Capabilities Deck | April 2025
AGENCY OVERVIEW
• About Rose Gold Collective
• Ethics & Sustainability
• Team
• Case Studies
• Ideas for AFW x Homegoods
“ Rose Gold Collective understands the needs and vision to deliver a flawless event ”
We offer a unique resource for brand experiences whether it’s a corporate or consumer event. Being resourceful, creative, proactive and never settling for less, we foster a creative collective of thought leaders and event designers. We set ourselves apart by creatively solving your event needs from Miami to Global destinations. Our team of detailed, event designers come from to superior ideas and realistic solutions. Sarah constantly tries to lead brand marketing, hospitality and experiential backgrounds which lead ad the trends among her event planning peers and agency partners.
With over 15 years experience working with brands like Grey Goose, Bacardi, Jim Beam and Remy-Cointreau she believes each event tells a story. She approaches events with a creative edge while keeping the details at the forefront of creating memories at the live event. She believes ‘Ok is never OK’ and strives to create elevated memories for the guests from conferences to incentive trips.
SARAH SEBASTIAN
Creative Director /Owner
ABOUT US
CREATING MEMORIES THROUGH ENGAGING EXPERIENCES
We are always pushing for better engagements between brands and attendees through social media shareable moments. Our team bridges the gap with technology for better brand storytelling from interactive walls, to immersive spaces.
COMPANY ETHICS
SUSTAINABILITY & WORKPLACE COMMUNITY
We know our industry is resource intensive and seek to offset our impact by funding tree-planting in the Amazon after every event we complete.
We seek to create a community without ego, with mentorship, and lots of kindness. We are working to create healthy and supportive careers that can be sustained long term. We partner with Tree Nation and Plant a Tree to help offset our carbon footprint
LEADERSHIP
Our Leadership Team is always represented on projects. They work with our extended group to ensure every detail is attended to and will lead client communication.
AMY SHAPLAND
Sr. Event Producer
SARAH SEBASTIAN
Owner & Creative Director
MATT BYKOWICZ
Sr. Event Producer
OUR TEAM
The Rose Gold Collective team is made up of event designers, managers and experiential experts from NYC, San Diego, Chicago, and Miami offering each customer a dedicated expert to be an extension of their team from concept to production with remote offices in Miami, NYC and Charlotte.
MORGAN GIBBS
Associate Event Producer
LUCY BORDEN Coordinator
KALEIGH WORKINGER
VALERIA LOZANO
SOPHIA ALDAY Associate Event Producer
ISABELLA MAAMARI Coordinator
CLAIRE KRAUS
CAPABILITIES
Including but not limited to
CREATIVE EXPERIENCE DESIGN
Full Design to Footprint Fabrication
Graphic Design & Renderings
Event Title & Logo Conception
Creative signage/ branding solutions
Invites / Menus / Collateral
PR Kits and Fulfillment
INCENTIVE TRAVEL / RETREATS
Venue Selection
Site Inspections
Travel & Logistics
Bespoke Group Activities
Tailor-made Excursions
Elevated Dining Locations & Settings
CORPORATE EVENTS
Conferences & Summits & SKOs
Trade Show Booth Design
Travel & Housing
Offsite Events
Registration Design & execution
Stage production & AV
Teambuilding
WINE & SPIRIT EVENTS
Brand Launches
Media Days & Dinners
Cocktail Competitions
Large Consumer Festival Footprints
Internal Meetings and Seminars
Mixology-Forward Experiences
Trade Events
ROADSHOWS/MOBILE TOURS
Design and Production
Venue selection & logistics
Custom Mobile Units
Staffing
Insurance & Permits
POP-UP ACTIVATIONS/SHOPS
Event Design
Creative Strategy
Venue Sourcing
Partnership Negotiations
Content Development
Asset Fabrication
RECENT CLIENTS
Including but not limited to
SELECT WORK EXAMPLES
MOBILE TOURS / Experiential Activations
SMIRNOFF
NFL PARTNERSHIP 2021-2022
THE CHALLENGE
An entirely custom experience that could travel to NFL games at any stadium in the country, all season long.
Establish Smirnoff as an NFL partner and champion their “Vodka for the People” campaign.
THE RESULT
A fully fabricated container turned into a mobile AR photo experience that popped up at multiple stadiums across the season - celebrating the the partnership of Smirnoff as the official vodka of the NFL.
Inside the container, each game guest took photos with the fabricated locker room and an AR face paint filter was selected to show true fan spirit. Each stadium allowed different enhancements from a DJ set up to the custom football sampling bar.
SMIRNOFF
SUPER BOWL EXPANSION
RGC brought the Container to Superbowl as the largest activation on the grounds. We added to the footprint that included a custom tailgate-house inspired build with three rooms that increased our footprint to 40x40. A custom satellite bar and spinner game engaged guests while sampling cocktails. The living room was a place guests could mingle and enjoy the sport-related artifacts hanging in the room. Inside the container our AR photo booth captured photos guests could share during their once in a lifetime Superbowl day.
Additional Mobile
Experiential Mobile Units
RGC brings brand experiences on the road! We have created multiple one off and multi city tours utilizing an array of mobile units that fit the brand’s goals as well as esthetics.
Rolus Launch
Non Alc Launch- MIAMI Market
RGC designed and produced the launch of Rolus (sparkling hydration beverage) in Miami as their first market. The 6 month program included RGC managing the full experiential budget from sourcing event partnerships to leveraging assets and storing custom built assets that could be scaled up or down based on the event need including carts to bars to a custom short term rental airstream. Quick pivots with any launch including shifting focus to gorilla style sampling as well as festival partnership. The launch event for influencers included a wellness day led by Allegra Paris.
JAMESON
Multi City California Tour
THE CHALLENGE
A vibrant experience that made Jameson TailGate the best place to get ready for the big game and could travel the country to 10 cities, following the most exciting games of the season.
THE RESULT
Custom Modular pieces that could rearrange to match any venue blended Jameson's well-known logo and brand colors with iconic football scenes. Guests had multiple photo opportunities, custom cocktails, and a lot of fun.
JAMESON TAIL GATE
Influencer Events
ZOE STROLLER
INFLUENCER EVENT
THE CHALLENGE
Build a day long program for expecting parents from morning through dinner. Highlight both Zoe's stroller and their mission.
THE RESULT
Menus full of what pregnant people can have so no one has to say no. A pregnant yoga class and breakfast led into learning sessions and ultimately a beautiful outdoor dinner. Mocktails and laughter filled the space while parents got to talk about all the things that impact them, and learn how Zoe is there to help. Everything down to the giveaways was carefully chosen to support the pregnancy and parenthood journey and make everyone feel supported and cared for.
BONDI SANDS
INFLUENCER EVENT
THE CHALLENGE
Bring the Bondi Sands brand to a custom surf club in Miami.
THE RESULT
Every detail allowed for an unforgettable day at the beach. Custom and branded photo opportunities, swag, and refreshments were blended with product displays, outdoor games, and brand matched live florals and signage.
BONDI SANDS
Tatcha x Ultra
CORPORATE EVENTS
BITCOIN BUILDERS
CONFERENCE Location: MIAMI
KLAVIYO
CORPORATE EVENTS
THE EXECUTION
Our team has successfully designed and executed numerous events for Klaviyo and its partners. We have tackled larger conferences and industry events across the US. Each project is different but still has a modern and brand -centric touch. Some events include content or gifting or networking, but each event always authentically feels like the brand and includes multiple brand partners seamlessly.
ONSITE MANAGEMENT
WE ARE WHERE YOU NEED US
ONSITE LOGISTICS
Our team works with all of the vendors, our client, and the venue to create the most optimal schedule, labor plan, catering, and all of the moving pieces specific to your project.
✓ Pre Planning
✓ Hospitality
✓ Run of show
✓ Project Management
✓ Vendor Management
✓ Production
✓ Staffing
✓ Transportation
✓ Post Production
