some significant changes as we kick off 2018. The publication will now occur once every other month. This change reflects the comments in our annual member survey in which the RSA Membership reported that though they enjoyed the newsletter the content was a bit light in terms of providing value to the membership. This change will allow us to provide additional benefit, while still providing great and original content.

Looking ahead to the remainder of 2018 we have some great and positive

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NEWSLETTER VOLUME 1 ISSUE #1 & #2 / JAN - FEB 2018

M E M B E R S P OT L I G H T

changes coming both for the Executive Office and the RSA Membership.

One of the biggest goals is to improve the overall form and function of the RSA website. The website is a crucial repository of information and at present we lack the ability to quickly find information that is vital to the overall success of members.

We want a website that will quickly allow you to log on, grab the information you need, and continue to operate your business without delay... because you are unable to locate a document that is vital to your operations. This will be one of the many brand improvement changes we look to implement in 2018. We will be discussing other fascinating improvements as we get closer to developing them.

Lastly, I will be reaching out to each of you over the course of the year.

My goal is to develop a stronger rapport with each of you and really hone in on what value the Marketing and Communications department can deliver to you the member, but also the wider membership. I look forward to speaking with each of you and can’t wait to see where 2018 takes us!

January Salina Blueprint and Micrographic Systems

February Rocky Mountain Blue

In this issue ◘◘ Welcome to 2018 by Tyler Hardy ◘◘ January & February Construction Updates ◘◘ Business Articles ◘◘ January Member Spotlight: Salina Blue ◘◘ February Member Spotlight: Rocky Mountain Blue ◘◘ Did you know: National Azon ◘◘ RSA Spring Shareholders’ Meeting in San Diego

Tyler H. Hardy

Director of Marketing & Communication RSA/PlotterStore

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2018 RSA / COLORADO

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Industry "Pulse" Construction Data

ction constru updates

Construction Spending While often revised in subsequent months, construction spending figures each month from the U.S. Commerce Department examine the private and public construction sectors. Within the private sector, the report tracks single-family residential, multifamily residential and nonresidential.

Latest report: February 1, 2018 / Next release: March 1, 2018 A robust job market, low interest rates and post-natural disaster building all contributed to the month's strong spending report. (U.S. construction spending in trillions of dollars, seasonally adjusted, revised figures) Credit: Mary Tyler March/Construction Dive, data from Commerce Department

Construction Employment The labor shortage has consistently been a major challenge for construction companies. Each month, the Bureau of Labor Statistics releases job gains or losses in the industry and divides the figures into residential and nonresidential sectors.

Latest report: February 2, 2018 Next release: March 9, 2018

Though strong employment figures point to industry strength in the near future, contractors should monitor inflation that could push material and labor prices higher. (U.S. construction employment in thousands of employees) Credit: Mary Tyler March/Construction Dive, data from U.S. Bureau of Labor Statistics

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Business Article US construction spending hit record high for second-straight month

By Kim Slowey • Feb. 5, 2018

Construction adds 36K jobs in January

By Kim Slowey • Feb. 5, 2018

Dive Brief:

The U.S. construction industry added 36,000

net new jobs in January, with the lion's share of more than 26,000 being added in the specialty trade segment, according to the Bureau of Labor Statistics. Construction employment grew by 226,000 positions over the last 12 months.

Dive Brief:

Construction spending increased 0.7% in

December from a revised November figure of $1.245 trillion to a seasonally adjusted annual rate of $1.253 trillion, the U.S. Census Bureau.

This represents the fifth-straight month of spending increases and a record spending high this year, according to MarketWatch.

The nonresidential sector slid in January,

decreasing by 2,300 jobs for the month. The slide, according to Associated Builders and Contractors (ABC) Chief Economist Anirban Basu, could be attributed to market saturation in certain parts of the country. Heavy and civil engineering grew by 6,300 new new jobs, which Basu said could indicate a lift in public construction spending.

The 0.7% rise, according to a Reuters report

published in CNBC, beat analyst estimates by 0.3%, as both private and public construction performed well during the last month of 2017. A robust job market, low interest rates and postnatural disaster building all contributed to the month's strong spending report, MarketWatch reported.

Though strong employment figures point to

On a year-over-year basis, 2017 construction

spending increased 3.8% to $1.23 trillion, the smallest increase in six years, Bloomberg reported. A lag in power and manufacturing construction projects contributed to a slow 0.6% increase in private nonresidential construction. Public spending decreased 2.5% while residential spending increased 10.6%.

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industry strength in the near future, contractors should monitor inflation that could push material and labor prices higher, a rise in interest rates and volatile stock prices, Basu noted.

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January Member Spotlight We start off 2018 with Salina Blueprint and Micrographic Systems as our Spotlight Member. Salina Blue is not only a longstanding member of the RSA but one of the founding members of the RSA and we are proud of the hard work, commitment, and dedication they have provided not only to the RSA, but to the many members that make up the RSA.

M E M B E R S P OT L IGHT

January Salina Blueprint and Micrographic Syste ms

About Salina Blue Salina Blueprint was founded in 1959 by Calvin Stansberry and is still a family owned operation currently led by his son and wife, Gary & Karen Stansberry. Our core values of honesty and integrity remain and our corporate mission is still to provide the highest level of product and service to our clients.

Over the years, Salina Blueprint has continued to evolve the operation to include not only the finest service bureau for wide format services but also digital equipment, supplies and services for the design build industry. Salina Blueprint is an authorized reseller for leading edge equipment manufacturers including Canon, Kip, Konica-Minolta and H.P.

"Our core values of honesty and integrity remain and our corporate

Salina Blueprint acquired Salina Microfilm in 1987 and now operates under Salina Blueprint & Micrographic Systems. We offer service bureau for wide and small format imaging including microfilming, scanning and digital conversion services.

mission is still

Salina Blueprint & Micrographic Systems is a proud member of the Reprographics Services Association (RSA), a cooperative business entity incorporated in Washington, D.C. Additionally, Salina Blue holds the key distinction of being one of the founding members of the RSA when it was founded nearly 20 years ago.

clients."

to provide the highest level of product and service to our

CONTACT INFORMATION Plotters, Graphics and Document Scanning www.salinablue.com 209 S. Santa Fe, Salina, KS 67401 1-800-284-6392 sales@salinablue.com :

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Did you know...

DON'T MISS THE SPECIAL SALES PROGRAMS IN 2018

FOR RSA MEMBERS National AZON has updated and added several sales programs in 2018 for RSA Members.

^^ The popular National / AZON Canon Loyalty

program has been updated with the addition of the new Canon TX series starting January 1st.

Purchase Canon printers and MFP’s, earn points and receive your choice of free Canon printers for your purchase Loyalty with AZON.

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will sell and support Vanguard products on a national basis.

^^ Finally, AZON has launched a new CET Color

rebuilt equipment program with a selection of fixed table and hybrid units available. These products feature a variety of configurations, aggressive pricing, installation and training programs in addition to the strong onsite warranty and support programs offered.

^^ National / AZON and Contex have also

updated the popular Contex loyalty program for 2018.

RSA Members received free scanners for their purchase and resale of scanners from AZON. The winning RSA Member can choose from a Contex SD One Plus or SD ONE MF. Good Luck!

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CONTACT INFORMATION

^^ In addition, National /AZON has launched a

For information on our 2018 programs please contact National / AZON.

new Digital Flatbed Cutter. The iECHO PRO Series boasts a fully automated workflow and powerful features with an exceptional value proposition.

Several RSA Members have recently adopted the iECHO PRO Series for their production use.

Resale opportunities are also available.

800-260-0839 Info@azon.com

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AZON.com

^^ National / AZON is also excited to announce their relationship with Vanguard Digital Systems offering their award winning fixed bed UV printers to RSA Members. AZON

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February Member Spotlight Our February member spotlight is Rocky Mountain Blue. They are a longstanding member of the RSA – they are recognized for being a hardworking, dedicated and devoted member of the RSA. Always quick to provide insights and support to the rest of the RSA and quick to adapt to changing business landscapes. We are proud to have Rocky Mountain Blue as one of our many RSA members.

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February Rocky Mountain Bl ue

About Rocky Mountain Blue

Rocky Mountain Blueprint (RMB) was opened in Boulder, Colorado in October 1984 by David Blaylock Sr. David has 50+ years in the reprographic business and has several employees that have been with us from the start.

Sueann, David’s wife, is the owner of the company and also is the manager of our accounting and human resource department.

Sueann has all MWBE/DBE/SBE Colorado state issued certifications for a women and small business owned company.

Their children are also part of the company. Their daughter Jennifer is assistant manager in the accounting department and their son, David Jr., is the branch manager for the Denver and Greenwood Village locations. Their middle grandson Cory is the Color Production Manager at the Boulder location.

The Boulder store is host to several of our fastest and newest digital high-speed large and small format machines in production. RMB has three digital high-speed black and white scanners, five digital high-speed color scanners, and four digital high-speed small format scanners. One of the digital high-speed large format scanners has the capabilities to copy and scan 44 inches wide for large maps and other larger productions.

The Denver store hosts some of the same equipment as the Boulder branch including three digital high-speed color scanners, three digital high-speed black and white scanners, and three digital small format scanners. The Denver location, if needed,

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is a short 30 minute drive away from the Boulder store. Denver has David Jr., a service technician, and 8 other team members.

The Greenwood Village store has three team members and one digital high-speed large format scanner, three digital highspeed black and white scanners, and two digital high-speed small scanners.

CONTACT INFORMATION Small format printing, cutting-edge printing equipment or service, or in-house facility management www.rmblue.com Boulder: 303.440.0502 Denver: 303.744.2900 Greenwood Village: 303.531.7165

Kevin's Corner Hello RSA Members and a belated Happy New Year to you from us at the RSA. While winter in Colorado didn’t fully start until mid-February, the 2018 year at the RSA has been at a hectic pace starting with two Canon Gateway tradeshows in January. Once again we exhibited at the International Homebuilders show in Orlando and the World of Concrete in Las Vegas, where we showcased the new TX3000MFP from Canon. We managed to close 6 sales on the show floor between the two shows which is a first for the program. Dan Schoenherr has closed another 10 and is working a lead list of 250 contacts. In March at the McCormick Center in Chicago, the Gateway Program will be exhibiting at Global Shop https://www.globalshop.org/ highlighting Canon’s Pro Series printers for retail POP applications.

Global Shop is the tradeshow for the Point of Purchase Association International (POPAI.com) now part of Shop, the global retail trade association As we roll into February, we’re busy planning for the 2018 spring meeting which happens April 19-21 at Paradise Point in San Diego. https://www.destinationhotels. com/paradise-point.

»» 3D Scanning, Drones, and Virtual Design & Construction: The Role of the Reprographer »» Practical Marketing: Branding and Developing Measureable Marketing Programs »» Everything you ever wanted to know about sales in less than a day While our education topics are derived from feedback given in the annual survey, I would like to hear from you if there are specific topics we should consider addressing for the fall meeting. As the member, you are the frontline facing the challenges and opportunities affecting our industry. Please call me or send me an e-mail with your suggestions.

Look for specific detail content to be posted in the RSA website shortly. We are planning a vendor sponsored Happy Hour on Friday after the last Education session and an optional cruise on Saturday afternoon to conclude the meeting.

I hope that we will see you in San Diego.

Young Professionals Gathering

Our young professionals group continues to blossom and will be hosting their own session at the spring meeting. There will be a follow-up session on the “Strengths The Education committee headed Finder” by Tom Rath and Gallup

by Mark Kadonoff is busy preparing given by a certified Strengths the educational content which Coach, a presentation by Avatara features: Complete Cloud and a presentation

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by a member owner from the RSA. Consider bringing one of your young Kevin Howes, professionals Executive Director to the meeting for their development. Speaking of this group, they have organized a summer meeting hosted by Franz Reprographics in Minneapolis for June 21-22. This is an education program outside of the semi-annual meetings much like the RSA held in years past. Topics for the June meeting include: • Shop Tour Franz Reprographics • Seminar on Production Print and Graphics given by Bryan Franz • Roundtable on Project Management and Who is managing project information and how • Archiving and Closeouts is “Simple” by TJ Hurckes • Complete Cloud and Thin Client Opportunities in the AEC Market

by Avatara • Marketing & SEO (Search Engine Optimization) by Franz Repro’s Digital Marketing Company • 3M Innovation Center Visit.

It’s going to be a busy first half of the year as you can see, so I will leave it here until our next edition of re-Prose publishing in early April.

In keeping with our focus on RSA meeting and Educational content, I leave you with this: “Education is the passport to the future, for tomorrow belongs to those who prepare for it today.”

- Malcom X

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2018 Spring Meeting: April 19-21, 2018 RSA Members it is time to register for the Spring Meeting.

The meeting this year will be held in San Diego, CA at the Paradise Point Hotel and Spa. We have some great educational topics planned for this meeting (the current education program can be viewed on the RSA website).

The deadline to register for the meeting is March 28, 2018. If you have any questions please do not hesitate contacting the RSA Executive Office and we will assist you with any questions you might have in regards to the Spring Meeting. We look forward to seeing ALL of you in San Diego.

2018 Spring Shareholders’ Meeting San Diego, CA April 19-21 RSA University: Education Sessions

A Port for your Business Spring Meeting ~ San

3D Scanning, Drones, and Virtual Design & Construction: The role of the Reprographer

One thing is certain “Construction technology has changed more in the last five years than in the previous 50”. To many of us that may have meant a reduction in revenues in our traditional products.

What is emerging, are revenue models in the growing use of these technologies that the Reprographer is well placed to capitalize and grow.

RS This session will expose Exciting and Growing revenue models in use today by your fellow RSA affiliates.

• Equipment and Software: What’s needed and were to acquire it • Business models and revenue opportunities o Services o Resale • Drone Licensing and costs • Applications in use today

Diego ~ April 19 - 21, 2018

Thursday, April 19th Shareholder Business Meeting ~ Mission Bay Room

1-5 pm

Vendor Reception ~ Sunset Ballroom

6-9 pm

CLICK HERE FOR MEETING AGENDA

CLICK HERE FOR EDUCATION SESSIONS Practical Marketing: Branding and Developing Measureable Marketing Programs

Chances are if you haven’t changed your marketing efforts in the last 2 years, you should have! Even more if you aren’t consciously looking at your company messaging and client perception, you should be!

Why? Because like everything else in our industry your client demographics are changing rapidly and you may not be selling to the same contacts or in some cases even the same generation. You definitely are selling some different products and services. Branding is the basis of all effective Marketing Programs and Demographics is a key element of Branding.

Once understood, developing effective and measureable marketing programs becomes much easier.

Friday, April 20th

Breakfast ~ Mission Bay Room

RSA Educational Session ~ Mission Bay Room

8 am

9-11:45 am

3D Scanning, Drones, and Virtual Design & Construction: The role of the Reprographer

Lunch ~ Dockside Room ~ Presentation by NAE

Come Hear It From The Experts!

• • • • • •

12-1:30 pm

RSA Educational Session ~ Mission Bay Room

1:45-5 pm

Practical Marketing: Branding and Developing Measurable Marketing Programs

HP Sponsored Cocktail Party ~ Paradise Terrace

Data Services: Oh No Not Again!

Oh Yes, again! What has really changed in our industry? Is it that everyone’s business now has a Service Industries Segment? We are quickly moving from product base companies to service base companies and most of these services are Data Related.

• Service Industry Business Models and how they are different • What Technology changes are driving Data services • What are the revenue opportunities in Data Services

5-7 pm

Saturday, April 21st Breakfast ~ Mission Bay Room

Everything you Ever Wanted To Know About Sales in Less Than A Day

8 am

RSA Educational Session ~ Mission Bay Room

How can that be? Well this time we are counting on ALL OF YOU to share your successes in an open space event. Even Better Yet, you get to pick the discussion topics. We assume you all will want to know the following, but these can be changed or added based on your input.

• How and where to hire Sales People • How and Where to hire Sales Managers • How to manage Sales personalities • How to motivate and compensate Sales related people • How to support and develop sales people

9-12 pm

Everything you ever wanted to know about Sales in less than a day !

Optional Event ~ Sights and Sips Harbor Tour

Branding Basics Know your Demographics Why this works for any Company, any Product or any Service Millennial Marketing Project Marketing Expectations and Measurement

5-9pm

Register now: Paradise Point Resort & Spa Room Rate $199.00 1404 Vacation Road; San Diego, CA 92109 Phone: (858)240-4913 - Hotel Reservations: (800) 344-2626 Reprographic Services Association - Click Here to Book your Reservation

8778 Wolff Court, Suite 102, Westminster CO 80031

P. 303.428.0479

/ RS A 20 18

Re~Prose

C O LO RA DO

DESIGNED BY RUBI @ RUBIDESIGNSTUDIO.COM

F. 303.428.0481

www.rsacorporation.com

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