Get Your Home Sold

T

E P R O C E S S A T A G L A N C

S T R A T E G I C P R I C I N G

It'simportanttothoroughlyevaluatethemarkettodeterminethemarketvalue ofyourhome.Propertiesthatarepricedrightfromthebeginningtypicallysell formoreintheend.Ifyoupriceyourhometoohigh,thehomewillstayonthe marketlonger.Thelongerahomestaysonthemarket,thelessitwillbeshown. Yourpropertyattractsthemostinterestwhenitisfirstlisted,soitiscrucialto priceitcorrectlyinitially.Ourteamhasstrategicallypricedyourhomebasedon thecurrentmarketconditionsandmostrecentcomparablesales.

MARKETING: FOCUSING ON BUYERS

From 2003 to 2020 according to the Florida Association of Realtors buyer’s that started their search on the internet went from 8% to over 98%

That is why having a company and agent with an internet focused marketing system is the key.

Buyers search in price brackets, therefore it is better to be priced at $300k than 299k. This way you appear in searches for homes priced from $250k to $300k and in searches for homes priced from $300k to $350k.

R E L E N T L E S S M A R K E T I N G

STRONG ONLINE PRESENCE

More than likely, the first place potential buyers will see your home is online. This is why we work hard to reach as many buyers as possible online, and strive to make the best impression possible through our online listings.

When it comes to online marketing, many agents will try to convince you that they have some sort of secret weapon to market your home.

The truth is, every agent's listings is syndicated by the MLS to thousands of websites automatically. If a buyer is house shopping, and your house is on the market, it is basically impossible for them to miss it. Typically, the factors that prevent a home from selling are price, the way it is inputted and the way it is displayed in the MLS.

WE OFFER THESE UNIQUE TOOLS FOR MARKETING:

DISPLAYED ON BROKERAGE WEBSITE DISPLAYED ON MY WEBSITE COMING SOON CAMPAIGNS

VIRTUAL TOUR BROADCASTED TO FOLLOWERS ACROSS BOOSTED SOCIAL MEDIA PLATFORMS

FACEBOOK MARKETPLACE

FLYERS

POSTCARDS

PROFESSIONAL PHOTOGRAPHY

VIRTUAL OPEN HOUSES

YARD SIGN CAPTURES

HOME BUYERS ARE SHOPPING ONLINE

The pie chart below shows where buyers find the home they purchased in 2019.

HomeBuilderorAgent 5.3%

YardSign 7.4%

PrintorNewspaper 1.1%

Internet 53.2%

RealEstateAgent 29.8%

Source: 2019 NAR Home Buyer and Seller Generational Trends

MAXIMUM EXPOSURE

GET FEATURED

We will feature your home on the top home search sites, on social media and syndicate it to over 400+ other sites

Homes that receive the top 10% of page views sell an average 30 days faster!

T L E S S M A R K

97% of home buyers use the internet

Ourteamnever skimpson professional photosorwewill neverpostphotos takenwithacell phoneontheMLS.

P H O T O G R A P H Y & V I R T U A L S T A G I N G

The photos of your home directly influence whether or not a potential buyer will schedule a showing of your home or not. It is crucial that we take high quality, attractive photos of your listing showcasing the best qualities and features of your home. Because of this, we work with the top real estate photographers in the area to capture your home in the very best light. This is a service paid for by me. Below are samples of photos and virtual staging from my previous listings.

54% of them first find the home they buy online

VIRTUAL STAGING

WHY COMPLETE VIRTUAL STAGING?

90% of buyers start looking online, where you only have a few moments to catch a buyer’s interest.

INCREASE BUYER INTEREST SELL PROPERTIES FASTERHomes that are staged sell 75% faster than those that are not.

HIGHER SALE PRICE 83% of staged properties sell for the asking price or above

A FRACTION OF THE COST OF TRADITIONAL STAGING.We can virtually furnish an entire room.

GET RID OF THAT EMPTY, COLD AND ABANDONED FEELING! Fill your home with stylish furniture which allows buyers to visualize themselves in the home.

V

R T U A L

R E N O V A T I O N S

WHY COMPLETE VIRTUAL RENOVATIONS?

TURN AN IDEA INTO REALITY WITH VIRTUAL RENOVATION TAKE THE UNKNOWN OUT OF RENOVATIONS.

Visualize what a design will look like before undertaking expensive renovations.

PORTRAY WHAT THE FINISHED ROOM WILL LOOK LIKE.

Help buyers see the true potential of a home.

SELL AN UNFINISHED PROPERTY. Show buyers what the property will look like once it is fully complete.

INCREASE BUYER INTEREST90% of buyers start looking online, where you only have a few moments to catch a buyer’s interest.

H O M E S T A G I N G C H E C K L I S T

C R E A T E A G A M E P L A N

Walk through your home, room by room as if you are a buyer and take notes on what needs to be done

Consider having a home inspector come and see if anything needs to be repaired

Have a yard sale and throw out anything you do not need anymore (this will make packing up to move easier, too!)

G O " M A R I E K O N D O " O N

T H E P L A C E

Thoroughly clean the entire home, or hire a professional cleaning company to do this

Steam clean carpets, if stained consider replacing carpet

Repair all cracks and holes in walls

Paint all interior walls a neutral color

Remove any excess furniture

Organize closets and remove any clothes not in season to show off the space in closets

De-clutter: stow away any small appliances, knick knacks, personal items, etc. Remember, less is more!

Remove valuable items from home like cash or jewelry

K I T C H E N A N D

B A T H R O O M S

Mop and polish floors

Clean appliances and fixtures

Clean and organize pantry, throw out any old items and show off the storage space

Replace old caulking

Remove all stains from sinks, toilets, showers/tubs

Keep all toilet seat lids closed

Stow away your personal soaps, hygiene products, medications, etc

C U R B A P P E A L

Paint the home's exterior, trim, doors, and shutters

Power wash

Consider sprucing up the front door with a fresh coat of paint, welcome mat and plants

Inspect the roof

Sweep the entryways

Keep lawn mowed and maintained

Clean up pet droppings

Clean the gutters and downspouts

F I N I S H I N G T O U C H E S

Open windows, let fresh air in and light a scented candle

Turn all of the lights, open the blinds

HOME STAGING CHECKLIST

Use this checklist to prepare your home for the market.

PRE MARKETCHECKLIST

Wash baseboards

Wash windows

Repair any leaky faucets, torn screens, etc

Clean mirrors and glass

Clean walls

Clean light fixtures

Clean appliances (inside and out)

Depersonalize and remove excess decor

Declutter all closets and storage spaces

Pressure clean exterior

Spruce up landscaping

Put on a fresh coat of paint

PRE SHOWINGQUICKCHECKLIST

Remove garbage from home

Quick dust

Make beds and fluff pillows

Wipe down all counters

Wipe down appliances

Quick vacuum

Remove any clutter

Put down toilet seats

Light a candle or air air freshener

Swap out bathroom towels

Open windows

Wash floors if needed