GR604 Student Project_Airwalk Rebranding_Visual Strategy Guide

Page 50

AIRWALK’S VISUAL STRATERGY GUIDE

Current Competitors Determining the strengths and weaknesses of the competitors within my market, strategies that will provide a distinct advantage. These competitors are provide same products as Airwalk.

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Vans

Blind

Vans is an American manufacturer of skateboarding shoes. They sponsors surf, snowboarding, BMX, and motocross teams.

Blind markets decks, wheels and accessories as well as clothing.

Almost

Plan B

They are also known for their lightweight products, and the technical prowess of the Almost skate team.

Plan B come with the high durability, pop colors, and attractive designs on their decks thanks to their unique deck technologies.


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GR604 Student Project_Airwalk Rebranding_Visual Strategy Guide by roshnivasudevan - Issuu