RECOMMENDATIONS
Complete a detailed analysis of summer safety awareness campaign, and explore the potential consolidation of key messages Extend partnerships with local councils, tourist agencies, accommodation providers to raise awareness of water safety among domestic tourists, specifically during the Christmas and New Year holiday period Continue integration of water safety and drowning prevention strategies into flood awareness and disaster resilience programs in collaboration with key agencies Development of comprehensive local government water safety plans or strategies Conduct research into the role of weather and climate change on drowning in Australia Review campaigns and programs targeting Australian’s over the age of 65 years Implement measures to address generation of children who have missed out on learning to swim and survive Deliver water safety awareness activations on-site at key locations during the summer, in the afternoon, when people are most likely to visit
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