Merchandising Guide
We curated our colours to make it easy, fun, and seamless to merchandise your shelves, but we get that sometimes you just need a little helping hand. This Merchandising Guide has been created by the Rou-Team with photos that show you how to dress your shelves in your new Routine products. Follow our product and colour order as closely as you can for curated coolness.
xo
Testers & Shelf Talkers FREE TESTERS & MARKETING ASSETS
We always say that the proof is in the pudding. Routine grew from people trying our products, and finding out for themselves just how life-changing they are. We want to make sure your customers get the exact same experience, which is why we offer FREE TESTERS for almost every single item in our product lineup. Have existing testers that need updating? We’ve got you covered! Alongside free testers, we also have a curated package of Shelf Talkers and custom acrylic stands to dress up your shelves and help give your customer a bit more information.
Need a Tester refresh or some new Shelf Talkers? Drop us a line at hello@routinecream.com or talk to your Purity Life Rep.
Correct Colour Order C A R E F U L LY C U R AT E D
The Rou-Team spent last summer pouring over fresh Pantones in hundreds of combinations and in all manner of lighting. What resulted was a curated collection of gorgeous, thoughtfully paired new colours, designed to be merchandised in a specific colour order. Whether you carry six or the whole line, be sure to follow this for the most beautifully dressed shelves in all the land.
maggie’s farm
sexy sadie
moon sisters
a girl named sue
cat lady
the curator
bonnie n’clyde
reuben & the desert
bonita applebom
lucy in the sky
sweet jane
like a boss
dirty hipster
the class
superstar
johnny’s cash
blackberry betty
HOW TO MERCH...
Top Six Deodorant Jars MSRP $28 CAD / $24 USD
4 x Sexy Sadie Natural Deodorant Cream Jars 4 x The Curator (Baking Soda Free) Natural Deodorant Cream Jars 4 x Blackberry Betty Natural Deodorant Cream Jars 4 x Lucy in the Sky Natural Deodorant Cream Jars 4 x Like A Boss Natural Deodorant Cream Jars MSRP $30 CAD / $25 USD
4 x Superstar Natural Deodorant Cream Jars
HOW TO MERCH...
Top Six Deodorant Sticks MSRP $28 CAD / $24 USD
4 x Sexy Sadie Natural Deodorant Cream Sticks 4 x The Curator (baking soda free) Natural Deodorant Cream Sticks 4 x Blackberry Betty Natural Deodorant Cream Sticks 4 x Lucy in the Sky Natural Deodorant Cream Sticks 4 x Like A Boss Natural Deodorant Cream Sticks MSRP $30 CAD / $25 USD
4 x Superstar Natural Deodorant Cream Sticks
HOW TO MERCH...
Top Six Deodorant Jars & Sticks MSRP $28 CAD / $24 USD
4 x Sexy Sadie Natural Deodorant Cream Jars 4 x The Curator (Baking Soda Free) Natural Deodorant Cream Jars 4 x Blackberry Betty Natural Deodorant Cream Jars 4 x Lucy in the Sky Natural Deodorant Cream Jars 4 x Like A Boss Natural Deodorant Cream Jars 4 x Sexy Sadie Natural Deodorant Cream Sticks 4 x The Curator (Baking Soda Free) Natural Deodorant Cream Sticks 4 x Blackberry Betty Natural Deodorant Cream Sticks 4 x Lucy in the Sky Natural Deodorant Cream Sticks 4 x Like A Boss Natural Deodorant Cream Sticks MSRP $30 CAD / $25 USD
4 x Superstar Natural Deodorant Cream Jars 4 x Superstar Natural Deodorant Cream Sticks
HOW TO MERCH...
Top Twelve Deodorant Jars & Sticks MSRP $28 CAD / $24 USD
JARS 4x Sexy Sadie | 4x A Girl Named Sue | 4x Cat Lady | 4x The Curator (Baking Soda Free) | 4x Bonnie n’ Clyde 4x Blackberry Betty | 4x Bonita Applebom | 4x Lucy in the Sky | 4x Sweet Jane | 4x Like a Boss STICKS 4x Sexy Sadie | 4x A Girl Named Sue | 4x Cat Lady | 4x The Curator (Baking Soda Free) | 4x Bonnie n’ Clyde 4x Blackberry Betty | 4x Bonita Applebom | 4x Lucy in the Sky | 4x Sweet Jane | 4x Like a Boss MSRP $30 CAD / $25 USD
JARS 4x Moon Sisters | 4x Superstar STICKS 4x Moon Sisters | 4x Superstar
HOW TO MERCH...
Vegan Deodorant Jars MSRP $28 CAD / $24 USD
4 x Sexy Sadie Natural Deodorant Cream Jars 4 x Cat Lady Natural Deodorant Cream Jars 4 x Lucy in the Sky Natural Deodorant Cream Jars 4 x Johnny’s Cash Natural Deodorant Jars
HOW TO MERCH...
Sensitive (BSF) Deodorants MSRP $28 CAD / $24 USD
4 x Sexy Sadie (Baking Soda Free) Natural Deodorant Cream Jars 4 x The Curator (Baking Soda Free) Natural Deodorant Cream Jars 4 x Blackberry Betty (Baking Soda Free) Natural Deodorant Cream Jars 4 x Johnny’s Cash (Baking Soda Free) Natural Deodorant Jars 4 x The Curator (Baking Soda Free) Natural Deodorant Sticks
HOW TO MERCH...
Sweet Six Deodorant Jars MSRP $28 CAD / $24 USD
4 x A Girl Named Sue Natural Deodorant Jars 4 x Cat Lady Natural Deodorant Jars 4 x Bonnie n Clyde Natural Deodorant Jars 4 x Bonita Applebom Natural Deodorant Jars 4 x Sweet Jane Natural Deodorant Jars
HOW TO MERCH...
Sweet Six Deodorant Sticks MSRP $28 CAD / $24 USD
4 x A Girl Named Sue Natural Deodorant Sticks 4 x Cat Lady Natural Deodorant Sticks 4 x Bonnie n Clyde Natural Deodorant Sticks 4 x Bonita Applebom Natural Deodorant Sticks 4 x Sweet Jane Natural Deodorant Sticks
HOW TO MERCH...
Sweet Six Deodorant Jars & Sticks MSRP $28 CAD / $24 USD
4 x A Girl Named Sue Natural Deodorant Sticks 4 x Cat Lady Natural Deodorant Sticks 4 x Bonnie n Clyde Natural Deodorant Sticks 4 x Bonita Applebom Natural Deodorant Sticks 4 x Sweet Jane Natural Deodorant Sticks
HOW TO MERCH...
Top Six Body Creams MSRP $32 CAD / $26 USD
4 x Sexy Sadie Natural Body Cream 4 x Moon Sisters Natural Body Cream 4 x Cat Lady Natural Body Cream 4 x Sweet Jane Natural Body Cream 4 x Like A Boss Natural Body Cream 4 x Superstar Natural Body Cream
HOW TO MERCH...
Hand & Body Systems MSRP $28 CAD / $24 USD
4 x A Girl Named Sue Natural Hand & Body Wash 4 x Maggie’s Farm Natural Hand & Body Wash 4 x The Curator Natural Hand & Body Wash 4 x Lucy in The Sky Natural Hand & Body Wash MSRP $32 CAD / $26 USD
4 x A Girl Named Sue Natural Body Cream 4 x Maggie’s Farm Natural Body Cream 4 x The Curator Natural Body Cream 4 x Lucy in The Sky Natural Body Cream
HOW TO MERCH...
Hair Systems MSRP $28 CAD / $24 USD
4 x Sexy Sadie Natural Shampoo 4 x Cat Lady Natural Shampoo 4 x The Curator Natural Shampoo 4 x Dirty Hipster Natural Shampoo 4 x Sexy Sadie Natural Conditioner 4 x Cat Lady Natural Conditioner 4 x The Curator Natural Conditioner 4 x Dirty Hipster Natural Conditioner
HOW TO MERCH...
Men’s Essentials MSRP $32 CAD / $26 USD
BODY CREAM 3x Dirty Hipster No.3 | 3x Like a Boss | 3x Johnny’s Cash | 3x Superstar MSRP $28 CAD / $24 USD
DEODORANT STICKS 3 x The Curator (Baking Soda Free) | 3x Reuben & the Desert | 3x Dirty Hipster No.1 | 3x Like a Boss 3x Johnny’s Cash | 3x Superstar HAIR SYSTEMS 3x Dirty Hipster No.4 Shampoo & Conditioner | 3x Johnny’s Cash Shampoo & Conditioner MSRP $30 CAD / $25 USD
DEODORANT STICK 3x Superstar MSRP $15 CAD / $11 USD
BAR SOAP 3x The Curator | 3x Dirty Hipster No.3 MSRP $52 CAD / $42 USD
BOTANIC BODY SERUM 3 x Dirty Hipster No.4 Botanic Body Serum
HOW TO MERCH...
The Luxe Kit MSRP $48 CAD / $36 USD
NATURAL CANDLES 3x Sexy Sadie | 3x Dirty Hipster No.3 | 3x Bonita Applebom MSRP $52 CAD / $42 USD
BOTANIC SERUM SERUM 3 x Sexy Sadie | 3 x Moon Sisters | 3x The Curator | 3 x Dirty Hipster No.4 | 3 x Superstar MSRP $15 CAD / $11 USD
BAR SOAPS 3 x Sexy Sadie | 3 x The Curator | 3 x Dirty Hipster MSRP $42 CAD / $34 USD
BOTANIC PERFUME BALMS 3 x Sexy Sadie | 3 x Cat Lady | 3 x The Curator | 3 x Dirty Hipster No.1 | 3 x Superstar MSRP $52 CAD / $42 USD
BELLE CHANCE 3 x Day Face Serum M S R P $ 5 8 C A D / $ 4 3 U S D 3 x Night Face Serum M S R P $ 6 4 C A D / $ 4 9 U S D 3 x Botanic Lip Serum M S R P $ 2 8 C A D / $ 2 4 U S D
HOW TO MERCH...
Neige’s Pack (Every Single SKU) MSRP $28 CAD / $24 USD
DEODORANT JARS 3x Maggie’s Farm | 3x Sexy Sadie | 3x Sexy Sadie BSF | 3x Moon Sisters | 3x A Girl Named Sue | 3x Cat Lady 3x The Curator BSF | 3x Bonnie n’ Clyde | 3x Reuben & the Dark | 3x Blackberry Betty | 3x Blackberry Betty BSF 3x Bonita Applebom | 3x Lucy in the Sky | 3x Sweet Jane | 3x Like a Boss | 3x Dirty Hipster No.1 | 3x The Class 3x Johnny’s Cash | 3x Johnny’s Cash BSF | 3x Superstar DEODORANT STICKS 3x Maggie’s Farm | 3x Sexy Sadie | 3x Moon Sisters | 3x A Girl Named Sue | 3x Cat Lady | 3x The Curator BSF 3x Bonnie n’ Clyde | 3x Reuben & the Dark | 3x Blackberry Betty | 3x Bonita Applebom | 3x Lucy in the Sky 3x Sweet Jane | 3x Like a Boss | 3x Dirty Hipster No.1 | 3x The Class | 3x Johnny’s Cash | 3x Superstar HAND & BODY WASH 3x Maggie’s Farm | 3x A Girl Named Sue | 3x The Curator | 3x Lucy in the Sky 3x Dirty Hipster No.4 Armpit Scrub HAIR SYSTEMS 3x Sexy Sadie | 3x The Curator | 3x Cat Lady | 3x Dirty Hipster No.4 | 3x The Class | 3x Johnny’s Cash MSRP $32 CAD / $26 USD
BODY CREAM 3x Maggie’s Farm | 3x Sexy Sadie | 3x Moon Sisters | 3x A Girl Named Sue | 3x Cat Lady | 3x The Curator 3x Lucy in the Sky | 3x Sweet Jane | 3x Like a Boss | 3x Dirty Hipster No.4 | 3x Johnny’s Cash | 3x Superstar
MSRP $48 CAD / $36 USD
NATURAL CANDLES 3x Sexy Sadie | 3x Moon Sisters | 3x Dirty Hipster No.3 | 3x Bonita Applebom
MSRP $52 CAD / $42 USD
BOTANIC SERUM SERUM 3 x Sexy Sadie | 3 x Moon Sisters | 3x The Curator | 3 x Dirty Hipster No.4 | 3 x Superstar MSRP $15 CAD / $11 USD
BAR SOAPS 3 x Sexy Sadie Natural Bar Soap | 3 x The Curator Natural Bar Soap | 3 x Dirty Hipster Natural Bar Soap MSRP $42 CAD / $34 USD
BOTANIC PERFUME BALMS 3 x Sexy Sadie | 3 x Cat Lady | 3 x The Curator | 3 x Dirty Hipster No.1 | 3 x Superstar BELLE CHANCE 3 x Day Face Serum M S R P $ 5 8 C A D / $ 4 3 U S D 3 x Night Face Serum M S R P $ 6 4 C A D / $ 4 9 U S D 3 x Botanic Lip Serum M S R P $ 2 8 C A D / $ 2 4 U S D THE CLASS 3x Deodortant Jars M S R P $ 4 2 C A D / $ 3 2 U S D 3x Deodorant Sticks M S R P $ 3 3 C A D / $ 3 2 U S D 3 x Body Cream M S R P $ 3 8 C A D / $ 3 1 U S D 3 x Face & Body Serum M S R P $ 7 4 C A D / $ 5 9 U S D 3 x Botanic Perfume Balm M S R P $ 6 4 C A D / $ 5 1 U S D 3 x Dirty Hipster Armpit Tool M S R P $ 2 2 C A D / $ 2 2 U S D
routinecream.com | @routinecream | hello@routinecream.com