Florida Roofing - May 2021 by Florida Roofing Magazine

Florida

May 2021

ROOFING A Publication of FRSA – Florida’s Association of Roofing Professionals

New Products Virtual Roofing Day in D.C. 2021 Florida May Have a Flaw in its Roofing Code Armor Preparing for Hurricane Season

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Contents 14 | New Products 20 | Virtual Roofing Day in D.C. 2021 26 | Florida May Have a Flaw in its Roofing Code Armor

FRSA-Florida Roofing Magazine Contacts: For advertising inquiries, contact: Kelsey O’Hearne at: kelsey@floridaroof.com (800) 767-3772 ext. 127 All feedback including Letters to the Editor and reprint permission requests (please include your full name, city and state) contact: Lisa Pate, Editor, at: lisapate@floridaroof.com (800) 767-3772 ext. 157 Florida Roofing Magazine, PO Box 4850 Winter Park, FL 32793-4850 View media kit at: www.floridaroof.com/ florida-roofing-magazine/

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30 | Preparing for Hurricane Season On the iPad

Florida

ROOFING Available Online at www.floridaroof.com/florida-roofing-magazine/

May 2021

Any material submitted for publication in Florida Roofing becomes the property of the publication. Statements of fact and opinion are the responsibility of the author(s) alone and do not imply an opinion or endorsement on the part of the officers or the membership of FRSA. No part of this publication may be reproduced or transmitted in any form or by any means, without permission from the publisher. Florida Roofing (VOL. 6, NO. 5), May 2021, (ISSN 0191-4618) is published monthly by FRSA, 3855 N. Econlockhatchee Trl., Orlando, FL 32817. Periodicals Postage paid at Orlando, FL. POSTMASTER: Please send address corrections (form 3579) to Florida Roofing, PO Box 4850, Winter Park, FL 32793-4850.

www.floridaroof.com | FLORIDA ROOFING

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FRSA LEGAL COUNSEL Cotney Attorneys & Consultants

American Rescue Plan Act: FFCRA-Type Payroll Credits Extended Trent Cotney, CEO, Cotney Attorneys & Consultants On March 11, 2021, with the passage of the American Rescue Plan Act, Congress provided additional stimulus money that impacts the roofing industry in a variety of ways. Included in the American Rescue Plan Act, or ARPA, is yet another extension of the payroll credit program for Paid Sick Leave and Emergency Family and Medical Leave introduced in the Families First Coronavirus Response Act, which was passed in the immediate wake of the COVID-19 outbreak. While employers are no longer required to participate in the payroll credit program, those who choose to do so should be aware of the updated requirements for compliance, as there are slight changes from those implemented last spring. From April 1, 2021 through September 30, 2021, employers who choose to participate in the Paid Sick Leave and Emergency Family and Medical Leave extension in the APRA are required to provide up to 10 days (or 80 hours) of Paid Sick Leave to employees who require time off work for one of the following qualifying reasons: ■ The employee is subject to a federal, state or local quarantine or isolation order related to COVID-19; ■ The employee has been advised by a health care provider to self-quarantine related to COVID-19; ■ The employee is experiencing COVID-19 symptoms and is seeking a medical diagnosis; ■ The employee is caring for an individual who has been advised by a health care provider to self-quarantine or who is experiencing COVID-19 symptoms; ■ The employee is caring for a child whose school or day care is closed due to COVID-19; ■ The employee is experiencing any other substantially similar condition to COVID-19, as further specified by the Secretary of Health and Human Services; or ■ The employee is obtaining the COVID-19 vaccine, is recovering from a condition related to obtaining the COVID-19 vaccine or is seeking/ awaiting results of a COVID-19 diagnoses test (if the employee has been exposed to COVID-19 or is required to be tested by his or her employer).

qualifying employees 12 full weeks of leave under the Emergency Family and Medical Leave extension and there is no longer a requirement that the first two of those 12 weeks be unpaid (albeit there is a $12,000 cap on total pay allotted under the EFMLA). However, unlike the extension of Paid Sick Leave benefits, an employee who has already used EFMLA or FMLA leave is only entitled to the remaining leave for which they otherwise would be eligible. Extending employee leave benefits under the ARPA is something all employers should seriously consider given the tax credit employers receive for all paid leave it provides. That being said, all participating employers should consult their attorney and monitor forthcoming Department of Labor guidance to ensure compliance and avoid unexpected hiccups. In particular, roofing contractors should make sure to keep accurate documentation to support any tax credits sought for leave provided under the act.

FRM

Disclaimer: The information contained in this article is for general educational information only. This information does not constitute legal advice, is not intended to constitute legal advice, nor should it be relied upon as legal advice for your specific factual pattern or situation. Trent Cotney is Board Certified in Construction Law by the Florida Bar, an advocate for the roofing industry and General Counsel of FRSA. For more information, contact the author at 866-303-5868 or go to www.cotneycl.com.

The last of these qualifying reasons is a new addition to the qualifying reasons provided by the FFCRA. Further, participating employers must provide www.floridaroof.com | FLORIDA ROOFING

FRSA LEGISLATIVE COUNSEL GrayRobinson

2021 Session Update: First Bills Across the Finish Line Chris Dawson, Attorney, GrayRobinson Law Firm The 2021 regular session of the Florida Legislature is hitting a crescendo in the pivotal final weeks with the fate of bills and the details of a $100 billion-plus state budget on the line. Legislators are feverishly working to put the final touches on policy proposals and beat the legislative clock in getting them to the floor. Meanwhile, budget-writers are sharpening their pencils to hash out a state spending plan for the 20212022 fiscal year that will focus on economic recovery from COVID-19, environmental infrastructure and newly created resilience efforts. However, a few pieces of legislation have already passed the Legislature and gone to the Governor for approval. Let’s take a look at the first major bills to cross the legislative finish line.

SB 72 - Civil Liability for Damages Relating to COVID-19 (Approved by Governor) ■ This bill aims to protect Florida businesses from frivolous lawsuits by creating civil liability protections against COVID-19-related claims. ■ For COVID-19-related claims against nonhealthcare entities, the bill requires a plaintiff to submit a physician’s affidavit stating that the defendant caused the plaintiff’s damages, injury or death, “within a reasonable degree of medical certainty.” ■ If the first burden is met, the court must then determine whether the defendant made a good faith effort to substantially comply with health standards at the time of the incident. If the court determines that the defendant made a good faith effort, the defendant is granted immunity. ■ For COVID-19-related claims against health care providers, the protections primarily relate to claims arising from the diagnosis or treatment of a person for COVID-19, the provision of a novel or experimental COVID-19 treatment, the transmission of COVID-19 and the delay or cancellation of a surgery or medical procedure.

SB 50 – Taxation (The “Wayfair Bill”) ■ This bill requires out-of-state retailers and marketplace providers with no physical presence in Florida to collect Florida’s sales tax on items 6

FLORIDA ROOFING | May 2021

delivered to in-state purchasers if the outof-state retailer or marketplace provider generates $100,000 or more in remote sales into Florida annually. ■ This bill does not impose a new tax. Rather, it changes the way the tax is collected in order to ensure compliance, boosting state and local revenues by hundreds of millions. ■ The legislation earmarks the new revenues collected to the Unemployment Compensation Trust Fund until the balance reaches $4-plus billion. Thereafter, the bill reduces the tax rate on commercial real property rentals from 5.5 percent to 2.0 percent. Both pieces of legislation were top priorities for the Governor and legislative leadership. With these major pawns off the chess table, legislators have only days to complete their work for an on-time conclusion to the 2021 regular session.

FRM

Chris Dawson is an Attorney and professional Lobbyist for GrayRobinson Orlando Law Firm and is licensed to practice law in both Florida and Alabama. He primarily focuses on lobbying and government relations for public and private sector clients at the executive and legislative levels of state government. He is credentialed as a Designated Professional Lobbyist by the Florida Association of Professional Lobbyists. Chris also holds two degrees in Civil Engineering and has experience in construction litigation and design professional malpractice defense.

Industry Updates Fillingham Roofing & Sheet Metal Inc. Closes After 95 Years

Freddy Fillingham has closed Fillingham Roofing & Sheet Metal Inc., Jacksonville, Fla., after a long and successful run. The company started in 1926, was one of FRSA’s first member companies and has also been a member of the FRSA Self Insurers Fund for the past 41 years. In speaking with Freddy, he told FRSA that sheet metal employee, Ronnie Hendry, has been with him since 1964 and Office Manager, Patsy Hyslop, has been employed since 1972. Many of the company employees have been there for a long time and jokingly say they have over 100 years of experience between them. Patsy shared that Freddy’s wife babysat her daughter and would bring her to the office to see Mom and out on the jobsite to see Dad, who also worked for Fillingham. She said the Fillingham’s are very close with their employees and respected the family unit. At one time, Fillingham had almost 100 employees and operated as a union shop. Today, with the worker shortage, they were unable to find new employees who wanted to work as roofers. So, after 95 years, they’ve decided to close up shop. In 1941, Freddy’s father, E. Mack Fillingham, served as FRSA’s President and held the annual Convention at the Roosevelt Hotel and the banquet at the Angebilt Hotel in Jacksonville. Copper electroplated menus and brass screw drivers were presented to the delegates by the American Brass Co. and spa water and cigars were sent by the Hetzel Roofing Products Company of Newark, NJ. George C. Blume, Mayor of Jacksonville, then the largest city in Florida, was on hand to welcome the delegates and said, “This is ‘Hog Heaven’ in Florida and there should be more conventions here – for the future of the state, more people with money should be brought from the north to increase industry in the state to ensure the future of Florida.”

US LBM Divisions Partner to Add Roofing Products at Southwest Florida Locations

US LBM, a leading distributor of specialty building materials in the US, has announced that two of the company’s operating divisions in Florida, Coastal Roofing Supply and Raymond Building Supply, have partnered to add roofing products at the company’s 8

FLORIDA ROOFING | May 2021

North Port and North Fort Myers locations. At both locations, Raymond Building Supply will continue to provide lumber, windows, doors, millwork, decking and specialty building products to customers in southwest Florida. With the addition of Coastal Roofing Supply, both locations will now offer the best in roofing products, including metal, shingle and concrete tile for residential and commercial roofing, to area building professionals. “Coastal Roofing Supply is an established name, trusted across Florida to provide in-depth product knowledge and the brands roofers trust,” said US LBM Southeast Region Operations Vice President James Martin. “This expansion demonstrates US LBM’s strategy of bringing market leaders together and leveraging the service and expertise of our local teams to deliver a wide-selection of superior building materials to our customers.”

NRCA CEO Reid Ribble Receives Honorary Fellowship from Institute of Roofing

The Institute of Roofing has named NRCA CEO Reid Ribble as one of four honorary fellows in recognition of his long-standing service and outstanding contribution to the roofing industry. The honorary fellowships are awarded worldwide. The Institute of Roofing is an organization based in the United Kingdom that works to drive, increase and maintain professionalism in supervision, management and ownership within the roofing industry, as well as raise awareness and promote roofing as a specialized sector of the construction industry. Ribble was recognized for his 28 years of owning and running a commercial and residential roofing company and his years of service to NRCA and the industry. Graeme Millar, Board Director at the Institute of Roofing, said, “All four honorary fellows have made massive contributions to the roofing industry and are still doing so. Their dedication is truly exceptional and this has had a positive impact both in the UK and across the world. The decision to award these individuals honorary fellowships received unanimous backing of the IOR Board, demonstrating the high esteem that each holds in our wonderful industry,” he continued.

IN MEMORIAM

Roy Edwin Templeton Jr. 1953–2021

In honor and memory of Roy Templeton Jr., a Commercial Representative for Collis Roofing for 40 years.

You will be sadly missed and always remembered. Your friends at Eagle Roofing Products.

Ribble said, “In this era of COVID 19, most of the surprises I have been a part of have been disappointments. This one really lifted my day. To be honored in this way, especially on a global stage and with the fellow honorees, is something I just never even considered. I am thankful for this honor and recognition.”

MFM Building Products Announces Expansion Project

MFM Building Products, a manufacturer of a full envelope of waterproofing and weather barrier products for the building industry, has recently announced a substantial expansion project for 2021. This coincides with the company celebrating its 60th anniversary. The company hosted a groundbreaking ceremony for local dignitaries and media on March 19. The thrust of the expansion project is adding close to 50,000 square feet to the current production area

Available on www.anchor.fm/frsa

The FRSA Podcast brings valuable content to contractors in Florida and beyond. New episodes available every month. 10

FLORIDA ROOFING | May 2021

and the acquisition of new production equipment to meet the rising demand for orders. MFM has been acquiring additional raw materials to ensure product availability for their customer base and this new facility will accommodate this additional inventory. The building is planned to be completed by the fall of 2021 and the new production equipment will be installed and operational by early 2022. Other aspects of the expansion project include razing a building on the company property, constructing new offices in the main headquarters building and the addition of a new, state-of-the-art research and development laboratory for increased quality control and new product development. In total, the company expects to hire an additional 20 full-time employees as part of the expansion project. According to Tony Reis, President, “The expansion project is the result of continued company growth and the company’s commitment to meeting the needs of our customers today and in the future. With this investment, we hope to introduce new waterproofing projects to our portfolio of existing waterproofing membranes. As an ESOP company, there is a lot of excitement among our employees as MFM continues to grow.”

Cotney Attorneys & Consultants Welcomes RoofersCoffeeShop as an Affinity Partner

Cotney Attorneys & Consultants is excited to announce that RoofersCoffeeShop (RCS) is now an affinity partner. RoofersCoffeeShop is a roofing industry site that assists industry members with employment opportunities, provides education, products, forums, projects, videos, services and more, all in one space. RoofersCoffeeShop not only brings roofers together, but also provides a space where advertisers are able to connect with roofing contractors anywhere in the country and provide them with products and services. As an affinity partner, RCS will provide a 30-minute marketing consultation with Heidi J. Ellsworth or Karen L. Edwards, experienced roofing industry marketing professionals, a copy of their book, Building a Marketing Plan for Roofing Contractors, plus a free month in RoofersCoffeeShop’s R-Club for participating contractors to kick off your digital marketing efforts. “Cotney has been working alongside RoofersCoffeeShop for a while now and we know the value they can offer roofers. RCS allows for a space for industry professionals to share ideas, network and collaborate. We are thrilled to make the partnership official so that we can continue to work together with RCS to provide valuable content that the industry needs,” stated John Kenney, CEO of Cotney’s Consulting Group.

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Firestone Building Products and LafargeHolcim serve commercial building customers and have a shared focus on delivering innovative and sustainTo accommodate continued growth and expansion, able building solutions. Firestone Building Products OMG, Inc., has leased another 60,000 square feet of employees have successfully transitioned to space in the Agawam Industrial Park at 320 Bowles Road. This brings OMG’s footprint in the industrial park LafargeHolcim and will remain based in Nashville. to 480,000 square feet in six facilities. ABC Supply Honors AJ Foyt’s Distinguished “We continue to see increased demand for our products,” said Hubert McGovern, President and CEO. Racing Career With Tribute Car at Indy 500 “To accommodate this growth and as part of our long- ABC Supply Co. Inc. is excited to again be part of term strategic plan, we have expanded our capabilities “The Greatest Spectacle in including finished goods packing. Additionally, we are Racing.” The adding 25 new jobs for this operation.” The new 60,000 square foot facility includes ware- company is celebrating the 60th housing, assembly and office space, as well as five anniversary of shipping and receiving docks. AJ Foyt’s first Founded in 1981 as Olympic Fasteners, today Indy 500 win OMG is a leading manufacturer and global supplier by sponsoring of fasteners, products and technology for residential the No. 1 tribute construction and commercial roofing applications. car for AJ Foyt The company currently employs nearly 600 people globally and is one of the largest employers in Western Racing at this year’s Indianapolis 500 presented by Gainbridge. Massachusetts. In addition to its Agawam-based opABC Supply is a longtime supporter and friend of erations, OMG has manufacturing plants in Addison, Ill. and in Rockford, Minn. and a global sales force of over AJ Foyt Racing, sponsoring the team and various races over the past 17 years. Race fans can tune in May 30 100 in North America, Europe and Asia. The company for the 105th Running of the Indy 500 to watch JR produces more than a billion fasteners per year to Hildebrand pilot the No. 1 ABC Supply Chevrolet. support its two operating divisions – OMG Roofing Foyt’s award-winning racing career spans decades Products and FastenMaster. and he is renowned for being the first driver to win the Indy 500 four times. AJ Foyt’s career and legacy will be Firestone Building Products Sold to honored at this year’s event in the following ways: LafargeHolcim Ltd. Bridgestone Americas Inc., Nashville, Tenn., a subsid■ Chip Ganassi Racing, the reigning NTT INDYCAR iary of Bridgestone SERIES champion, will release its No. 1 race car Corp., has completed number to Foyt’s team. JR Hildebrand will drive the the sale of Firestone No. 1 ABC Supply Chevrolet. Building Products, ■ The car will sport a throwback paint job featuring Nashville, to Holcim a large red No. 1 over a primarily white body. The Participations Inc., car’s candy-apple-red nose will be trimmed with Chicago, a subsidiary black stripes. This vintage design is a nod to the of LafargeHolcim Ltd. Bowes Seal Fast Offenhauser roadster that Foyt The transaction is drove in 1961. valued at $3.4 billion. ■ Hildebrand and the ABC Supply crew will wear uni“The completion forms modeled after what Foyt and his team wore of this sale is an important milestone on Bridgestone’s in 1961. Hildebrand will wear solid white, and the journey to become a sustainable solutions company,” crew will wear white shirts and fire suits that have said Paolo Ferrari, President, CEO and Chief Operating collars trimmed in black and feature a black pocket Officer of Bridgestone Americas. “We are taking acwith black pants. tion to reshape our portfolio so that we can invest our resources to strengthen Bridgestone’s growing core “Our Associates have been longtime fans of the tire business and quickly expand our mobility solutions Indy 500 and AJ Foyt Racing and we’re excited to offering.” share this celebratory moment with them,” said Mike With the acquisition, LafargeHolcim will add 15 Jost, COO of ABC Supply. “AJ is a living legend and part manufacturing facilities, 1,800 distribution points and of our ABC family and we’re honored to be part of the three research and development laboratories to its 60th anniversary of his first Indy 500 win.” network. FRM

OMG, Inc. Leases Another 60,000 Square Feet in Agawam Industrial Park

FLORIDA ROOFING | May 2021

If your business has a strong reputation for installation expertise, we have an opportunity for you. INTRODUCING PROVIA METAL ROOFING ProVia has developed a competitive position by catering to a niche within the market that demands a high degree of aesthetic performance and workmanship expertise. Our stamped panel metal roofing system is warranted for both longevity and installation integrity. Become a dealer and certified installer of ProVia's premium metal roofing, and carry the best workmanship warranty in the business.

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1st Coast Metal Roofing Supply | 26-Ga PBR Retrofit Panels Our new 26-ga PBR Retrofit Panels are Florida Product Approved for installation directly over preexisting PBR panels. Save time and money by eliminating the need to remove existing roof and expose the buildings contents. This panel also features an HVHZ approval for 24-gauge. ■ Install directly over current PBR Panels ■ No customer business interruption ■ Save Time!  Save Money!  HVHZ Approved

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For more information, visit www.1stcoastmrs.com or call 386-325-0242.

IR Aerials | Drone Thermal Moisture Scans We provide comprehensive non-destructive moisture surveys for commercial roof structures by deploying the latest in drone, thermal imaging and moisture meter technology. Following ASTM standards, we strive to provide you with a good visual representation on where moisture is and calculate how much is present in the roof. We are often involved with insurance claims, litigation, manufacturer warranties, helping clients understand the cost difference between repair or replacement based on the facts and routine maintenance programs. We just moved our home office to Lakeland, Fla. to better serve Florida. Call 214-842-6000 or visit www.IRAerials.com for more information.

ProVia | Pepperwood Shake

ProVia Metal Roofing is made from domestic recycled steel, with natural-looking wood shake and slate styles, a lifetime limited warranty and a workmanship warranty. ProVia’s stamped metal roofing panels are 26-gauge G-90 galvanized steel, manufactured with 10% more steel than the industry average. Our premium roofing system is third-party tested to meet or exceed ASTM and UL industry standards for tensile strength, resistance to wind, hail, rain and corrosion, and TAS 125 Certified in Florida up to 180 mph for HVHZ areas and wind-borne debris. Our workmanship warranty ensures professional results for the installation of our metal roofing system. For more information, visit www.provia.com.

MFM Building Products Corp | Roof Deck Tape Roof Deck Tape, manufactured by MFM Building Products, is a 40-mil, selfadhering flashing membrane designed to seal the seams on plywood and OSB roof deck panels. The product features an embossed traction surface and self-seals around common roofing fasteners. Installing Roof Deck Tape provides additional waterproofing protection before, during and after the final roofing system is installed by preventing the infiltration of water, air and moisture into the building structure. Standard roll size is 4” x 67’ with 9 rolls per carton. MFM posted a Roof Deck Installation video on the company’s website to ensure proper installation and performance at www.mfmbp.com.

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Gulf Coast Supply & Manufacturing | Eavespan Eavespan soffit provides a sleek, streamlined look manufactured from the same material quality and colors you trust on your metal roofs from Gulf Coast Supply & Manufacturing everyday. Designed to match commercial specifications with a smooth or perforated option – and one of the best warranties to match – this soffit will provide endless aesthetic performance. Whether you’re bidding a commercial or residential project, Eavespan is the solution. For more information, visit www.gulfcoastsupply.com or call 888-393-0335. Versico Roofing Systems | APEEL Versico Roofing Systems now offers patented APEEL Protective Film on both PVC and KEE HP membranes. APEEL Protective Film guards the surface of PVC and KEE HP membranes from scuffs and dirt accumulation during installation, eliminating the need to clean the roof once the project is complete. APEEL Protective Film can be left in place during installation for up to 90 days and can easily identify accidental punctures made to the membrane during installation. For more information, visit www.versico.com or call 800-992-7663.

A.C.T. Metal Deck Supply | Metal Deck 101 Videos

A.C.T. Metal Deck Supply announces the release of their Metal Deck 101 Videos which give industry professionals a resource to enhance their knowledge about metal deck accessories and address frequently asked questions. “Today, more than ever, consumers are interacting with videos to receive their information,” states Carm Termini, Marketing Director. “We wanted the best way to educate our customers about the features, usage and properties of metal decks.” The video library contains 13 videos, in both English and Spanish, to be housed on their web and mobile sites as well as YouTube. The videos include product knowledge, what is and isn’t metal deck, accessories and company history. Visit www.metaldecksupply.com or call 800-898-7741 today!

Rocket Equipment | Trash Rocket TR-3900 and TR-3000 Rocket Equipment offers roof-todumpster trash chutes designed to save time, money and labor on every tear-off. Rocket Equipment offers the Trash Rocket 3900 (TR-3900), which specializes in commercial re-roofs, and the Trash Rocket 3000 (TR-3000), which specializes in residential re-roofs. Key features include: ■ ■ ■ ■

One-person setup in 15-minutes or less Prevent damage and reduce cleanup during tear-offs Extend over landscaping and architectural obstructions Large upper hopper with durable poly-liner withstands impacts ■ Perfect for the removal of tile, ballast, shingles, BUR, sheet metal For more information, visit our website, www.rocketequipment.com or call our team at 531-215-1500.

S W T E N UC D O R P

Versico Roofing Systems | CAV-GRIP PVC Versico Roofing Systems is excited to introduce CAV-GRIP PVC Low-VOC Adhesive - a revolutionary new product that can be used for adhered standard PVC to a variety of substrates on both wall and field applications. CAV-GRIP PVC has up to 60% labor savings when compared to installations using traditional bonding adhesives. CAV-GRIP PVC Adhesive is applied using a self-contained, pressurized spray system that provides quick, even coverage and requires minimal cleanup and maintenance. The system consists of a cylinder with a special attachment for the reusable hose and spray gun. For more information, visit www.versico.com or call 800-992-7663. Gulf Coast Supply & Manufacturing | Edge Armor Gulf Coast Supply & Manufacturing is pleased to introduce Edge Armor Perimeter Metal. Manufactured to “stand guard over your roof,” this ES-1 tested offering of edge metal is designed to provide high quality performance with rapid availability and competitive pricing. Initially, Gulf Coast will be offering four new brands: Armor Lock Drip Edge, Armor Lock Gravel Stop, Armor Lock Coping and Armor Fast Fascia. For more information, visit www.gulfcoastsupply.com or call 888-393-0335.

What’s Wrong with These Pictures?

FLORIDA ROOFING | May 2021

SEPTEMBER - ,

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Virtual Roofing Day in D.C. 2021 Lisa Pate, FRSA Executive Director Bridget Wilson, Cardinal Roofing & Solar Tech

Each year, Roofing Day in D.C. participants meet with members of Congress and congressional staff to discuss federal issues of importance to the roofing industry to speak with one voice. Due to COVID-19 restrictions, NRCA held the meetings virtually. More than 325 roofing professionals from all segments of the industry participated this year and made a lasting impression on legislators. And, with help and support from FRSA and 37 partner associations and organizations, our message was heard – with one voice – presented key industry issues, including increased funding for career and technical education to address workforce shortages, inclusion of a strong buildings component in federal legislation and immigration reform that meets the roofing industry’s current and future workforce needs. On March 24, FRSA members paired up with NRCA to participate in Roofing Day. Although in-person meetings did not take place, we were able to visit members of Congress and staff members via Zoom meetings. Once again, NRCA staff did an amazing job preparing attendees on topics to discuss with legislators and provided an online portal that contained information to make the process seamless. The week prior, an event presentation was held, offering tips and suggestions to assist attendees in preparation for Roofing Day. Tammy Hall, CFS Roofing Services LLC, Ft. Myers, Trent Cotney, Cotney Attorneys & Consultants, Tampa and I serve on NRCA’s Roofing Day Advisory Committee and also served as meeting initiators for Florida. The committee, which consists of NRCA members and representatives from other roofing industry organizations, discussed many pertinent topics and

Matthew Leonard, Architectural Sheet Metal

John Campbell, Eagle Roofing Products

Continued on page 24

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99TH ANNUAL CONVENTION and the Florida Roofing & Sheet Metal Expo

Gaylord Palms Resort & Convention Center ∙ Kissimmee, FL

WWW.FLORIDAROOF.COM

Top 5 Reasons you should attend FRSA’s Convention & Expo 1) NEW PRODUCTS

Over 230 exhibitors showcasing the latest trends in the industry

2) CONTINUING EDUCATION

Industry-specific seminars with continuing education credits to maintain your license

3) CONVENIENT & AFFORDABLE

99TH Centrally locatedANNUAL in KissimmeeCONVENTION with the Expo, and the Florida Roofing & Sheet Metal Expo seminars, and hotel rooms all under one roof at the beautiful Gaylord Palms Resort

FREE admission to the Florida Roofing & Sheet Metal Expo

4) FOCUS ON HEALTH & SAFETY

Modifications to meet the challenges of COVID-19 and ensure compliance with all venue, state, local and CDC guidelines

5) FUN!

Golf, fishing and shooting tournaments Daily happy hour and cash prizes at the Expo

Gaylord Palms Resort & Convention Center ∙ Kissimmee, FL

WWW.FLORIDAROOF.COM Bid on exciting vacations, gift baskets, and merchandise at the Foundation Auction

Questions? Call 800-767-3772 ext. 100 or email anna@floridaroof.com

FRSA CONVENTION SEMINARS FRSA will be offering a total of 30 hours of industry-specific seminars during the Convention where you’ll be able to earn up to 14 hours of continuing education (CE) credit. The new 7th Edition Florida Building Code (FBC) 2020 is now in effect and with the inclusion of ASCE 7-16 there are many technical changes to the way roofing systems are installed. FRSA is offering 10 seminars that focus on these changes, including: 2020 Advanced Florida Building Code 7th Edition | 2.0 hours ADV 2020 FBC Underlayment Requirements | 1.0 hour G 2020 Advanced FBC and Major Changes in Metal Roofing | 1.0 hour ADV Advanced FRSA-TRI Tile Manual 6th Edition Review | 1.0 hour ADV 2020 Advanced FBC and Major Changes in Low Slope Roofing | 1.0 hour ADV

VISIT WWW.FLORIDAROOF.COM Learn from those who know what it takes to do business in Florida and earn continuing education credits required to keep your roofing license active. Additional seminars include: Roof-to-Wall Connections | 1.0 hour G Critical Contract Provisions | 1.0 hour BSP Wage & Hour – Potential Pitfalls | 1.0 hour BSP Safety & Housekeeping – The Perfect Combination | 1.0 hour WPS Top 5 Immigration Issues / E-Verify | 1.0 hour BSP Best Practices for Preventing Cybersecurity Breaches | 1.0 hour G For individuals not requiring CE credit, all seminars may be audited; HOWEVER, FEES APPLY AND REGISTRATION IS REQUIRED.

#FRSAExpo21

Connect with FRSA’s Convention & Expo App Visit the app store on your smartphone and search for FRSA to start connecting today.

Roofing Day, continued from page 20

narrowed down the list to the three that were the most supports legislation to allow qualified individuals who important to the industry. Below are brief highlights of have been working legally under Temporary Protected the topics discussed. Status (TPS) or the Deferred Action on Childhood Arrivals (DACA) program to adjust to lawful permanent Funding for Career and Technical Education status and the opportunity to apply for citizenship. (CTE) NRCA hired an The roofing industry supports robust funding for advocacy group to set Perkins Career and Technical Education State Grants up virtual meetings that help employers meet workforce development between members of needs. This funding for improved and expanded CTE Congress or their staff programs is critical to ensuring more students obtain and industry volunteers the training needed to close the skills gap in the work- based on their home force. It is vital Congress provides sufficient funding addresses. That way we for CTE programs to offer more opportunities for stu- were ensured an opdents to develop skills and pursue rewarding careers portunity to speak with in roofing and other industries. This is even more true someone who knew we today given economic trends that have been accelerwere a constituent. In the ated by the COVID-19 pandemic. three years that Roofing Day has taken place, my Infrastructure Legislation with a Strong group has never had the Buildings Component opportunity to speak Rep. Bill Posey (Melbourne) The roofing industry urges Congress to approve legdirectly with our legisislation that provides for improvements to our aging lators (we did however catch Senator Bill Nelson and and over-burdened building infrastructure, including Rep. Stephanie Murphy in the halls for a photo op!). schools, airports, hospitals and other buildings that Most meetings are attended by staff members, who are vital to our communities. Infrastructure legislation are extremely knowledgeable on a variety of topics should recognize the importance of the built environand respectful of your time. This year, however, John ment and the role of roof design and installation in Campbell, Matthew Leonard and I actually spoke with terms of building functionality, energy efficiency, resil- Rep. Bill Posey (Melbourne). He listened to our preseniency and sustainability. The roofing industry supports tation and then spoke candidly about his position on the Energy Efficient Qualified Improvement Property each. Rep. Posey was interesting, informative and hon(E-QUIP) Act as a component of infrastructure legest. Attendees from Florida also participated together islation in 2021. This bipartisan bill would provide for on meetings with Senators Rubio and Scott’s offices accelerated depreciation for energy-efficient qualified where we spoke with their aids. improvement property, including high-performance For the third consecutive year, Florida had the roof systems, which will create jobs and reduce energy largest group involvement. It is crucial members of consumption by facilitating retrofits of aging and Congress hear about the critical issues facing your obsolete commercial and multifamily buildings across company each year. We encourage you to include the US. field employees and others to attend the event so the industry can speak with one voice to Congress about Immigration Reform that Meets the Roofing the issues that mean the most to us. Don’t miss this Industry’s Workforce Needs opportunity to make a difference for your business Roofing industry employers provide family-sustaining and our industry! jobs for qualified employees but face chronic workReserve April 5-6, 2022 to be a part of next year’s force shortages because of an aging workforce and Roofing Day in D.C. FRM other demographic trends. In fact, workforce shortages are the biggest impediment of roofing industry employers to sustain and grow their businesses while providing families with the most basic necessity – roofs over their heads. The roofing industry supports the Workforce for an Expanding Economy Act to establish a visa system that meets the needs of a 21st century economy. This market-oriented system allots more visas in times of economic strength and fewer during downturns, enabling businesses to address their workforce needs while protecting the interests of American workers. Additionally, the roofing industry 24

FLORIDA ROOFING | May 2021

Hurricane Season Has Met Its Match with Concrete Roof Tile Hurricane season is around the corner. Protect your next residential or commercial roofing project with concrete roof tile, the best defense against high winds, tropical storms and hurricanes. Thanks to its inherent durability, concrete tile roofs—when properly fastened to code—can withstand sustained windspeeds of up to 180mph. In addition, they are hail and impact tested and offer a noncombustible Class A fire rating. Protection from the elements begins with an Eagle Concrete Tile Roof.

Our Tile Is: Fire Tested

High Wind Tested

Freeze Thaw Protection*

Hail/Impact Tested

*Exludes color bonded slurry tiles

For even greater peace of mind, consider fortifying the overall roofing system with The Dual Fix Hybrid System*. This installation method increases the durability of any roofscape by merging the trusted advantages of mechanical fasteners, or tile screws, with the improved uplift resistance of single-component tile foam adhesive for greater attachment strength. When properly installed, this technique provides the highest uplift protection from winds associated with a category five hurricane. *Mechanical Fasteners and Tile Bond Roof Adhesive, products associated with The Dual Fix Hybrid System, are not products of—nor warranted by— Eagle Roofing Products.

To learn more about our products and The Dual Fix Hybrid System, contact your local Eagle Account Representative or visit eagleroofing.com

Florida May Have a Flaw in its Roofing Code Armor Mike Silvers, CPRC, Owner of Silvers Systems Inc. and FRSA Technical Director

During the FRSA-TRI Florida High Wind Concrete and Clay Tile Manual Review Committee meetings that started in 2018 and ran into 2020, an issue that was widely discussed concerned the load path required for roof coverings to resist uplift pressures and the increases in those pressures that ASCE 7-16 would create. This topic applied to almost all roof systems, not just tile roofs which were our primary focus. Meeting the requirements for uplift resistance is more complex for tile than most other systems. There are many reasons for this, but among those are the need to resist both uplift pressures for underlayment, as well as for hip and ridge or trim tile in pounds per square foot while meeting the aerodynamic uplift moment resistance required for the tile itself. This is further complicated as many of the components are manufactured by different companies. In many cases, the tile is adhered with foam adhesive or, in rare instances, with mortar to the underlayment which must be adhered or fastened to the roof deck to complete the roof system load path. Many of the prescriptive methods previously used to adhere tile were based on information obtained for what is commonly referred to as a 30/90 hot mop. Much of this information was adopted and transferred when self-adhering membranes came on the scene. But as self-adhering membranes’ popularity grew, it became obvious that the adhesives performed differently than hot asphalt. One difference was demonstrated as selfadhering membranes were introduced for low slope roofs, where meeting uplift pressure resistance 26

FLORIDA ROOFING | May 2021

requirements were more universally understood and expected. Installing self-adhering membranes to standard #30 felt or other standard base sheets would yield very low uplift resistance when tested. That led to the introduction of specially designed base sheets that allowed for better adhesion as well as improved nail pull through test results. For some of us, it seemed counterintuitive that we needed special base sheet for adhesion of mid ply and cap sheets on low slope roofs but didn’t need them when we were adhering tile to those same materials on steep slope roofs. The information available from several manufacturers who had tested for product approval using an ASTM D226 #30 with self-adhering underlayments resulted in very low resistance numbers that were not equal to those required for most roofs in Florida. An important decision was eventually made by the FRSA-TRI Manual Review Committee that in order for the manual to comply with ASCE 7, tile underlayments had to meet the uplift pressures and this would be the approach reflected in the manual. It led to separating how the manual dealt with the hot mopped and self-adhered underlayments. Hot mopped systems have prescriptive methods included in the manual. Self-adhering membranes use the manufacturer’s product approvals – a conservative approach arrived at with an abundance of caution. This left Florida’s roofing contractors and tile manufacturers concerned about the possible afore mentioned flaw. The Test Protocols for High-Velocity Hurricane Zones (HVHZ) included in the Florida Building Code, and in particular, Roofing Application

Standards (RAS) 118, 119 or 120 do not take the same approach. This would concern us if it were just acceptable in the HVHZ where it is the only option, but the RAS are also referenced in the Florida Building Code (FBC) for use in all other areas of Florida as well. Direct-to-deck application of self-adhered membranes is not allowed in the HVHZ or the RAS. Unfortunately, HVHZ is also where self-adhered membranes have their best uplift resistance. The RAS instead have prescriptive methods that fail to recognize some of the differences between hot mopped and self-adhered systems. They also use nailing patterns that

FLORIDA ROOFING | May 2021

may fail to resist nail pull through at design pressures. FRSA wants to know what uplift resistance these prescriptive methods will produce. The FRSA Codes Committee approved and the Educational & Research Foundation Trustees funded a research project to test the combination of a nailed #30 and self-adhering tile underlayment to determine the resistance to uplift pressure using several different attachment patterns and products. Our goal is to determine if a nailed #30 is a suitable base (anchor) sheet for these particular underlayment systems and just how much uplift resistance they provide. A task group was assigned to

work on this project. It includes Greg Keeler of Owens Corning, Manny Oyola of Eagle Roofing Products and me. We began testing at the PRI facility in Tampa in April. Four different ASTM D226 felts and four different self-adhering membranes were tested using TAS 117B for pull through and ASTM D1876 for adhesion peel test. The best performing of each were then installed on five test decks and are currently undergoing weathering. The #30 with best pull through resistance and the one offering the best surface for adhesion were nailed using tin tabs and ring shank nails on two decks using the standard pattern of 6” o.c. at the laps and two rows at 12” o.c. staggered in the field (per RAS) with three others using 6” o.c. at the laps and three rows at 8” o.c. staggered in the field. The best performing self-adhering membrane was then applied to the #30 on all five test decks. Approximately thirty days later we will be testing them to failure in a bell chamber test. Stay tuned for the results. I want to thank Greg and Manny for their dedication to this project. That also goes for Jason Simmons and the crew at PRI, their consideration, direction, help and hospitality is certainly appreciated. Thanks also to Maury Alpert of Polyglass and Daniel Cuevas of APOC who kindly volunteered their help in preparing the test decks.

2020 Florida Building Code, Building, 7th Edition

CHAPTER 15 ROOF ASSEMBLIES AND ROOFTOP STRUCTURES 1507.3.3 Underlayment. Unless otherwise noted, underlayment shall be applied according to the underlayment manufacturer’s installation instructions or the recommendations of the FRSA/TRI Florida High Wind Concrete and Clay Roof Tile Installation Manual, Sixth Edition where the basic wind speed, Vasd, is determined in accordance with Section 1609.3.1 or the recommendations of RAS 118, 119 or 120.

FBC

Mike Silvers, CPRC, is owner of Silvers Systems Inc. and is consulting with FRSA as Director of Technical Services. Mike is an FRSA Past President, Life Member and Campanella Award recipient and brings over 45 years of industry knowledge and experience to FRSA’s team.

www.floridaroof.com | FLORIDA ROOFING

Preparing for Hurricane Season FRM Staff Hurricane season technically starts on June 1, but as those of us who live in Florida know, Mother Nature makes her own rules. Last year, named tropical storms began forming mid-May and continued through November 30, making 2020 the most active Atlantic hurricane season on record. There were 30 named storms, 11 of them making landfall in the US. The National Oceanic and Atmospheric Administration (NOAA) will issue its initial 2021 hurricane season outlook in late May.

record. This update process occurs once every decade. “This update allows our meteorologists to make forecasts for the hurricane season with the most relevant climate statistics taken into consideration,” said Michael Farrar, Director of NOAA’s National Centers for Environmental Prediction. “Our work illustrates the value of NOAA’s investments in next-generation technologies to capture the data that underpins our outlooks and other forecast products. These products are essential to providing the public and local emergency managers with advance information to prepare for storms and achieving NOAA’s mission of protecting Higher Averages Based on Most Recent life and property.” 30-Year Climate Record The increase in the averages may be attributed to Beginning with this year’s hurricane season outlook, NOAA’s Climate Prediction Center (CPC) will use 1991- the overall improvement in observing platforms, in2020 as the new 30-year period of record. This year’s cluding NOAA’s fleet of next-generation environmental satellites and continued hurricane reconnaissance. predication is expected to use new numbers for an “average” season – 14 named storms and 7 hurricanes, It may also be due to the warming ocean and atmoincluding 3 major hurricanes of Category 3, 4 or 5. The sphere, which are influenced by climate change. The previous Atlantic storm averages, based on the period update also reflects a very busy period over the last 30 years, which includes many years of a positive Atlantic from 1981 to 2010, were 12 named storms, 6 hurrimulti-decadal oxscillation (AMO), which can increase canes and 3 major hurricanes. Atlantic hurricane activity. AMO is an ongoing series NOAA is also updating the set of statistics used to of long-duration changes in the sea surface temperadetermine when hurricane seasons are above-, nearture of the North Atlantic Ocean, with cool and warm , or below-average relative to the 30-year climate

FLORIDA ROOFING | May 2021

2021 Atlantic Storm Names Ana

Henri

Odette

Bill

Ida

Peter

Claudette

Julian

Rose

Danny

Kate

Sam

Elsa

Larry

Teresa

Fred

Mindy

Victor

Grace

Nicholas

Wanda

phases that may last for 20–40 years at a time. The AMO has a strong effect on Florida rainfall. During warm phases, the number of tropical storms that mature into severe hurricanes is much greater than during cool phases, at least twice as many. Since the AMO switched to its warm phase around 1995, severe hurricanes have become much more frequent. “These updated averages better reflect our collective experience of the past 10 years, which included some very active hurricane seasons,” said Matt Rosencrans, Seasonal Hurricane Forecaster at NOAA’s Climate Prediction Center. “NOAA scientists have evaluated the impacts of climate change on tropical cyclones and determined that it can influence storm intensity. Further research is needed

to better understand and attribute the impacts of anthropogenic forcing (a change in the Earth’s energy balance due to human ecological activities) and natural variability on tropical storm activity.”

Hurricane Preparation

May also serves as a reminder to prepare for hurricane season – for our businesses, homes and families. It’s important to reach out to your employees and help them prepare as well. Just a few hours of preparation can make all the difference before, during and after a storm. Establish lines of communications for employees to reach out and then check on them after an event. Letting them know you care about them and their families will go a long way to getting teams back

Mexico Beach, Florida

3498_SS_FRSA-Half-Page-Ad-April-2021_FA_OL.indd 1

13/4/21 3:52 pm

www.floridaroof.com | FLORIDA ROOFING

Scientists at NOAA’s National Hurricane Center conducted a detailed post-storm analysis on all the data available for Hurricane Michael and have determined that the storm’s estimated intensity at landfall was 140 knots (160 mph). This final wind intensity is a 5 knot (5 mph) increase over the operational estimate and makes Michael a category 5 storm on the Saffir-Simpson Hurricane Wind Scale at the time of landfall on October 10, 2018, near Mexico Beach and Tyndall Air Force Base, Florida. — NOAA

to work. If their focus is on the needs of their families, they won’t be of much use on a job and quite possibly, a detriment. Purchasing cases of water, phone chargers, flashlights and fuel goes a long way toward building support with your team. FRSA members can access over 120 different documents for disaster preparedness in the “member’s only” section of www.floridaroof.com. Documents include job site safety, contractor checklists, how to

safely enter a site after a disaster, toolbox talks, plans for businesses and individuals, emergency supply lists, contacts and more. Share information with your team members to ensure they are ready as well.

Notify Your Customers

Now is also the time to reach out to your customers or people who have contacted your business but haven’t made a commitment. Encourage them to

FRSA delivers peace of mind to business owners. Join Today!

Referral Service to Consumers FREE Human Resources Services Access to Workers' Comp Insurance For more information, contact Maria at maria@floridaroof.com 800-767-3772 ext. 142 | www.floridaroof.com 32

FLORIDA ROOFING | May 2021

sign a contract sooner rather than later. With material shortages worldwide, there is bound to be a long line of consumers waiting for roof replacements or repairs after a storm. Be sure they know their work may take longer than expected. Contact your suppliers when estimating projects for more accurate pricing, expected delays and material availability.

Hire Smart Consumer Education Campaign FRSA continues to educate consumers about the importance of hiring a Florida certified licensed roofing contractor. Our latest campaign, “Hire Smart” provides consumers with information to navigate the roofing contractor hiring process, including: ■ Insurance and assignment of benefits ■ Checklist for hiring a contractor ■ State government resources (myfloridalicense.com, etc.) The information is available on the FRSA consumer webpage: ww.floridaroof.com/consumer-info/ The page features a contractor search that refers consumers to FRSA member companies in their

FRSA is more prepared than ever before in our new building, which has a full building generator. We’ll be able to assist members and offer referrals to consumers. Rest assured, in a storm’s aftermath, you have FRSA to ride out this season’s storms with.

FRM

Hire A SMART

Your Roof Protects What Matters Most to You Hiring the Right Rooﬁng Contractor is the SMART way to go.

area. It also includes a new Hire Smart video that FRSA members can embed on their company website. Additionally, FRSA is promoting the video through targeted Facebook ads and in social media to educate consumers about the importance of hiring a licensed contractor. All of these channels lead back to the FRSA consumer page.

The most exclusive roofer’s club in the world FRSA Member Perk! Get your first month of R-Club membership for free. Email aj@rooferscoffeeshop.com to get your discount code. www.floridaroof.com | FLORIDA ROOFING

Equipter, LLC www.equipter.com | 717-661-3591 | sales@equipter.com A man and his sons had been breaking their backs for over a decade in the roofing industry. Day in and day out, these men powered through roof replacements. Always searching for ways to improve, innovative leader Aaron Beiler knew there had to be a better way to streamline the entire roofing process. His passion for providing top-quality customer service to homeowners drove him and his sons to develop a smarter way to roof. He wanted to give customers peace of mind that their property would remain intact, that tulips would remain untouched, while preserving manpower on every job. After extensive research, design and testing on their own jobs, the family introduced the first fully functional Roofer’s Buggy, now known as the Equipter RB4000, in 2004. With a blended foundation of closely held family and business values, Equipter has been providing equipment for the roofing and construction industries for over 15 years. Innovation, relationships and excellence fuel the research, design and development of each product and the quality customer service the team provides. Equipter’s liftable, self-propelled dump containers fit easily into tight spaces where conventional dumpsters can’t. The units in Equipter’s wide array of equipment can raise between 7 and 12 feet high and a rear extension kit can better protect customers’ properties from even higher heights. Over the years, the uses of this equipment have morphed from debris control to utility trailers to tool and material transportation across job sites. The most

well-known model, the towable Equipter RB4000, can lift up to 4,000 lbs. and easily be driven across a site and emptied into a curbside dumpster or dump truck using its hydraulic-operated tailgate. With wide tires and lightweight aluminum dump boxes, the army of debris management equipment is designed to prevent damage to lawns and landscaping. Equipter’s hardworking team is comprised of individuals with backgrounds in the roofing industry, so each is able to relate to the struggles roofers face every day. They are passionate about helping these professionals resolve these struggles and stand behind Equipter’s American-made solutions. Allowing owners of Equipter products to promote their services with the “New Roof No Mess” brand promise, Equipter offers a library of marketing assets to help lift roofers’ professional image before they even close a deal. The “New Roof No Mess” difference helps build trust between the contractor and homeowner, assuring a safer and cleaner job site and that the project will be completed sooner all while maintaining their reputable quality craftsmanship. Understanding each company’s unique situation, Equipter provides various ways for professional roofers and their customers to experience the “New Roof No Mess” difference. In addition to the option of purchasing, the company has a large database of third-party rental locations across the US and Canada for those who want to try a unit before buying or don’t have a need for it on every job. The Equipter team is committed to providing quality service before, during and after the sale of every product. To the company, you are not just a customer – you are family. To see each unit in action, visit www.equipter.com. FRM

FLORIDA ROOFING | May 2021

HIGH WIND RESISTANT ROOF ASSEMBLY

Polyglass’ Velociflex High Wind Resistant Roof Assembly 3 Up to 270 Wind Uplift Resistance (psf)* 3 UL Classified for use in Class A roofs, and Florida Building Code approved 3 Multiple installation and assembly options 3 Highly Reflective ‘Kool Roof’ Options 3 Long-Term Performance For additional information, visit polyglass.us/velociflex

polyglass.us *Mechanically Fastened Base Sheets with Heat Welded Cap Sheets

Gulf Coast Supply & Manufacturing As the Southeast’s trusted name in metal roofing for over two decades, Gulf Coast Supply & Manufacturing has set out to provide the best value in metal roofing through product availability, fast and reliable service and expertise. With over 40 color options and 8 profiles to choose from, Gulf Coast Supply offers complete metal roofing solutions.

Delivery Time

Committed to Our Customers

Expert Sales

While metal roofing performance is crucial, it is only part of what Gulf Coast Supply offers. Gulf Coast Supply prides itself on offering start-to-finish solutions designed to make its customers more productive and more profitable.

ProofMyRoof

This powerful free service allows customers to upload a photo of their project to Gulf Coast’s website. Gulf Coast will then superimpose all profiles and color options available, allowing the customer to try on their new metal roof before they buy.

QuickQuote

QuickQuote allows customers to obtain a free material estimate simply by providing an address of the proposed jobsite. Gulf Coast customers can submit bids faster and close more deals.

FLORIDA ROOFING | May 2021

With industry-leading turnaround times, Gulf Coast offers multiple delivery options. Their company-owned fleet offers crane trailers, tractor trailer options for large projects (up to 50-foot-long exposed fastener panels) and a crated option for standing seam systems. An expert sales staff is available to guide customers through the ordering process and is available to answer any questions about their products. Help is only a phone call away!

Training

Gulf Coast Supply’s Contractor’s Advantage offers a comprehensive education program consisting of a number of hands-on seminars, as well as classroom seminars. Participants learn about important topics such as proper installation techniques, warranty, codes and standards, estimating, sales and marketing.

Engineering

Gulf Coast roofs have had over 100 wind uplift tests collectively. With an engineer on staff, Gulf Coast has extensive product testing and development and offers technical guidance and support to customers.

Marketing

Learn best practices and how to set yourself apart from your competition by discussing your business goals with their marketing professional on staff.

DS322-18v

I N T E G R AT E D TO O L

Superior Line of Sight, Feed on Return & a Newly Designed Nosepiece Make Tile Roofing Applications Easier than Before. Visit BOOTH 141 and Demo Our Latest DuraSpin Tools & Attachments

C O L L AT E D R O O F I N G S C R E W S

PAC-CLAD | Petersen Metal Roofing and Wall Panel Systems Petersen, a Carlisle company, manufactures PAC-CLAD architectural metal cladding products in multiple gauges of steel and aluminum. PAC-CLAD products include standing seam roof panels, hidden- and exposed-fastener wall panels, flush- and reveal-joint panels, vented or solid soffit panels, perforated metal, coil and flat sheet, composite panels, column covers, plus fascia and coping. Petersen was founded in 1965 and has evolved into the premier brand of architectural metal cladding products in the US. Petersen maintains a strong national sales base, while its multiple manufacturing facilities allow for large inventories to deliver cost economies to customers. All PAC-CLAD products are available in 70 percent polyvinylidene fluoride (PVDF) finish in 46 standard colors that include a 30-year finish warranty. Headquartered in Elk Grove Village, Ill., Petersen delivers metal cladding products to all 50 states plus Canada, Mexico and some Caribbean locations. Production facilities operate in Illinois, Maryland, Texas, Arizona and Georgia with a regional sales office in Minnesota. Technical and service assistance is available and complemented locally by a nationwide organization of representatives who can offer assistance in material selection, finish specification and budgeting. Because Petersen’s scope of applications is so wide, inquiries are encouraged.

PAC-CLAD Architectural Sheet, Coil and Panels

PAC-CLAD cladding products are coated in a versatile PVDF finish that is applied to Galvalume steel or prime quality aluminum. Originally developed for use in abrasive environments, the PAC-CLAD coating has proven to be ideally suited for applications in roofing, wall, curtainwall, storefront and trim applications. PAC-CLAD metal is now available in 46 standard colors carefully selected to complement a range of building materials and architectural styles.

FLORIDA ROOFING | May 2021

Petersen is the premier brand for factory-produced metal panels, maintaining roll-forming equipment in all five of its manufacturing plants. Each Petersen facility produces standing seam, exposed fastener, flush wall, soffit and horizontal wall panels that are factory-formed in lengths up to 64’. Refer to the specific product pages on pac-clad.com or consult the local factory for maximum lengths and capabilities for each facility. Matching flashing and trim also may be factory-formed or field-formed from PAC-CLAD material.

Perimeter/Roof Edge Systems

Petersen’s perimeter/roof edge product line provides the complete system to ensure a clean, sure-fitting product while eliminating the need for field fabrication. All PAC perimeter systems are produced in 12’ lengths for an estimated 20 to 40 percent savings in material handling over the typical 8’ or 10’ lengths. Perimeter systems are competitively priced while providing superior strength, aesthetics and ease of installation. Perimeter products are tested to the standards of ANSI/SPRI/FM 4435/ES-1, Miami-Dade and FM.

More than 55 Years in Business

In February 1965, Maurice Petersen began operation of Petersen as an aluminum distributor in Chicago. The concept was to distribute aluminum mill products for aluminum producers not having a distributor organization or outlets for their products. Two manufacturers of truck cabs and printing plates promised support in the new venture. Business began in a pie-shaped office rented for $75 a month. The lists of partners and customers grew as did revenue. Early on, the company moved frequently as business grew. By 1967, the company owned a truck, a 60-in. cut-to-length line, a shear and a saw. An unofficial company motto evolved: Work Hard; Have Fun; No Politics. For information on the complete line of Petersen metal products, call 800-PAC-CLAD, visit www.pac-clad.com or write to info@pac-clad.com.

PAC-CLAD generously donated the copper penny roofing materials for FRSA’s new headquarters building in Orlando.

866.303.5868 | INFO@COTNEYCL.COM | WWW.COTNEYCL.COM MAIN OFFICE: TAMPA

866.303.5868 COTNEYCL.COM

COTNEY CONSULTING GROUP John Kenney

Importance of Project Handoffs Like specialists in every other aspect of construction, roofing contractors must know the importance of a smooth project handoff, so their crew does not get dragged back into a construction project they thought they had completed months earlier. Knowing how your estimator prices a job and how it gets sold is critically important to every project’s success. Without a proper handoff from the office to the field team, expect the potential for costly problems during construction. Miscommunication over the project work scope, incorrect installation methods and budget and cost overruns can lead to a poor handoff. Project managers must know when to coordinate labor and materials to keep the entire crew productive. And they must understand project sequencing or risk holding up other trades and vendors, putting the whole schedule at risk. There can also be billing issues that will throw off the billing schedule from the general contractor. If you find your company struggles with these issues, one of the first steps is to start having job handoff meetings and document the construction process. It requires a lot more than having your estimator dump a set of plans on the project manager’s desk. Without a documented construction collaboration process, you will lose money. Companies that skip these all-important handoff steps usually do so to speed the job along and keep clients happy. This is the time to slow it down and be thorough, so you don’t overlook performing roof work with both quality and profitability. The time you take up front will pay off and avoid a lack of frustration between the roofing team and the general contractor. A proper handoff includes: ■ Planning ■ Preparing a handoff package ■ Great communication ■ A job package These steps will ensure you produce a consistent outcome for customer satisfaction, a quality project and potentially more profit. Before holding your pre-construction meetings, schedule jobs and have your crew in place. Have everyone meet to review the job and give the project manager several weeks to digest it all. Work with your estimator to write a foolproof description of work to go in the job package.

FLORIDA ROOFING | May 2021

Consider this List for Handoff Meetings 1. Outline each phase and important milestone for the project, including billing. 2. Determine who makes decisions on the job site from your team and from the general contractor. Determine who to call when needed. 3. Have approved submittals, so all stakeholders agree on estimated budgets and when to spend money as the project proceeds. 4. Determine who will be on-site and who will be in charge of work hours, safety initiatives and decisions. 5. Set up payment application deadlines and coordinate work to coincide with those deadlines. 6. Discuss and decide on the process for change orders. Make sure everyone is clear that there are no change orders without written approval from the right person. The process should be designed to be thorough and not necessarily quick. It may require reams of information, which may seem overwhelming. Reach for collaboration software to facilitate communication and limit confusion. It will also help you ensure accountability, workflow and accuracy. Collaboration software allows you to hand off the entire project to authorized users, providing all the information they need to do their jobs. It allows for a smooth workflow, from the estimator providing details to purchase orders and creating an execution plan for the project. Use the same technology to tie your estimate to your budget and billing schedules. You can share drawings from the estimating process, which the project manager can use to create work schedules and checklists. By using a cloud-based software platform, you can access it from anywhere with your smartphone. Start with estimating software to prepare a professional proposal that can be easily transferred to the project management phase. Bringing everyone together through collaboration software, which streamlines the process and cuts

down on mistake-filled duplicate data entry. Having all of the project information in one place also reduces the need for physical paperwork.

Job Packaging

Every company is different and each company’s design process, management and paperwork flow is different. However, there are certain similarities in job packaging. For starters, there is no such thing as too much information. A standard package turnaround time will take weeks, depending on the job’s size and the client’s indecision. Do not rush the packaging process but start early during preliminary budgeting and before the design/ build agreement is completed. Once a project is through the design phase, use a template to customize material selections and other specifications. The process is not complete until the estimating is done. Once that is done and the handoff is complete, the roofing project team has a document it can count on to get through the job smoothly. Once everyone has the information needed, schedule meetings to work out any previously overlooked issues for the job package. Sometimes, information only stored in someone’s head does not make the job package and needs to be added. No one knows your project like the estimator who had their nose in the plans and specifications for weeks or months. But the estimator is not the end of the line. For your roofing project to run smoothly, hold handoff meetings and put together a job package everyone on the team can use to help the project run smoothly and to help your profit margin go up.

FRM

John Kenney has over 45-years of experience in the roofing industry. He started his career by working as a roofing apprentice at a family business in the Northeast and worked his way up to operating multiple Top 100 Roofing Contractors. As CEO, John is intimately familiar with all aspects of roofing production, estimating and operations. During his tenure in the industry, John ran business units associated with delivering excellent workmanship and unparalleled customer service while ensuring his company’s strong net profits before joining Cotney Consulting Group. If you would like any further information on this or another subject, you can contact John at jkenney@cotneyconsulting.com.

www.floridaroof.com | FLORIDA ROOFING

Reasonable Financial Projections Lee Rust, Owner, Florida Corporate Finance Over the years, I’ve not only prepared hundreds of financial projections but also reviewed hundreds prepared by others. That has given me an insight into the preparation, validity and use of such financial views of the future. In that regard, let me mention the use of the word “conservative.” If someone built an apartment building in the worst section of your town and used the cheapest materials possible, the sign in front of that building would say, “Luxury Apartments.” That’s because the word “luxury” is virtually always used to describe any apartment building. I’ve also rarely reviewed projections that were not described as “conservative,” even if they were wildly optimistic. Just don’t use that word in relation to any financial projections you might compile. It may not only be wrong but can also adversely affect a reader’s reaction to the projections. People who review projections on a regular basis see that word too often and don’t believe it when they do. In addition, most of the “conservative” projections I’ve reviewed follow the hockey-stick pattern that shows the past, short-term, flat performance of a company followed by an overly dramatic increase in revenues and profits projected for the future. Many of these hockey-stick projections are based on some exaggerated view of the market for the company’s products or services. “If we can only sell our widgets to 1 percent of the 300 million people in the US, we’ll all get rich.” But you can’t reach all 300 million of those people cost effectively. Don’t ever base revenue projections on total market size but on the market that you can actually reach and sell. Then describe how you will reach and sell to that market and show in the projections a realistic cost of doing that. Also, almost no one projects a loss even if shortterm losses are inevitable. When preparing financial projections don’t lie to yourself, be realistic about both the future and what your company can actually accomplish during a set period of time and with the limited resources that may be available. After you compile the revenue projections, which should always be the first step in financial forecasting, then work on the expenses that will be required to reach those levels of sales. Some of those will vary directly with the revenue, such as direct material costs. Others will be fixed, such as rent and will not increase with increasing sales until some future plateau is reached. And others will be semi-variable, that is, they will increase with increasing sales but not in proportion to the percent of revenue increase. Good examples of semi-variable costs are supervisory and administrative salaries, most selling expenses and business liability insurance. 42

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In preparing projections, it is extremely important that you recognized which expenses fall into each of those three categories and treat them accordingly. Any experienced person reviewing your projections will discount them if, for instance, you show occupancy costs as an ever-changing percent of sales. Review each line item in the projections and make sure each change over time in both a realistic amount and pattern. For most projections, after starting with a detailed forecast of revenues, I then estimate the personnel costs that will be needed to generate those revenues, including direct labor and both selling and administrative salaries. For those personnel costs, I usually include line-item schedules of personnel by number of people and then convert those into dollars including all payroll taxes and employee benefits. After completing the revenue and personnel costs for the projections, I then forecast the other direct costs and related gross profits levels. Only after that top half of the income statement projections is complete, do I then estimate the selling and administrative expenses. After all of that work is done and the first draft of the projections is available, I then subject them to the “Lee Rust Reasonableness Check.” Taken as a whole, are the projected results reasonable and are the individual estimates that make up the projections based on realistic assumptions? By including a high level of line-item detail and supporting many of the line item estimates with descriptive notes, rationale and assumptions, the financial forecasts will gain a sense of validity. They won’t be rejected out of hand as being too optimistic or based on assumptions that are not feasible. Once the income projections are complete, it’s then wise to convert those into balance sheet forecasts. That will force you to consider such factors as the average collection period or the anticipated number of days in your accounts receivable and inventories. Investments in fixed assets necessary to produce the level of projected goods or services will also need to be considered as well as the various categories of liabilities needed to support the increase in assets that will accompany the increase in revenues. Finally, convert the balance sheet into a detailed cash flow analysis. That will come as a welcome surprise to anyone reviewing your projections only because cash flows are so rarely included. And again, use the “Reasonableness Check” to verify the overall projected results. FRM

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