GR604 Student Project_Airwalk Rebranding_Visual Strategy Guide

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AIRWALK’S VISUAL STRATERGY GUIDE

Adjacent Competitors Adjacent competitors are something someone could do instead of choosing my product, but they’re using the same resources they could have committed to my product. These adjacent competitors are providing the adventure as same as Airwalk.

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Youtube

Eastern Bikes

YouTube is an American online video sharing and social media platform.

Eastern Bikes is a rider-owned BMX company that’s passionate about the bikes they design and the people who ride them.

Ther-A-Rest

Triple 8

Therm-a-Rest is an American outdoor product company specializing in camping mattresses, sleeping bags.

Develop tough, stylish protective gear for the action sports industry.


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