All About Deodorant
Confidence in a jar.
The best you've ever smelled.
At routine, we believe that your scent is like a fingerprint, and how you choose to smell tells a story. Our credo is to offer beautiful, natural personal products that feel and smell incredible. Everyday routines that do good and are life-changing. To compliment your pheromones without compromise. To honour nature. To produce kinder to the earth, mindfully sourced packaging and products in our neighbourhood home of Canadian Rockies. To fall in love with how YOU smell.
And most honestly, to bring the joy, fun and wild back into the modern bathroom. Because routine was built on friendship, and we want you to be best friends with your routine.
Giddyup! Xo, Co-Founders & Sisters
@routinecream | routinecream.com | hello@routinecream
About
Made in Calgary
Owned by sisters Neige & Pippa
Life-changing formulas
No synthetic fragrance
Only clean, wholesome ingredients
Local, Canadian suppliers
% of sales donated
Tested on friends, never animals
Millions of plastic deodorant sticks diverted from landfill
Each Deodorant Jar lasts 3-6 months
What's Inside EveryDeodorant Jar.
coconut oil
olive oil
rosemary
cocoa butter
calendula
shea butter
kaolin clay
arrowroot essential oils
Formula Options.
Routine deodorants are formulated with all natural antibacterial, soothing and purposeful ingredients. No fillers, synthetic ingredients, fragrances or chemicals!
FULL STRENGTH BAKING SODA:
The only formula with full strength baking soda, for those who have never experienced a baking soda sensitivity.
SCENT: Like a Boss
CLASSIC FORMULA - REDUCED BAKING SODA:
A blend of reduced baking soda (most baking soda sensitive people can tolerate the dilution), dietary magnesium and locally sourced beeswax.
SCENTS: A Girl Named Sue, Blackberry Betty, Bonita Applebom, Bonnie n Clyde, Maggie’s Farm, Reuben & The Desert, Sweet Jane, Dirty Hipster No.1, The Class
CLASSIC FORMULA - VEGAN (NO BEESWAX):
The same formula as the reduced baking soda, just without the beeswax to be inclusive for those following a strict vegan lifestyle.
SCENTS: Cat Lady, Sexy Sadie, Lucy in the Sky, Johnny’s Cash
BAKING SODA FREE (BSF):
Baking soda was replaced entirely with dietary magnesium, and works like a charm! Particularly effective in fighting off the stress sweats.
SCENTS: BSF The Curator, BSF Sexy Sadie, BSF Blackberry Betty, BSF Johnny’s Cash
ACTIVATED CHARCOAL & PREBIOTICS:
A proprietary blend of activated charcoal, dietary magnesium, prebiotics and reduced baking soda. Routine’s top selling formula.
SCENTS: Superstar, Moon Sisters
Classic Formula.
Reduced Baking Soda
BRIGHT, SMOKY & BOHEMIAN.
I wanna go work on Maggie’s farm. Get dirt on my boots and muscles in my arms. When the sun sets, we make margaritas. Put on the records, for dinner have fajitas.
CLASSIC FORMULA
BAKING SODA, DIETARY MAGNESIUM, BEESWAX AND KAOLIN CLAY BASE.
CLAY NATURALLY ABSORBS SWEAT (TOPICALLY, NOT BIOAVAILABLE).
BAKING SODA AT A REDUCED AMOUNT = LOWER CHANCE OF SKIN SENSITIVITY.
SWEET, BOTANIC & REBELLIOUS. Sage and berries, you know my steez. No one else smells fresh like me. Breaking rules, breaking hearts, clicking on items, then abandoning carts.
CLASSIC FORMULA
SIMPLE, NAKED & AU NATUREL.
You don’t need a scent. Your smell is the best! Turn up the bass, drive heading west. The song? It’s a classic, like Born To Be Wild or It’s Your Thing. Yes. You’ve got your own style.
UNSCENTED | CLASSIC FORMULA
MUSKY, SMOKED & NUANCED. Bowling shoes, talking blues. Wander, ponder, roam. Skate park tricks, guitar licks, cover of the Rolling Stone.
A collaboration with @reubenandthedark
CLASSIC FORMULA
A GIRL
NAMED SUE
MAGGIE’S FARM
BONNIE N’CLYDE
REUBEN & THE DESERT
Classic Formula.
Reduced Baking Soda
BERRIED, SYRUPY & SPIRITED.
Strawberry shortcake, huckleberry pie, you don’t even have to try. You’re so cool, after school, everyone watches you skate by.
CLASSIC FORMULA
BAKING SODA, DIETARY MAGNESIUM, BEESWAX AND KAOLIN CLAY BASE.
CLAY NATURALLY ABSORBS SWEAT (TOPICALLY, NOT BIOAVAILABLE).
BAKING SODA AT A REDUCED AMOUNT = LOWER CHANCE OF SKIN SENSITIVITY.
WARM, SPICED & NOSTALGIC. You gotta put me on. Wearin’ real big sleeves at the senior prom. Sweet & spicy, smell so nicey. Bonita. Bonita. Bonita.
CLASSIC FORMULA
SUGARED, WARM & ENDEARING.
A bit IRL, a little bit fiction.
I walk on the wild side with Jane’s sweet addiction. Heavenly wild roses are whispering sounds. In the distance I hear Velvet Underground.
CLASSIC FORMULA
EARTHY, DEEP & LAIDBACK.
You liked that band before they sold out. At the farmers market, you bought sauerkraut. Wearing a toque in the middle of summer. Rolled your eyes at that boomer, driving a hummer.
CLASSIC FORMULA
BLACKBERRY BETTY
BONITA APPLEBOM
SWEET JANE
DIRTY HIPSTER NO.1
Vegan Formula.
Classic formula, no Beeswax.
SWEET, SPICY & DELIGHTFUL.
At the ranch, on the town, combat boots, vintage gown. Up past midnight, little so and so’s. Blue verified but please, no photos.
VEGAN FORMULA
BAKING SODA, DIETARY MAGNESIUM, AND KAOLIN CLAY BASE.
CLAY NATURALLY ABSORBS SWEAT (TOPICALLY, NOT BIOAVAILABLE).
SAME FORMULA AS THE CLASSIC, JUST WITHOUT BEESWAX
SMOOTH, SWEET & SOFT.
I felines furever, ain’t kitten around. Guess who just rescued nine cats from the pound? I read to my house plants, positive affirmations. Mostly I avoid, awkward situations.
VEGAN FORMULA
FLORAL, GROUNDING & MELLOW.
One pill makes you larger and one pill makes you small. And, what you’re looking for might be at the mall.
Feed your head, says the girl with the kaleidoscope eyes. What you needed all along might have been french fries.
VEGAN FORMULA
WOODSY, FRESH & CLASSIC.
Pine & cedar, smell so good. Are you going to chop more wood?
Wearing black, sing the blues, are you getting more tattoos?
VEGAN FORMULA
SEXY SADIE
CAT LADY
LUCY IN THE
SKY
JOHNNY’S CASH
Full Formula.Strength
Maximum Baking Soda
FRESH, CLEAN & POWERFUL. Send those faxes, and getter’ done. No, zoom meetings aren’t fun! Go tell Deborah from HR, you’ll take your calls from the swim up bar.
BAKING SODA, DIETARY MAGNESIUM, BEESWAX AND KAOLIN CLAY BASE.
CLAY NATURALLY ABSORBS SWEAT (TOPICALLY, NOT BIOAVAILABLE).
BAKING SODA AT FULL STRENGTH, MAY CAUSE SKIN SENSITIVITIES IN THOSE SENSITIVE TO BAKING SODA.
LIKE A BOSS
MAXIMUM STRENGTH FORMULA
Charcoal Formula.
With Prebiotics
FLORAL, SOFT & ENCHANTING.
Can’t fight the moonlight, sister we’re synced up. And all I really want is for you to fill up my cup. We laugh till we cry, barefoot when we run. Midnight dips in the river having way too much fun.
CHARCOAL & PREBIOTIC FORMULA
WARM, RICH & ICONIC.
Cardamom, tonka, sage, Sgt Pepper.
Karaoke, Stardust, 27 club, vetiver. Saturday Night Live circa 1995. The reviews for me, are always a five.
CHARCOAL & PREBIOTIC FORMULA
ACTIVATED CHARCOAL DETOXIFIES
MAGNESIUM RELAXES THE PITS TO REDUCE STRESS SWEATS
PREBIOTICS KEEP YOUR SKIN HEALTHY
BAKING SODA AT A REDUCED AMOUNT = LOWER CHANCE OF SKIN SENSITIVITY
MOON SISTERS
SUPERSTAR
Baking Soda Free Formula.
With Magnesium. For Sensitive Skin.
SWEET, SPICY & DELIGHTFUL.
At the ranch, on the town, combat boots, vintage gown. Up past midnight, little so and so’s. Blue ✔ verified but please, no photos.
BAKING SODA FREE FORMULA
BOTANIC, AROMATIC & SAVVY.
Straightforward is out, nuanced is in. But, Oooh when it hits, that makes you grin. Perspicacious, discerning and making decisions. Woke up like this. Savvy natural intuition.
BAKING SODA FREE FORMULA
DIETARY MAGNESIUM, BEESWAX AND KAOLIN CLAY BASE.
CLAY NATURALLY ABSORBS SWEAT (TOPICALLY, NOT BIOAVAILABLE).
BAKING SODA FREE FORMULAS OF SOME OF YOUR FAVOURITE SCENTS FOR THOSE EXTRA-SENSITIVE ARMPITS.
BAKING SODA REPLACED WITH DIETARY MAGNESIUM
BERRIED, SYRUPY & SPIRITED. Strawberry shortcake, huckleberry pie, you don’t even have to try. You’re so cool, after school, everyone watches you skate by.
BAKING SODA FREE FORMULA
WOODSY, FRESH & CLASSIC.
Pine & cedar, smell so good. Are you going to chop more wood?
Wearing black, sing the blues, are you getting more tattoos?
BAKING SODA FREE FORMULA
SEXY SADIE BSF
THE CURATOR BSF
BETTY BSF
BLACKBERRY
JOHNNY’S CASH BSF
Our Collaborations.
MUSKY, SMOKED & NUANCED.
Bowling shoes, talking blues. Wander, ponder, roam. Skate park tricks, guitar licks, cover of the Rolling Stone.
A collaboration with @reubenandthedark
CLASSIC FORMULA
WARM, GROUNDING & DIVINE.
A collaboration with @theclass
CLASSIC FORMULA + CRYSTAL
ROUTINE HAS COLLABORATED WITH SOME INCREDIBLE VISIONARIES TO CREATE TWO UNIQUE SIGNATURE SCENTS.
CLASSIC FORMULA WITH DIETARY MAGNESIUM & REDUCED BAKING SODA.
We Loooooove Sharing the Love.
REUBEN & THE DESERT
THE CLASS
Sensitive Skin.
BAKING SODA IS AN AMAZING DEODORIZER BUT....
It's alkaline, which can cause a slight pH imbalance, leading to skin sensitivity (usually itchiness, redness, or in very rare instances a slight darkening of the skin).
ALL Baking Soda Scents (except Like a Boss) are REDUCED baking soda!
9/10 people with a baking soda sensitivity are OK with routine's Classic formula.
TIPS FOR SENSITIVE SKIN
LESS IS MORE
RUB GENTLY, NOT AFTER SHAVING.
WASH ARMPITS AT END OF DAY
Sensitive Skin.
WHICH FORMULA TO RECOMMEND TO PEOPLE WITH SENSITIVE SKIN? BAKING SODA FREE.
In our BSF deos, we replaced baking soda with dietary magnesium.
Having a magnesium deficiency actually makes sweat smell worse, so this extra dose is the perfect baking soda replacement.
The addition of this amazing magnesium also relaxes armpits and fends off those stress sweats!
TOP SELLING BSF
DEODORANTS
THE CURATOR
BSF SEXY SADIE
How to Apply.
WHY CREAM DEODORANT?
Decreased risk of bacterial contamination
Refillable jar lasts 3-6 months - less waste
Use 1/2 a jellybean sized amount.
Massage into underarm & any area of the external body you'd like to smell nice.
Colour coordinate your style with your siganture scent soulmate.
Each jar will last 3-6 months with daily use.
The Top Six.
& THE BESTSELLER AWARD GOES TO.....
Sexy Sadie
Lucy in the Sky
The Curator
Like a Boss Cat Lady Superstar
No. 1
The Top Six.
Deodorant Sticks.
Classic, Full Strength Baking Soda, Baking Soda Free and Charcoal Formulas.
A MIX OF COMPOSTABLE CARDBOARD AND 100% POST-CONSUMER RECYCLED PLASTIC.
50% LESS PLASTIC THAN CONVENTIONAL DEODORANT STICKS.
FIRMER FORMULA THAN OUR JARS WITH ADDED CARNAUBA & BEESWAX.
SEXY SADIE Classic Formula REUBEN & THE DESERT Classic Formula DIRTY HIPSTER NO.1 Classic Formula THE CURATOR Baking Soda Free Formula BONNIE N' CLYDE Classic Formula SWEET JANE Classic Formula BONITA APPLEBOM Classic Formula MOON SISTERS Charcoal & Prebiotic Formula A GIRL NAMED SUE Classic Formula MAGGIE'S FARM Classic Formula BLACKBERRY BETTY Classic Formula THE CLASS Classic Formula A collaboration with @theclass CAT LADY Classic Formula LUCY IN THE SKY Classic Formula SUPERSTAR Charcoal & Prebiotic Formula LIKE A BOSS Maximum Strength Baking Soda Formula JOHNNY'S CASH Classic Formula
quiz
Let's do this.
Q1: What would you recommend to a customer whose complaint is being extra stinky?
Q2: What are our vegan deodorants, and what makes them vegan?
Q3: Our Top 6 scents are...
Q4: What would you recommend to someone looking for masculine scents?
Q5: Can pregnant or breastfeeding women use our deodorants?
Q6: What is the difference between the Jars and Sticks?
Q7: Between the Jars and Sticks, which last longer?
Q8: If someone is extra sweaty, what would you recommend to them?
Q9: What are all 5 of our deodorant formulas?
Q10: What formulas are our sticks available in?
A1: Use Like a Boss or Superstar
A2: Cat Lady, Sexy Sadie, Lucy in the Sky & Johnny's Cash. They are our classic formula with no beeswax.
A3: Superstar, Sexy Sadie, The Curator, Cat Lady, Lucy in the Sky, Like a Boss
A4: Superstar, Like a Boss, The Curator, Johnny's Cash, Reuben & the Desert
A5: Yes! They are 100% safe. If they want their baby to smell their pheromones, use Bonnie n' Clyde
A6: The sticks contain more carnauba wax and shea butter for added stability
A7: The jars last longer because you can control application, and apply the perfect amount
A8: Superstar
A9: Classic, Baking Soda Free, Vegan, Maximum Baking Soda, Charcoal & Prebiotic
A10: Classic, Baking Soda Free, and Charcoal
@routinecream | routinecream.com | hello@routinecream.com
