Rose Gold Collective 2024

Capabilities Deck | Jan 2024

OUR STORY “Rose Gold Collective understands the needs and vision to deliver a flawless event ”

We offer a unique resource for brand experiences whether it’s a corporate or consumer event. Being resourceful, creative, proactive and never settling for less, we foster a creative collective of thought leaders and event designers. We set ourselves apart by creatively solving your event needs from Miami to Global destinations. Our team of detailed, event designers come from to superior ideas and realistic solutions.

Sarah constantly tries to lead brand marketing, hospitality and experiential backgrounds which lead ad the trends among her event planning peers and agency partners.

With over 15 years experience working with brands like Grey Goose, Bacardi, Jim Beam and Remy-Cointreau she believes each event tells a story. She approaches events with a creative edge while keeping the details at the forefront of creating memories at the live event. She believes ‘Ok is never OK’ and strives to create elevated memories for the guests from conferences to incentive trips.

SARAH SEBASTIAN Creative Director /Owner 2

01

OUR STORY

04

ABOUT US

Rose Gold Collective

Rose Gold Collective

06 CAPABILITIES 07 OUR TEAM

All about the team

09

LIST OF CONTENT

Presentations are communication tools

CASE STUDIES

Presentations are communication tools

CONTACT US www.rosegoldcollective.com @RoseGold_Collective Sarah@rosegoldcollective.com

ABOUT US CREATING MEMORIES THROUGH ENGAGING EXPERIENCES We are always pushing for better engagements between brands and attendees through social media shareable moments. Our team bridges the gap with technology for better brand storytelling from interactive walls, to immersive spaces.

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COMPANY ETHICS SUSTAINABILITY & WORKPLACE COMMUNITY We know our industry is resource intensive and seek to offset our impact by funding tree-planting in the Amazon after every event we complete.

We seek to create a community without ego, with mentorship, and lots of kindness. We are working to create healthy and supportive careers that can be sustained long term. We partner with Tree Nation and Plant a Tree to help offset our carbon footprint 5

OUR TEAM

The Rose Gold Collective team is made up of event designers, managers and experiential experts from NYC, Chicago, Miami offering each customer a dedicated expert to be an extension of their team from concept to production with headquarters in Miami, Chicago and Charlotte.

Amy Robb Sr. Event Producer

Avi Winglovitz Associate Event Producer

Kellen Mulcahy Event Producer

Sophia Alday Associate Event Producer

Kaleigh Workinger Event Producer

Eden Anderson Event Coordinator

Lucy Borden Event Coordinator 6

CAPABILITIES CORPORATE EVENTS Conferences / Summits Logistics Offsite Events Trade Show Booth Design Registration Design/ execution Stage production / AV Teambuilding

CREATIVE DESIGN Event Logo Conception / Design Invite design Creative signage/ branding solutions Full event fabrication and rendering

WINE/SPIRIT EVENTS Brand launches Cocktail Competitions Large consumer-tasting festival footprints Internal meetings and conferences Mixology – forward experiences Trade show events

INCENTIVE TRAVEL / RETREATS Site Inspection Logistics Custom curated activities Curated Excursions Luxury experiences

ROADSHOWS/MOBILE TOURS Venue selection/ logistics Custom mobile Units On Road staffing / Logistics Design and Production POP-UP ACTIVATIONS/SHOPS Partnership Negotiations Event design Creative Strategy Content development

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RECENT CLIENTS INCLUDE:

CASE STUDIES • BRAND ACTIVATIONS • INFLUENCER EVENTS • CORPORATE EVENTS • POP-UP SHOPS

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GENESIS CARE MOBILE TOUR 2020 THE CHALLENGE GenesisCare rebranded and with the pandemic occurring, we pivoted the original plan to host a national conference for their employees with bringing the content and experiences of the growth and exciting branding TO the clinics across the US through an immersive covidthoughtful mobile tour.

THE RESULT A custom designed and built mobile unit was on the road within 4 weeks. We included a custom quiz, QR codes, a digital mosaic and a VR experience and a blender bike to bring guests the opportunity to FEEL the brand in a unique way. The Bus plan included 13,000 miles, 12 weeks and 50+ stops coast to coast.

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SMIRNOFF NFL PARTNERSHIP 2021-2022 A fully fabricated container turned into a mobile AR photo experience that popped up at multiple stadiums across the season celebrating the the partnership of Smirnoff as the official vodka of the NFL. Inside the container, each game guests took photos with the fabricated locker room and an AR face paint filter was selected to show true fan spirit. Each stadium allowed different enhancements from a DJ set up to the custom football sampling bar.

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SMIRNOFF SUPER BOWL 2022 - EXPANSION RGC brought the Container to Superbowl as the largest activation on the grounds. We added to the footprint that included a custom tailgate-house inspired build with three rooms that increased our footprint to 40x40. A custom satellite bar and spinner game engaged guests while sampling cocktails. The living room was a place guests could mingle and enjoy the sport-related artifacts hanging in the room. Inside the container our AR photo booth captured photos guests could share during their once in a lifetime Superbowl day.

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Being Frenshe Camp Frenshe - Influencer Retreat

THE CHALLENGE Launch the newest collection of Being Frenshe (Cashmere Vanilla) in the ultimate Influencer Glamping experience with special guest and owner, Ashley Tinsdale.

THE RESULT RGC took over the Beautiful El Capitan in California and helped curate a brand immersive 2 day experience for influencers.The journey started before guests arrived but were greeted by a custom check in booth with branded touches and snacks. Each room included custom swag such as a robe and product.

Sound bowl meditation, guided walks and farm to table dinner were some of the highlights that all tied back to the products and brand while offering photographable installs and displays at every touchpoint.

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14 Hands Wine Official Wine Partner of ACL

THE CHALLENGE Create multiple engaging builds and photographable footprints within the festival and VIP. THE RESULT RGC sourced and collaborated with local Austin artist, ZUZU to create a custom piece in addition to another boxed photo wall moment for the brand.

Guests also could take unique 360degree photos in the 360 booth within the lounge. RGC also created produced all the lounge furniture in the lounge along with staffing to help promote the brand and the swag giveaways over the two weekends.

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BRAND ACTIVATIONS

BRAND ACTIVATION

APEROL SPRITZ SOBEWFF 2021

BRAND ACTIVATION

CAMPARI SOBEWFF 2021

BRAND ACTIVATION

Heineken Heineken Silver Launch NYC

INFLUENCER EVENTS • VITAL PROTEIN

• LANEIGE

• KEIHL’S

• WOODBRIDGE

• BONDI SANDS

• SMIRNOFF

INFLUENCER EVENT

VITAL PROTEINS BRUNCH MIAMI 2021

INFLUENCER EVENT

KIEHL’S NYWFF Partnership

INFLUENCER EVENT

BONDI SANDS MIAMI BEACH 2023

INFLUENCER EVENT

LANEIGE (MIAMI SWIM WEEK) Pink Lemonade Launch Events

INFLUENCER EVENT

WOODBRIDGE LAUNCH NYC 2022

INFLUENCER EVENT

SHEIN IN Miami Ambassador Event 2023

INFLUENCER EVENT

SMIRNOFF SPICY TAMARIND LAUNCH 2021

POP-UP SHOPS

• SELTZER SHOP • BLESSWELL

SELTZER SHOP POP-UP CONCEPT EVENT THE CHALLENGE RGC had the opportunity to transform an empty space first at the Kimpton Gray in Chicago. Our team wanted to create the first, experiential tasting event for hard seltzers. An opportunity for fans and consumers to explore multiple brands and flavors in the crowded market in a new way.

THE RESULT A Two City event + More to come! The Seltzer Shop popped up in Chicago and then Miami bringing over 20+ flavors to consumers and influencers. Each shop took over an empty retail space within a hotel property. The Full design, marketing and production and management was executed by Rose Gold Collective. Guests made a reservation for a sit down flight experience where they personally got to customize a tasting while enjoying multiple instagrammable moments in the space all around bubbly seltzer brands in our modern spin on a soda shop.

BLESSWELL POP-UP BRAND EVENT THE CHALLENGE DJ Kalid’s CBD brand, BlessWell wanted to create an owned space where they can sample, gift and host the community and trade. The challenge was executing this goal during Covid in addition to creating a brand environment for a new brand.

THE RESULT A pop up, appointment- only barber shop was designed and produced in a raw space. Guests began the experience by scanning a QR code that led them to a video of DJ Khalid inviting then to the shop and what to expect. Celebrity barbers were engaged and popped up to give hair and beauty services to men and women. Multiple influencer/ brand events were also hosted within the space during the 3 month pop-up.

Rendering vs.

Reality • 818

• TITO’S VODKA • QUERIDO TEQUILA

818 TEQUILA NYFood and Wine

REALITY

RENDERING

TITO’S VODKA Windy City Smokeout

REALITY

RENDERING

Querido Tequila Austin Food and Wine

REALITY

RENDERING

BONDI SANDS Influencer Event

REALITY

RENDERING

KLAVIYO PHOTO MOMENT

REALITY

RENDERING

PHOTO MOMENTS

• TOURING • OFFSITE • CORPORATE

PHOTO MOMENTS ACROSS THE NATION

PHOTO MOMENTS EXAMPLES

TRADE SHOWS • MIJENTA • MUMGRY • VEUVE DE VERNAY

Trade Show Booth Designs 10x10 & 20x10 Footprints

CORPORATE

• OFFSITE EVENTS • RETREATS • INCENTIVE TRIPS

KLAVIYO CORPORATE EVENTS

THE EXECUTION Our team has successfully designed and executed numerous events for Klaviyo and it’s partners along side larger conferences and industry events across the US. Each event is different but still has a modern and brand -centric touch. Some events include content or gifting or networking, but each event always authentically feels like the brand and includes multiple brand partners seamlessly.

KLAVIYO ROAD SHOW- MULTI CITY

THE EXECUTION Our team has successfully designed and executed numerous events for Klaviyo and it’s partners along side larger conferences and industry events across the US. Each event is different but still has a modern and brand -centric touch. Some events include content or gifting or networking, but each event always authentically feels like the brand and includes multiple brand partners seamlessly.

BITCOIN BUILDERS CONFERENCE Location: MIAMI

DESTINATION RETREATS CABO SAN LUCAS

Global Company Retreats Our team keeps the brand in the forefront with the goals of the event in mind when designing a corporate event.

Some Services include: -Site Inspection -F&B design and curation -Floorplans and renderings -Stage/panel design and production -Floral and Décor -Experiential set ups -Teambuilding -Overall event planning

INCENTIVE PROGRAMS MIAMI

Samsara Our team keeps the brand in the forefront with the goals of the event in mind when designing a corporate event.

BURN BOOTCAMP MEMBERS SUMMIT CONFERENCE Location: CHARLOTTE

OFFSITE EVENTS NATIONWIDE CORPORATE

ONSITE MANAGEMENT & LOGISTICS • XXX • YYY • ZZZ

ONSITE MANAGEMENT

ONSITE LOGISTICS Our team works with all of the vendors, our team, and the venue to create the most optimal schedule, labor plan, catering, and all of the moving pieces specific to your project.

Pre Planning Hospitality Run of show and Project Management Vendor Management Production Staffing Transportation Post Production

BRAND STRATEGY + EVENT BRANDING • Cosential -Built 2 win • Speak like a Woman • Crepe Shack

BRAND STRATEGY

Building Event Identity through Brand Design RGC led creative strategy to guide brands in creating their first large, event look/feel along side re launching the brand strategy through the event itself. Our team of brand strategists and marketers work with our graphic tream to create digital expressions that lead into our event design for guests to be fully immersed.

BRAND STRATEGY Crepe Shack- Aspen

New Brand Building RGC created the brand strategy and playbook for a brand new restaurant concept that grew from Aspen to Snowmass. The design was brought to life throughout the physical space as well on their website and social.

EVENT BRANDING

BRAND BOXES Influencer / GiftingEVENT Boxes CORPORATE

RGC Can create custom, on brand designed boxes to bring your brand’s needs to the hands of customers, influencers or internal teams. The creative options are endless!

WWW.ROSEGOLDCOLLECTIVE.COM INFO@ROSEGOLDCOLLECTIVE.COM