August/September 2013

A window into the world of Roots

Issue 113 • Aug./Sept. 2013

A REMARKABLE JOURNEY From a tiny shop in Toronto in 1973 to an iconic, global brand today, Roots celebrates its 40th anniversary

Co-Founders Michael Budman and Don Green at the first store in Toronto in 1973

I S S U E 113 CUSTOMER LOYALTY Roots connects with one of its first customers

Two months after being featured in The Source, the PACT crew is coming to the end of their 5,000-km journey, passing through Ontario en route to Montreal.

A FAMILY REUNION Three generations mark a 40year milestone with Roots HELPING OTHERS Sales associate shares her story of volunteering in Jamaica A GREAT COLLABORATION Roots teams up with venerable Canadian restaurant to celebrate its 50th anniversary TACKLING HIS DREAM Store employee joins the Canadian National Rugby squad PEACE AND SERENITY Roots yoga studio participates in outdoor yoga festival in Toronto

SPECIAL DELIVERY

A COLOURFUL RUN Store associates partake in run for charity

THE EXTRA MILE Recently, the zipper on my much-loved, old Roots wallet broke. I wasn’t looking forward to finding a new one but headed to your store in downtown Calgary. There I met Shaylee Schnell. I explained my dilemma and she told me Roots had many more wallets than were on display. She offered to phone around to see if she could have one similar to mine brought in.

Within 10 minutes of leaving the store, I had a voice mail from Shaylee saying she’d found my wallet in Banff and was having it sent to her store for me. Yay! I got my wallet and I love it.

I’m so fortunate to have dealt with a salesperson who really cared enough to make this happen. Shaylee was attentive but not intrusive and when it came time to help me, she went the distance and then some.

She’s a major asset to your store.

Linda Parks Calgary, Alberta

TAKING INITIATIVE Roots staff in Belleville, Ontario raise money for cancer research

DEPARTMENTS NEW & NOTEWORTHY HEALTH TIP DÉJÀ VU FINE PRINT GREAT MOMENTS IN RETAIL GREEN TIP GUESS WHO JUST DROPPED IN SPEAK TO MY AGENT STARTING LINEUP MUSICAL ROOTS CHEF’S CORNER

Publishers MICHAEL BUDMAN, DON GREEN Editor ROBERT SARNER Interns OKSANA KRAVETS SAMANTHA PREDDIE LINDSAY SYKES The Source is published by Roots Canada Ltd. We welcome letters from readers for publication. Please address all correspondence to The Source, Letters to the Editor, Roots Canada, 1400 Castlefield Ave., Toronto, Ontario, M6B 4C4 or by email to thesource@roots.com. Letters may be edited for length and clarity.

Each issue of The Source is also available as a pdf at http://issuu.com/rootscanada

2 • The Source

A selection of recent letters from the world of Roots

WHAT IT’S FOR After buying an iPhone, I knew I needed a cover to protect it if it were dropped as I have a grandson who would be playing games on the phone. As a result, I purchased the Roots Tuff Skin.

One day, while driving on the highway at 100 km, something caught my eye as it flew from my hood over my car and onto the highway. It was my iPhone!

I stopped my car on the shoulder and ran back. Several cars drove over the area but luckily not over the phone. I picked it up off the highway and, to my surprise, it still worked. There was no damage, not even a crack on the glass.

I’ve just purchased the iPhone 5 and because it’s a different shape, I have to purchase a new case/cover and it will be a Tuff Skin. I just wanted you to know that it’s so good that an iPhone can come off the hood of a car at 100 km and land in the middle of the highway and survive.

Anne Heinl Sidney, British Columbia TRUE LOVE I just wanted to tell you how much I love your Oakville, Ontario store. I come there all the time and I have introduced my cousins to it. I also love your clothing.

Robin Gomez Oakville, Ontario MAKING AN IMPACT Upon entering your Scarborough location, my wife and I were immediately greeted by one of your associates named Karla Capili. We were there to browse for the Brooklyn Bag for my wife. Karla then checked up on us while we looked at all the purses. She showed us various styles that might suit my wife and made the extra effort to ask us questions about ourselves and

what brought us in.

Our conversation with Karla was very enjoyable and we ended buying a different bag that was more suited for my wife.

She adores her Londoner Bag in red that she chose, in part, due to Karla’s suggestion. I’d like to applaud her for her great customer service skills and efforts, which helped make shopping in your store a pleasure.

Working in the real estate industry, I know what great customer service looks like. In this case, it was unforgettable because it was genuine.

Joseph and Catherine Lam Toronto PLEASANT IS PLEASING Recently, after doing some shopping at several stores in downtown Ottawa, I went into the Roots store on William Street. I’m glad I did. I was helped by one of the most pleasant salespeople I’ve ever encountered at Roots, Mathilde Gerard. If your company has an employee recognition program, I’d recommend Mathilde without hesitation.

Brier Dodge Arnprior, Ontario

EXPRESS YOURSELF

We invite you to send us your letters and/or your most creative photos or illustrations for publication in The Source.

Please send your submissions to photogallery@roots.com Issue 113 • August - September 2013

TWO SCORE AND SO MUCH MORE

As Roots marks its 40th anniversary, the company’s co-founders reflect on what’s behind the brand’s enduring sense of style and culture.

By MICHAEL BUDMAN and DON GREEN*

“Personal style is about having a sense of yourself and of what you believe in.”

- Ralph Lauren

M

any people might be hard pressed to define style but they know it when they see it. That certainly applies to the style of Roots.

After 40 years, it’s gratifying to see that Roots style – and everything the brand represents – has stood the test of time.

As much as certain aspects of Roots may have changed over the years, its essence has not.

Today’s world bears little resemblance to that of 1973 and since then, the company has grown in more ways than we could have ever imagined.

Shaping Roots has been a collaborative process. Thousands of people, events, phenomena, and social movements have broadened our horizons.

An eclectic mix of sports, music, movies, books, art, travel, and fashion have enriched us and our sense of style. A sense of time and place has also contributed immensely to the look and feel of what we do.

The genesis of Roots style began in our youth in Detroit in the 1950s and early 1960s. It was a golden time for the city, then one of America’s leading urban centres and home to a booming auto industry. A business and cultural powerhouse, Detroit was a lively, upbeat place, brimming with promise and possibility.

Detroit was also the epicentre of many musical styles that riveted millions of people. Not only was the city a major jazz centre but also the birthplace of Motown Records, which provided the soundtrack, the soul, and the hipster presence to much of the world. Marvin Gaye, the Temptations, Smokey Robinson, the Four Tops and many more had a look and an innate coolness that helped define being Issue 113 • August - September 2013

young, hip, and alive.

The city’s sports teams, featuring some of the best and most colourful athletes of the day, had unrivalled success. While we were growing up, Michigan produced some legendary teams – the Red Wings, the Lions, the Tigers, the Spartans, and the Wolverines. They played hard, lived large, and taught us what winning was all about.

To witness Gordie Howe, Ted Lindsay, Bobby Layne, Doak Walker, Dick “Night Train” Lane, Al Kaline, and Harvey Kuenn in their prime had a lasting impact on us.

But for all that excitement, it was a 12-hour trip by train, bus, and boat into the heart of Canada’s wilderness that would change everything. The destination: a summer camp in Ontario’s Algonquin Park, an outdoors paradise, the yin to Detroit’s yang. Located 300-km north of Toronto, Camp Tamakwa is where we first really got to know each other, and learned important lessons about life and

nature. The camp’s Co-Founders, Lou Handler and Omer Stringer, were impressive, larger-than-life figures. We were drawn to the values, positive attitudes, skills, and knowledge they shared with Tamakwans, as well as to their rustic clothing,

* From Roots: 40 Years of Style to be published this fall by House of Anansi Press.

which was authentic, comfortable and rooted in heritage brands.

Tamakwa and its physical setting also introduced us to another world – Canada. Its pristine, expansive beauty stimulated senses within us that we barely knew existed. The more we discovered about Canada – its nature, people, culture, history, sports, and lifestyle – the more we liked it. In time, each of us would move here. Unquestionably, it was the best decision of our lives.

Roots style had its beginnings in Detroit but it matured in Canada. The early 1970s were a wonderful period in Toronto, as the city and the country itself were coming into their own.

In this post-hippie era, amid a growing environmental and health consciousness, the Roots Negative Heel Shoe hit home.

Toronto was also a magnet for great talent in the arts including Dan Aykroyd, Gilda Radner, Martin Short, and Catherine O’Hara, who became good friends of Roots while making Continued on next page

Michael and Don in Algonquin Park, 1983

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Continued from previous page

their names in the local comedy scene.

In the mid-1970s, the success of the Roots Negative Heel Shoe in North America led us to open stores in several European countries, in the process heightening our own awareness of the continent’s refined sense of style.

When movie producer Jerry Bruckheimer asked us in 1979 to design footwear and leather accessories for Richard Gere’s character in American Gigolo, we went to Milan to meet with Italian fashion icon Giorgio Armani, who was coordinating the wardrobe for the film. At the time, Italian designers were at the forefront of international

L to R: Diane, Michael, Don and Denyse, for Toronto Star article, 1985

fashion and seeing their work there made a strong impression on us.

In 1981 in Paris, where Roots had two stores and where one of us (Michael) was then based, we helped launch Paris Passion magazine with journalist Robert Sarner. It provided an entrée to some of the world’s leading creators in different fields, many of whom we featured in Passion and got to know personally – Andrée Putman, Karl Lagerfeld, Yves Saint Laurent, Thierry Mugler, Claude Challe, Jean-Paul Goude, Helmut Newton, Jean Touitou, Bernard-Henri Lévy, and many others. Some, such as Andrée Putman and Jean Touitou, worked on projects 4 • The Source

In the initial years of Roots, footwear dominated the company’s product selection

with Roots.

In the 1990s, we channeled our love of sport into our involvement in the Olympics.

Our aim was to make Canada look hip and cool on the world stage. In 1998, the world watched as the Canadian team, dressed in Roots, entered the stadium in Nagano, Japan – and people loved what they saw. The look was widely celebrated and the poorboy hat became a major sensation. Back in Canada, people were thrilled, proud that a Canadian company had produced the style hit of the Games.

In Salt Lake City, four years later, Roots outfitted the US Olympic team, only months after 9/11. During the opening ceremony, the American athletes, wearing their Roots berets and jackets, solemnly carried a tattered flag recovered from the Twin Towers.

It was one of the most poignant moments in Olympic history.

And from our perspective, when the Canadian men’s and wom-

Roots is unmistakably Canadian and global. Urban and bound to the great outdoors. Contemporary and classic. Moving forward while staying true to its heritage. Popular with the young yet multi-generational in its reach. Roots has clearly come a long way. Today, with 100 retail stores in Asia, along with a growing online borderless business, more people in more countries are now connecting with Roots style and culture.

If, indeed, style is character, then we owe a lot to our parents, who imbued us with lots of character and helped us in many ways.

Our respective mothers, Helen Budman, a 50year veteran of the couture deparment at Saks Fifth Avenue, and Bethea Green, a gifted artist, inspired us and opened our eyes to great style when we were growing up.

Credit is also due to our late fathers, Irwin Roots Department Store Green and Albert in Toronto in the 1980s Budman, whose mentorship was critical to our early success. Fortunately, we had the good sense to recognize their business acumen and heed their wisdom. They instilled in us the importance of details and making en’s hockey teams won gold, it sure quality reigns in all aspects was the icing on the cake. of Roots. The memory of our Given all of the above and parents continues to inspire and more, it’s little surprise that guide us every day.

The influence of our wives has been equally significant.

Both have been indispensable to the development of Roots. In addition to their incredible support, Denyse Green and Diane Bald, usually far from the limelight, have honed the style of Roots, which they’ve long understood better than anyone. Each embodies the ultimate Roots woman in their taste, style, and approach to life. Their contributions to the brand, which go back almost to the start of the company, are immeasurable.

Of course, Denyse and Diane have also been partners in a more important achievement: the raising of our respective children. All of our kids – Anthony, Sophie, Cover of and Deeva Green, forthcoming and Matthew and anniversary Alex Budman – book have not only been a huge source of inspiration for us, but each has also contributed to the style and life of Roots in far more ways than they realize.

Looking back is important but we’re more excited about what lies ahead for Roots. Ultimately, the real style of Roots is encapsulated in the immortal words of Albert Budman: “Keep on keepin’ on.” And that’s exactly what we’re doing, day after day, true to our roots.

Vintage Roots Student Pack Issue 113 • August - September 2013

CROWD SCENE

Customers come out en masse for 40th anniversary sweat event

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o mark the company’s 40th anniversary on August 15, Roots gave customers 40 per cent off all sweats, for one day only. The response was phenomenal, both in the retail stores and online. It was a shopping frenzy.

From the morning until the evening, Roots locations across Canada were literally invaded by huge crowds seeking to take advantage of the anniversary offer.

Craziness and mayhem reigned.

Appropriately for such a milestone day in the life of Roots, it also proved historic for the brand for another reason: After the numbers were all in, it turned out to be one of the biggest days on record in terms of total sales revenue.

Issue 113 • August - September 2013

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BEHIND THE BRAND

For the 40th anniversary, Photographer Ilich Mejia and Digital Fashion Editor Amanda Rotstein invited members of the Roots family to show their style in front of the camera David Young

Laurie and Sophia Campbell

Denyse Green and Sophie Green

Halla Koudsi

Deeva Green and Lee Reitelman

Jillian Grant

Raymond and Liam Perkins

Robert Sarner

Liz Doggett and Noa Lalonde

Patrick Davis

Grethe Liverud

Laura Cristinzo Ilich Mejia

Candice Cuthbert

James Connell

Sisi Jiang Alice Mallinson

Syd Beder Marissa Engels

Bob Baker

6 • The Source

Issue 113 • August - September 2013

Pauline Landriault

Michael Kerr

Kowalewski brothers: Stan, Richard, Karl and Henry

Judy Hurlburt

Rima Biback

Karen Fernes and Ling Chow

Victoria Lee

Subin Yoo

Alex Budman and Diane Bald

Tony Battencourt

Renée Frenette

Kim and Hannah Court-Hampton

Andy McCurbin

Adrian Aitcheson Ed Cox

Caroline Iwanowski

Melinda McDonald

Oliver Capistrano

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Norwegian Sweater

Vintage Award Jacket

Negative Heel Shoe

DISPLAYING DECADES PAST

Anniversary exhibit spotlights the iconic products of the first 40 years

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n honour of the 40th anniversary of Roots, a selection of the company’s vintage products recently went on display at the Toronto flagship store, giving customers a glimpse of the brand’s heritage.

Earlier in the summer, archivist Eva Lee and Senior Director of Visual Planning Pauline Landriault selected a mix of iconic items that represents the

evolution of Roots style.

“I hope the display will educate people on our history, our roots, and allow them to appreciate where we’ve come from and where we are today,” says Eva. Glass cases are scattered throughout the store, displaying aged leather bags and timehonoured apparel. Above the shelves is an array of classic

Award Jackets. The exhibit emphasizes the quality craftsmanship and design for which Roots has been known since its inception. One case shows the blueprints and planning used in making the negative heel shoe, the first-ever Roots product.

Customers have been admiring the displays, some reminiscing over their own original Roots products.

The exhibit will run until November, when a special 40th anniversary commemorative book, Roots: 40 Years of Style, will be published, featuring a comprehensive view of the brand.

“I was happy to do this project and pleased that the products were available for people to see and enjoy,” says Eva. “It’s rare that these items get to be on display.”

LASTING LOYALTY

Bev LeMay’s relationship with Roots began the day it opened for business in 1973

F

or any retail company, long-time, loyal customers have a special place. For the past 40 years, Roots has had the good fortune to form a strong bond with many of its customers.

On August 15, 1973, Bev LeMay stumbled upon the original Roots store in Toronto a few hours after it opened for its first day of business. As part of their promotional efforts for their new company, Roots Co-Founders Don Green and Michael Budman gave the first 100 customers a leather chequebook cover.

“I was 15 years old and I remember that as I was walking past the shop, I was intrigued by the Roots logo and designs and I went inside,” says Bev. “Within seconds of entering the store, Don and Michael welcomed me and then handed me a leather chequebook case. Forty years 8 • The Source

Bev LeMay’s chequebook case still holding strong

later, I still use it as it’s in mint condition. It hasn’t fallen apart, which speaks to the high-quality products that

Roots makes.”

During her visit to the store, Bev purchased a pair of beige leather shoes, which she

says were extremely comfortable and lasted a long time.

Just last year, she donated the pair of shoes to charity.

Although Bev says she was never a huge shopper, the company’s relaxed and comfortable designs appealed to her sense of personal style. Today, she continues to be a regular customer and has passed on her love for the brand to her children.

“My kids and I also love the Beaver Canoe line,” says Bev, a psychotherapist who lives in Pickering, 40-km east of Toronto. “I purchased an original Beaver Canoe sweatshirt, which has been passed down to my children.”

Back in 1973, Bev never imagined Roots would one day be celebrating its 40th anniversary. However, she is delighted with the brand’s success and that she can justly claim to be one of its first-ever customers.

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The Source • 9

Andrew and Kristina la Fleur with their children Sienna and Caleb

The la Fleur family comes together at Stoney Lake for their annual reunion

Dan la Fleur with grandson Caleb

ALL IN THE FAMILY

The la Fleurs mark a milestone with their favourite Canadian brand

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oots isn’t the only one celebrating a 40th anniversary this summer. Over the Canada Day weekend, three generations of the la Fleur family marked 40 years at their cottage on Stoney Lake in central Ontario. Every summer, they gather at their rural retreat and this year, they used a selection of Roots apparel to help celebrate

the benchmark occasion.

Based in Toronto, the family – comprised of two grandparents, their four children (three of whom are married) and eight grandchildren – likes nothing better than to get away from the city to spend time at their cottage in the Kawartha Lakes area. For their latest reunion, Sylvia la Fleur, the matriarch of the family, had the

idea for everyone to wear Roots 73 shirts to mark the anniversary.

“Not only do all our shirts say ‘1973,’ the anniversary date of our cottage, but the Roots brand is also a great reflection of our Canadian summers by the lake,” says Sylvia’s daughter Joanna la Fleur.

Having always been a fan of Roots, the family decided to send

the photos of their special weekend to the company. Given that four generations of the la Fleurs have spent time at the cottage, it’s clearly dear to them.

“We love that the cottage brings us together year after year,” says Joanna. “To us, these photos celebrate our family history and our Canadian pride including Roots.”

A PENNY CAN GO A LONG WAY

Store employee uses one-cent coins to pay tribute to symbol of Roots

S

ince the inception of Roots, the beaver has been an iconic, beloved symbol of the company. Over the years, fans of the brand have paid tribute to Canada’s national animal by using various objects including thumbtacks, bottle-caps and other scraps to depict it. Today, much of this artwork is displayed at the Roots head office in Toronto.

After seeing an image of the beaver made entirely out of bottle-caps, Anne-Marie Larocqua, an employee at the Roots store in Quebec City, decided to create her own interpretation of the industrious creature using (now discontinued) Canadian pennies.

It was a labour of love, taking about a month to com10 • The Source

plete. In the first few days, colleagues helped Anne-Marie find the coins, selecting only those minted in 1973 and after to coincide with the founding year of Roots.

“It was a team effort because we all had to collect pennies from stores in our neighbourhood,” says Anne-Marie, 25, who’s also a graphic design student. “We worked very hard

together to make this happen.”

Pleased with the outcome of the project, Anne-Marie decided it would make the perfect gift for Roots Co-Founders Don Green and Michael Budman, especially in view of the company’s 40th anniversary this summer.

Ginette Fillion, Regional Director of Quebec, happened to see the emblem when she dropped into the store in May. “When I saw the artwork, I appreciated Anne-Marie’s initiative and the work she put into creating it,” says Ginette. “I wanted to do something special and decided to bring the piece with me to Toronto.”

Ginette hand-delivered the artwork to Don and now it hangs proudly on the second floor of the head office.

Issue 113 • August - September 2013

CELEBRATING LOCAL CREATIVITY Store associates participate in Vancouver street festival

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n mid-July, more than 100,000 people converged on Vancouver’s Kitsilano neighbourhood to attend the Khatsahlano Music & Arts Festival. It’s the city’s largest outdoor music celebration, featuring local bands, artists, food trucks, giveaways and much more.

As part of their involvement in the community festivities, employees at the Roots store in Kitsilano set up a table outside the store and offered customers apples and clementines as a morning snack.

“We created a kids station that included Canada-themed pencils, colourful stickers

and bubbles,” says Samantha Schoffer, Store Manager. “The kids really enjoyed themselves and we received great feedback from the parents, many of whom signed our guestbook.”

Established in 2011, the Khatsahlano Music & Arts Festival celebrates the city’s artistic talent. This year, it

Roots store employees join in the festivities

Crowds take in the music in Kitsilano

DOING RIGHT Sales associate puts her compassion for others into action in the Caribbean

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t takes a special type of teenager to use his/her free time to travel 2,750-km to lend a helping hand to strangers. For Katherine Cambridge-Scott, a Roots sales associate in London, Ontario, assisting the less fortunate has always been a priority.

In pursuing her passion for helping others, Katherine decided to volunteer in Jamaica in poverty-stricken areas. This summer, for the third straight year, she traveled there for the month of July with a group of 15 other volunteers from her local church. They ran summer camp programs and educational initiatives in Negril and Hanover, teaching children important life skills, such as literacy and promoting healthy self-esteem.

“The children who attend our camp programs vary from three to 20 years old,” says Katherine, 18. “I particularly enjoy working with pre-teens as

Issue 113 • August - September 2013

Katherine Cambridge-Scott volunteering in Jamaica

I’m able to form a special bond and lasting relationship with them. Jamaica is a great place to volunteer because I’m able to connect with the children without a language barrier.”

In addition to summer camp programs, Katherine and her

showcased more than 50 local bands, as guests experienced the best of local music in a free, family-friendly environment.

“We had a great day and it was fun to see lots of regular clientele as well as tourists at our store,” says Samantha. “We can’t wait to participate in the event next year.”

team assisted local organizations, including an AIDS hospice and an orphanage for young children.

“I choose to help out in Jamaica because a lot of people view it as a beautiful vacation spot without realizing the issues

and struggles that many locals face there,” says Katherine.

“The children in Jamaica have taught me invaluable life lessons that have had a positive impact on me.”

Katherine joined Roots in 2011 at the White Oaks store in London.

“Katherine is a well-rounded sales associate that customers adore and respect,” says Krista Desrosiers, Store Manager.

“Our team definitely misses her when she’s volunteering abroad.”

After traveling and seeing first-hand the poor living conditions of many people around the world, Katherine was inspired to become a nurse. In August, she is beginning the Pre-Health Science program at Fanshawe College in London.

“Caring for others is a big part of who I am,” says Katherine. “I want to help as many people as I can.”

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ALL DRESSED TO GO

Roots teams up with Webers to celebrate the eaterie’s 50th anniversary

W

ith Roots being inspired

by Ontario’s Algonquin Park, it’s little surprise the brand is so popular with people who appreciate the Canadian outdoors. When heading up north from the Toronto region to cottages and campgrounds, many travelers stop at Webers, a highly popular hamburger restaurant located along the highway near the town of Orillia. Given the image and popularity of Roots, Webers approached the company a few months ago to create a limited edition collection to celebrate its

50th anniversary.

In mid-July, Roots set up a pop-up store outside the restaurant where Webers held a special four-day event for its benchmark birthday. Numerous entertainers, including live bands, face painters and clowns, added to the festivities.

At the store, which consisted of a converted recreational vehicle (RV), people purchased items from the exclusive collection, which featured T-shirts, sweatshirts and baseball caps, all made in Canada. Select styles of company merchandise

Standing tall in front of the pop-up store at Webers

were also available.

“Customers thought the collaboration between the two Canadian companies was great,” says Debbie Perkunder, Manager of the Roots store in nearby Barrie, who worked at the pop-up store. “American tourists were eager to learn more about both brands. The atmosphere was amazing and I’d love to work on a similar Roots project with Webers again.”

Michael Budman, CoFounder of Roots, visited the temporary store and posed for pictures with Webers staff,

Grill master Mike McParland meets Michael

TAKING TO THE FIELD Retail staffer makes his dream come true to represent Canada playing rugby

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fter years of hard work and dedication, Gareth Reid, a Roots sales associate in Toronto, recently achieved the dream he’s had for as long as he can remember – to be part of a national rugby squad.

Impressed by Gareth’s performance for the Toronto City Saints club in the Ontario Rugby League, the Canada Wolverines invited him to join their national team this summer as part of the rugby international series.

Having lived in Toronto, Hong Kong and England, he’s had a longstanding passion for rugby and he’s now proud to represent Canada as an athlete.

“I’ve always dreamt of representing my nation in sport,” says Gareth, who works at the flagship store on Bloor St. “I

12 • The Source

never thought I’d get such an opportunity.”

In addition to his job at Roots, he follows a rigid Gareth Reid, (middle), in recent action

including Mike McParland, a popular figure known as the “grill master.” He’s worked at Webers since its opening in 1963 and can reportedly flip up to 800 patties an hour over the charcoal grill.

Webers was established by Paul Weber Sr. and was sold in 2004 to Tom Rennie, current president and owner.

“The celebrations were terrific,” says Tom. “It was great working with Roots on this collaboration. We’ve received fantastic feedback from our customers and the event exceeded our expectations.”

strengthening program, training nearly every day, both with his teammates and on his own.

“I love the physical chal-

lenge of the sport,” says Gareth, 25. “It’s a true test of a person’s grit and determination.”

This summer’s international series is made up of five games called “test matches,” in which the Canada Wolverines face the United States three times as well as Jamaica and Norway. Each team fields 13 players at any given time from a 19-member roster.

Being new to the international league, Gareth hopes to prove himself as a valuable member of his team so that he can share his love of rugby on the international field.

“The first time I’m able to play on the field as a Wolverine,” he says, “will be the proudest moment of my life and sporting career.”

Issue 113 • August - September 2013

UNDER THE CITY SKY

Toronto’s Roots Yoga Studio helps celebrate longest day of the year as part of outdoor yoga festival

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or centuries, people have used yoga to find peace by harmonizing the mind, body and spirit. Recently, amidst the hustle and bustle of the city, the Roots Yoga Studio took part in a special event that celebrates the summer solstice through free outdoor yoga sessions. In June, in its inaugural edition, Om T.O. invited instructors from the city’s top studios

to lead a lesson in the downtown Distillery District.

“Yoga is a fitting way to honour the longest day of the year,” says Anne Theriault, Manager of the Roots Yoga Studio. “An important part of the practice is called the Surya Namaskara, which means ‘salute to the sun.’ We use the sequence of poses as a way of being thankful for the sun and how it benefits

Yoga enthusiasts reach for the sky

Participants perform the Warrior II pose

the earth.”

Dorothy Leung, an instructor at the studio, kicked off the day’s first session with a morning Hatha yoga class.

“The morning Hatha lesson was designed as a slow yet deliberate movement series,” says Dorothy. “It invigorates and

WINNING STYLE

awakens the body.”

There was a constant buzz of excitement throughout the day as yoga enthusiasts participated in 11 sessions overall. The event also supported a good cause.

In order to receive a yoga mat, participants donated money for colon cancer research.

Luke Macfarlane wearing Roots sweatpants

Luc Pokorn shows off his Roots in competition

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oots sometimes appears in the most unexpected places and situations. In 2011, Torontonian Luc Pokorn traveled to China to explore its rich history and culture. During his 15-month stay there, he became fluent in Mandarin, built lasting relationships with locals and developed an appreciation for the country.

After returning home to study at York University in Toronto, Luc entered in a Chinese-language competition for foreign students. Known as Chinese Bridge, contestants are judged on their writing skills, speech delivery and cultural performances.

At the preliminary rounds, Luc won first prize. After progressing in the competition, he was invited to attend the finals in China this summer.

“The initial rounds were difficult, but I prepared as much as I could,” says Luc, 20. “My victory made me feel more conIssue 113 • August - September 2013

fident to enter the finals at the international level.”

Established in 2002, Chinese Bridge is a large international event televised to millions of viewers worldwide from Hunan, 1,500-km south of Beijing. With the popularity of the show and online voting component, Luc describes the program as being similar to American Idol.

“For one of the episodes, candidates had to wear an article of clothing representing their home country,” says Yolanta Stachow, Luc’s mother. “Since Canada doesn’t have a national costume per se, we thought it was best for Luc to wear something from the Roots Canada Collection.”

He did and it served him well. Luc was a top five finalist in the competition and named Champion of America, earning himself a scholarship to attend university in China.

SATISFYING FASHION FROM SET OF TV SITCOM

Actor Luke Macfarlane wears Roots on camera

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n late-June, a new summer comedy series, Satisfaction, premiered on CTV. Filmed in Toronto, the sitcom takes a humorous look at three roommates and the challenges of their relationships, life crises and personal ambitions.

Canadian actor Luke Macfarlane plays the character of

Jason Howell, who lives with an immature and uninhibited roommate. As a distinctly Canadian show, it’s little surprise that an episode has Luke wearing a pair of Roots sweatpants. Staying true to its Canadian identity, Satisfaction will feature other Roots items, including a backpack, in upcoming episodes.

The Source • 13

NEW & NOTEWORTHY A guide to just-launched Roots products

Bennett Shirt, Mountie Orange, $58

Belcarra Dolman Top, Cabernet, $58

Cover Up Cardi, Purple Velvet Mix, $78

Canmore Jacket, Black Mix, $140

Hudson Ponte Riding Pant, Burgundy, $78

Sustina Tee, Tundra Taupe, $24

Cabin Stripe Scarf, Chambray Blue, $58

Night Zip Prince, Autumn Red, $118

Mini Malibu Dylan, Greystone, $298

14 • The Source

Issue 113 • August - September 2013

NEW & NOTEWORTHY A guide to just-launched Roots products

Courier T-shirt, Zion Orange, $30

Franklin Henley, Indigo, $48

Snowy Fox Hoody, White, $98

Crosby Plaid Shirt, Brick Red, $55

Trophy Pant, Charcoal Mix, $68

Fairfield Jacket, Estate Blue Mix, $94

Kirkton Racer Cap, Charcoal, $24

Roots Camp Moc Cuero, Brown, $118

Sport Root Tribe, Africa, $158

Issue 113 • August - September 2013

The Source • 15

HEALTH TIP

A KALEIDOSCOPIC 5K

Store employees cross finish line of charity run soaked in paint

ADD A BRISK WALK TO YOUR DAY

G

etting fit doesn’t have to be complicated or tug on your purse strings. If a high-priced gym membership, elaborate workout gear and an overbearing personal trainer are not for you, that’s no excuse to stay sedentary. The simplest, cheapest and most timehonoured way of exercise can be the ideal solution for improving your physical and mental state.

Speed walking on a regular basis is one of the simplest ways to stay healthy and fit. Whether walking with friends around the neighbourhood, taking your dog for a stroll, or making tracks on your own, it’s easy to incorporate this activity into your daily routine. A halfhour of this aerobic exercise each day is a great way to improve your health. Its many benefits include: · A healthy heart: Fast walking can lower your cholesterol levels and reduce the risk of cardiovascular diseases. It can also strengthen your heart and lungs. · A boost in energy: Power walking is one of the best natural energizers. It can wake up stiff joints and relax muscle tension, making you feel less sluggish. · Improved brainpower: Walking stimulates the blood flow, provides oxygen to the brain and leads to improved mental functioning. Even a moderate amount of walking reduces the risk of dementia and Alzheimer’s disease in seniors. · A rejuvenated mind and spirit: Vigorous walking, especially outdoors, can ease stress and anxiety, reduce depression and improve self-esteem. It can create a positive kick-start to your day. · Fat loss: Fast-paced walking engages all of your body’s muscle groups and trims fat from various areas of your body. · Source: <http://health.sify.com/11benefits-of-brisk-walking/>

EXPRESS YOURSELF

We invite you to send us your letters and/or your most creative photos or illustrations for publication in The Source.

Please send them to photogallery@roots.com 16 • The Source

I

n late-June, a group of energetic, socially conscious employees from the Roots store in Niagara Falls, Ontario traveled across the nearby border to Buffalo, New York for the day.

Their destination was Darien Lake Amusement Park, but the visit had a serious purpose. That was the venue for Color Me

Attack by the Colour Bomb Squad

Rad, a 5-km charity-related run in which the store sales associates were participating, as were thousands of other people taking part in more than 70 places in Canada and the US. Color Me Rad is not your typical race. The four Roots employees began the competition wearing white clothing, but

crossed the finish line soaked in paint. Throughout the race, volunteers – called the Color Bomb Squad – blasted the runners with more than 5,000 pounds of coloured cornstarch.

The run attracted thousands of local residents and tourists of all ages and fitness levels.

Established last year, the forprofit company donates a portion of the proceeds to the Special Olympics of New York, which provides year-round sports training and competitions for chidren and adults with intellectual disabilities.

“We thought that embracing the Roots lifestyle of being active and fit was a perfect way to represent the company,” says Ryan Cassolato, Sales Associate. “We left the race feeling energized and satisfied with what we accomplished. We can’t wait to run again next year.”

STANDING TALL ON PARLIAMENT HILL

On the nation’s birthday, Stan Kowalewski shows his true colours in Ottawa hen he decided to attend the Canada Day festivities Stan Kowalewski in Ottawa on July 1, Stan Kowlewski knew exactly what he was going to wear for the occasion. He proudly donned a vintage long sleeve, red and white Roots shirt.

Though you’d never know it from the way it looks, he’s had the shirt for 23 years.

Another high point of the summer for Stan was the 40th anniversary of Roots in August. Like his brothers Karl, Henry and Richard, and his late father Jan, he helped work on the original negative heel shoes that launched Roots in 1973. Today, he continues to oversee the footwear production at the Roots factory in Toronto.

W

DÉJÀ VU

A voyage back in time to a vintage moment from the pages of The Source

I

n August 2006, the main protagonists of the highly popular TV comedy, The Office, occupied the cover of The Source.

At the time, it was the latest NBC program to order custom cobranded merchandise from Roots.

The cover story focused on the relationship between Roots and the New York-based NBC Television, which began in the early 1990s with the Roots/Saturday Night Live collection. In the case of The Office, Roots produced a special line of merchandise for the hit series.

Starring Steve Carell as a bumbling executive, and based on the original British series of the same name, NBC’s version of The Office ran for nine seasons from 2005 until last spring. It attracted high ratings and won numerous awards for its hilarious, documentary-style look at workday life in the Scanton, Pennsylvania branch of the fictional Dunder Mifflin Paper Company.

Issue 113 • August - September 2013

Students helping students at UCC Horizons

UCC Horizons students showing off their new Roots shirts

NEW HORIZONS

Roots supports program that benefits young mentors and their protégés

E

ach year, high school students at Toronto’s Upper Canada College (UCC) have the opportunity to help students from other schools by participating in a special program called Horizons. It enables UCC students to provide mentorship for classes and extracurricular activities for those in the city’s lowincome areas. It’s a mutually beneficial initiative as the mentors learn strong leadership skills and become more aware of their community, while those on the receiving end gain valuable learning opportunities.

MONKEYING AROUND

Since the inception of Horizons 14 years ago, Roots has provided specially designed T-shirts and other apparel in support of the program. With the Horizons logo printed boldly on the front, the mentors and their protégés proudly sport this year’s T-shirts.

“Roots has supported Horizons since the beginning,” says Jyoti Sehgal, director of the program.

“It’s always a highlight for the students to receive their shirts.”

Horizons accepts 180 students to participate in its mentorship and learning program each summer.

Jon Montgomery wearing Keith Jacket

High school student gives new life to Cabin Socks

R

oots socks aren’t only for keeping toes warm anymore. Shayna Tinson from Brighton, Ontario, a small town south of Peterborough, recently used the Roots Cabin Sock as the inspiration for a creative initiative.

Earlier this year, the highschool student decided to make her own stuffed monkey out of the iconic Roots sock.

“I started this project to learn how to sew,” says Shayna, 16. “I plan to keep making them

because they are cute, easy and fun to make.”

First created in North America in the late 1800s, sock monkeys have long been popular with both children and adults.

Given Shayna’s hope to one day work in the fashion industry, making the soft toy helped her gain some desired sewing experience. So far, she has made two Roots sock monkeys as gifts, each one taking between three and four hours to complete

LEADING THE WAY

TV adventure show host spotted sporting Roots

O

Socks covering a lot more than feet Issue 113 • August - September 2013

n July 15, Canada’s much anticipated summer television series, The Amazing Race Canada, premiered on CTV. A spin-off of the popular American reality program, the Canadian edition features contestants in an intense, multidisciplinary race around North America.

Jon Montgomery, who

won a Gold Medal for Canada in skeleton at the 2010 Winter Olympics in Vancouver, hosts the competition. In a national ad campaign for the series, Jon looks impressive in a Roots Keith Jacket. So far, during the show’s inaugural season, he’s worn other Roots items, upping the Canadian content and style quotient of the program.

The Source • 17

FINE PRINT

FOCUSING ON THE RED AND WHITE Customers enter photo contest showing their Canadian spirit Michelle Cayouette, (right), from Toronto

Laura Pellerine, (left), from Montreal

COVERAGE OF ROOTS IN THE MEDIA

Here are some recent sightings of Roots in newspapers, magazines and on TV and websites: · Toronto Star: Aug. 7. Spotlights 40th anniversary exhibit at flagship store in Toronto. · Chatelaine: Aug. issue. Alex Hoody in melton and fleece included in baseball-themed fashion spread. · Ion magazine: Aug. Spotlights reissue of negative heel shoe. · Flare.com: July 25. Mini Alex Pack in Africa Tribe appears in What to Wear: How to Travel like a Celebrity. · Marilyn Denis Show: July 19. Mini Alex Pack in Africa Tribe showcased on makeover segment. · LouLouMagazine.com: July 12. Annie bag featured on #FollowFriday. · Solo Lisa: July 12. Vancouver fashion blogger showcases Cutie bag. · Globe and Mail: July 13. City Pack in Vegetable Tan leather and Omer’s Pack in Tribe leather appear in fashion spread. · The Souls of My Shoes: July 8. Tote in Biarritz featured in online giveaway. · Toronto Star: July 5. Highlights Roots in round-up of Canadian companies. · Marilyn Denis Show: July 3. Fashion expert Angie Smith showcases Village Pack in Africa Tribe in a travelin-style item. · National Post: June 29. Men’s Brogue sneakers appear in Canadianmade fashion shoot. · Marilyn Denis Show: June 28.

Fashion expert Peter Papapetrou’s segment at a Roots store in Toronto features a mix of apparel, accessories and leathers. · Toronto Star: June 28. Women’s Canada Tee appears in The Kit. · Flare.com: June 28. Love Your Beaver Undies included in round-up of Canadian labels. · Zoomer.com: June 27. Men’s Oxford shoes featured in spotlight on Canadian-made products. · TheCloset.com: June 26. Highlights Canadian products, including Love Your Beaver Undies, Canada Collection and Canada Pillow. · Cityline: June 25. Chatelaine fashion editor Tyler Franch showcases Edie bag in segment on handbag styles for summer. · Women’s Wear Daily: June 25.

Highlights opening of new Roots store in Venice, California. · Chatelaine.com: June 20. Edie bag in Wineberry included in round-up of 16 best summer bags under $100. · Chatelaine: June. Canada Pillow and Tweed Cabin Throw recommended by home décor editor. · Best Health: Summer 2013. Spotlights Carlye Striped Dress.

18 • The Source

Janelle Blackman from Kitchener, Ontario

A

s part of its ongoing use of social media to interact with the public, Roots connects with people in a variety of ways. Recently, the company took to Twitter when it held a photo contest for customers.

Over the Canada Day long weekend, Roots invited Twitter users to head into their local store and snap a photo of themselves wearing their favourite piece of clothing from the annual Canada Collection. By tweeting their photo to Roots, participants became eligible to win prizes, including a $500 Roots gift card.

The contest generated scores of fun photos exuding Canadian pride on the occasion of the country’s 146th birthday.

In early July, the three contest winners, chosen at random, were announced: Janelle Blackman from Kitchener, Ontario; Laura Pellerine from Montreal; and Michelle Cayouette from Toronto.

UNDER THE BIG TOP

Store staff organize circus-themed entertainment for a good cause

Charity supporters rise to the occasion with flair

I

n mid-June, the Canadian Cancer Society brought thousands of people together for Relay for Life, a 12-hour, overnight event that takes place in cities across Canada. This annual initiative creates a sense of community among those who are affected by cancer as they

work together to raise millions of dollars for cancer research.

In Belleville, Ontario, Sydney Joselin, Assistant Manager of the Roots store, and Keyholder Kelly Lewis took a leadership role in their community’s relay, heading the Entertainment Committee. Their work involved

scheduling bands and planning themed activities.

This year’s theme, Under the Big Top, was inspired by the circus. As such, Sydney and Kelly had to find tents, cotton candy machines and performers to create a festival atmosphere for participants and their families.

“As I’ve had family members and friends pass away from cancer, I felt very connected to this issue,” says Kelly. “It’s also nice to give back to your community.”

Sydney, too, appreciated the opportunity to volunteer for a good cause. “I think it’s important for people, including those my age, to contribute to the community,” says Sydney.

“I plan to continue to do so for a very long time.”

The two co-chairs also partook in the relay, walking the Survivors Lap and the Fight Back Lap together. In total, Belleville raised $211,000 for the Canadian Cancer Society.

Issue 113 • August - September 2013

GREEN TIP

GUESS WHO JUST DROPPED IN

Taking attendance of special guests at Roots

C

elebrities have long made a point of shopping at Roots and developing friendly ties with the brand. Here are the latest sightings of prominent figures from the entertainment industry and sports world who recently visited the company’s stores, head office, factory or were seen wearing Roots.

(Stores listed alphabetically)

MAKE YOUR WORKPLACE ECO-FRIENDLY

W

orkplaces contribute greatly to climate change. Everything from computers and printers to air conditioning and lighting uses energy, which can have a pernicious effect on the environment.

Fortunately, there are many ways to create a greener, healthier workplace. Best to start with small steps and eventually incorporate a more ambitious plan.

Here are eight relatively simple measures to make your business greener. · Save energy. If you’re not using your electronic devices, make sure to turn them off. Unplug all devices that use energy even when they are turned off, such as cell phone chargers. · Eat healthier. When catering lunches or special events at your company, choose foods that are local and organic. · Commute smarter. Walk, bike or take public transportation to work. If you must drive, carpool with others in your area. · Waste less. Set “double-sided” as the default setting on your computer’s printer. · Conserve water. Ban bottled water in your organization and encourage employees to drink either tap water or filtered water using reusable glass or stainless steel bottles or cups. · Minimize the mileage. Hold teleconferences and video conferences to reduce the travel of participants when possible. · Clear the air. Encourage employees to add plants to their workspace as they filter the air. · Favour green suppliers.

Choose eco-responsible suppliers that offer sustainable products and services · Source: http://www.davidsuzuki. org/what-you-can-do/green-yourworkplace/five-easy-ways-to-gogreen-at-work/ Issue 113 • August - September 2013

· BCE Place, Toronto – Actor Callum Keith Rennie dropped by the store. · Beverly Hills, California – TV host George Stroumboulopoulos visited the store and purchased an RBA vintage T-shirt. · Birmingham, Michigan – TV producer (Entourage) Eric Weinstein purchased the Grace bag for a friend. · Birmingham, Michigan – Kaitlyn weaver and Andrew Poje, Six time Canadian ice dance medalists were in-store. · Bloor Street, Toronto – NBA player Stephen Curry purchased various items, including a Varsity jacket, which he Alexandra Grant

customized. · Bloor Street, Toronto – Suits actor Rick Hoffman and his family did some shopping. · Centreville, Montreal – Legendary NHL coach Scotty Bowman shopped with his family and took pictures with staff. · Devonshire Mall, Windsor – Canadian NHL player Steve Ott stopped by the store with his family, who are fans of the salt and pepper sweatpants. · Mt. Tremblant, Quebec – Former NHL star and co-owner of the Pittsburgh Penguins Mario Lemieux dropped in to do some shopping. · Robson, Vancouver – Style blogger Alexandra Grant came by to share her fashion favourites. · Robson, Vancouver – Actor/ singer Drew Lachey, wife Lea Dellecave and their two children stopped by for some shopping. · Venice Beach, California – Foam magazine Editor-in-Chief Sari Tuschman came by for a photo shoot.

· Yorkdale, Toronto – Degrassi actress Sarah Fisher shopped and posed for pictures with staff.

Scotty Bowman

Sarah Fisher

Stephen Curry

Sari Tuschman

GREAT MOMENTS IN RETAIL

Spotlighting the top performing Roots stores based on their sales results

S

hortly before this issue of The Source went to press, we received the final sales figures for Roots stores in recent months. Taking the top spot for sales in July was the Hillcrest Mall store in Richmond Hill, Ontario while the June spot went to the Birmingham store in Michigan.

As for the Roots 73/Outlet category, the Georgian Mall store in Barrie, Ontario claimed the top spot in July, with the Fanshawe store in London, Ontario winning the June spot (pictured).

Congratulations to Suzy Dubiel, acting Manager of the Birmingham store; Amanda Lawless, Manager of the Hillcrest Mall store; Debbie Perkunder, Manager of the Georgian Mall store; Wade Stansbury, Manager of the Fanshawe store; and to their respective teams for their winning performances.

Fanshawe team (L to R): Susan Yu, Shane Bahmann, Laura Winkler, Janice Tadgell, Cassandra VanEnglen (Missing: Wade Stansbury, Candace Crosby) The Source • 19

STAYING POWER SALUTING THOSE WHO GO THE DISTANCE

T

hroughout July and August, several Roots employees are celebrating benchmark anniversaries with the company.

Congratulations to the following people for their huge contribution and enduring loyalty to Roots: Albertina Quadros, Leather Embroidery Operator, Factory, 20 years Lynne Morris, Senior Designer, New Design, 20 years Sabina Foluszczyk, Leather Table Worker, Factory, 15 years My Van Luu, Sewing Machine Operator, Factory, 15 years Rainbow Wong, Leather Stitcher, Factory, 15 years Karen Bryan, Technician, New Product Development, 10 years Le Cung Ngo, Leather Table Work, Factory, 10 years Vui Thi Nguyen, Leather Sewing Machine, Factory, 10 years Varsha Patel, Sewing Machine Operator, Factory, 10 years Maria Pires, Sewing Machine Operator, Factory, 10 years Raywoti Singh, Sewing Machine Operator, Factory, 10 years Claire St. Aubin, Store Manager, Waterloo, ON, 5 years Lai Wan Cheung, Sewing Machine Operator, Factory, 5 years Ping Huang, Leather Cutter, Factory, 5 years Maria-Josee Lopez, Assistant Manager, Toronto, 5 years Issa Mohamed, Sales Associate, Toronto, 5 years Michelle Quinteros, Sales Associate, Hamilton, ON, 5 years Paramjit Saini, Leather Table Work, Factory, 5 years Richard Sleightholm, Sales Associate, Pickering, ON, 5 years Susan So, Keyholder, Vancouver, BC, 5 years Meghan Wall, Assistant Manager, Kingston, ON, 5 years Monika Waraich, Leather Table Work, Factory, 5 years Taylor Warman, Sales Associate, Oshawa, ON, 5 years Laura Winkler, Assistant Manager, London, ON, 5 years

ON THE MOVE NEW APPOINTMENTS AND PROMOTIONS

Wendy Bennison, Chief Operating Officer Chris Ivanovs, Graphic Designer, Art Department Heidi Kim, Financial Analyst, Financial Control

MOMENTS THAT MATTER Send us details of recent marriages, births, graduations and other milestones in the lives of Roots people to be in included in The Source. Email info to thesource@roots.com 20 • The Source

STARTING LINEUP

Introducing the people who make it happen at Roots stores

As part of our continuing series of team pictures, this issue spotlights the Bayers Lake Power Centre store in Halifax, Nova Scotia. Left to right: Stephanie Cruickshanks, Lindsay Shea, Brooke Fullerton, Lisa Moorhouse. (Missing from this photo: Petrina Valentine, Haya Hafez, Andrew LeBlanc, Laura Tremaine)

Lucas Lepera, 7 months, Colborne, ON

Parks Hagen, 1½, Calgary, AB

Bodhi Dufour, 5 months, San Marcos, CA

SPEAK TO MY AGENT

Sadie Buchanan, 4½, Mississauga, ON Rex, 18 months, Gilford, ON

Little – and not so little – customers show their Roots

W

e often receive unsolicited photos from people eager to show us pictures of their children, cousins, grandchildren, or even pets, wearing Roots. Sometimes the senders ask if we could use the photos in a future advertising campaign for Roots. While we can’t promise that, we are happy to publish them in The Source. Over the years, Speak To My Agent has become one of the most

popular items in our magazine because it showcases everyday people wearing Roots.

Everyone is welcome to submit their favourite shots to be considered for publication.

Please send your pictures to photogallery@roots.com.

Be sure to include the name and age of each child or pet in the photo, where it was taken, place of residence and a sentence stating that you agree for the photos to be used in The Source.

Issue 113 • August - September 2013

MUSICAL ROOTS

Spotlighting Canadian singer/songwriter Serena Ryder’s triumphant journey to stardom

A

ll signs point to 2013 as a benchmark year for Serena Ryder. Driven largely by the huge success of her most recent album, Harmony, the Canadian singer/songwriter is increasingly recognized in the all-important United States market for the power of her raw, deep voice and lively performances. Ryder recently finished an international tour for Harmony, which generated the hit single, “Stompa”. Having overcome various challenges early in her career, Ryder’s success is all the more sweet for the 29year old. It will be reflected in September when she’ll be one of the headline performers at Canada’s Walk of Fame Festival in Toronto.

Raised in Peterborough, Ontario, Ryder grew up listening to records of The Beatles, Etta James and Leonard Cohen.

By the time she turned seven, Ryder was already singing publicly and after she received her first guitar, she was performing original work.

“When I got my guitar, a whole other world opened up

to me,” says Ryder. “I realized I could put the poetry I was writing into song and bring two very separate things together.”

In 2002, when Ryder was 18, her demo tape earned her an invitation to play on-air for CBC Radio. As luck would have it, musician Hawksley Workman heard the broadcast and immediately contacted the singer at the station to invite her to record an album on his label.

With the talent and support of her producers and fellow musicians, Ryder released Unlikely Emergency in 2004. The album proved successful as the Canadian Songwriters Hall of Fame offered her a performance slot at a 2006 media conference.

A year later, her second album, If Your Memory Serves You Well, consisting of 12 covers and three original pieces, added to the initial buzz surrounding Ryder. Her success was confirmed when she won the 2008 Juno Award for the Best New Artist and the following year for Adult Alternative Album for Is It OK. Unfortunately, the rush

Serena Ryder’s single “Stompa” reached triple platinum status

of fame proved detrimental to her health, and Ryder suffered through a bout of clinical depression. Writing music was her way of fostering the healing process. In 2012, she released her next album, Harmony, which includes her most recent hit single “What I Wouldn’t Do.” “This album was totally my medicine,” she says. “The songs were conversations with myself, telling myself that I wasn’t the depression.”

In addition to singing, Ryder is also an accomplished visual

artist who makes paintings, sculpture and collages. Some of her paintings have been sold at charity events, such as The Kidney Foundation of Canada.

Ryder has actively supported many other charities in Canada and abroad, including Young Artists for Haiti, Time for Climate Justice Campaign, Peterborough MusicFest, and Fashion CARES. – Davin Bujalski · For more information on Serena Ryder, go to www.http://serenaryder. com/ or listen to Roots Radio to hear the music of Serena Ryder.

CHEF’S CORNER Roots-friendly recipes that promote a healthy diet and bring pleasure to your palate

CHIPOTLE MAC AND CHEESE WITH ROASTED BRUSSEL SPROUTS: Mac and cheese suffers from an image problem due to its dubious reputation among health enthusiasts. Typically laden with milk, butter, processed cheese and all manner of artificial, unpronounceable stuff, this (admittedly tasty) dish offers little nutritional Issue 113 • August - September 2013

sustenance.

Fortunately, there’s a healthy alternative for those who have mac and cheese cravings. You can get all that cheesy goodness with a clear conscience with this vegan macaroni and cheese recipe. Made with cashews, nutritional yeast and brussel sprouts, it goes to show that comfort food can be good for you too.

Total time: 30 minutes

Serves: 4 Ingredients: 8 ounces macaroni 1 pound brussel sprouts, quartered 1 tablespoon olive oil For the sauce: 1 cup vegetable broth 2 garlic cloves 3 seeded chipotles 2 tablespoons nutritional yeast flakes 2 tablespoons chickpea miso (or the flavour of your choice) Salt to taste Preparation: 1. Soak cashews for 2 hours prior (alternatively, boil for 15 minutes) and set them aside.

2. Preheat the oven to 425°F for the brussel sprouts.

3. Meanwhile, prepare a pot of salted water for the macaroni.

4. Prepare the brussels with olive oil and salt.

5. Line a large baking sheet with

parchment paper.

6. Bake brussels for 18 minutes or until lightly browned. You don’t need to flip them.

7. Meanwhile, boil macaroni according to package instructions.

To make sauce: 7. Drain the cashews and blend all sauce ingredients with cashews in blender until completely smooth.

8. When the macaroni is tender, drain it in a colander.

9. Immediately place macaroni back in the pot you boiled it in and stir in the sauce.

10. Place pot on low heat and stir for 3 minutes or so, until sauce is thickened.

11. Taste for salt, toss in brussel sprouts and serve! · Source: http://www.theppk. com/2013/06/chipotle-maccheese-with-roasted-brusselsprouts/ The Source • 21