RTT Home Group Seller Guide

WHEN SELLING A HOME, YOU NEED A WE Think Real Estate Think RTT Home Group with RE/MAX Fine Properties

DEAR VALUED CLIENT, Real estate is always in a state of change which makes buying and selling homes a challenge at times and a breeze other times.

You may ask yourself “what’s the difference between homes that sell and homes that don’t?” The answer - “It’s in the details.”

When you decide to hire The RTT Home Group at RE/MAX Fine Properties, you’ll benefit from our: experience with all market conditions, proven sales approach, effective marketing campaigns and utilization of our existing network of home buyers. When you choose The RTT Home Group, no detail is overlooked! With a proven track record and years of sales experience, our team has all the tools needed to sell your home for the most amount of money in the shortest amount of time. If you’re serious about selling your home, we’re serious about getting the job done.

A QUICK, TOP-DOLLAR SALE: Think real estate. Think RE/MAX When you work with the dedicated professionals of The RTT Home Group, you are supported by the most recognized name in real estate - RE/MAX.

• Brand recognition in over 105 countries • Highest market share in Canada • All listings syndicated to web portals

Why RE/MAX? The RE/MAX brand is seen by millions of consumers every day. Combine RE/MAX

RTT Home Group and your home receives

• National Radio and TV Advertising RE/MAX agents have the experience needed to make your real estate transaction a success!

the exposure it deserves.

18 16 14 In Millions

12 10 8 6 4 2 0

TRANSACTION SIDES PER AGENT • LARGE BROKERAGES ONLY 1

TEAM STATS Team Sales at RE/MAX Fine Properties # 1 Team in Sales | 2015, 2017, 2018, 2019 # 2 Team in Sales | 2016 RE/MAX Regional & State Awards #1 Team in Arizona | 2017, 2018, 2019 #1 Team Southwest Region | 2017, 2018 RE/MAX Nationwide Awards Eagle Award 2017 Diamond Team Award 2017 Top 25 Teams | 2012, 2014, 2015, 2018 Top 15 Teams | 2011 Top 35 Teams | 2016, 2010 RE/MAX Worldwide Awards #32 RE/MAX Team | 2018 At RE/MAX Fine Properties Team of the Year (Arizona School of Real Estate an Business) | 2017 Real Trend Magazine Top Team in Arizona | 2015-2017

2

2

MAXIMUM EXPOSURE MARKETING These days, marketing requires more than an MLS listing and lawn sign. You need a strategic action plan to promote your about it, and - most importantly – inquire about it!

How is technology used in our marketing: • Massive exposure

• RE/MAX listing syndication

• Professional home staging consultation

• Broker to Broker marketing

• Professional color photography

• Just listed email campaign

• Yard sign

• Monthly e-newsletter to 10,000+ contacts

• Featured listing on websites

• Drone/aerial photography, if applicable

• Optional open houses

• Listing marketing in multiple MLS systems

• Social Media strategy

• Reverse MLS prospecting

• Strategic online presence 3

A MODERN MOBILE MOUSETRAP

LISTINGS ON THE GO

It is a proven fact that consumers distrust ugly websites. Your property deserves to be showcased in all its glory! Our website earns the attention

diversifying our marketing plan across various mediums, including email,

of today’s modern, mobile buyer. Our website is user friendly, beautiful and captures 100’s of leads each month.

is just one of the ways we sell homes faster than the market average.

AN INSTANT LEAD RESPONSE

STAGING

We respond to every lead the second they register using a sophisticated

Real estate buyers start house hunting with a logical list of criteria, but the

auto SMS and email messaging system. You’ll never have to worry about

home they actually buy is chosen largely for emotional reasons. Most

a missed opportunity because it’s impossible for any lead to fall through the cracks.

their unique style. By staging a home, we remove the most common emotional barriers.

SOCIAL MEDIA PROFESSIONAL PHOTOGRAPHY on a daily basis. Home buyers are increasingly turning to sites like Facebook and YouTube to locate and review property listings in their local

home before stepping across the doorstep is by using professional

area and beyond. Using social media, our team can advertise your home

photographs. Our photographers draw upon a highly trained eye to

to the exact target market that is most likely to purchase your home. The

create vivid photographs with inviting composition. Our beautiful photos

design, placement and management of each ad is led by our in-house

are an essential ingredient for a successful sale.

experts.

VIDEO PRODUCTION MASSIVE FACEBOOK CAMPAIGN

Our custom videos breathe life into each listing, providing much-needed

Facebook has become a marketing powerhouse. We will create a custom Facebook marketing campaign for your property that reaches

a unique digital story with your home as the star!

thousands of potential buyers, plus choose only the best demographics for your area. Bottom line? We know how to turn LIKES into LEADS!

Feel free to ask The RTT Home Group how they will strategically customize a marketing plan for your home and all of its unique details!

4

THE STATS

Monthly web traffic: WEBSITE

FACEBOOK

RTTHomeGroup.com

@RTTHomeGroup.com

1,000 Website Views Weekly

4,000 Page Likes

12,000 Page Views Monthly

125,000 People Reached Monthly 2,115 Monthly Post Engagement

GOOGLE ADWORDS

8,000 Average Boosted Post Impressions

SeePhoenixAreaHomes.com 8,800 Impressions Monthly

EMAIL

350 Clicks Monthly

12,000+ Active Email Database

WE HAVE AN EXTENSIVE DIGITAL PRESENCE

5

THE SELLING PROCESS AT-A-GLANCE

WITH SO MANY STEPS, YOU NEED A WE

WE meet

WE

WE

prepare your house (staging, photography, etc.)

finalize price

WE

list your home

WE

get an offer

WE

WE

begin showings & open houses

launch personalized marketing campaign

WE

are under contract & stop showing house

WE

WE

schedule the house inspection

We facilitate supplemental inspections

WE

negotiate inspection issues

WE

transfer/turn off utilities

WE

oversee appraisal

Time to Move out WE

have final walkthrough

7

WE close 7

APPROXIMATE SELLING COSTS Staging And Preparing The Home (Approximately $1,000 - $1,500 in staging and total painting fees) Home Inspection (Approximately $2500 - $5000 on average to cover either repairs or use as credits at closing) Any Final Utility Pay-Offs Your Mortgage Pay-Off Moving Costs (All information is approximate and to be used as a guide only.)

EXAMPLE PROPERTY $850,000 Sale Price $55,884 Total Closing Costs • $3,001 Title Policy • $1,043 Escrow Fee • $40 Recording Service Fee • $400 Home Protection • $25,500 Buyers Broker Fee (3%) • $25,500 Listing Broker Fee (3%) • $400 HOA Resale Disclosure Fee NET: $794,116 Example Property Breakdown Provided By Fidelity National Title

“The RTT Home Group team consistently demonstrates professionalism in working with their clients and real estate partners. The team’s extensive knowledge base and client-first approach to their business leave a lasting impression.”

Sharon Terhune Residential Sales Manager

“I have been working with the RTT Home Group for about 10 years and they are a highly qualified and professional team that brings excellence to the transaction and always make me feel as though I’m a valuable extension of their business. It’s a privilege to serve their amazing clients through the home buying and selling process!”

Jennifer Kotfila Branch Manager

“It’s a privilege to work and serve alongside such a high performing and professional team. My role is to help assist each of the team members in bringing best-of-bread tools, creative marketing concepts and new to market resources that help them better serve each homebuyer and seller.”

Troy Peterson Sales Executive

With 9 branches across the Valley, Fidelity National Title Agency is your choice for Title and Escrow services. ...a Tradition of Trust

8

#FidelityPhoenix | FNTArizona.com

YOUR KEY TO A SUCCESSFUL REMODEL Before you sell make your home stand out amongst the crowd. We have the right partners, skills and knowledge to help you meet your remodel goals.

Most Common Home Improvement Projects With The Best Return On Investments (ROI) 85-100% Replacing your front door and garage door to add curb appeal.

68-78% Window replacement.

70-80% Siding replacements and wood deck additions.

60-70% Bathroom remodel.

65-80% Kitchen remodel.

B E FO RE

60-70% Roof replacement.

Source | Zillow

AF TE R

19700 N. 76th Street #1122 | Homeowners listed this home for $345,000 with another agent and canceled listing after sitting on the market for 6 months and lowering asking price to $339,900. Darren and The Grayhawk Group remodeled and re-listed this home in May 2018 and the home went under contract in 5 days for $375,000.

B E FO RE

AF TE R

8005 E. Wingspan Way | Homeowners bought this home in March 2016 for $712,500. They listed this home in July 2018 and the home went under contract in 9 days for $1,060,000.

Thank You Jeanine Mateo for your Interior Design expertise and helping our clients get top dollar for their homes.

You can reach Jeanine at 602.690.5771 or jeaninemateo23@gmail.com.

9

A FEW RTT HOME GROUP SUCCESS STORIES

5296 E Road Runner Rd Paradise Valley $5,900,000 list price $5,600,00 sale price

11210 E Del Timbre Drive Scottsdale $1,200,000 list price $1,125,000 sale price

23205 N 39th Way Phoenix $950,000 list price $916,000 sale price

4808 E Patrick Lane Phoenix $565,000 list price $565,000 sale price

10 days

13 days

7 days

26 days

5041 E Cortex Drive Scottsdale $569,000 list price $569,000 sale price

22511 N 77th Place Scottsdale $545,000 list price $510,000 sale price

22922 N 40th Place Phoenix $500,000 list price $495,000 sale price

22211 N 51st Street Phoenix $524,900 list price $500,000 sale price

15 days

10 days

25 days

21 days

4410 E Adobe Drive Phoenix $425,000 list price $415,000 sale price

2234 W Stonewall Drive Anthem $393,000 list price $393,000 sale price

4038 E Expedition Way Phoenix $375,000 list price $375,000 sale price

5408 E Dew Drop Trail Cave Creek $1,449,000 list price $1,449,000 sale price

18 days

28 days

3 days

21 days

10

WHAT OUR CLIENTS ARE SAYING ABOUT US

quickly sold our ‘starter’ home, and you

what we wanted. Your professionalism

was extremely responsive and his

were there for the ‘relocation.’ Without

and great personality had been advised

experience came through in the

a doubt, you are a credit to your

to us from others and we couldn’t say

negotiation processes. He not only

company and the entire estate industry.”

any less. “

“We really appreciate how fast you got

“What can I say? Your team ROCKS.

us into our new house! Thanks for all

Thank you for your dedication to my

listed and sold our house in a very timely manner, but also helped us

He was extremely patient with us as

investments.”

we looked at a lot of houses in order

one we wanted, he helped guide us

certainly recommend you to everyone

- Bradley & Velinda Ward, Buyer &

we know. “

Seller

- Barb Kravetz, Buyer “Thank you so much for your wonderful

- Branch McNeal, Seller

“Thank you for the wonderful service

assistance, patience and knowledge

you provided in the purchase of our

regarding the sale of our house and the

new home. We really were happy that “You did it again - three times in a row!

the process only took one week. You

was attentive and accommodating.”

listened to our needs and found exactly

11

THE TEAM DARREN TACKETT Co-Founder, Licensed REALTOR®

DEL ROUNDS

Co-Founder, Licensed REALTOR

®

del@delrounds.com 602.809.7653 With over 25 years experience and multiple industry designations. Del is dedicated to delivering results for clients supported by comprehensive professional experience and a proven track record.

dtackett@fineprop.com 602.622.1226 Darren has been involved in real estate in the Northeast Valley for more than 20 years. He has extensive experience in luxury homes, golf communities, land & lot sales, land development, investment properties, and distressed properties.

TOM STEVENS

Licensed REALTOR®

DAVID TUCKER

Co-Founder, Licensed REALTOR®

scottsdaletommy57@gmail.com 480.729.1966

Since 1998 David has been an award winning real estate expert providing the absolute best in buyer and seller representation.

Tom credits his business and real estate success to the philosophy of providing exceptional personal customer service and constantly implementing the most up-to-date systems for efficiency and comprehensive service.

ROBYN BERNZOTT

TERRI STEWART

rbernzott@fineprop.com 480.330.3274

terristewartaz@gmail.com 602.499.8606

Robyn has been selling real estate in the Valley for 18+ years and has extensive experience in luxury homes, investment properties, historic districts, land and distressed properties.

Dedicated to representing her clients best interest with the utmost integrity. She has extensive experience in lux-ury homes, investment properties, land and distressed properties.

david@aboveagent.com 602.762.7653

Licensed REALTOR®

LAINA ACKERMAN Licensed REALTOR® lakerman@fineprop.com 480.602.4771

Laina has been a licensed Realtor since 2000. She is a Scottsdale native who knows the lay of the land. Her experience in Real Estate and sales background make her a top notch negotiator. Her dedication to deliver results for her clients and her impressive track record prove her capabilities.

Licensed REALTOR®

MARY ANN PETRATIS Licensed REALTOR® mpetratis@fineprop.com 480.392.8363

Mary Ann is dedicated to providing the best service to her clients and meets their needs for future happiness. Extensive experience in luxury homes, investment properties, land, military, and distressed properties!

JENN MARSH

Licensed REALTOR®

jmarsh@fineprop.com 602.312.5415 Jennifer enjoys helping people with such a significant moment in their life. She is a native of the Valley and knows the Phoenix Metro well and can assist homebuyers in finding the area that is the best for them whether they are moving from another state or moving from another neighborhood. Additionally, if you are looking to sell your home, Jennifer understands this process can be stressful and is dedicated to her clients to ensure they make the best decisions along the way.

12

LAURIE CAIRNS Licensed REALTOR® lcairns@fineprop.com 480.748.6267

Along with her energetic personality she brings an unwavering work ethic to each and every client. Originally from the Chicagoland area she attended DePaul University. Laurie now calls Grayhawk in N. Scottsdale home.

EMILY LOWE

Licensed REALTOR® Assistant to Darren Tackett

CORINNE FRANCO

Licensed REALTOR® Transaction Coordinator

elowe@fineprop.com 480.652.1109

cfranco@fineprop.com 480.355.5670

Emily moved to AZ from MO and obtained her AZ Real Estate License in 2012. She is dedicated to helping Darren provide the best service possible to all clients.

Corrine was born and raised on the east coast and spent several years living in Southern California before settling in AZ with her family (hubby and 2 kids and a Goldendoodle).

TONIA CUPP

Licensed REALTOR® tcupp@fineprop.com 480.203.8429

Tonia is from the Midwest (Ohio) and has a family first approach to helping her clients find their perfect home. With a background in business sales and expert negotiation skills, Tonia is confident that your next home buying or selling experience will be a success.

GABE PETRATIS Licensed REALTOR®

gabrieljpetratis@gmail.com 702.379.5814 “Being born and raised in Iowa, Gabe’s blend of Midwest hospitality with a cosmopolitan mentality allows him to give you an experience unlike other agents here in Arizona.

Come to Gabe with a goal in mind and a solution is what he will find!”

SHAUNA HOOKER

CISSY BUHLER

hookerhome@cox.net 602.579.3393

cissy@myrelady.com 602.679.2633

Licensed REALTOR®

I love real estate and I love people! Born and raised in Arizona and 25 + years in real estate. I have lived & specialized in McCormick Ranch & Gainey Ranch for the past 30 years. Put me to the test ... I know the entire valley and I am passionate about it. My strongest skill set is working with people and negotiating win wins. I do what I say I am going to do and we will have fun doing it together.

KYLE TUCKER

Licensed REALTOR®

kyle@kyletuckerrealestate.com 480.382.4351 Kyle began his career working for advertising agencies, serving clients throughout the entire United States. He has since transferred those skills into real estate where he helps find and negotiate the best deals for his clients looking to buy, and will effectively promote the properties his clients are wanting to sell.

Licensed REALTOR® ABR, SRS

Born and raised in Texas, Cissy originally moved to Arizona in 2003.

Cissy brings a unique perspective to her clients with insight from her past award-winning mortgage career and now successful real estate business.

Cissy believes that having the right partner with your best interest at heart is vital in achieving your home buying or selling goals.

MAX TENIN

Licensed REALTOR® mtenin@fineprop.com 480.717.1020

Being a fan of Gary Vaynerchuk, Max is dedicated to creating value in everyway he can. Native to Scottsdale, he is very knowledgeable of the area, and can help his client’s every step of the way throughout their journey.

ANDREA TUCKER Licensed REALTOR® atucker@fineprop.com 602.762.7651

Andrea Tucker is a native to Arizona and has been in the real estate industry since 1999, working in all facets of real estate from transaction management, real estate administration, property management, buyer and seller representation and real estate marketing. Andrea believes in hard work, kindness, positive attitude and integrity. Her motto is, don’t go through life, GROW through life.

13

RTTHomeGroup.com 21020 N. Pima Road Scottsdale, AZ 85255