Natural Deodorant Training

All About Deodorant

Confidence in a jar.

The best you've ever smelled.

At routine, we believe that your scent is like a fingerprint, and how you choose to smell tells a story. Our credo is to offer beautiful, natural personal products that feel and smell incredible. Everyday routines that do good and are life-changing. To compliment your pheromones without compromise. To honour nature. To produce kinder to the earth, mindfully sourced packaging and products in our neighbourhood home of Canadian Rockies. To fall in love with how YOU smell.

And most honestly, to bring the joy, fun and wild back into the modern bathroom. Because routine was built on friendship, and we want you to be best friends with your routine.

Giddyup! Xo, Co-Founders & Sisters

@routinecream | routinecream.com | hello@routinecream

About Made in Calgary Owned by sisters Neige & Pippa Life-changing formulas No synthetic fragrance Only clean, wholesome ingredients Local, Canadian suppliers % of sales donated Tested on friends, never animals Millions of plastic deodorant sticks diverted from landfill Each Deodorant Jar lasts 3-6 months

What's Inside Every Deodorant Jar.

coconut oil

olive oil

rosemary

cocoa butter

calendula

shea butter

kaolin clay

arrowroot

essential oils

Formula Options.

Routine deodorants are formulated with all natural antibacterial, soothing and purposeful ingredients.

No fillers, synthetic ingredients, fragrances or chemicals!

FULL STRENGTH BAKING SODA:

The only formula with full strength baking soda, for those who have never experienced a baking soda sensitivity.

SCENT: Like a Boss

CLASSIC FORMULA - REDUCED BAKING SODA:

A blend of reduced baking soda (most baking soda sensitive people can tolerate the dilution), dietary magnesium and locally sourced beeswax.

SCENTS: A Girl Named Sue, Blackberry Betty, Bonita Applebom, Bonnie n Clyde, Maggie’s Farm, Reuben & The Desert, Sweet Jane, Dirty Hipster No.1, The Class

CLASSIC FORMULA - VEGAN (NO BEESWAX):

The same formula as the reduced baking soda, just without the beeswax to be inclusive for those following a strict vegan lifestyle.

SCENTS: Cat Lady, Sexy Sadie, Lucy in the Sky, Johnny’s Cash

BAKING SODA FREE (BSF):

Baking soda was replaced entirely with dietary magnesium, and works like a charm! Particularly effective in fighting off the stress sweats.

SCENTS: BSF The Curator, BSF Sexy Sadie, BSF Blackberry Betty, BSF Johnny’s Cash

ACTIVATED CHARCOAL & PREBIOTICS:

A proprietary blend of activated charcoal, dietary magnesium, prebiotics and reduced baking soda. Routine’s top selling formula.

SCENTS: Superstar, Moon Sisters

BAKING SODA, DIETARY MAGNESIUM, BEESWAX AND KAOLIN CLAY BASE. CLAY NATURALLY ABSORBS SWEAT (TOPICALLY, NOT BIOAVAILABLE).

BAKING SODA AT A REDUCED AMOUNT = LOWER CHANCE OF SKIN SENSITIVITY.

MAGGIE’S FARM

A GIRL NAMED SUE

BONNIE N’CLYDE

Reduced Baking Soda

REUBEN & THE DESERT

Classic Formula.

BRIGHT, SMOKY & BOHEMIAN. I wanna go work on Maggie’s farm.

Get dirt on my boots and muscles in my arms.

When the sun sets, we make margaritas.

Put on the records, for dinner have fajitas.

CLASSIC FORMULA

SWEET, BOTANIC & REBELLIOUS. Sage and berries, you know my steez.

No one else smells fresh like me.

Breaking rules, breaking hearts, clicking on items, then abandoning carts.

CLASSIC FORMULA

SIMPLE, NAKED & AU NATUREL. You don’t need a scent. Your smell is the best!

Turn up the bass, drive heading west.

The song? It’s a classic, like Born To Be Wild or It’s Your Thing. Yes. You’ve got your own style.

UNSCENTED | CLASSIC FORMULA

MUSKY, SMOKED & NUANCED. Bowling shoes, talking blues.

Wander, ponder, roam.

Skate park tricks, guitar licks, cover of the Rolling Stone.

A collaboration with @reubenandthedark CLASSIC FORMULA

BAKING SODA, DIETARY MAGNESIUM, BEESWAX AND KAOLIN CLAY BASE. CLAY NATURALLY ABSORBS SWEAT (TOPICALLY, NOT BIOAVAILABLE).

BAKING SODA AT A REDUCED AMOUNT = LOWER CHANCE OF SKIN SENSITIVITY.

BLACKBERRY BETTY BONITA APPLEBOM

SWEET JANE

Reduced Baking Soda

WARM, SPICED & NOSTALGIC.

Strawberry shortcake, huckleberry pie, you don’t even have to try.

You’re so cool, after school, everyone watches you skate by.

CLASSIC FORMULA

You gotta put me on.

Wearin’ real big sleeves at the senior prom.

Sweet & spicy, smell so nicey.

Bonita. Bonita. Bonita.

CLASSIC FORMULA

SUGARED, WARM & ENDEARING. A bit IRL, a little bit fiction.

I walk on the wild side with Jane’s sweet addiction.

Heavenly wild roses are whispering sounds.

In the distance I hear Velvet Underground.

CLASSIC FORMULA

DIRTY HIPSTER NO.1

Classic Formula.

BERRIED, SYRUPY & SPIRITED.

EARTHY, DEEP & LAIDBACK. You liked that band before they sold out.

At the farmers market, you bought sauerkraut.

Wearing a toque in the middle of summer.

Rolled your eyes at that boomer, driving a hummer.

CLASSIC FORMULA

Classic formula, no Beeswax.

SEXY SADIE

At the ranch, on the town, combat boots, vintage gown.

Up past midnight, little so and so’s.

Blue verified but please, no photos.

VEGAN FORMULA

SMOOTH, SWEET & SOFT. CAT LADY

Vegan Formula.

SWEET, SPICY & DELIGHTFUL.

I felines furever, ain’t kitten around.

Guess who just rescued nine cats from the pound?

I read to my house plants, positive affirmations.

Mostly I avoid, awkward situations.

CLAY NATURALLY ABSORBS SWEAT (TOPICALLY, NOT BIOAVAILABLE).

SAME FORMULA AS THE CLASSIC, JUST WITHOUT BEESWAX

JOHNNY’S CASH

BAKING SODA, DIETARY MAGNESIUM, AND KAOLIN CLAY BASE.

LUCY IN THE SKY

VEGAN FORMULA

FLORAL, GROUNDING & MELLOW. One pill makes you larger and one pill makes you small.

And, what you’re looking for might be at the mall.

Feed your head, says the girl with the kaleidoscope eyes.

What you needed all along might have been french fries.

VEGAN FORMULA

WOODSY, FRESH & CLASSIC. Pine & cedar, smell so good.

Are you going to chop more wood?

Wearing black, sing the blues, are you getting more tattoos?

VEGAN FORMULA

Maximum Baking Soda

BAKING SODA, DIETARY MAGNESIUM, BEESWAX AND KAOLIN CLAY BASE. CLAY NATURALLY ABSORBS SWEAT (TOPICALLY, NOT BIOAVAILABLE).

BAKING SODA AT FULL STRENGTH, MAY CAUSE SKIN SENSITIVITIES IN THOSE SENSITIVE TO BAKING SODA.

LIKE A BOSS

Full Strength Formula.

FRESH, CLEAN & POWERFUL. Send those faxes, and getter’ done.

No, zoom meetings aren’t fun!

Go tell Deborah from HR, you’ll take your calls from the swim up bar.

M A X I M U M ST R E N GT H F O R M U L A

With Prebiotics

ACTIVATED CHARCOAL DETOXIFIES MAGNESIUM RELAXES THE PITS TO REDUCE STRESS SWEATS PREBIOTICS KEEP YOUR SKIN HEALTHY BAKING SODA AT A REDUCED AMOUNT = LOWER CHANCE OF SKIN SENSITIVITY

MOON SISTERS

Can’t fight the moonlight, sister we’re synced up.

And all I really want is for you to fill up my cup.

We laugh till we cry, barefoot when we run.

Midnight dips in the river having way too much fun.

CHARCOAL & PREBIOTIC FORMULA

WARM, RICH & ICONIC. SUPERSTAR

Charcoal Formula.

FLORAL, SOFT & ENCHANTING.

Cardamom, tonka, sage, Sgt Pepper.

Karaoke, Stardust, 27 club, vetiver.

Saturday Night Live circa 1995.

The reviews for me, are always a five.

CHARCOAL & PREBIOTIC FORMULA

DIETARY MAGNESIUM, BEESWAX AND KAOLIN CLAY BASE. CLAY NATURALLY ABSORBS SWEAT (TOPICALLY, NOT BIOAVAILABLE).

BAKING SODA FREE FORMULAS OF SOME OF YOUR FAVOURITE SCENTS FOR THOSE EXTRA-SENSITIVE ARMPITS. BAKING SODA REPLACED WITH DIETARY MAGNESIUM

SEXY SADIE BSF

THE CURATOR BSF BLACKBERRY BETTY BSF

With Magnesium. For Sensitive Skin.

JOHNNY’S CASH BSF

Baking Soda Free Formula.

SWEET, SPICY & DELIGHTFUL. At the ranch, on the town, combat boots, vintage gown.

Up past midnight, little so and so’s.

Blue ✔ verified but please, no photos.

BAKING SODA FREE FORMULA

BOTANIC, AROMATIC & SAVVY. Straightforward is out, nuanced is in.

But, Oooh when it hits, that makes you grin.

Perspicacious, discerning and making decisions.

Woke up like this. Savvy natural intuition.

BAKING SODA FREE FORMULA

BERRIED, SYRUPY & SPIRITED. Strawberry shortcake, huckleberry pie, you don’t even have to try.

You’re so cool, after school, everyone watches you skate by.

BAKING SODA FREE FORMULA

WOODSY, FRESH & CLASSIC. Pine & cedar, smell so good.

Are you going to chop more wood?

Wearing black, sing the blues, are you getting more tattoos?

BAKING SODA FREE FORMULA

ROUTINE HAS COLLABORATED WITH SOME INCREDIBLE VISIONARIES TO CREATE TWO UNIQUE SIGNATURE SCENTS. CLASSIC FORMULA WITH DIETARY MAGNESIUM & REDUCED BAKING SODA.

REUBEN & THE DESERT

We Loooooove Sharing the Love.

THE CLASS

Our Collaborations.

MUSKY, SMOKED & NUANCED.

WARM, GROUNDING & DIVINE.

Bowling shoes, talking blues.

Wander, ponder, roam.

Skate park tricks, guitar licks, cover of the Rolling Stone.

A collaboration with @reubenandthedark CLASSIC FORMULA

A collaboration with @theclass C L A S S I C F O R M U L A + C R Y S TA L

Sensitive Skin.

BAKING SODA IS AN AMAZING DEODORIZER BUT....

It's alkaline, which can cause a slight pH imbalance, leading to skin sensitivity (usually itchiness, redness, or in very rare instances a slight darkening of the skin).

ALL Baking Soda Scents (except Like a Boss) are REDUCED baking soda!

9/10 people with a baking soda sensitivity are OK with routine's Classic formula.

TIPS FOR SENSITIVE SKIN LESS IS MORE RUB GENTLY, NOT AFTER SHAVING. WASH ARMPITS AT END OF DAY

Sensitive Skin.

WHICH FORMUL A TO RECOMMEND TO PEOPLE WITH SENSITIVE SKIN? BAKING SODA FREE. In our BSF deos, we replaced baking soda with dietary magnesium.

Having a magnesium deficiency actually makes sweat smell worse, so this extra dose is the perfect baking soda replacement.

The addition of this amazing magnesium also relaxes armpits and fends off those stress sweats!

TOP SELLING BSF DEODORANTS THE CURATOR BSF SEXY SADIE

How to Apply.

Use 1/2 a jellybean sized amount.

Massage into underarm & any area of the external body you'd like to smell nice.

WHY CREAM DEODORANT? Decreased risk of bacterial contamination Refillable jar lasts 3-6 months - less waste

Colour coordinate your style with your siganture scent soulmate.

Each jar will last 3-6 months with daily use.

The Top Six.

& THE BESTSELLER AWARD GOES TO.....

Sexy Sadie

The Curator

Cat Lady No. 1

Lucy in the Sky

Like a Boss

Superstar

The Top Six.

Deodorant Sticks.

MAGGIE'S FARM

SEXY SADIE

MOON SISTERS

A GIRL NAMED SUE

CAT LADY

THE CURATOR

Classic Formula

Classic Formula

Charcoal & Prebiotic Formula

Classic Formula

Classic Formula

Baking Soda Free Formula

BONNIE N' CLYDE

REUBEN & THE DESERT

BLACKBERRY BETTY

BONITA APPLEBOM

LUCY IN THE SKY

SWEET JANE

Classic Formula

Classic Formula

Classic Formula

Classic Formula

Classic, Full Strength Baking Soda, Baking Soda Free and Charcoal Formulas.

A MIX OF COMPOSTABLE CARDBOARD AND 100% POST-CONSUMER RECYCLED PLASTIC.

Classic Formula

Classic Formula

50% LESS PLASTIC THAN CONVENTIONAL DEODORANT STICKS. FIRMER FORMULA THAN OUR JARS WITH ADDED CARNAUBA & BEESWAX. LIKE A BOSS

DIRTY HIPSTER NO.1

THE CLASS

SUPERSTAR

JOHNNY'S CASH

Maximum Strength Baking Soda Formula

Classic Formula

Classic Formula A collaboration with @theclass

Charcoal & Prebiotic Formula

Classic Formula

Q1: What would you recommend to a customer whose complaint is being extra stinky?

Q2: What are our vegan deodorants, and what makes them vegan?

Q3: Our Top 6 scents are...

quiz Let's do this.

Q4: What would you recommend to someone looking for masculine scents?

Q5: Can pregnant or breastfeeding women use our deodorants?

Q6: What is the difference between the Jars and Sticks?

Q7: Between the Jars and Sticks, which last longer?

Q8: If someone is extra sweaty, what would you recommend to them?

Q9: What are all 5 of our deodorant formulas?

Q10: What formulas are our sticks available in?

A1: Use Like a Boss or Superstar A2: Cat Lady, Sexy Sadie, Lucy in the Sky & Johnny's Cash. They are our classic formula with no beeswax.

A3: Superstar, Sexy Sadie, The Curator, Cat Lady, Lucy in the Sky, Like a Boss A4: Superstar, Like a Boss, The Curator, Johnny's Cash, Reuben & the Desert A5: Yes! They are 100% safe. If they want their baby to smell their pheromones, use Bonnie n' Clyde A6: The sticks contain more carnauba wax and shea butter for added stability A7: The jars last longer because you can control application, and apply the perfect amount A8: Superstar A9: Classic, Baking Soda Free, Vegan, Maximum Baking Soda, Charcoal & Prebiotic A10: Classic, Baking Soda Free, and Charcoal

@routinecream | routinecream.com | hello@routinecream.com