Romph Pou Agency Marketing Capabilities - San Antonio

rpagency.com

ROMPH • POU AGENCY MARKETING CAPABILITIES Turning data-driven insights into opportunities.

San Antonio, TX // Shreveport, LA // Tyler, TX // Baton Rouge, LA

TABLE OF CONTENTS 03 SECTION 1: ABOUT ROMPH POU AGENCY 04

Who We Are

16

Branding Examples

05

Team

20

Promotional Logo Examples

21

Content Marketing

07 SECTION 2: CAPABILITIES 08

General Capabilities

22

Video Production

09

Data Services

23

Website Design

10

Media Services

24

Outdoor Examples

11

Public Relations

25

Direct Mail Examples

26

Email Examples

27

Promotional Campaign Examples

28

Photography Examples

29

Editorial Design Examples

30

Illustration Examples

31

Social Media

12 SECTION 3: CLIENT LIST 13

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15 SECTION 4: WORK SAMPLES

Current Clients

2

WHO WE ARE

WHO WE ARE

1981 40+ YEARS

COMPANY PROFILE Romph Pou Agency is the perfect blend of data geek, strategic thinking, creative ingenuity and media savvy needed to deliver marketing campaigns that create a big impact and even bigger results.

Mission: To develop strategies for our clients that focus on maximizing investment to drive ROI. Philosophy: 1. W e see ourselves as a true partner for our clients. We want to understand your business to develop the most effective brand campaigns.

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2. W e believe success starts with audience, market and brand insights. Then, we add data-driven thinking, stir in some smart strategy, and finish with award-winning creative.

3. W e have a need for speed. For more than four decades, our brand position has included a “How Fast Is Your Agency?” motto. Our team is proactive, responsive and ready to hit the ground running.

ESTABLISHED IN

100+ EMPLOYEES

10

IN-HOUSE DEPARTMENTS

4

IN BUSINESS

LOCATIONS

SAN ANTONIO, TX SHREVEPORT, LA TYLER, TX BATON ROUGE, LA

60+ 500+ AWARDS

CLIENTS ACROSS THE COUNTRY

4

TEAM Romph Pou Agency – San Antonio

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JEFF COWART As Vice President, Texas, Jeff brings deep experience to our clients for our agency’s strategic services, public affairs, health care, real estate and writing and editing practices. Special interest clients have included Major League Baseball/Commissioner Bud Selig, the Chicago Bulls, Chicago White Sox, Boston Red Sox, Philadelphia Phillies, and others. For over a decade, he served as Senior Vice President for Growth and Business Development for Tenet Healthcare and Vanguard Health Systems, and Vice President and Chief Marketing Officer for Inova Health System. His real estate and development experience includes governmental relations, public testimony preparation and marketing for Embrey Partners, K. Hovnanian, Miller & Smith, Centex, and others. Jeff is a former Deputy Chief of Staff and Press Secretary for Louisiana Governor Buddy Roemer. For more than 25 years, he was an award-winning newspaper journalist in Louisiana, Florida, South Carolina and Virginia. He has consulted with The Washington Post, The New York Times, USA Today, The Chicago Tribune, The Los Angeles Times, HGTV, La Nación (Costa Rica), La Nación (Buenos Aires), and many others.

CARLOS DE LEÓN Carlos de León has over a decade of experience in South Texas, where he has worked in public affairs, communications and economic development.

Currently, he leads the San Antonio office of Romph Pou Agency. He has represented clients across multiple industries, including healthcare, finance, higher education, tech and real estate development. Before agency work, Carlos worked for a binational think-tank based in San Antonio focused on US-Mexico relations. He has also worked in higher education with the University of the Incarnate Word, including recently as a business adjunct faculty member for the School of Professional Studies. Carlos has served his community as Director of Community Engagement for Bexar County Commissioner Tommy Calvert. Carlos also serves on the Community Health Advisory Board for UT Health San Antonio’s Institute for Integration of Medicine and Science.

Learn more about Romph Pou Agency’s Hispanic and multicultural marketing capabilities, texasceomagazine.com/mindful-messaging.

5

TEAM Romph Pou Agency – General Service Leadership

ROBERT POU

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Owner and founder of the Romph Pou Agency, Robert has assembled a skilled team of more than 100 marketing experts providing successful growth initiatives for industries all over the country. For more than 40 years, he has established a formula of success, emphasizing data analytics and research to create strategic plans and messaging designed to provide successful marketing plans. Robert has vast experience in a multitude of industries, including healthcare, economic development, gaming, higher education, automotive, retail and hospitality.

CHELSEA RICH Chelsea Rich is a seasoned marketing and communications professional with over 13 years of experience in marketing and communications. Currently, she serves as Group Account Director with the Romph Pou Agency, where she oversees clients’ overall strategy, planning, and management. As Group Account Director, she supervises all account service team functions in the agency’s healthcare, economic development, higher education, automotive, retail and hospitality division.

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CAPABILITIES

CAPABILITIES FULL-SERVICE MARKETING SOLUTIONS

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Romph Pou Agency is your one-stop shop when it comes to marketing your business. From branding and messaging to creative and video production to planning and executing media campaigns to managing your online brand presence, your reputation and your public relations, we bring together the marketing expertise to deliver the whole package. We start with a deep-dive into first-party and third-party data, identifying the right audiences and vehicles to deliver cost-effective marketing solutions that maximize results.

CONTENT MARKETING

CREATIVE SERVICES

DATA SERVICES

MEDIA SERVICES

PUBLIC RELATIONS

Blog Posts

Branding/Positioning

SCORPIO®

Traditional

Social Content

Direct Mail

Data Modeling

Digital

Connecting Your Product to the Media

Email Campaigns

Promotional Campaigns

Analysis

Strategic Planning

Landing Pages

Video Production

Email Marketing

Aggressive Negotiation

Promotional & Marketing Kits

3D Design & Modeling

Direct Mail

Integrated Media Mix

Commercial & Brand Video

Photography

Telemarketing

SEO Development

Website Design

Media

Community Engagement Strategies News Conferences & Events Crisis Communications Reputation Management Public Affairs

360º Virtual Reality Videos

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DATA SERVICES Combining data with an integrated marketing strategy, our clients can make a substantial impact in customer engagement, retention and loyalty. Romph Pou Agency data services can help you discover what influences your customers and what keeps them coming back again and again.

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Data Modeling

Analysis

Email Marketing

9

MEDIA SERVICES It doesn’t matter how big or small your brand or your budget is. With over 40 years of experience curating media strategies tailor-made for each individual client, our media experts know that one size does not fit all.

50+

U.S. MARKETS

$8,000,000 MEDIA PLACED

400,000,000 rpagency.com • 318.424.2676

MEDIA IMPRESSIONS DELIVERED

TOP 10 METRO EXPERIENCE 5 OF THE TOP 10 MARKETS

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PUBLIC RELATIONS

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At Romph Pou Agency, public relations means a whole lot more than sending out press releases. We handle all aspects of your brand’s public image. That might mean shooting news-style online video content one day, staging an event the next or perhaps launching a community engagement campaign – all in addition to managing your company’s reputation, day-to-day news distribution and being there in a crisis.

Connecting Your Brand to the Media

Community Engagement Strategies

News Conferences & Events

Crisis & Reputation Management

Our seasoned professionals come from a background in media, so they know first-hand what journalists are looking for. We make sure your news hits the headlines.

Many companies underestimate the value that a strategic engagement program can provide in connecting your brand with local communities.

Don’t be that company. We can help.

From news to corporate or community events, we are ready to plan, stage and manage your events from beginning to end. All you have to do is show up.

Romph Pou Agency works hard year-round to keep your reputation in tip-top shape. If a crisis hits, we’re ready to jump in and handle business.

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CLIENTS

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OKLAHOMA New Member WELCOME

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WASHINGTON

OKLAHOMA

5.5 MILLION CASINO

Thanks for visiting The Artesian Hotel, Casino, and Spa

P L AY E R S Your membership benefits and exclusive offers are inside!

OKLAHOMA

MISSISSIPPI

OKLAHOMA

LOUISIANA

MISSISSIPPI

26,000 GAMES

20 PROPERTIES rpagency.com • 318.424.2676

OKLAHOMA

OKLAHOMA

LOUISIANA

MISSISSIPPI

MISSISSIPPI

19 CITIES IDAHO

MISSISSIPPI

NEW MEXICO

OKLAHOMA

OKLAHOMA

06 S TAT E S

13

SELECTION OF NON-CASINO CLIENTS SELECTION OF RETAIL AND MEDICAL CLIENTS CADDO- B OS S I E R

TENNESSEE

INDIANA

TEXAS

LOUISIANA

INDIANA

202+ MILLION

IMPRESSIONS

FLORIDA

TEXAS

TEXAS

NEW YORK

TEXAS

10 INDUSTRIES

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53 BR ANDS EAST TEXAS

LOUISIANA

INDIANA

TEXAS

TEXAS, ARKANSAS & LOUISIANA

TEXAS & LOUISIANA

TEXAS

TEXAS

TEXAS

LOUISIANA

06 S TAT E S 12 CITIES

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WORK SAMPLES

BRANDING EXAMPLES

int rod uci ng

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NI TRO COLD BREW

The Newest Innovation in Coffee!

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BRANDING EXAMPLES

https://vimeo.com/93541960

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MORRIS MORRIS M

https://vimeo.com/219117400

https://vimeo.com/173501478

E

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A

N

I

C

A

L

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BRANDING EXAMPLES

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WWW.PALMBEACHZOO.ORG

TICKETS

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BRANDING EXAMPLES

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PROMOTIONAL LOGO EXAMPLES

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CONTENT MARKETING

https://www.icee.com/nopemovie/

https://bit.ly/3whTs5J

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CLICK TO PLAY

CLICK TO PLAY

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CREATIVE SERVICES: VIDEO PRODUCTION

https://www.youtube.com/watch?v=dzprQBfDuZ8

https://vimeo.com/200747312

https://vimeo.com/108623917

https://vimeo.com/743117971

https://vimeo.com/743135071

https://vimeo.com/80488414

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CREATIVE SERVICES: WEBSITE DESIGN

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https://ladowns.com

https://www.geauxbags.org

https://keg-solutions.com

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OUTDOOR EXAMPLES EXPERIENCE

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THE

PrimmValleyResorts.com

24

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DIRECT MAIL EXAMPLES

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EMAIL EXAMPLES

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DYNAMIC CONTENT EMAIL TEMPLATES

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PROMOTIONAL CAMPAIGN EXAMPLES

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THIRD ANNUAL OCTOBER 27, 201 8 DOWNTOWN SHREVEPORT

B E N E F IT IN G LO C A L F IR ST R E S P O N D E R S & M IL ITA RY HE R O E S

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PHOTOGRAPHY EXAMPLES

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EDITORIAL DESIGN EXAMPLES

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ILLUSTRATION EXAMPLES

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VIP

TUESDAY, FEBRUARY 26

HOST PARTY

Pam

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SOCIAL MEDIA A precision-targeted strategy is the key to any successful social media campaign.

From fully integrated, cross-platform campaigns to single channel promotions, we understand the importance of providing the most-efficient plan and trackable results.

• Social Media Strategy • Platform Setup & Management • Campaign Execution • Content Development • Reporting and Analysis CLICK TO PLAY

• Reputation Management • Listing Organization

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• Paid Advertising (Facebook, Instagram, etc.)

We will ensure that your content is relative to your audience, and is consistent with your brand.

CLICK TO PLAY

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THANK YOU Carlos de León cdeleon@rpagency.com P: 210.866.4500 C: 210.317.1592

San Antonio, TX // Shreveport, LA // Tyler, TX // Baton Rouge, LA