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Adjacent Competitors
Current Competitors
Determining the strengths and weaknesses of the competitors within my market, strategies that will provide a distinct advantage. These competitors are provide same products as Airwalk.
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Vans
Vans is an American manufacturer of skateboarding shoes. They sponsors surf, snowboarding, BMX, and motocross teams. Blind
Blind markets decks, wheels and accessories as well as clothing.
Almost
They are also known for their lightweight products, and the technical prowess of the Almost skate team. Plan B
Plan B come with the high durability, pop colors, and attractive designs on their decks thanks to their unique deck technologies.

Element
Element continues to create the art, direction, and message on a constant path to bring progress to skateboarding. DC Shoes
DC Shoes is an American company that specializes in footwear for action sports, including skateboarding and snowboarding.

Girl
Girl offers great all-around boards and they are tough and sturdy. Popular among vert and bowl skaters but also perfect for the streets. Adidas Skateboarding
They produce stylish, durable, protective, and super comfortable shoes for skateboarding.

Enjoi
Enjoi is a premium brand of skateboards, t-shirts, and accessories, like stickers and belts. Zero
The company offers complete skateboards that come with the deck, wheels, trucks, as well as decks you can customize, accessories and clothing.