GR604 Student Project_Airwalk Rebranding_Visual Strategy Guide

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OUR FUTURE

Potential Expansion The expansion of Airwalk is to create a unique brand, community and purpose driven company that lives at the nexus of sports, entertainment, and lifestyle. Our Vision is to drive positive change through extreme and adventure sports. This is realized through our integrated approach of some of the world’s most innovative destinations, spectacular events, entertaining media, and engaging brand campaigns.

Unique Selling Point Airwalk has been a pioneer in the skate and action sports community. Airwalk has helped to shape and build the progressions of that culture, which is rooted in its DNA.

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