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A window into the world of Roots

Issue 116 • April - May 2014

RISING STAR

With her acting career taking off, Shane Lynch shows her Roots in spring campaign

Andreea Radutoiu

Nearly 20 years after her debut as a Roots model, Shane shines in recent photoshoot for the brand


I S S U E 116 WORKSHOP WONDERS ..... 4 Retail employees explore the brand at Head Office LIMITED EDITION ................. 5 Roots produces custom jackets for Drake’s OVO Fest

TOQUES FOR THE TRAIL ... 8 Looking stylish while supporting a good cause TRULY UNIQUE .................... 9 Designers create custom products for The 1400 Series IN FOCUS .............................. 10 Up close with actress and Roots model Shane Lynch ON THE BEACH .................... 12 Spring photoshoot features Shane Lynch on Malibu beach HEALTH TIP .......................... 14 Dance your way to a fun, active lifestyle SHHHHHH! ............................ 14 Store employee fronts band Something You Whisper NOT AN ORDINARY TRIP .... 15 Employee helps put roof over family’s head in Caribbean NEW AND NOTEWORTHY .... 16 A guide to just-launched Roots products ROOTS TV ............................ 19 Latest segment in behind-thescenes video series KNOCK KNOCK .................... 20 Which celebrities recently visited retail stores? MUSICAL ROOTS ................. 22 Highlighting folk-rock band The Deep Dark Woods CHEF’S CORNER ................. 22 A quick and easy recipe for homemade gremolata

Publishers MICHAEL BUDMAN, DON GREEN Editor ROBERT SARNER Interns JESSICA FISHBEIN OKSANA KRAVETS ALEX RODGERS PHOEBE YUNG The Source is published by Roots Canada Ltd. We welcome letters from readers for publication. Please address correspondence to The Source, Letters to the Editor, Roots Canada, 1400 Castlefield Ave., Toronto, Ontario, M6B 4C4 or by email to thesource@roots.com. Letters may be edited for length and clarity. Each issue of The Source is also available at http://issuu.com/rootscanada

Issue 116 • April - May 2014

Rylan Perry

MADE IN CANADA ............... 6 Special sweats released for company milestone

SPECIAL DELIVERY

A selection of recent letters from the world of Roots FAN-TASTIC

I just wanted to let you know about the amazing customer service I received at your Fredericton, New Brunswick location. I don’t remember the employee’s name but I wish I did. As a student, it’s difficult for me to justify buying more expensive clothes (except now you have a great student discount). However, I’ve always argued that the quality of your product is worth the price, especially given the use I get out of your items. For the first time, I had a product show serious signs of wear-and-tear after only a few months of wearing it. Your employee stood behind the quality of the product and exchanged it for a new one. I’ve never had such excellent customer service. If I wasn’t a Roots fan before, I certainly am now. Laura Cole Kingston, Nova Scotia GIVING BACK

We want to thank Roots for your gift of 1,208 lbs of food to Daily Bread Food Bank during our Holiday Campaign. It means so much to us and the thousands of individuals and families that rely on Daily Bread. Thanks to Roots, we can ensure that they don’t go hungry, but also receive help with job training and education, social assistance and affordable housing. You may already know that we distribute food to cover more than 63,000 visits to local food banks every month. Daily Bread also provides hot meals

to hostels, shelters, schools and community centres all across the city. Again, thank you for joining Daily Bread during our Holiday Campaign and sharing with others in need. Together we can make a difference. Gail Nyberg, Executive Director Daily Bread Food Bank Toronto, Ontario A PLEASANT EXCHANGE

From the moment I walked into your St. Catharines, Ontario store, I loved it. Sales Associate Susan Tope approached me almost immediately and was very pleasant. I needed to exchange a sweater that didn’t fit and Susan took the time to lead me around the store to help me find another one. I saw some nice toques, but found them too itchy because they were made of wool. Sales Associate David Dibben heard me explaining this to Susan and told me that a shipment of new ones had just come in. He opened the box and helped me find a non-woolen toque. Because Susan and David went out of their way to assist me, I bought a nice sweater, toque and wallet. The experience was great from start to end. Gaston Forest Stevensville, Ontario SUPERB STAFF

I had to return a sweatshirt I purchased at Roots due to a defective zipper. When I entered the store I was enthusiastically greeted by staff. I told a gentleman working there that there was

a problem with my purchase and he said, “We’re here to help.” His approach to conflict resolution reflected exemplary customer service. Despite the fact that my sweater was a limited edition and there wasn’t an exact replacement, the exchange proved a very positive experience. I ended up exchanging and “upgrading” to a grey fall sweatshirt. Candace Thompson Brampton, Ontario

A REAL LIFE DIFFERENCE

Thank you Roots for your support of Hands Across the Nations’ humanitarian work in Mali and Bolivia. Your donation of a Gift Card for our auction is greatly appreciated and will help make a real-life difference. It costs us approximately $75 to secure and install a bio-sand water filter in a village hut in Mali. The filter, which allows a family of up to 20 people to drink clean water, is easy to maintain and will last several years. Since dysentery, caused by drinking polluted water, is the number one cause of health problems and deaths in Mali, having access to clean water dramatically improves health. Louise Lupo Hands Across The Nations Toronto, Ontario

EXPRESS YOURSELF

We invite you to send us your letters and/or your most creative photos or illustrations for publication in The Source. Please send your submissions to photogallery@roots.com The Source • 3


THE DIFFERENCE A DAY MAKES

Ontario retail staff get to the source of Roots products during informative and team-building workshop

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eeing where and how something is created can be not only enlightening, but inspirational. That’s why in late January several departments at Roots hosted a Training and Product Knowledge Workshop at the Head Office in Toronto. Staff from Ontario stores attended the event to learn more about the brand and its products. They took in an exclusive fashion show and participated in a series of hands-on workshops hosted by Roots designers and merchandisers. Throughout the day, the staff got a behind-the-scenes look at what goes into creating a collection. In addition, they gained knowledge about the Spring 2014 line titled ‘Natural and Free.’ It allowed them to better understand products so they could communicate more effectively with their customers. “I was very excited to be there,” says Dima Dib, Manager of the Bayview Village store in Toronto. “It was nice to meet a lot of the managers, Head Office staff and the people who actually do the work before it gets to our stores. It’s great to know exactly where their inspiration comes from.” Approximately 70 retail employees arrived at the Head Office in the morning and were greeted by senior staff members. They then saw a fashion show during which models (comprised of company employees) showcased future products on the runway. Afterwards, people broke into small groups that attended

ten interactive workshops throughout the day. These ranged from product showcases to hands-on activities, including a team-building workshop where participants made terrariums. This was the first time such an event took place at Roots. It was developed through a collaboration between the Retail Operations, Visual Merchandising, Design, Art and Merchandise departments. “The expectation was for store teams that were here to then go back to their locations with a clear perspective on the creative and ‘behind-the-scenes’ process of creating collections before they hit the stores,” says Hannah Siteman, Retail Business Manager, who joined Roots in 2009. “We also wanted to inspire, team-build, and generate momentum to start the year.” Hannah feels the initiative was mutually beneficial. Designers received product feedback from front-line store employees and these employees now better understand designers’ visions. To conclude the Training and Product Knowledge Workshop, Co-Founders Michael Budman and Don Green spoke to the visiting retail staff and, along with Chief Operating Officer Wendy Bennison, presented awards to the top performing stores. Although there’s no firm date yet for the next training workshop, Hannah says that given the success of this first one, Retail Operations and the other departments involved intend to continue with this type of event in the future.

Roanne McCready, Special Projects Coordinator

Chris Ivanovs, Graphic Designer

Oliver Capistrano, Menswear Designer, (far right), with store staff COO Wendy Bennison

Store managers attend accessories workshop Karl Kowalewski, VP of Leather Product Design, Development and Manufacturing

Kashish Patel, Store Manager, Erin Mills (Mississauga, ON)

Odessa Moll, Product Developer, (left), with Dima Dib, Store Manager, Bayview Village (Toronto)

4 • The Source

Issue 116 • April - May 2014


HELPING THE TEAM WALK TALL

First Peoples Group gifts employees with custom-made Award jackets

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or Guy Freedman, President of First Peoples Group (FPG) and an incurable Roots fan, it was obvious who to turn to for custom jackets for his employees. He wanted a promotional piece that represented FPG and also showed an affiliation with its Canadian maker. Guy knew he could rely on Roots to provide quality goods, so he ordered six jackets as a gift for his team. The staff received the jackets in January, and even though they were meant for warmer weather, they stood up well to Ottawa, Ontario’s frigid winter temperatures. “We wear the jackets proudly,” says Guy. “They are stylish, well-made and Canadian. We like that they represent a wellknown, professional company.”

Guy Freedman with custom jacket (front and back)

In late November, he worked with Mary-Jane Carlesso, B2B Account Manager, and Andrea Wang, Graphic Designer, to create a distinctive design. Guy chose the Men’s Gretzky Slim Fit as the base jacket. The final product sports the Roots logo on its left sleeve and the FPG

logo on its right and back, with “FPG” on the chest. “This is our first experience working with Roots, but it will not be our last,” says Guy. “The product and service by the entire team were exceptional.” Founded in 2001, First Peoples Group provides consult-

ing and Aboriginal knowledge through planning services, education and training, and relationship and partnership development. The company’s staff come from First Nations, Métis, and Inuit communities, and work with industry, governments, and Aboriginal groups.

OWNING THEIR VERY OWN

Drake fans show their passion for him with limited-edition tour jacket Customers lined up around the block to get their own OVO Awards Jacket

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t’s amazing what some people will endure to own a limitededition item. On a cold midFebruary morning in Toronto, hundreds of people lined up outside the Roots flagship store on Bloor Street, waiting in freezing temperatures to buy one of superstar Drake’s new tour jackets. To improve their chances, some had camped out on the sidewalk the entire night. When Roots announced it would be selling 250 jackets, it triggered huge interest among Drake’s devoted fans online and in the media. Made at the Roots leather factory in Toronto, the jacket came in two styles – in green or black with lightcoloured sleeves, with the names of Drake’s albums stitched on to the design. Priced at $458 each, Issue 116 • April - May 2014

it was created for Drake’s annual October’s Very Own festival. The day before the event, store employees met to finalize plans and change the main floor layout to accommodate the expected crowd. The next morning, additional Roots staff, including Director of Loss Protection Omar Boutari, and District Manager Rachel Roos, arrived before doors opened at 10 a.m. While Drake’s hits played on a loop in the store, people were let in, two to four at a time, to the sound of cheering staff who greeted them. Camera crews from CTV and other media filmed elated customers, which included adults, teenagers, and even mothers with their babies. After less than an hour, popular sizes from small to large had

already sold out. Many news outlets, such as the Toronto Star, posted web updates about the event, and a few enterprising customers began selling their jackets online to make a profit on websites such as Kijiji. “The jackets have a lot of embroidery, and having already worked with the OVO team in the past we knew what they expected,” says Raymond Perkins, Director of PR and Special Events, noting the longstanding relationship between Roots with Drake and his OVO management team. “Roots has made tour jackets for OVO in the past, but this is the first time the jackets were made available to the public.” The partnership was initiated by Matthew Budman, son of

Co-Founder Michael Budman. The design process for the OVO jackets involved a collaborative effort between Roots and Drake’s staff. The internationally celebrated rapper and his OVO design team worked with Michael Budman and Karl Kowalewski, VP of Leather Product Design, Development and Manufacturing, to design the jackets. “I was very pleased with the turnout for the jacket launch and how much fun staff and customers were able to have,” says Store Manager Dane Miller. “We’ve never been a part of an event with so much anticipation followed by an 18-hour lineup, but I wouldn’t hesitate to do it again in a heartbeat.”

Drake sporting a custom OVO Awards Jacket

Customer snags a limited edition jacket

The Source • 5


COZY AT THE ‘OLYMPICS OF THE NORTH’

Team Yukon athletes wear custom-made Roots sweatpants at Arctic Winter Games in Alaska

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rom its prolific history as an official Olympic outfitter to its custom clothing designs for sports teams around the world, Roots has long helped athletes compete in style. In March, the company created fleece sweatpants to keep Team Yukon cozy at the Arctic Winter Games (AWG) in Alaska. The 237 participants wore the sweats as part of their official outfit for the Games, where they won 85 medals in sports ranging from snowboarding to soccer. “The team absolutely loved the sweatpants,” says Tracey

Sporting offical team sweatpants at pre-Games pep rally

Bilsky, Executive Director of Sport Yukon. “They were super comfy, the athletes love the colour, and the texture of the logo letters was really cool.”

This was the company’s third time designing official AWG apparel for the Yukon team since 2010. “We have always been happy

with the service and quality of the gear we have received from Roots,” says Tracey. “They are favoured among our athletes and many choose to keep their Roots gear and bring it back with them instead of trading it away.” Created in 1970, the biennial AWG bring together athletes from northern regions of Canada, the US and Europe to compete in popular winter and summer sports. In order to promote cultural interaction, the games also include traditional Inuit and Dene sports and feature performances from northern artists.

A LABOUR OF LOVE

New made-in-Canada XL collection reflects values and heritage of Roots

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hile the 40th anniversary of Roots may be officially over, the milestone lives on with the release of the Roots XL collection. Aptly named “XL” (the Roman numerals for 40), the project commemorates the heritage of Roots and its mastery at producing fleece apparel. Created by Special Collections Designer Adrian Aitcheson and made in Canada, the XL line features aesthetically simple pieces with detailed finishings. This nine-piece collection is derived from the most premium blend of fleece the company has ever used since it began making sweat clothing nearly 35 years ago. The fabric is a modern take on the Workout Jersey material that Roots has used in the past. A unique blend of cotton and rayon, designers worked with a local mill near Toronto to develop the combination. “We wanted to take what we had done in the past 40 years and develop something that would take us through the next 40,” says Adrian. “There’s nothing that suits us more than this fleece that’s made from a yarn based on a fabric that we’ve done previously. We make the most popular fleece by far and now we make the best.” While the fabric was the first priority, every aspect of the collection was a labour of love. The zippers used are made by Talon, 6 • The Source

the original inventors of the zipper. Interestingly, the American brand was also exploring its heritage at the time Roots XL was being developed. The zipper chosen for the collection’s Zip Stein pullover and Zip Hoodie replicates original Talon zippers, made from nickel-plated brass and copper. Another example is the use of flatlock stitching. There are not many flatlock stitching machines that still function, according to Adrian, and the process is much slower than other forms of stitching. The result, however, evokes how sweat clothes were made in the past. Other details include the use of a tighter weave on the draw cords, another nod to the history of hoodies, and the use of heavier ribbed trim on cuffs, waist-

bands and pocket openings. The collection showcases two styles: Vintage Grey Mix, which is the original, undyed colour of the fleece, and a print inspired by a topographical map of Algonquin Park, the birthplace of Roots. “Roots was really conceived in Algonquin Park,” says Adrian. “The co-founders, Michael [Budman] and Don [Green], came up with the idea for the company there. Nothing is truer to our DNA than Algonquin Park and representing it in this way.” Simple branding completes the collection’s overall aesthetic, with only an I.D. label to brand the items, unlike most Roots sweatclothes that are embellished with the iconic beaver emblem. Without

Bar Isabel owner and chef Grant van Gameren modelling the XL Hoody Sweatshirt

the use of a large logo, the products make for classic staple and layering pieces. “In 20 years, people will be screaming for this as a vintage item,” says Syd Beder, Senior Director, Apparel Design. “It will be a collector’s item. There’s not a lot of any one piece, so anyone who buys one will be proud of it.” Roots XL is about quality and integrity, which has long been the company’s defining motto for producing apparel. A true testament to what Roots is about as a brand, Adrian insists this line of sweats will only get better with age. “We set out to produce a fleece collection that was as good as any and Canada has a reputation for manufacturing the best sweats,” says Adrian. “The line represents Canada even to people who aren’t from here. And it’s a bit like denim. The more you wear it, wash it and use it, the more comfortable it’ll feel.” To launch the line, Roots hosted a pop-up store on Toronto’s Queen Street West, a hip downtown shopping area. Open only for four days, customers who visited the store got a chance to preview and purchase the collection before its official release in early March. Roots XL is available in select Canadian and American stores and online. Prices range from $38 to $158 for a T-shirt, sweatshirts, sweatpants and sweatshorts. Issue 116 • April - May 2014


CELEBRATING CANADA IN STYLE

Students wear Roots to pay tribute to their country at school and on billboards

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hen educator Nancy Wallace was looking for a way for her students to celebrate the recent winter Olympics, she knew exactly where to turn. As Director and Founder of Bedford Academy, a private school in Halifax, Nancy considers the Olympics a great teaching tool to promote Canada and teamwork. As part of her desire for students to celebrate the Olympics and show pride in their school and country, she thought of approaching Roots. Several months later, after working with the company on the project, the school presented custom-made, varsity-style jackets to students. Made at the leather factory in Toronto, the jackets come in dark blue with light sleeves, and sport both Roots and Bedford Academy logos. During the Olympics in February, the school launched an online “Go Canada!” campaign, which featured its students from kindergarten to grade 9 with redand-white painted faces wear-

ing the jackets. Students also wore the jackets in the school’s “Olympic Spirit” billboards that were prominently displayed on a major highway in Halifax. Nancy knew she could trust Roots quality due to her past experience with the company, dating back over 20 years ago. “When my daughter was 16, I ordered for her the pink jacket from Indian Summer,” says

Nancy, referring to the 1993 film with characters based on Roots co-founders Michael Budman and Don Green. “She still has it.” Nancy’s daughter, Megan Grant Wallace, Associate Director of the school, worked with Roots Mary-Jane Carlesso, B2B Account Manager, to come up with the design of the jackets. Nancy purchased them for all

teachers, and students can buy their own at the reduced price of $300. While students wear uniforms, Roots has quickly become a popular fixture at school: so far, nearly half of the 200 students have purchased jackets. “Everyone loves their jackets,” says Nancy. “They’re beautifully made and a great way to say ‘Way to go Canada!’”

WHAT TO WEAR OFF THE ICE

Hockey team in Russia outfits players in customized jackets and the team logo on the back and right arm. Canadian and Russian flags adorn the left arm. Sergei collaborated with Mary-Jane Carlesso, B2B Account Manager, and Andrea Wang, Graphic Designer, on the unique pieces that were delivered in early March. Velkom Hockey Team is part of the Regional Comradely

Velkom Hockey Team

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ith its stylish and timeless look, the Roots Award Jacket is not just popular with retail customers, but also a hit with wholesale clients. It can be easily adapted to meet the needs of any institution, with options for various leathers, hardware, and patch logos or lettering. Such is the popularity of these garments that numerous organizations from all over the world have purchased them. This winter, Sergei Verevochnikov, an associate of Issue 116 • April - May 2014

Hockey League (RTHL) in Russia as it’s translated in English. While the team itself is considered amateur, many former professional players have joined its roster, including those from the NHL and National Russian Ice Hockey team. Velkom won the Ice Hockey RTHL Moscow Cup in 2013, as well as the Super Cup in 2012 and 2013.

the Velkom Hockey Team in Russia, ordered 50 of the everfashionable Award Jackets for the team’s uniform. Having previously ordered custom Roots jackets, he knew what to expect. “We consider products by Roots to be high-quality,” says Sergei. “The jackets look great and are comfortable to wear.” The final product was created from the Men’s Custom Slim Fit style, sporting a black quilted lining, Red Melton body and Forest Green Navigator sleeves, The Source • 7


ROOTS FOR ROUTES COAST TO COAST

Headwear helps raise funds for the Trans Canada Trail, a national project spanning the country

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ith Canadian winters notoriously long and bonechilling, accessorizing does double duty by completing any clothing ensemble and guarding against the cold. In late January, a Roots accessory did triple duty as it also helped support a good cause. The perfect toque to complement any warm outfit, the Canada Pom Pom Toque 2 raised awareness about and funds for the Trans Canada Trail (TCT). When completed, the trail will span all of Canada, covering nearly 23,000 km, with “Mile Zero” located outside the Railway Coastal Museum in St. John’s, Newfoundland. The main section runs through the country’s southern areas, connecting most major cities. One route will run up Alberta

and through British Columbia to the Yukon. The multi-use trail, which runs on land and water, will allow people to hike, cycle, paddle, horseback ride, snowshoe, cross-country ski and even snowmobile, depending on the section and season. Along with their warmth and style, the toques had added patriotic appeal as they were released ahead of the recent Winter Olympics in Sochi, Russia. Produced in two colours, Rocker Red and Black, the toques are priced at $25, with a portion of the proceeds going toward the finishing of the

trail. Roots is donating $2.50 from every hat sold, while the Canadian government is matching 50 cents from every dollar donated. In total, $3.75 from each hat will go toward the trail. “We appreciate the fact that Roots endeavours to promote Canadian values and identity, just as we do here at the Trail,” says Gay Decker, Director of Communications at the TCT. “The toque, with ‘Canada’ stitched on the front, is a wonderful reminder of what the Trans Canada Trail is all about, which is creating awareness of the

importance of getting outside and enjoying the diverse, natural beauty of our incredible country. The toque reinforces people’s pride in Canada and everything Canadians have achieved.” Besides Roots, the TCT has the support of many Canadians, famous and ordinary citizens alike, from author Margaret Atwood to actor Eugene Levy to Laureen Harper, wife of Prime Minister Stephen Harper, who is Honorary Campaign Chair. Volunteers, private donors and corporations have also lent their support to the building of the trail through hands-on work and monetary donations. Scheduled to be completed by 2017 in time for Canada’s 150th birthday, the trail will be a fantastic way to take part in what the great Canadian outdoors has to offer.

WORKING FOR A BRIGHTER FUTURE

Store employee works to improve access to education in Africa

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he contrast between retail employee Rukshan de Silva’s reality in his hometown of Oakville, Ontario and that of people in the village of Pimbiniet, Kenya couldn’t be more extreme. Despite their contrast and far distance from each other, both communities are paramount to Rukshan. He’s passionate about his experience in Africa helping children have better access to education. “We are so privileged in Canada,” says Rukshan. “We need to see the importance of sharing our fortune with others.” He visited Pimbiniet last summer while on a trip to photograph a conference in neighbouring Uganda. He already had a previous connection to the rural village through his efforts in high school raising funds for a new school in Pimbiniet. With a population of 2,200, and a literacy rate of just 10%, most households in Pimbiniet live in extreme poverty without access to clean drinking water, and have a life expectancy of under 50. While visiting there, Rukshan toured the school and met some of its students with whom 8 • The Source

Rukshan, (third from left), with newfound friends in Kenya

he spent an afternoon having lunch, playing outdoor games, and singing traditional Swahili songs. Rukshan first became aware of Pimbiniet eight years earlier while a student at Iroquois Ridge High School in Oakville. In 2005, the student council decided to raise funds to build a school in Pimbiniet through Free the Children’s Adopt a Village program. It took Iroquois Ridge three years to raise $25,000 for the primary school. Upon reaching their goal, Rukshan, along with other student representatives, hand-delivered the cheque to Free the Children in Toronto. The charity’s co-founder Craig

Kielburger was in the office, and he chatted with them about the project. Rukshan contacted Craig again several years later after learning he would visit East Africa, and Craig organized Rukshan’s trip to Pimbiniet. “Taking on [the Pimbiniet fundraising] initiative proved meaningful as Iroquois Ridge students became more aware of global issues such as lack of education and its impact on poverty,” says Rukshan. “We really liked the idea of ‘students supporting students,’ and so we decided to support a school. When I later found out that I’d be going to Uganda, I knew I had to visit our school in Kenya.” While in Pimbiniet, Rukshan

wore a T-shirt he purchased at a Roots store. On the chest were the words “This T-Shirt Built a School in Africa,” which was part of an education-focused fundraising effort at Roots. The attire was fitting given Rukshan’s job at Roots and his connection to Pimbiniet. “During my experience, I’ve learned that together awareness and action create change,” says Rukshan. “These initiatives are invaluable life-learning opportunities, teaching you everything that is difficult to teach in a classroom: global empowerment, international development, activism and humanitarianism.” Rukshan, 23, joined Roots in 2012, and recently graduated from the University of Waterloo with a degree in urban planning. He works part-time at the Lakeshore store in Oakville and appreciates the charitable efforts of Roots, such as its connection to Free the Children. The aforementioned T-shirt sold by Roots raises funds for Free the Children’s Adopt a Village program as well. · To learn more about Rukshan’s journey, visit wanderingfeetphotography.blogspot.ca

Issue 116 • April - May 2014


HOT OFF THE PRESS

Long-time supplier to Roots, The Printing House, enhances physical presentation of The Source

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eaders of The Source who receive it in printed form probably noticed something different about the previous issue. Thanks to a new project with a major Canadian printing company, hard copies of the publication now come in more of a magazine-like format produced on state-of-the-art presses. The Printing House (TPH), a long-time supplier to Roots, has added The Source to its ever-growing list of work for the brand. The magazine, previously printed in-house at the Roots headquarters, celebrates this initiative by featuring a full-page ad for TPH in every issue. The relationship between

these two well-established companies began in 2005. TPH works with several departments at Roots, printing everything from stickers to large in-store posters. According to Mark Budgell, Manager of the TPH

branch closest to the Roots head office, the key to this longstanding collaboration lies in the companies’ shared values, coastto-coast presence and decades of success and repute. “Like Roots, The Printing

TPH Dufferin St. staff (L-R): Phil Tsui, Olga Amigoud, Bryan Hicks, Rick Viveiros, VP of Customer Relations Andrew O’Born and Branch Manager Mark Budgell

House is a proudly Canadian business,” says Mark, who has worked there since 2003. “Roots has access to over 70 TPH company-owned locations, which means stores are never far from quality on-demand print and graphic solutions. TPH also demonstrates a commitment to the environment that reflects one of Roots’ own core values.” Established in 1961 by Earle and Don O’Born, the familyowned printing company provides a broad range of services for individuals and corporate clients across the country. TPH is also known for participating in many community events and supporting numerous Canadian charities.

ONE-OF-A-KIND

Artists at Head Office create hand-customized garments for the first time

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n artist sits at her table, poring over a T-shirt, carefully tracing a leaf around the iconic beaver logo on its front. A few feet away, another artist stands at a table splattering colourful paint on canvas pants. Nearby, makeshift clotheslines hold other garments that have been similarly modified. A casual observer could be forgiven for mistaking this scene for an art studio rather than the headquarters of a global brand. The creative endeavour was part of an innovative project Sarah van den Brekel, Graphic involving a Designer, works limited line on 1400 Series of oneof-a-kind clothing. Released in March, the products were handcustomized by graphic artists at the Head Office in Toronto. This is the first time Roots has tried such a venture, and employees were eager to see the outcome. “This project gave us an opportunity to explore new mediums and different techniques,” says Tracy Forrow, Manager of Issue 116 • April - May 2014

Embellishment Graphics. “We were able to work with paint splatter, tie-dyeing, ripping, cutting, sandpaper distressing and bleach effects. It allowed us to offer something really special to our customers.” The initiative, called The 1400 Series, is named after the Head Office location at 1400 Castlefield Avenue. It was developed in line with the Spring 2014 collection’s theme of ‘Natural and Free.’ The Embellishment Team, responsible for apparel graphics at Roots, began creating the gear early last November from overstock. The items were sold at five stores in Toronto during March Break (March 10-14). Each of the stores received a selection of five to six mixed men’s and women’s tops and a pair of customized Canvas Pocket Pants. Shoppers aren’t the only ones benefiting from the one-of-akind goods. Roots is donating proceeds from The 1400 Series

peal to younger customers and even encourage them to become creative and embellish their own Roots clothing. “I wanted our graphic artists to inspire our younger fans to think out of the box, and customize some of our products The 1400 Series is hand-customized and hand-packaged themselves,” to Right to Play, a Toronto-based says Syd. “I love the notion of organization that helps children ‘handcrafted.’” around the world through sport Once shoppers have comand play. pleted thier own unique creEach garment also comes ations, they are encouraged to with a friendship bracelet and an upload a photo to Instagram with exclusive hangtag signed by the #1400series and #RootsCanada. artist who created the piece. Just days into the product Every product is designed to release, Instagrammers were feel as if it were made at sumalready posting their 1400 Series mer camp or found in an artist’s pictures. studio. The pieces are washed The success of the first prior to reaching retail stores, so run of products in March will bleeding and shrinking aren’t an determine how long the project issue. This process also makes will continue. Moving forward, the garment feel lived-in and the Embellishment Team will comfortable. invite clothing designers at Head Syd Beder, Senior Director, Office to participate in crafting Apparel Design, conceived The additional pieces for the series 1400 Series, hoping it would ap- as well. The Source • 9


SOMETHING THE CAMERA SEES

Andreea Radutoiu

As both an actress and a model, Shane Lynch’s down-to-earth nature and open-hearted personality are clearly apparent. Shortly after working on a major new film with Adam Sandler, Shane showed her Roots. By OKSANA KRAVETS

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t first, when you listen to Shane Lynch recount memories from her childhood, nothing seems out of the ordinary: like many young girls, she spent hours playing dress-up and concocting elaborate stories to act out with her toys. So it comes as a surprise when she mentions that one of her earliest memories was spending time with movie star Patrick Swayze while he was filming the cult classic Road House in the late 80s. Or when she recalls how actor/comedian Bill Murray once “ghostbusted” her childhood outdoor playhouse after it had been overrun by spiders. Ask her about her teen years or young adulthood, and the stories continue. Born in New York and raised in L.A., Shane once met actor Mel Gibson at a Vanity Fair Oscar party, one of the most exclusive events in Hollywood. She also has had plenty of opportunities to get star-struck by her idol, actress 10 • The Source

Shane holds the Natural Lord leather Diane bag and wears the Shane motorcycle jacket in a recent photoshoot for Genlux magazine

Anjelica Huston, who happens to be a longtime family friend. Although Shane has been rubbing shoulders with celebrities ever since she can remember, her mother Kelly Lynch, who starred in Drugstore Cowboy, Road House and the popular TV series 90210, and father Mitch Glazer, the writer/producer behind hits like Scrooged and The Recruit, have always encouraged her to explore the world beyond Hollywood. Before following in their footsteps into the film industry, Shane promised her parents that she would first finish college – and she did, receiving a history degree from Wesleyan University in Connecticut. In the seven years since, Shane has acquired some impressive acting credits, including a role in the upcoming Adam Sandler comedy Men, Women

& Children. The 28-year-old actress has also forayed into the fashion realm, appearing in photoshoots for a number of high-profile brands. Most recently, Shane modelled for the Roots ‘Natural and Free’ campaign in Malibu, California for photographer Rylan Perry. Set on a sun-drenched beach in and around a bohemian home, the shoot featured adventure-inspired clothing from the company’s spring collection. She also wore Roots on the Malibu waterfront for a spread in Genlux, a luxury fashion magazine. The images, taken by photographer Andreea Radutoiu, appear in the publication’s spring issue. “Both photographers were great and easy to work with, and it shows up in the photos,” says Shane. “Those are genuine smiles!” For Shane, these photoshoots

carry an element of nostalgia: they come nearly two decades after she wore Roots for a series by Greg Gorman. In the mid90s, the renowned photographer shot evocative black-and-white portraits of celebrities dressed in the brand’s clothing. One featured nine-year-old Shane in a track jacket posing with her mother Kelly, who was wearing a Roots leather jacket. “It was one of the first times I had my hair and makeup done, and I remember feeling very fancy,” Shane says of the photoshoot, which took place at Greg’s L.A. studio. “The resulting photo is so sweet, one of my favourite pictures of me and my mom.” Shane’s mother feels that the portrait illustrates the enduring relevance of Roots style. “When I look at the photo, it’s hard to believe that it’s almost 20 years ago!” says Kelly. “That image is timeless and the fashion looks perfect for today. That’s the definition of classic.” Issue 116 • April - May 2014


are always comfortable, and even better, they look great on you,” she says. “I wanted to steal everything from the shoots. There’s nothing flash-in-thepan trendy about anything they make. They’re items that are cool forever.” While Shane enjoys working in the fashion world, her main passion lies in film. She fell in love with the craft while at Wesleyan University, where she had her first experiences working on set for student films. “I’m constantly up against girls and women with longer resumes simply because they began as child actors,” she says, “but I wouldn’t have changed a thing. I feel like a more complete person with my education, and it allows me to bring experiences to acting that actually end up being way more advantageous.” Shane’s first major acting job came in 2010, when she appeared in several episodes of 90210. Her recent role in Men, Women & Children had her sharing the screen with Adam Sandler while working under the direction of Jason Reitman. “I was a bit nervous,” she says of collaborating with Adam. “I hadn’t been on set in a while and certainly never for something this big, but he was such a nice man. Really a good Nine-year-old Shane and her mother, Kelly Lynch, appeared in Greg Gorman’s series for Roots in 1996

Issue 116 • April - May 2014

Shane has appeared in several high-profile photoshoots. Here, she is photographed for the Roots “Natural and Free” campaign.

Rylan Perry

Kelly feels that the recent Genlux spread reflects the same sincerity and innocence that Shane had displayed in Greg’s photo years ago. “I love how the photographer captured not only Shane’s physical beauty in the Genlux sitting, but also the sweet, intelligent and open person that she is inside,” says Kelly. “It’s a quality that can’t be faked; it’s something the camera ‘sees.’ To remain open-hearted is no small feat in today’s jaded and cynical world.” Although Shane hasn’t actively pursued a modelling career, opportunities have been opening up for her since before she can remember – at just a few weeks old, for instance, she was featured on the cover of Parents magazine with her mother. Shane has worked closely with photographer and family friend Bruce Weber, appearing in campaigns for Asprey, Abercrombie & Fitch and Ralph Lauren. Modelling for such a wide array of brands allows her to express her own eclectic sense of style, which runs the gamut from classic peacoats and pleated skirts to loungewear. For her, Roots apparel provides the perfect mixture of timeless design and everyday practicality. “I like that Roots clothes

Jewish boy! He had me cracking up between takes. And besides being obviously very funny he’s a great actor. And working with Jason Reitman was a real treat. He gave me the confidence I needed to do good work, and his notes were precise and inspiring.” According to Shane, Roots clothes have a starring role behind the scenes in Hollywood: Jason, for instance, frequently wears the brand while working on set. He’s not the only one – Shane also makes sure to bring her Roots staples to work. “Every day, and I mean every day, I use my Village Satchel,” she says. “It just gets better with age. It looks like something Indiana Jones would use, and it goes with everything in my wardrobe. I also always take a Capri sweatshirt on set with me because the added length is extra cozy and a good zip-up is the best so you don’t mess up your hair or makeup.” But for Shane, style is only part of the reason behind her loyalty to Roots. She greatly admires the brand’s heritage and commitment to the environment. Moreover, having grown up with parents who made it a priority to balance their successful careers with a devoted family life, she appreciates the company’s sense of family. She and her parents have long been friends with Roots co-founder Michael Budman, his wife, Design Director Diane Bald, and their children. “They’re some of my favourite people,” says Shane. “My family and I spent this

past Thanksgiving with them at the very Malibu home where we shot the most recent Roots photos. I’ve never felt cozier or more surrounded by love.” Michael feels that Shane’s genuine, grounded personality reflects the values of Roots. “Having known Shane since she was a little girl, I’ve been so impressed by the way she has grown and matured over the years,” he says. “Shane is as beautiful on the inside as she is on the outside. She’s a great ambassador of Roots.” When she’s not acting, Shane turns to writing to channel her passion for telling stories. At the moment, she’s wrapping up a screenplay, one of seven writing projects she currently has in the works. Another of her favourite pastimes involves throwing elaborate theme parties. She confesses to being “pretty nerdy” and enjoys hosting anime nights, complete with homemade Japanese food. As she awaits the release of Men, Women & Children, Shane is contemplating her next steps. Her dream job is acting in a historical series – “something I could really submerge myself in, research thoroughly, and disappear into another time.” If her film and fashion experience so far is any indication, it’s clear that Shane has a promising career ahead of her. Whatever opportunities her future holds, she is determined to stay down-to-earth. “Being a genuine good person to everyone around you is vital,” she says. The Source • 11


ANOTHE OF SH

Actress shines in ‘Natur

The Spring 2014 collection camera on a beautiful beach rapher Rylan Perry captures t a eye-catching series of image male companions Anthony C


ER SIDE HANE

ral and Free’ photoshoot

comes to life in front of the in Malibu, California. Photogthe style and spirit of Roots in es featuring Shane Lynch with Cataldo and Basho Fujimoto.


HEALTH TIP

BAND ON THE RUN

Store associate Wes Will helps put Something You Whisper on the map

D MOVING IN THE RIGHT DIRECTION

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hether you’re jiving or doing the robot, dance is a great way to burn calories and stay healthy. A fun and entertaining way to exercise, dancing has physical and mental benefits. Regardless of whether you have two left feet or can get jiggy like Mick Jagger, get into the groove and dance your way to a healthier lifestyle. Considered a moderate activity, dancing for 30 minutes a day accounts for the suggested amount of daily exercise. And depending on how vigorously you dance, you can burn up to 250 calories a session. Requiring coordination, memory and intense focus, dancing gives your brain a workout along with your core and leg muscles. Like all exercise, dancing leads to the release of “happy chemicals,” such as dopamine and endorphins, which make you relax and rid yourself of stress and anxiety. Combined with dancing with others, the social interaction and decreased stress levels are key for promoting proper mental and physical health. You don’t have to have twinkle-toes to reap the benefits of dance. Whether you’re a novice or a seasoned pro, there’s sure to be a dance for you. The following are some groovy moves for varying experience and workout levels. · Line Dancing: Best for beginners, line dancing has easy-tofollow rhythms with repetitive movements, which helps dancers to catch on quickly. · Zumba: This salsa-based shimmy is a fantastic cardio workout, allowing calories to be burned while having fun at the same time. · Swing: Arguably the dance to make you happiest, done with a partner, swing adds the social interaction factor with high-energy music. Combined, these two elements lead to a rush of oxytocin, a mood-elevating hormone. · DIY: If you don’t like the idea of a set routine, grab your friends and have your own dance party. The ultimate social experience, dancing to upbeat music will let you de-stress while having fun with your pals at the same time. · Source: www.womenshealthmag. com, www.webmd.com

14 • The Source

evoted retail Wes Will, (centre), with bandmates employee by day, passionate lead singer by night. This is the dual life of one Roots team member, who has balanced a thriving music career with his job at an Ontario store for several years. Wes Will is the lead singer of Something You Whisper, an up-andcoming five-member at Roots in 2012, Wes and his band that formed in 2011. band have played more than 130 Originally from Cambridge, shows across Canada. They Ontario, Wes studied guitar and have performed for audiences vocals in high school before ranging from those who’ve majoring in arts and science at never heard live music to those Humber College in Toronto. at The Warped Tour – a major “We have been playing international touring festival music for years, but have been Wes calls a dream come true. touring and taking this seriously They also toured for four on a business level since 2011,” months with Live Different, a says Wes, 22. “All my co-workyouth leadership organization ers are very supportive of what that gives workshops at schools. I do although my music isn’t the “We have received a few letusual style they may listen to.” ters from close fans about how Something You Whisper is we saved their lives, and we are a post-hardcore band, a genre the reason they are still alive,” derived from punk and metal says Wes. “I can’t believe that movements. With a demanding what we have created has intouring and recording schedule, spired someone and made them juggling his music commitrealize their life is worth living.” ments with his job at Roots isn’t Wes often wears Roots always easy. “It can be difficult at times to apparel while performing, and balance the two lives,” says Wes. wore a Roots Men’s Awards Jacket in his latest acoustic “It’s hard to go from an 8-hour music video. shift, and race to rehearsal, and “I like repping Roots cloththen sleep, then back to work.” ing on stage, and am glad to see Since he began working

some support from the company by featuring us in The Source,” says Wes. “I grew up with Roots, so this means a lot to me.” Wes stresses the importance of approaching music with an open mind. He credits the band’s success to its ability to draw inspiration from all types of music, including Ellie Goulding, The Weeknd and Mumford and Sons. Wes has a huge following on social media, where he promotes both his band and Roots apparel. One detail Wes won’t reveal, though, is the meaning behind the name Something You Whisper. “No one will ever know,” says Wes. “It’s a story we don’t talk about!” While Wes plans on keeping fans guessing about the name’s origin, fans can otherwise look online to satisfy their curiosity about Something You Whisper – all members frequently interact with their fans on Facebook and Twitter. In the future, the band plans to continue writing, recording and touring in both Canada and the United States. · Something You Whisper’s EP From The Other Side was released in early March and is now available on iTunes. You can follow Wes on Twitter @SYWwes.

DÉJÀ VU

A voyage back in time to a vintage moment from the pages of The Source

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ver the years, the Roots leather factory in Toronto has been the source of many huge hits. Starting with its first creation, the Negative Heel Shoe in 1973, followed by numerous highly popular shoes, boots, bags and jackets, it’s produced a steady stream of successful products. In 2006, this level of success reached new heights with the Flat Collection. Such was the consumer demand for these bags that they became the focus of that year’s September cover story in The Source. The cover photo featured Elizabeth Mawyin sewing a Village Pack. At the time, she was celebrating her 31st anniversary at the factory. Today, eight years later, the Flats are still a popular product that integrates quality leather from Italy and intricate design. Created as a convenient style to counter the trend of oversized handbags, Flats are meant to be worn across the body, allowing for hands-free accessibility. Issue 116 • April - May 2014


BUILDING A BETTER LIFE

Head Office employee spends a week in the Caribbean for a humanitarian cause

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hile most people reserve their vacation for some much-needed rest and relaxation, one Roots employee recently used her time off in an entirely different way – to travel somewhere new for a humanitarian cause. In February, Hannah Siteman, Retail Business Manager, spent a week volunteering in the Caribbean. She went with the Samaritan Foundation, an Ontario-based organization that builds housing and community infrastructure in the Dominican Republic. “I wanted to take a vacation with purpose and utilize my time off to help others who are less fortunate than myself,” says Hannah, who has worked at Roots for five years. “We are so blessed to live in Canada where we have shelter over our heads, clean water, fresh food, medical care, access to education. The luxuries we experience every day in Canada are not the norm for those who live in poverty in the places we visited and worked.” On the trip, Hannah delivered medical supplies and food packages to clinics and houses

Hannah Siteman with child from the Dominican Republic

in the town of Sosua Abajo. She also visited families and brought food and drinks to students at a school built by the Samaritan Foundation. Sponsors often help children pay for a school uniform so they can attend school, where they receive food and drinks. Roots donated red T-shirts – which is the uniform’s colour – to students who were not yet sponsored. The work Hannah did in the Caribbean was a far cry from her day job at the Head Office in Toronto. Her duties included building dirt foundations and window frames, transporting and laying bricks and painting. By the end of the trip, Hannah and 17 other volunteers had completed work

on a new house for a Dominican family who had previously been living in a shack. “It’s amazing what can be done in such a short period of time, and the impact a week’s worth of work can have on another person’s life,” says Hannah. “Change has a ripple effect. Just one small act of charity or empathy can open doors and

positively change people in ways you can’t envision.” The foundation, which has worked in the Dominican Republic since 1994, has so far built 10 villages and more than 1,200 homes, along with several churches, schools, medical centres and sports facilities. Ultimately, Hannah’s time in Sosua Abaja made a lasting impact on her. “It was as expected and more,” says Hannah, adding the foundation’s work offers the extremely poor a completely different quality of life. “I would definitely recommend this trip to others looking for a meaningful volunteer experience.” · For more information on the Samaritan Foundation, visit http://www.thesamaritanfoundationdr.com. Finished homes built by volunteers from The Samaritan Foundation

ART AND SOUL

Retail staffer makes an impact in local art scene on many levels

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any Roots employees hold a cause near and dear to their hearts and devote much of their spare time to charities and not-for-profit initiatives. In the case of Chloe Shackelton, a Keyholder at the Lakeshore store in Oakville, Ontario, she supports her community through a volunteer-run arts group. Originally from Tillsonburg, Ontario, Chloe has lived in Oakville for 10 years. She joined Roots in September 2011, having worked in the fashion industry on and off for 20 years. Lately, Chloe has been shifting her focus to the arts, but still enjoys her role with Roots. “I love the social aspect of retail,” says Chloe, who’s in her late thirties. “I like having fun with the customers and making them happy. It’s great to get Issue 116 • April - May 2014

away from my desk and interact with people.” Currently, Chloe does communication and administration for Artworks Oakville. Founded in 1991, this non-profit volunteer-run group promotes artists and showcases their work at seven locations throughout the area. It also hosts the Annual

2013 Annual Juried Show

Juried Show, now in its 15th year, which Chloe directs. To do so, she volunteers 30-40 hours of her time. The exhibit features approximately 50 artists’ creations, selected by a jury. As an artist herself, Chloe does photography, and also paints expressive florals or abstracts in oil, acrylic and

watercolour paints. She’s been involved in other aspects of the arts community as well, including curating, helping the Oakville Art Society, and teaching art classes to children. “I like sharing the love of creativity and the magic of art,” says Chloe. “My primary focus has always been helping other artists.” In 2011, Chloe founded, directed, and funded “Arts in the Square” in Oakville, which entailed running 16 outdoor arts and music festival markets. She was later nominated for a local Community Spirit Arts Award for her volunteer contribution to the arts.

· 15th Annual Juried Show will take place from April 23 until May 22, 2014 in Oakville, Ontario. Artworks Oakville website: www.artworksoakville.ca The Source • 15


NEW & NOT A guide to just-launc

Aisha Top, Sandy Beach Beige, $46

Azura Dress, Aster Purple, $68

Eerin Skirt, Denim Blue, $58

Jill Reversible Bucket Hat, Mountie Orange, $30

Beauty Bag, Lavender Verona/Black Box, $258

Provincial 5 Panel Cap, Black, $25

16 • The Source

Fin Denim Shirt, Denim Blue, $68

Ezra Pant, Cascade Blue, $58

Sweetie Bag, Honey Dew Prince/Black Box, $218 Issue 116 • April - May 2014


NEW & NOTEWORTHY TEWORTHY A ched Roots products A guide guide to to just-launched just-launched Roots Roots products products

Camp Hooded Henley, Mountie Orange, $74

Patch T-Shirt, Grey Mix, $30

McGill Polo, Summer Sky Blue, $34

Thompson Pant, Colonial, $72

Morrisey Trucker Cap, Jaffa Orange, $24

Indigo Henley, Cambray Blue Indigo, $34

Go Pack, Black Prince, $368

Great Lakes Bucket Hat, Cascade Blue, $28

Modern Satchel, Horween Spice, $498

Issue 116 • April - May 2014

The Source • 17


FINE PRINT

A FAMILY PAR EXCELLENCE

The Knowltons prove a compelling story in online series

A COVERAGE OF ROOTS IN THE MEDIA

Here are some recent sightings of Roots in newspapers, magazines and on TV and websites: · Glow: April. Jackie Bag in Honeydew appears in Style View · Genlux: Spring. Shane Lynch modeling spring collection · Metro: March 31. Rapper Classified wears Roots jacket to Junos. · Vancouver Sun: March 28. Old School picked for “Fab 5: Man Bags” · Elle: Mar. 26. Roots x Juma sweater makes Editor’s pick of the week · Chatelaine: Mar. 3. Highlights XL Collection · Cool Hunting: Mar. 3. Covers Feb 27 launch of XL Collection · Esquire: Mar. 3. Discusses XL Collection in Style Blog · Chatelaine: March. Features Roots leather in “We’re Excited About” · Glow: March. Presents Diane Bag in “Style Archive” · Nylon Guys: March. Includes launch of XL Collection · Today’s Parent: March. Spotlight on Roots baby clothing · Among Men: Feb. 27. Covers launch of XL Collection · BlogTO: Feb. 27. Promotes XL Collection · Daily XY: Feb. 26. Showcases XL Collection · Toronto Is Fashion: Feb. 26. Features launch of XL Collection · Marilyn Denis Show: Feb. 25. Women’s products worn in “Guide to Downtime Dressing” · Globe and Mail: Feb. 22. Bea Bag shown in Style section · Toronto Fashionista: Feb. 21. Monique Bag in Zhoombah featured as “Friday Purse Pick” · Dainty Girl: Feb. 20. Canada T-Shirt and Canada Slim Fit Sweatpant featured · Among Men: Feb. 10. Roots products included in “Olympic Wear Roundup” · CTV Vancouver: Feb. 6. Roots products showcased on Vancouver Morning Show · MSN Canada: Feb. 6. Monique Bag in Zhoombah shown in Lifestyle · Selectism.com: Feb. 3. Covered launch of XL Collection · Canadian Living: Feb. Moto 2.0 Jacket featured in “My Fashion Risk” · WhoWhatWhere: Jan. 20. Includes Cropped Sorority Jacket in fashion story · Chatelaine.com: Jan. 17. Spotlight on the Western Sheepskin Boot · Toronto Star: Jan. 8. Roots Winter Moccasins highlighted as “Shoe of the Week” · Chatelaine: Jan. Sutton Plaid Shirt and Western Riding Boots featured · Western Living: Winter. Modern Satchel in Dylan appears in “Hot Buys”

18 • The Source

s Valentine’s decided to highlight Day is a celebratheir story online. tion of love in According to all its forms, Roots Lynne, the family marked the February will never forget the holiday with a project day they spent with titled Canadian Love Digital Fashion Editor Stories. It consisted Amanda Rotstein and of an online series website photographers spotlighting families, Marlee Maclean and partners and friends Tyler Rumi. alike. “Something beauOne of the most tiful came from the The Knowlton Family photographed in their treehouse poignant installcancer this week,” she ton family through Lynne’s ments introduced readers to the posted. “Spending a day with the Instagram, where she posted Knowltons, a family comprised Roots team was flat-out awephotos of her husband wrapped of Michael and Lynne Knowlsome. An ah-ha moment all the in a Roots Cabin Sock Blanket ton and their children, Tristan, livelong day.” during one of his chemotherapy Brett, Shelby and Mackenzie. Lynne’s blog followers sessions. Michael’s daughter, A team from Roots joined them appreciated the attention this at their elaborate treehouse, situ- Tristan, had purchased the feature generated for a wellblanket for her father after hearated next to their family home deserving family: her post about ing of a tradition practiced by in Muskoka, north of Toronto, the brand’s spotlight on her and cancer patients: after someone to take photos and hear about her family has elicited more than has recovered, he/she gives the their inspiring support for one 100 comments. As remarkable as blanket used during treatment to another. the Knowltons’ story is, Lynne another patient. The Knowltons’ story is not hopes that readers also relate to “It became a blanket of only a heartwarming example their tight-knit, supportive bond. hope,” says Tristan. “A hope that of love, but also one of courage, “We are an ordinary famhe’ll get better and that he’ll be indomitable spirit and remarkily,” she writes. “We have able to pass it on.” able strength. Michael has been extraordinary love just like other Lynne writes Design the Life people. Our love is mixed with battling cancer for seven years, You Want to Live, a lifestyle blog good times and tough times. It’s and his family’s close ties help with a devoted following. Soon them cope with the struggle mixed with cancer, chemotheraafter Valentine’s Day, she shared py, family and friends.” together. with her readers how touched The social media team at · Read more about the Knowltons at her family was that Roots had Roots discovered the Knowlwww.lynneknowlton.com

GREAT MOMENTS IN RETAIL

Spotlighting the top performing Roots stores based on their sales results

hortly before this issue of S The Source went to press, we received the final sales

figures for Roots stores in recent months. Taking the top spot for sales in both March and February was the Roots Central store at the Eaton Centre in Toronto. As for the Roots 73/Outlet category, the Vaughan Mills Outlet in Vaughan, Ontario claimed the top spot in March and February as well. Congratulations to Codi Sellers, Manager of the Roots Central store and Amanda Mitchell, Manager of the Vaughan Mills Outlet store and their respective teams for their winning performances. Hats off to all of the other stores that surpassed their sales goals in March and February.

Vaughan Mills Outlet team (L-R): Reema Shah, Monique Manners, Patricia Da Costa, Sarah Pollack, Esther Lee, Abi Premkumar, Richelle Bowen

Issue 116 • April - May 2014


ROOTS TV: THE LATEST EDITION Video series goes behind the scenes with the Apparel Design team

current trends but always true to the heritage of the brand. Syd Beder, Senior Director, Apparel Design: “Design is a function of business and art and the wonderful synthesis of the two of them. I find it exciting to be working with a brand like Roots because the values are all sound. There are no negative connotations to the brand. I find that if we stick as a design team to those values, it really comes naturally.”

Behind every new collection are months of preparation and development. As part of the process, there are regular meetings at the Head Office with members of the department. The team includes apparel designers, product technicians and graphic artists, covering men’s and women’s lifestyle and athletic-wear, kids and baby-wear, and accessories. High on the agenda in these sessions is going over how current products are selling, reviewing feedback from stores and discussing what’s planned for the coming season in terms of the main theme and creative direction.

Stephanie Holden, Creative Director: “I think we’re really good at keeping each season different from the other but still staying really true to what Roots as a brand means. I work with my team on a daily basis. And the ideas they bring to the table help us create new ideas and learn how to interpret the seasonal themes into really great concepts that really apply to the brand.” The team begins working on products about a year before they hit the stores, doing research and taking inspiration from different sources before coming up with the final design.

Adrian Aitcheson, Special Collections Designer: “There are so many things we can draw inspiration from. Roots means so much to so many people and it really stands for Canada. So, we take our inspiration from what it is to be Canada, what we love about this country, and we also take our inspiration from the 40 years of archives. I mean a company that’s been around for this long is just rich with things that we’ve done in the past that we can draw from today.” In the creation of every item, big or small, from a winter jacket to a pair of socks, there are several key steps in the process. Lynne Morris, Senior Accessories Designer: “I’m coming up with an idea, I’m making a sketch, I’m making a techpack, I’m

sending it off to a maker somewhere, maybe in Canada, maybe somewhere else in the world. I’m working with them to make a sample, and then I’m in the store at the end of the day and I’m seeing the customer buy it. Being able to be a part of the entire process from the beginning right through to the end is incredibly gratifying.” Robert Sarner, Roots TV: “Despite their considerable success, members of the Apparel Design team don’t rest on their laurels. They know that ultimately they’re only as good as their next season. And that’s enough to keep anyone sharp, motivated and on their toes. This is Robert Sarner reporting for Roots Watch here: vimeo.com/91347959 Television in Toronto.”

Filmed and edited by Davin Bujalski

(Narration): In an industry like fashion that thrives on the fresh and new, the need to create winning product is relentless. It can be a tall order but at Roots, those in the Apparel Design Dept. thrive on this constant challenge. They’re the ones responsible for creating merchandise that meets the Roots criteria and resonates with customers. That means consistently coming up with apparel that’s appealing, relevant, in tune with

Issue 116 • April - May 2014

The Source • 19


GREEN TIP

GUESS WHO JUST DROPPED IN

Taking attendance of special guests at Roots stores and in the media

C THE FIVE R’s

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hen it comes to producing less waste, most people simply reduce, reuse and recycle. But there are other ways to be eco-friendly such as to restore and replenish. The following is an explanation of these five R’s to help you get started: · Reduce: Buy and use only what you need. You’ll end up saving money on extraneous items and usage. For instance, you should turn your shower off while you’re shampooing or turn lights off when you leave a room. In addition, only buy groceries that you know you will consume before they spoil. Sometimes, buying in bulk will save money and packing materials, but only choose nonperishable items that you use often, such as laundry detergent. · Reuse: Many items that are meant to be thrown out after one use can actually be reused time and time again. Plastic sandwich bags are a popular item that can be reused many times before they wear out. Simply rinse out the bags and let them air dry. Don’t invert the bags as this ruins the seal. · Recycle: Be sure that whatever you are putting in the blue bin is actually recyclable. A common misconception is that take-out coffee cups can be recycled – they actually belong in the garbage. Check your local curbside waste removal guidelines before your next pick-up day. · Restore: Albeit more costly, restoring creates much less waste in the long run while giving you a personalized finished product. Make your own craft projects such as refurbishing old furniture or home décor. If you’re really handy, try restoring an old car. · Replenish: As habitants of this earth, we often take without giving back. This spring, give back to mother nature by gardening. Growing your own vegetables is an easy way to consume less from grocery stores, which in turn will cut back on carbon emissions from delivery trucks. Once you’ve gotten a green thumb, graduate to planting trees around your neighbourhood. · Source: www.causes.com

20 • The Source

elebrities have long made a point of shopping at Roots and developing friendly ties with the brand. Here are the latest sightings of prominent figures from the entertainment industry and sports world who recently visited the company’s stores, head office, factory or were seen wearing Roots. (Stores listed alphabetically) · Bloor Street, Toronto – Canadian electronic music duo Zeds Dead stopped by the flagship store. · Central, Toronto – Actor Martin Short did some shopping at the Eaton Centre location. · Los Angeles – Hockey legend Wayne Gretzky’s daughters Paulina and Emma wore a custom LA Kings Award Jacket and a Gretzky Fantasy Camp Toque to the first NHL game played at Dodgers Stadium. · New York City – Canadian rapper Drake wore a custom Award Jacket to host Saturday Night Live.

· North Bay, ON – Canadian actress Melissa “Missy” Peregrym stopped by the Northgate Square store. · Mt. Tremblant, QC – Canadian World Champion Alpine Ski Racer Erik Guay dropped in for a visit at the Mt. Tremblant location. · National Post – Joseph Boyden, winner of Canada Reads 2014 and author of The Orenda, photographed wearing a Roots T-shirt. · Park City, UT – Actress Kate Hudson wore the Roots x Line Knitwear Intarsia Crew at the Sundance Film Festival. · Winnipeg, Manitoba – Canadian rapper Classified sported a Commander Jacket at this year’s Juno Awards; Mark Stuart and Grant Clitsome of the Winnipeg Jets shopped for Original Sweatpants and Jason Hoodies at the Kenaston location. · Twitter – Photographer Matt Barnes captured Canadian Ballet Dancer Guillaume Côté in Roots sweatpants during a test shoot.

Drake

Joseph Boyden Zach Braff and Kate Hudson

Janet Gretzky wtih daughters Paulina, (top right), and Emma, (bottom)

Missy Peregrym, (middle), with store associates at North Bay store

Martin Short, (second from right), with staff at Roots Central Zeds Dead, (second from left and right), with staff at Bloor Street store

(Left to right) Assistant Manager Véronique Quesnel, Eric Guay, Store Manager Carolyne Dupras and Keyholder Michael Meunier

Issue 116 • April - May 2014


STAYING POWER SALUTING THOSE WHO GO THE DISTANCE

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hroughout February and March, many Roots employees celebrated benchmark anniversaries with the company. Congratulations to the following people for their huge contribution and enduring loyalty to Roots. Rosa Goncalves, Plant Operations Assistant, Factory, 30 years Rosario Herdoisa, Leather Stitcher, Factory, 25 years Maria Xavier, Leather Sewing Machine Operator, Factory, 25 years Andrew McCurbin, Leather Specialist, Toronto, 20 years Theresa Quijano, Leather Embroidery Operator, Factory, 20 years Sun Yang, Leather Stitcher, Factory, 20 years Hien Nguyen, Leather Stitcher, Factory, 15 years Julie Dalbo, Buyer: Women’s Dept., Merchandising, 10 years Oliver Capistrano, Designer, New Design, 5 years Shelley Chiang, Assistant Manager, Richmond, BC, 5 years Amanda Lafrance, Sales Associate, Windsor, ON, 5 years Mark Lessor, Assistant Manager, Ajax, ON, 5 years Euan Murray, Shipper/Receiver, Distribution Centre, 5 years Hannah Siteman, Retail Business Manager, Retail Operations, 5 years

STARTING LINEUP

Introducing the people who make it happen at Roots stores As part of our continuing series of team pictures, this issue spotlights the store in Boisbriand, Québec. Left to right: (back row) Maxime Payette, David Gaudreau, (front row) Rébecca Lamontagne, Michka Grimard, Chloé Patenaude, Sonia Loiselle, Caroline St-Arneault, Tyra Lewis, Jessica St-Hilaire, Josée Taillon. Eddie Silverberg, 5 months, Toronto

ON THE MOVE NEW APPOINTMENTS AND PROMOTIONS

Syd Beder, Senior Director of Apparel Design, Design, Head Office Sophie Berg, Graphic Designer, Art Department, Head Office Samantha Coatsworth, Associate Designer, Design, Head Office Nicole Ivory, Customer Service Rep, Retail Operations, Head Office Belal Khallad, Business Analyst, Information Technology, Head Office Sean Loughborough, Graphic Designer, Art Department, Head Office Samantha McCourt, Web Designer, Roots.com, Head Office Urvashi Mehta, Senior Director of Sourcing, Head Office Rachel Weng, Wholesale Administrator, B2B, Head Office

Brooklyn, 6, Jaxson, 3, and Desirae Stobbs, 9, London, ON

Harlow Annett, 3, Welland, ON

Tara Ryan and son Landon Monid, 9 months, Ottawa

SPEAK TO MY AGENT Little – and not so little – customers show their Roots W

MOMENTS THAT MATTER Please send us details of recent marriages,births, graduations and any other positive developments in the lives of Roots people and we’ll be glad to feature it in The Source. Send info to thesource@roots.com Issue 116 • April - May 2014

Eric Raffael, 4, and Gabriel Michael Elefante, 8 months, Niagara Falls, ON

e often receive unsolicited photos from people eager to show us pictures of themselves, their family members and even their pets, wearing Roots. Sometimes the senders ask if we could use the photos in a future advertising campaign for Roots. While we can’t promise that, we are happy to publish them in The Source. Over the years, Speak To My Agent has

become one of the most popular items in our magazine. Everyone is welcome to submit their favourite shots to be considered for publication. Please send your pictures to photogallery@roots.com. Be sure to include the name and age of each person or pet in the photo, place of residence and a sentence stating that you agree for the photo to be used in The Source. The Source • 21


MUSICAL ROOTS

Spotlighting Canadian folk-rock band The Deep Dark Woods

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s its name suggests, Saskatoon-based band The Deep Dark Woods is no stranger to the wilderness. Case in point: the five folk-rockers recorded their latest album, Jubilee, in a remote cabin near the Rocky Mountains. Since the record’s release last fall, the band has travelled a long way from those Alberta foothills, captivating audiences across North America and Europe with their haunting harmonies and thought-provoking lyrics. But for The Deep Dark Woods, this album also represents another kind of journey – across genres, eras and music scenes. Jubilee, the band’s fifth release, layers lead singer/guitarist Ryan Boldt’s folky vocals over a psychedelic, synth-infused backdrop. Bass guitarist Chris Mason, drummer Lucas Goetz, organist Geoff Hilhorst and guitarist Clayton Linthicum round out the album’s sound with country inflections and ‘70s rhythms. LA-based producer Jonathan Wilson lends the music a nostalgic air reminiscent of early analog recordings. The bandmates have worked together for nearly a decade. Ryan, the lead lyricist, began writing songs at the age of 19. His first song, “How Can I Try?” would appear on the band’s third album, Winter Hours, in 2009. That same year, The Deep Dark

The Deep Dark Woods

Woods received a Juno nomination and took home prizes at the Western Canadian Music Awards and Canadian Folk Music Awards. In the months that followed, the band rose to further prominence when it won the CBC’s Great Canadian Song Quest with “Charlie’s (Is Coming Down).” In the two years leading up to their latest release, the group held off on playing their new music at shows so that they could capture its freshness in the recording studio. “I find that the first time you play a song is the most energetic,” Ryan told the Spartanburg Herald-Journal. “Every other time after that it just becomes second nature. I wanted everyone to be on their toes when we recorded the album.” While the songs may have since shed some of their rough-­ around-­the­-edges novelty, the

band’s sold-out performances show that fans are still eager to listen. The group is slated to perform at the Winnipeg Folk Festival this summer, the latest of many appearances at highprofile events like Newport Folk Festival, Austin City Limits and Bonnaroo. This rise to fame hasn’t been easy for all the members. In 2012, guitarist Burke Barlow left The Deep Dark Woods to escape the stress of constant travel. While Ryan admits that the bandmates must often choose between their music and their relationships with loved ones back home, they maintain close bonds with one another. “We have all been friends since we were kids,” Ryan told exclaim.ca. “We get annoyed with each other being on the road, but you can’t really break something up when you’ve been friends that long.”

The band recently welcomed their new guitarist, 19-year-old Clayton, who also performs in a traditional folk duo called Kacy & Clayton. He co-wrote three songs on the new album and played his first show with the group in Paris. The Deep Dark Woods have acquired a devoted following in Europe since they first performed there two years ago. According to Geoff, the band may have its Canadian roots to thank for this warm overseas reception. “We almost got the feeling that being Canadian lent itself to the fan base we generated,” he said of his European listeners in an interview with PostCity magazine. “I think there’s a lot of people following Canadian music in particular, at least where we were. ... You could hear a pin drop in some of the venues – that was very refreshing.” Back home, The Deep Dark Woods were recently nominated for Folk/Roots Group of the Year in SiriusXM’s Independent Music Awards. The winners will be chosen based partly on a public vote and announced in May. – Davin Bujalski • The Deep Dark Woods can be heard on regular rotation on Roots Radio in stores. To hear more of the band’s music, visit their website at thedeepdarkwoods.com

CHEF’S CORNER

Roots-friendly recipes that promote a healthy diet and bring pleasure to your palate

GREMOLATA Traditionally from Milan, gremolata is a versatile condi-

22 • The Source

ment that’s quick to make. Use it as a topping to jazz up salads, as a healthy pasta sauce, as a

party dip or even as a spread for sandwiches – the possibilities are endless. Usually made with parsley, garlic and lemon zest, this recipe uses nuts to add a crunchy texture. Make it your own by substituting walnuts with a nut of your choice or by using any leafy herb instead of parsley. A delicious dish that’s easy to make and great to taste, this healthy gremolata is sure to tickle your taste buds. Total time: 10 minutes Ingredients: ½ cup flat leaf parsley ½ cup walnuts 1 clove of garlic 1 tsp lemon zest 1 pinch of coarse salt 2-3 tbsp extra virgin olive oil

Preparation: 1. Thoroughly wash and dry the flat leaf parsley. 2. Lightly toast the walnuts in a dry pan. 3. Mince the clove of garlic. 4. Put all ingredients into a food processor or blender. 5. Pulse until the mixture is coarsely chopped. Be careful not to over-process. This gremolata can be served immediately or cooled. If you have leftovers, it will stay good covered in the refrigerator for two weeks. • Source: http://metronews.ca/ food/930278/whats-crunchyhealthy-and-goes-on-everything-from-pizza-to-pasta-itsgremolata/ Issue 116 • April - May 2014


A WINDOW INTO INTO

THE WORLD OF ROOTS

THE WORLD OF ROOTS A WINDOW INTO THE WORLD OF ROOTS

CAPTURING

THE MAGIC OF ALGONQUIN PARK Roots revisits its birthplace and focuses on classic designs, creating the perfect mix with its new fall campaign

THE SOURCE Telling the the Roots Roots story Telling story since since 2005 2005



April/May 2014