GR604 Student Project_Airwalk Rebranding_Visual Standards Guide

AIRWALK’S VISUAL STANDARDS GUIDE

Visual Standards Guide

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AIRWALK’S VISUAL STANDARDS GUIDE

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AIRWALK’S VISUAL STANDARDS GUIDE

Vol. 3 Visual Standards Guide

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CONTENTS

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01

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THE OVERVIEW

VISUAL GUIDE

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Brand History

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New Logo

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Brand Timeline

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Logo in Black and white

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Alternate Logo Color

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Alternate Logo Variations

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Logo Anatomy

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Clear Space

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Sizing and Scale

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Color Palette

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Typography

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Logo Dont’s

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Stationery

AIRWALK’S VISUAL STANDARDS GUIDE

03 BRAND EXTENSIONS 40

Concept

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New Direction

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01

THE OVERVIEW Brand History Brand Timeline

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About Airwalk Airwalk, a popular line of casual, active casual, and specialty sports shoes targeted almost exclusively at people under the age of 25. Airwalk’s line of snowboarding boots is the top seller in its category; the company also designs and markets a branded line of snowboards, bindings, and other accessories for that rapidly growing segment.

Airwalk was one of the first board sports brand, inspired by and made for skaters. It is one of the brands that launched and built the only action sports community.

Before the advent of Airwalk into the skateboarding market, the athletes themselves modified the shoes to reduce the wear and tear on the skateboard. Airwalk is the first brand to develop the highest level of shoe safety, pedal padding and rubber banding.

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Brand Timeline

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Airwalk was founded by George Yohn and Bill Mann.

Pro Skater Tony Hawk endorsed the brand was among the first skaters to use Airwalk.

Airwalk was making huge profits locally and Internationally.

1986

1989

1992

1987

1990

First skateboard shoe models were launched.

Airwalk began to expand in the European market.

BRAND TIMELINE

Airwalk began marketing accessories to compliment the sales of its shoes.

First skate media channel was introduced. Airwalk produced a professional model shoe for Tony Hawk and Jason Lee.

Airwalk undergoes a rebranding initiative and alters its mission to a more adventurous and exciting brand that incorporates new products and services.

1995

1997

2022

1994

1996

1999

Airwalk introduced a massive modification to their shoe designs.

The balance that Airwalk had created by signing skaters to their team, putting money into grassroots skating and the coolness that Lamberts had created in their AD’s began to crumble.

Brand was sold to Sunrise Capital Partners which was later sold again to Collective Licensing International.

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AIRWALK’S VISUAL STANDARDS GUIDE

NEW MISSION Airwalk’s mission is to push people to be fearless and let go of their inhibitions.

Keywords Passionate Limitless Individualistic

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AIRWALK’S BRAND VISUAL MISSION STANDARDS & KEYWORDS GUIDE

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VISUAL GUIDE New Logo Logo in Black and white Alternate Logo Color Alternate Logo Variations Logo Anatomy Clear Space Sizing and Scale Color Palette Typography Logo Dont’s

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Our New Logo The new logo represents the new development side of Airwalk. The A from Airwalk combined with the graphic representation of thunder is to symbolize energy, passion and as a reminder that everyone can steer the course of all things in their lives.

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VISUAL GUIDE

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AIRWALK’S VISUAL STANDARDS GUIDE

Logo in Black and White

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AIRWALK’S VISUAL STANDARDS GUIDE

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Alternate Logo Color

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VISUAL GUIDE

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AIRWALK’S VISUAL STANDARDS GUIDE

Alternate Logo Variations The Primary logo includes the vertical version where the wordmark is below the symbolic mark. The secondary logo includes the horizontal version where the word mark aligns to the base of the symbolic mark.

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VISUAL GUIDE

Symbol Only

Wordmark Only

Vertical Lockup

Horizontal Lockup

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AIRWALK’S VISUAL STANDARDS GUIDE

Logo Anatomy The Airwalk logo is built with a X and 1/2 X values. Next page breaks the logo a part, showing what each part is, and also as a whole. The center A of the symbolic logo aligns right in the center of the wordmark logo.

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VISUAL GUIDE

3 1/2 X

5X

3 1/2 X X

4X

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AIRWALK’S VISUAL STANDARDS GUIDE

Clear Space The next page shows the proportions of the logo, showing the clear space and how it lines up appropriately. The clear space between the symbol and wordmark is 1/2 of the shown mark.

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VISUAL GUIDE

1/2 X

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AIRWALK’S VISUAL STANDARDS GUIDE

Logo Sizing This chart shows the appropriate sizes to use on different media and printed material. Also indicated is the smallest size usable to avoid any distortion.

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VISUAL GUIDE

Width

Symbol + Wordmark

Symbol Only

Wordmark Only

← 10 Inches in width

5 Inches in width

2 Inches in width

←

0.5 Inches in width Nothing to be printed lower than this

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Color Palette The color palette is bright and dynamic. The bright colors represent energy and passion.

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AIRWALK’S VISUAL STANDARDS GUIDE

C M Y K

50 45 0 60

R G B

50 55 95

HEX# 333661 PMS #2665

C M Y K

0 55 80 5

R G B

245 115 50

HEX# f37130 PMS #2747

C M Y K

0 0 0 0

R G B

255 255 255

HEX# FFFFFF

C M Y K

0 25 25 100

R G B

5 0 5

HEX# 040303 31

AIRWALK’S VISUAL STANDARDS GUIDE

Typography Our brand’s perception and the user experience itself are shaped largely by the typeface we choose.

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VISUAL GUIDE

Montserrat Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

Montserrat Medium

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

Montserrat Semi bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

Montserrat Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

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AIRWALK’S VISUAL STANDARDS GUIDE

Logo Don’ts To keep the use of the logo consistent throughout different media and printed material, here is a guideline of what not to.

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VISUAL GUIDE

Do not scale individual elements of

Do not Distort, rotate, or resize

the logo.

the logo.

Do not alter the space between the

Do not alter the color of the logomark

logo and the wordmark.

and workmark.

Do not change the position of the

Do not add drop shadows or any

wordmark and the logomark.

other effect alterations.

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BRAND EXTENSIONS Concept New Direction

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Brand Projection Airwalk’s new brand universe.

EDUCATION:

EDU 01 | AIRWALK ACADEMY EDU 02 | AIRWALK MEDICAL CENTRE EDU 03 | AIRWALK PARK DESIGN

PRODUCTS:

PRO 01 | AIRWALK ACTION PRO 02 | AIRWALK VR HEADSET PRO 03 | AIRWALK RETAIL

EVENTS:

EVT 01 | AIRWALK WARRIOR EVT 02 | AIRWALK ESCAPE EVT 03 | AIRWALK DESIGN EVT 04 | AIRWALK FESTIVAL

EXPERIENCES:

EXP 01 | AIRWALK PRODUCTIONS EXP 02 | AIRWALK APP EXP 03 | AIRWALK MAGAZINE

ENVIRONMENTS:

ENV 01 | AIRWALK TERRAIN ENV 02 | AIRWALK OFF-ROADS ENV 03 | AIRWALK DIVE ENV 04 | AIRWALK CANYONING

COLLABORATIONS:

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CO-BRAND 01 | AIRWALK RECREATION

BRAND EXTENSIONS

EDU 0 2

PRO 03

PASSIONATE

LIMITLESS ENV 04

PRO 01 EVT 04 ENV 0 1

EVT 03

EXP 02

EVT 01 ENV 02 EDU 0 1

ENV 03

PRO 02

EXP 03

EVT 02 CO-BRAND 0 1

EDU 0 3

EXP 01

INDIVIDUALISTIC

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PRODUCTS PRO- 01

PRO- 02

AIRWALK ACTION

AIRWALK VR HEADSET

Airwalk Action provides you with an action camera that allows you to capture and relive the experiences.

Airwalk VR Headset allows you to experience the thrill and face your fears while not physically putting the individual at risk.

The Airwalk Action camera is a tool that makes the user relive the thrill and excitement they have while performing the sport. Its size makes it practically the easiest camera to use and transport; it is no larger than the palm of one’s hand. However, the best thing about this camera is its ability to capture high-quality video despite its small size and ease of accessibility. And the next best part is, it is designed keeping various factors in mind like water-resistant, wide-angle shots, low light settings etc.

The Airwalk VR Headset is used to play the games developed while partnering with Zynga. The headset puts you in a virtual reality that makes you feel like you are in an Airwalk Extreme Park performing and overcoming your fears like you would if you were actually performing the sport. It is a great first step for an audience who is a little hesitant about what they might encounter while trying something so new and not in their comfort zone.

Mission Focus: The Airwalk Action camera reinforces our mission of pushing individuals to be fearless by capturing crazy and unique experiences while performing extreme sports.

Similar: GoPro, Akaso V50, OCLU Differentiating elements: The camera links to the Airwalk Action app, which lets you choose different settings according to the activity being performed while also giving an option to live stream.

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Mission Focus: The Airwalk VR Headset reinforces our mission of pushing individuals to be fearless by letting the players experience the thrill and fears while playing the game.

Similar: OCULUS, VALVE INDEX, HTC Vive Differentiating elements: ​ he VR headset links to the games designed T especially for Airwalk so players experience the thrill and motivate them to try the sport in flesh.

BRAND EXTENSIONS

COLLABORATIONS PRO- 03

CO-BRAND- 01

AIRWALK RETAIL

AIRWALK RECREATION

Airwalk Retail sells, rents, and also repairs equipment required for extreme sports. Airwalk Retail also customizes the equipment based on the needs of the athletes.

Airwalk Recreation collaborates with Zynga to develop computer games to experience the thrill of adventure sports.

Airwalk Retail is a space that sells, rents, and also repairs equipment required for extreme sports.

The store specializes in customizing technical gears as per the needs of the athletes. The space also has technicians present in case the athletes need advice or any help. The aim of Airwalk Retail is to make athletes feel safe and comfortable performing stunts.

Airwalk Recreations partners with Zynga to develop games specially catered to Airwalk. The games will consist of making the audience feel the thrill and rush as they would when they actually perform the sport itself. The games make them face their fears and push them to let go of their inhibitions so they can do better which will eventually lead them to try the sport physically.

Mission Focus: The Airwalk Retail reinforces our mission of pushing individuals to be fearless by letting the athletes choose and be comfortable in the technical gear while performing.

Mission Focus: The Airwalk Recreation reinforces our mission of pushing individuals to be fearless by designing games that place them in a stimulated adventurous environment.

Similar: Decathlon, Lifestyle sports, Sports Experts

Similar: Assassin’s Creed, Lord of the Rings, League of legends

Differentiating elements: ​ he Airwalk Retail not only sells sports equipT ment, but it also customizes the gear as per the athlete’s needs.

Differentiating elements: The players are required to wear a VR headset to play the games.

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EXPERIENCES EXP- 01

EXP- 02

AIRWALK PRODUCTIONS

AIRWALK APP

Airwalk Productions is a documentary production that focuses on extreme sports. They cover behind the scenes and showcases stories of individuals who overcome their inhibitions.

The Airwalk App is linked to the Airwalk camera which lets the athletes choose to set according to the activity being performed while also giving an option to live stream.

Airwalk Productions is a documentary production house whose main focus is to showcase the amazing world of extreme sports, educate the audience on what the sport is, how the athletes train for them, what their fears and inhibitions are and how they overcome them. It also shows the beauty of nature while they shoot the documentaries so they can get the audience excited and interested in trying out different extreme sports Airwalk offers.

The Airwalk App is connected to the Airwalk Camera which lets the athletes choose a setting according to the activity being performed while also giving an option to live stream. This lets the user showcase their unique experiences to the world which makes them more confident.

Mission Focus: The Airwalk Productions reinforces our mission of pushing individuals to be fearless by showing them the tough yet rewarding journey of individuals who overcome their fears.

Similar: ESPN, HBO Sports, Sender Films Differentiating elements: The documentaries don’t just show the sport but also the stories of the athletes and what inspired them.

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Mission Focus: The Airwalk App reinforces our mission of pushing individuals to be fearless by making it easier for individuals to share their stories and express themselves better.

Similar: Tik-tok, Discord, GoPro Differentiating elements: The Airwalk App lets the user share their adventurous experiences with their audience by adjusting the camera setting while also letting them live stream.

BRAND EXTENSIONS

EXP- 03

AIRWALK MAGAZINE Airwalk Magazine is about adventures and challenges experienced by the Airwalk athletes.

Every issue covers exciting achievements and records by the Airwalk athletes.

Airwalk Magazine is a monthly published book. The aim of the magazine is to cover and tell exciting achievements and records by the Airwalk athletes. It is a medium to show the success stories of the athletes and their achievements to push more people to take risks and be more fearless.

Mission Focus: In the Airwalk Magazine, we share the athletes’ challenges and achievements in order to reinforce our mission of pushing individuals to be fearless.

Similar: Muse, Sidetracked, Another Escape Differentiating elements: The Airwalk Magazine publishes about adventurous and challenges experienced by the athletes and also about the exciting achievements and records.

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AIRWALK’S VISUAL STANDARDS GUIDE

EDUCATION EDU- 01

EDU- 02

AIRWALK ACADEMY

AIRWALK MEDICAL CENTER

The Airwalk Academy certifies individuals in extremes sports through a vigorous course of training by experts.

Airwalk Academy trains and certif ies individuals in extreme sports. Depending on the sport they want to practice, the duration of training will vary.

The academy also trains individuals for the post-recovery period in the rehab centers.

Mission Focus: The Airwalk Academy reinforces our mission of pushing individuals to be fearless by training them to let go of their inhibitions and facing their fears.

Similar: K C Xtreme Sports Training Center, One life fitness, Cooper Areobics Differentiating elements: The academy trains individuals who want to try extreme sports but also trains the staff for rescue operations or emergencies.

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The Airwalk Medical Center aids individuals who are injured in extreme environments.

The Airwalk Medical Center aids individuals who are injured in extreme environments. By providing a medical center, we reassure athletes and individuals facing their fears by providing them with a safety net to fall back on in case something goes wrong.

Mission Focus: The Airwalk Medical Center reinforces our mission of pushing individuals to let go of their inhibitions and facing their fears by providing them a safety net to fall back on in case of a mishap.

Similar: Atlanta FD, Emory Medical Services, Patriot Emergency Medical Services Differentiating elements: ​ he medical center trains individuals for extreme T environmental traumas.

BRAND EXTENSIONS

EDU- 03

AIRWALK PARK DESIGN Airwalk Park Design trains individuals to design parks for extreme sports like snowboarding or mountain biking.

The Airwalk Park Design trains individuals to design parks for extreme sports like snowboarding or mountain biking. Airwalk Park designs are for both indoor and outdoor extreme and adventure sports. Designing, developing, and operating extraordinary action and adventure sports parks and destinations.

Mission Focus: The Airwalk Park Design reinforces our mission of pushing individuals to be fearless by designing safe spaces for individuals to showcase their talents.

Similar: Adventure Air Sports, Sky Hike, XxremeHopp Differentiating elements: Airwalk Park Designs is for both indoor and outdoor extreme and adventure sports.

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EVENTS EVT- 01

EVT- 02

AIRWALK WARRIOR

AIRWALK ESCAPE

Airwalk Extreme Warrior provides an intensive obstacle course, providing athletes to push their physical and mental limits while also competing with their fellow athletes.

Airwalk Escape provides an intensive time-based game, individuals test their physiological fears while performing and also competing with their fellow athletes.

Men, women, and teens f rom all walks of life and every corner of the world come together to pursue their common dream of reaching the world’s most notorious obstacle course the Airwalk HIMALAYA. These athletes push through seemingly impossible tests of strength and endurance. Months and years of training are tested for each athlete depending on if they want to compete in groups or individually. Over the course of each competition, the winners get the Pro Airwalk Warrior title.

The Airwalk Escape is a great way to overcome a persons physiological fears. It is a time based game where the individual is asked about their fears and strengths and then sent to rooms based on the person’s needs.

Mission Focus: The Airwalk Extreme Warrior reinforces our mission of challenging individuals to let go of their inhibitions by training and pushing their physical and mental limits while also competing with their fellow athletes.

Similar: America Ninja Warrior, Wipe Out, Spartan Differentiating elements: The Airwalk Extreme Warrior lets you compete in groups or individually By placing some difficult physical obstacles in very tough spots so people overcome their most difficult and terrifying fears.

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Mission Focus: The Airwalk Escape reinforces our mission of pushing individuals to let go of their inhibitions by placing them in a time-based environment to overcome their physiological fears.

Similar: Clockwise escape room, Reason, Escape Room Differentiating elements: The Airwalk Escape lets you choose what your fears and strengths are and then sets the individual in an environment based on the person’s needs.

BRAND EXTENSIONS

EVT- 03

EVT- 04

AIRWALK DESIGN

AIRWALK FESTIVAL

Airwalk Design is a way for individuals to express themselves with unique talents. Individuals can design and customize their gears in a unique and fun way.

Airwalk Festival is about bringing like-minded people to celebrate the journey and successes of the athletes.

Every athlete is very attached to their personal technical gear. The gear represents the highest and lowest points and has lived the journey like the athlete hence the athletes tend to customize it and make it personal so it reflects the personality of the athlete. Airwalk Design lets the athletes show off their customized gears to eventually win the contest so they get featured on the Airwalk Magazine.

Mission Focus: The Airwalk Design reinforces our mission of pushing individuals to let go of their inhibitions by letting the individuals showcase the most personal and vulnerable side to them through their designs on their sports gears.

Similar: MF Softboards Design Competition, Boardpusher, Grom it Differentiating elements: By pushing individuals to not just be fearless but also make them show off their unique gear designs to the world. The athlete who wins the competition gets special coverage on the Airwalk Magazine.

Airwalk Festival is about celebrating the journey and successes of Airwalk athletes from all over the world. It is a yearly event. While the festival does focus on music, it also offers a full schedule of training classes, workshops, speakers, and other collaboration opportunities. The whole event is covered by Airwalk Productions and the Airwalk Magazine to encourage more to explore the fearless lifestyle.

Mission Focus: The Airwalk Festival reinforces our mission of pushing individuals to let go of their inhibitions by coming together with other athletes to celebrate their journeys.

Similar: Calcio Storico, Festival Au Desert, Bay to Breakers Differentiating elements: It is a yearly event where athletes don’t just celebrate their journey and meet fellow athletes but also attend workshops, classes, etc.

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ENVIRONMENTS ENV- 01

ENV- 02

AIRWALK TERRAIN

AIRWALK OFF-ROADS

Airwalk Terrain are camps built surrounding extreme challenges in the wild all around the world.

Airwalk Off-roads is a cub for individuals who love extreme off-roading challenges on motocross, SUVs, or even motocross.

Airwalk Terrain are base camps where individuals are placed in extremely difficult and challenging places where they are given a survival guide and survival pack at the beginning of their journey which will give them survival tips and essentials to help them survive in tough situations.

The Airwalk Off-roads is a cub for individuals who love extreme off-roading challenges on motocross, SUVs, or even dirt bikes. The off-roading provides you with seasonal challenges like extreme snow, extreme heat, sand, etc.

Mission Focus: The Airwalk Terrain reinforces our mission of pushing individuals to be fearless by placing them in difficult physical situations in extremely challenging places.

Similar: Base camp Action Adventure Camp, Survivor, Blue Sky Cabins Differentiating elements: The Airwalk Terrain provides you with a survival pack at the beginning of your journey.

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Mission Focus: The Airwalk Off-road reinforces our mission of pushing individuals to be fearless by placing them making them compete in extremely challenging places in the mountains.

Similar: Olympic Club, USATF, Empires Runner Club Differentiating elements: The Airwalk off-road provides you with seasonal challenges like extreme snow, extreme heat, sand etc.

BRAND EXTENSIONS

ENV- 03

ENV- 04

AIRWALK DIVE

AIRWALK CANYONING

Airwalk Dive challenges individuals to jump off cliffs and aircraft which have been approved by Airwalk from all around the world.

Airwalk Canyoning is a great way for individuals to challenge themselves as it combines different activities.

Individuals participate in Airwalk Dive by jumping off cliffs and aircraft all over the world that have been approved by Airwalk. The individuals are pushed to take risks to overcome their fears.

Individuals who reach new records and successes will be featured on the Airwalk Magazine and Airwalk Productions.

Airwalk Canyoning is a great way for individuals to challenge themselves as it combines different activities. Mountaineering, climbing, diving, and swimming are sports that are an integral part of “canyoning” and such a mix combines this group of sports into a special sporting activity. Airwalk Canyoning is an extreme sport that raises adrenaline levels.

Mission Focus: Airwalk Dive reinforces our mission of pushing individuals to be fearless by letting go of their inhibitions and taking more risks.

Similar: Redbull Cliff diving, Redbull skydiving, Wild Atlantic Way Differentiating elements: Individuals who reach new records and successes will be featured on the Airwalk Magazine and Airwalk Productions.

Mission Focus: ​ he Airwalk Canyoning reinforces our mission of T pushing individuals to be fearless by performing in extremely challenging places in the mountains and alongside rivers.

Similar: CanyonZone, Road Trip Ryan, Canyoning Differentiating elements: I​ ndividuals who reach new records and successes will be featured on the Airwalk Magazine and Airwalk Productions.

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Man using Airwalk Action to capture the scenic beauty while parasailing

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BRAND EXTENSIONS

AIRWALK ACTION PRO- 01 | PRODUCT

Airwalk Action provides you with a action camera that allows you capture and relive the experiences.

The Airwalk Action camera is a tool that makes the user relive the thrill and excitement they have while performing the sport. Its size makes it practically the easiest camera to use and transport; it is no larger than the palm of one’s hand. However, the best thing about this camera is its ability to capture high-quality video despite its small size and ease of accessibility. And the next best part is, it is designed keeping various factors in mind like water-resistant, wide-angle shots, low light settings etc.

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Capturing the ultimate skiing experience using Airwalk Action

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Mission Focus: The Airwalk Action camera reinforces our mission of pushing individuals to be fearless by capturing crazy and unique experience while performing extreme sports.

Similar: GoPro, Akaso V50, OCLU Differentiating elements: The camera links to the Airwalk Action app, which lets you choose different setting according to the activity being performed while also giving an option to live stream.

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BRAND EXTENSIONS

Motorcyclist capturing the thrilling riding experience using an Airwalk Action mounted to his helmet.

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AIRWALK’S VISUAL STANDARDS GUIDE

AIRWALK TERRAIN ENV- 01 | ENVIRONMENT

Airwalk Terrain are camps built surrounding extreme challenges in the wild all around the world.

Airwalk Terrain are base camps where individuals are placed in extremely difficult and challenging places where they are given a survival guide and survival pack at the beginning of their journey which will give them survival tips and essentials to help them survive in tough situations.

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AIRWALK’S VISUAL STANDARDS GUIDE

Girl pushing her limits in the Airwalk Terrain campground

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Boy facing his fears by participating in Airwalk Terrain

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Man overcoming his acrophobia by participating in the Airwalk Terrain program.

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BRAND EXTENSIONS

Mission Focus: The Airwalk Terrain reinforces our mission of pushing individuals to be fearless by placing them difficult physical situations in extremely challenging places.

Similar: Base camp Action Adventure Camp, Survivor, Blue Sky Cabins Differentiating elements: The Airwalk Terrain provides you with a survival pack at the beginning of your journey.

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AIRWALK PRODUCTIONS EXP- 01 | EXPERIENCE

Airwalk Productions is a documentary production that focuses on extreme sports. They cover behind the scenes and showcases stories of individuals who overcome their inhibitions.

Airwalk Productions is a documentary productions whose main focus is to showcase the amazing world of extreme sports, educate the audience on what the sport is, how the athletes train for them, what their fears and inhibitions are and how they overcome them. It also shows the beauty of the nature while they shoot the documentaries so they can get the audience excited and interested in trying our different extreme sports Airwalk offers.

Documenting the ultimate athletic experience.

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AIRWALK’S VISUAL STANDARDS GUIDE Man documenting the behind the scenes of athletes life using the Airwalk Production program

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Mission Focus: The Airwalk Productions reinforces our mission of pushing individuals to be fearless by showing them the tough yet rewarding journey of individuals who overcome their fears.

Similar: ESPN, HBO Sports, Sender Films Differentiating elements: The documentaries don’t just show the sport but also the stories of the athletes and what inspired them.

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BRAND EXTENSIONS

Documenting the unheard stories of the fearless athletes

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AIRWALK’S VISUAL STANDARDS GUIDE

AIRWALK ACADEMY EDU- 01 | EDUCATION

The Airwalk Academy certifies individuals in extremes sports through a vigorous course of training by experts.

Airwalk Academy trains and certif ies individuals in extreme sports. Depending on the sport they want to practice, the duration of training will vary.

The academy also trains individuals for the post-recovery period in the rehab centers.

Mountain climbing in the Airwalk Academy

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Group of boys testing their hiking strength and endurance in the Airwalk Academy.

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Experienced trainers providing an ultimate swimming experience at Airwalk Academy

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BRAND EXTENSIONS

Mission Focus: The Airwalk Academy reinforces our mission of pushing individuals to be fearless by training them to let go of their inhibitions and facing their fears.

Similar: K C Xtreme Sports Training Center, One life fitness, Cooper Areobics Differentiating elements: The academy trains individuals who want to try extreme sports but also trains the staff for rescue operations or emergencies.

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AIRWALK VR HEADSET PRO- 02 | PRODUCT

Airwalk VR Headset that allows you experience the thrill and face your fears while not physically putting the individual at risk.

The Airwalk VR Headset is used to play the games developed while partnering with Zynga. The headset puts you in a virtual reality that makes you feel like you are in a Airwalk Extreme Park performing and overcoming your fears like you would if you were actually performing the sport. It is a great first step for audience who is a little hesitant of what they might encounter while trying something so new and not in their comfort zone.

Man experiencing the ultimate virtual reality using the Airwalk VR

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AIRWALK’S VISUAL STANDARDS GUIDE Girl exploring the adventurous virtual reality games in the Airwalk VR

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Mission Focus: The Airwalk VR Headset reinforces our mission of pushing individuals to be fearless by letting the players experience the thrill and fears while playing the game.

Similar: OCULUS, VALVE INDEX, HTC Vive Differentiating elements: The VR Headset links to the games designed specially for Airwalk so players experience the thrill and motivates them to try the sport in flesh.

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BRAND EXTENSIONS

Boy witnessing the thrilling experience of Beat Saber on Airwalk VR

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AIRWALK’S VISUAL STANDARDS GUIDE

AIRWALK DIVE ENV- 03 | ENVIRONMENT

Airwalk Dive challenges individuals to jump off cliffs and aircrafts which have been approved by Airwalk from all around the world.

Individuals participate in Airwalk Dive by jumping off cliffs and aircraft all over the world that have been approved by Airwalk. The individuals are pushed to take risks to overcome their fears.

Individuals who reach new records and successes will be features on the Airwalk Magazine and Airwalk Productions.

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Airwalk Athlete successfully completing his dive f rom the Airwalk Dive list

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Athletes looking for the next dive destination on the Airwalk Dive list

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Man overcoming his fear of heights by participating in the Airwalk Dive program.

Mission Focus: Airwalk Dive reinforces our mission of pushing individuals to be fearless by letting go of their inhibitions and taking more risks.

Similar: Redbull Cliff diving, Redbull skydiving, Wild Atlantic Way Differentiating elements: Individuals who reach new records and successes will be features on the Airwalk Magazine and Airwalk Productions.

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Athlete experiencing canyoning in the beautiful Portuguese mountains.

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AIRWALK CANYONING ENV- 04 | ENVIRONMENT

Airwalk Canyoning is a great way for individuals to challenge themselves as it combines different activities.

Airwalk Canyoning is a great way for individuals to challenge themselves as it combines different activities. Mountaineering, climbing, diving and swimming are sports that are an integral part of “canyoning” and such a mix combines this group of sports into a special sporting activity. Airwalk Canyoning is a extreme sport which raises adrenaline levels.

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AIRWALK’S VISUAL STANDARDS GUIDE Man exploring the hidden places of Tenerife

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Mission Focus: The Airwalk Canyoning reinforces our mission of pushing individuals to be fearless by performing in extreme challenging places in the mountains and along side rivers.

Similar: CanyonZone, Road Trip Ryan, Canyoning Differentiating elements: Individuals who reach new records and successes will be features on the Airwalk Magazine and Airwalk Productions.

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Man experiencing the ultimate Canyoning experience with Airwalk Canyoning

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AIRWALK RETAIL PRO- 03 | PRODUCT

Airwalk Retail sells, rents and also repairs equipments required for extreme sports. Airwalk Retail also customizes the equipment based on the needs of the athletes.

Airwalk Retail is a space that sells, rents and also repairs equipments required for extreme sports.

The store specializes in customizing technical gears as per the needs of the athletes. The space also has technicians present in case the athletes need advice or any help. The aim of Airwalk Retail is to make athletes feel safe and comfortable to perform stunts.

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Multi-functional backpacks with wear and tear resistance at the Airwalk Retail

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Kid enjoying at the Airwalk Retail with his father and a store employee

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Mission Focus: The Airwalk Retail reinforces our mission of pushing individuals to be fearless by letting the athletes choose and be comfortable in the technical gear while performing.

Similar: Decathlon, Lifestyle sports, Sports Experts Differentiating elements: The Airwalk Retail not only sells sports equipment, it also customizes the gear as per the athletes needs.

Airwalk Retail specializes in customizes the gear as per the athletes needs.

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One of the most intense and difficult terrains for off-roading, Mid Wales.

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AIRWALK OFF-ROADS ENV- 02 | ENVIRONMENT

Airwalk Off-roads is a cub for individuals who love extreme off-roading challenges on motocross, SUV’s or even motorcross.

The Airwalk Off-roads is a cub for individuals who love extreme off-roading challenges on motocross, SUV’s or even dirt bikes. The off-roading provides you with seasonal challenges like extreme snow, extreme heat, sand etc.

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Airwalk Pro Athlete overcoming difficult obstacle course

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Mission Focus: The Airwalk Off-road reinforces our mission of pushing individuals to be fearless by placing them making them compete in extreme challenging places in the mountains.

Similar: Olympic Club, USATF, Empires Runner Club Differentiating elements: The Airwalk Off-road provides you with seasonal challenges like extreme snow, extreme heat, sand etc.

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Airwalk Pro Athlete competing in the mountain off-roading competition

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DESIGNER Roshni Vasudevan CLASS Nature of Identity Fall 2021 INSTRUCTOR Hunter Wimmer FONTS Montserrat IMAGES Unsplash Pexels PRINTING Blurb.com STOCK Mohawk Superf ine 100lb Uncoated text

This is a student project and was created for academic purpose. It is not intended to represent the parent brand in any way.

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