Capabilities Deck | Jan 2024
OUR STORY
“Rose Gold Collective understands the needs and vision to deliver a flawless event ”
We offer a unique resource for brand experiences whether it’s a corporate or consumer event. Being resourceful, creative, proactive and never settling for less, we foster a creative collective of thought leaders and event designers. We set ourselves apart by creatively solving your event needs from Miami to Global destinations. Our team of detailed, event designers come from to superior ideas and realistic solutions. Sarah constantly tries to lead brand marketing, hospitality and experiential backgrounds which lead ad the trends among her event planning peers and agency partners.
With over 15 years experience working with brands like Grey Goose, Bacardi, Jim Beam and Remy-Cointreau she believes each event tells a story. She approaches events with a creative edge while keeping the details at the forefront of creating memories at the live event. She believes ‘Ok is never OK’ and strives to create elevated memories for the guests from conferences to incentive trips.
Creative Director /Owner
SARAH SEBASTIAN
ABOUT US
CREATING MEMORIES THROUGH
ENGAGING EXPERIENCES
We are always pushing for better engagements between brands and attendees through social media shareable moments. Our team bridges the gap with technology for better brand storytelling from interactive walls, to immersive spaces.
COMPANY ETHICS
SUSTAINABILITY & WORKPLACE COMMUNITY
We know our industry is resource intensive and seek to offset our impact by funding tree-planting in the Amazon after every event we complete. We seek to create a community without ego, with mentorship, and lots of kindness. We are working to create healthy and supportive careers that can be sustained long term. We partner with Tree Nation and Plant a Tree to help offset our carbon footprint
OUR TEAM
The Rose Gold Collective team is made up of event designers, managers and experiential experts from NYC, Chicago, Miami offering each customer a dedicated expert to be an extension of their team from concept to production with headquarters in Miami, Chicago and Charlotte.
Amy Robb Sr. Event Producer
Kaleigh Workinger Event Producer
Avi Winglovitz Eden Anderson
Sophia Alday
Kellen Mulcahy Event Producer Associate Event Producer Associate Event Producer Event Coordinator Event Coordinator
Lucy Borden
CAPABILITIES
CORPORATE EVENTS
Conferences / Summits
Logistics
Offsite Events
Trade Show Booth Design
Registration Design/ execution
Stage production / AV
Teambuilding
WINE/SPIRIT EVENTS
Brand launches
Cocktail Competitions
Large consumer-tasting festival
footprints
Internal meetings and conferences
Mixology – forward experiences
Trade show events
CREATIVE DESIGN
Event Logo Conception / Design
Invite design
Creative signage/ branding solutions
Full event fabrication and rendering
INCENTIVE TRAVEL / RETREATS
Site Inspection
Logistics
Custom curated activities
Curated Excursions
Luxury experiences
ROADSHOWS/MOBILE TOURS
Venue selection/ logistics
Custom mobile Units
On Road staffing / Logistics
Design and Production
POP-UP ACTIVATIONS/SHOPS
Partnership Negotiations
Event design
Creative Strategy
Content development
RECENT CLIENTS
INCLUDE:
CASE STUDIES
• BRAND ACTIVATIONS
• INFLUENCER EVENTS
• CORPORATE EVENTS
• POP-UP SHOPS
GENESIS CARE
MOBILE TOUR 2020
THE CHALLENGE
GenesisCare rebranded and with the pandemic occurring, we pivoted the original plan to host a national conference for their employees with bringing the content and experiences of the growth and exciting branding TO the clinics across the US through an immersive covidthoughtful mobile tour.
THE RESULT
A custom designed and built mobile unit was on the road within 4 weeks. We included a custom quiz, QR codes, a digital mosaic and a VR experience and a blender bike to bring guests the opportunity to FEEL the brand in a unique way. The Bus plan included 13,000 miles, 12 weeks and 50+ stops coast to coast.
SMIRNOFF
NFL PARTNERSHIP 2021-2022
A fully fabricated container turned into a mobile AR photo experience that popped up at multiple stadiums across the season celebrating the the partnership of Smirnoff as the official vodka of the NFL. Inside the container, each game guests took photos with the fabricated locker room and an AR face paint filter was selected to show true fan spirit. Each stadium allowed different enhancements from a DJ set up to the custom football sampling bar.
SMIRNOFF
SUPER BOWL 2022 - EXPANSION
RGC brought the Container to Superbowl as the largest activation on the grounds. We added to the footprint that included a custom tailgate-house inspired build with three rooms that increased our footprint to 40x40. A custom satellite bar and spinner game engaged guests while sampling cocktails. The living room was a place guests could mingle and enjoy the sport-related artifacts hanging in the room. Inside the container our AR photo booth captured photos guests could share during their once in a lifetime Superbowl day.
Being Frenshe
Camp Frenshe - Influencer Retreat
THE CHALLENGE
Launch the newest collection of Being Frenshe (Cashmere Vanilla) in the ultimate Influencer Glamping experience with special guest and owner, Ashley Tinsdale.
THE RESULT
RGC took over the Beautiful El Capitan in California and helped curate a brand immersive 2 day experience for influencers.The journey started before guests arrived but were greeted by a custom check in booth with branded touches and snacks. Each room included custom swag such as a robe and product. Sound bowl meditation, guided walks and farm to table dinner were some of the highlights that all tied back to the products and brand while offering photographable installs and displays at every touchpoint.
14 Hands Wine
Official Wine Partner of ACL
THE CHALLENGE
Create multiple engaging builds and photographable footprints within the festival and VIP.
THE RESULT
RGC sourced and collaborated with local Austin artist, ZUZU to create a custom piece in addition to another boxed photo wall moment for the brand. Guests also could take unique 360degree photos in the 360 booth within the lounge. RGC also created produced all the lounge furniture in the lounge along with staffing to help promote the brand and the swag giveaways over the two weekends.
BRAND ACTIVATIONS
APEROL SPRITZ
SOBEWFF 2021
CAMPARI
SOBEWFF 2021
Heineken
Heineken Silver Launch NYC
INFLUENCER EVENTS
• VITAL PROTEIN
• KEIHL’S
• BONDI SANDS
• LANEIGE
• WOODBRIDGE
• SMIRNOFF
VITAL PROTEINS
BRUNCH MIAMI 2021
KIEHL’S
NYWFF Partnership
BONDI SANDS
MIAMI BEACH 2023
LANEIGE (MIAMI SWIM WEEK)
Pink Lemonade Launch Events
WOODBRIDGE LAUNCH
NYC 2022
SHEIN IN
Miami Ambassador Event 2023
SMIRNOFF
SPICY TAMARIND LAUNCH 2021
POP-UP SHOPS
• SELTZER SHOP • BLESSWELL
SELTZER SHOP
POP-UP CONCEPT EVENT
THE CHALLENGE
RGC had the opportunity to transform an empty space first at the Kimpton Gray in Chicago. Our team wanted to create the first, experiential tasting event for hard seltzers. An opportunity for fans and consumers to explore multiple brands and flavors in the crowded market in a new way.
THE RESULT
A Two City event + More to come! The Seltzer Shop popped up in Chicago and then Miami bringing over 20+ flavors to consumers and influencers. Each shop took over an empty retail space within a hotel property. The Full design, marketing and production and management was executed by Rose Gold Collective. Guests made a reservation for a sit down flight experience where they personally got to customize a tasting while enjoying multiple instagrammable moments in the space all around bubbly seltzer brands in our modern spin on a soda shop.
BLESSWELL
POP-UP BRAND
EVENT
THE CHALLENGE
DJ Kalid’s CBD brand, BlessWell wanted to create an owned space where they can sample, gift and host the community and trade. The challenge was executing this goal during Covid in addition to creating a brand environment for a new brand.
THE RESULT
A pop up, appointment- only barber shop was designed and produced in a raw space. Guests began the experience by scanning a QR code that led them to a video of DJ Khalid inviting then to the shop and what to expect. Celebrity barbers were engaged and popped up to give hair and beauty services to men and women. Multiple influencer/ brand events were also hosted within the space during the 3 month pop-up.
Rendering vs. Reality
• 818
• TITO’S VODKA
• QUERIDO
TEQUILA
818 TEQUILA
NYFood and Wine
TITO’S VODKA
Windy City Smokeout
Austin Food and Wine
Querido Tequila
BONDI SANDS
Influencer Event
KLAVIYO
PHOTO MOMENT
PHOTO MOMENTS
• TOURING
OFFSITE
CORPORATE
PHOTO MOMENTS
ACROSS THE NATION
PHOTO MOMENTS
EXAMPLES
TRADE SHOWS
MUMGRY
VEUVE DE VERNAY
Trade Show Booth Designs
10x10 & 20x10 Footprints
CORPORATE
• OFFSITE EVENTS
• RETREATS
• INCENTIVE TRIPS
KLAVIYO
CORPORATE EVENTS
THE EXECUTION
Our team has successfully designed and executed numerous events for Klaviyo and it’s partners along side larger conferences and industry events across the US. Each event is different but still has a modern and brand -centric touch. Some events include content or gifting or networking, but each event always authentically feels like the brand and includes multiple brand partners seamlessly.
KLAVIYO
ROAD SHOW- MULTI CITY
THE EXECUTION
Our team has successfully designed and executed numerous events for Klaviyo and it’s partners along side larger conferences and industry events across the US. Each event is different but still has a modern and brand -centric touch. Some events include content or gifting or networking, but each event always authentically feels like the brand and includes multiple brand partners seamlessly.
BITCOIN BUILDERS
CONFERENCE
Location: MIAMI
DESTINATION RETREATS
CABO SAN LUCAS
Global Company Retreats
Our team keeps the brand in the forefront with the goals of the event in mind when designing a corporate event. Some Services include:
-Site Inspection -F&B design and curation -Floorplans and renderings -Stage/panel design and production -Floral and Décor
-Experiential set ups
-Teambuilding
-Overall event planning
INCENTIVE PROGRAMS
MIAMI
Samsara
Our team keeps the brand in the forefront with the goals of the event in mind when designing a corporate event.
BURN BOOTCAMP
MEMBERS SUMMIT CONFERENCE
Location: CHARLOTTE
OFFSITE EVENTS
NATIONWIDE CORPORATE
ONSITE MANAGEMENT & LOGISTICS
ONSITE MANAGEMENT
ONSITE LOGISTICS
Our team works with all of the vendors, our team, and the venue to create the most optimal schedule, labor plan, catering, and all of the moving pieces specific to your project.
Pre Planning
Hospitality
Run of show and Project Management
Vendor Management
Production
Staffing
Transportation
Post Production
BRAND STRATEGY + EVENT BRANDING
• Cosential -Built 2 win
• Speak like a Woman
• Crepe Shack
BRAND STRATEGY
Building Event Identity through Brand Design
RGC led creative strategy to guide brands in creating their first large, event look/feel along side re launching the brand strategy through the event itself. Our team of brand strategists and marketers work with our graphic tream to create digital expressions that lead into our event design for guests to be fully immersed.
BRAND STRATEGY
Crepe Shack- Aspen
New Brand Building
RGC created the brand strategy and playbook for a brand new restaurant concept that grew from Aspen to Snowmass. The design was brought to life throughout the physical space as well on their website and social.
EVENT BRANDING
BRAND BOXES
CORPORATE EVENT
Influencer / Gifting Boxes
RGC Can create custom, on brand designed boxes to bring your brand’s needs to the hands of customers, influencers or internal teams. The creative options are endless!
