
3 minute read
WE TALK TO JO LAFOSSE AT CASAS EN MENORCA
The expertise of our in-house marketing department, photographer and videographer, and the array of different marketing tools available to us, means that properties are positioned in segmented markets in order to increase the success from our campaigns. We carry out specific marketing for each property and this is also sorted by country.
We do not underestimate the importance of having a physical office. In marketing terms, it is an invaluable tool being able to promote our properties in our 5 shop windows around the island. Even in this age of internet, email, QR codes and WhatsApps, you’d be surprised how many people want to come in and meet us in person. It gives them security and they can see for themselves what Casasenmenorca.com is all about, particularly in our main office in Plaza Real, Mahon. Our clients are always really (pleasantly) surprised to see the size of the support team behind the name. Personal service is of paramount importance to us.
Our support team consists of our legal and administrative team, and also our secretarial support. They are the cogs in the wheel or the unsung heroes of the company, checking documentation, preparing and reviewing contracts and liaising with lawyers, architects and notaries to mention just a few. They ensure that every single transaction runs smoothly from start to finish, allowing the real estate advisors to concentrate on our clients. We also have a tax advisor available to our vendors and buyers, so that our clients can be fully aware of what taxes they will incur and there are no nasty surprises. In addition, a dedicated member of staff arranges the change of name on the utilities. This might not sound very important, but it’s taking care of all the details that really counts.
In summary, the service we offer is seamless from start to finish, and our online reviews stand testament to the fact that our clients truly value the services which we offer.
For us, the most important thing is is to transmit tranquility and professionalism to our clients, to be transparent so that they have all the information related to the sale in their hands and have peace of mind.
In 2022, we completed over 200 real estate transactions, with more than half of our clients coming from foreign countries. We also serve Spanish clients from other regions seeking second homes and properties on the island.
ISABEL’S PASSION FOR THE ARTS
Casasenmenorca.com, its brand, reputation, clients and team are always at the forefront of Isabel’s mind. She truly is an inspirational figurehead of the company whom we all admire and look up to. She looks after and nurtures her team, and she finds solutions to problems, just two of the many reasons why the company thrives. Her family is extremely important to her, and she is passionate about the arts, culture and literature. Her love of the arts has led to a long-established collaboration with the Theatre Principal and the Union Football Club in Mahon, where CasasenMenorca.com is a patron. More recently the company has started supporting and working with Hestia Menorca, the basketball team.
THE ENGLISH-SPEAKING TEAM AT CASAS EN MENORCA
The company has always been well known in the local and national market, but since Isabel took on native British, French and Italian team members we have, over the last 5 years, tripled the number of international clients and the number of operations carried out with international buyers.
There are now three of us who are dedicated to working with English speaking clients, myself and Beth in the main Mahon office next to the American Bar, and Irene in our Es Castell office.
Like me, Beth is originally from the UK but she came here with her family when she was just 5 years old and went to school and grew up in Menorca, whereas I moved here when I was 28. Irene was born in Menorca, so she has all the inside knowledge on the island, and she has a lot of contacts here which always helps in this business. Many people know her from her time as mayoress of Es Castell. Irene manages our Es Castell office and speaks perfect English.
Contact: Casasenmenorca has offices in Mahon, Ciutadella, Es Castell and Alaior.
www.Casasenmenorca.com info@casasenmenorca.com
