April 2020 by Florida Roofing Magazine

Florida

April 2020

ROOFING A Publication of FRSA – Florida’s Association of Roofing Professionals

Roof Tile Issue

Porcelain Roof Tiles For the Pros Clay Roof Tiles: Beauty that Lasts FRSA Building Update Fatalities on the Rise in the Roofing Industry Pricing for a Profit

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Contents

Cover photo: Daltile Perrenial Porcelain Contents photo: SantafĂŠ Tile Corp.

FRSA-Florida Roofing Magazine Contacts:

For advertising inquiries, contact: Kelsey Oâ&#x20AC;&#x2122;Hearne at: kelsey@floridaroof.com (800) 767-3772 ext. 127 All feedback including Letters to the Editor and reprint permission requests (please include your full name, city and state) contact: Lisa Pate, Editor, at: lisapate@floridaroof.com (800) 767-3772 ext. 157 Florida Roofing Magazine, PO Box 4850 Winter Park, FL 32793-4850 View media kit at: www.floridaroof.com/ florida-roofing-magazine/

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April 2020

Any material submitted for publication in Florida Roofing becomes the property of the publication. Statements of fact and opinion are the responsibility of the author(s) alone and do not imply an opinion or endorsement on the part of the officers or the membership of FRSA. No part of this publication may be reproduced or transmitted in any form or by any means, without permission from the publisher. Florida Roofing (VOL. 5, NO. 04), April 2020, (ISSN 0191-4618) is published monthly by FRSA, 7071 University Boulevard, Winter Park, FL 32792. Periodicals Postage paid at Orlando, FL. POSTMASTER: Please send address corrections (form 3579) to Florida Roofing, PO Box 4850, Winter Park, FL 32793-4850.

www.floridaroof.com | FLORIDA ROOFING

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FLUSH WALL PANEL Florida Building Code approved

PRESIDENT’S COLUMN Brian Swope, CPRC Each month as I sit down to write this column, I reflect on what has taken place since my last column. It’s a crazy idea but helps me realize all that’s happened and reinforces that my time is well spent. And March was just as hectic as the past few months. We’re well underway with FRSA’s new building – see page 20 for details. The goal is to move into the building following the July Convention. Our current lease ends at the end of August, so that gives us some breathing room and an opportunity to pack up after Convention. Speaking of Convention, the hotel room block at Gaylord Palms Resort and Convention Center is open and members have been sent information for making room reservations and the Convention brochure with details on all events. The online registration site is open, so please make your plans to attend early. With the 7th Edition of the Florida Building Codes (2020) going into effect at the end of the year, we’ve scheduled plenty of code-specific seminars that focus on the changes and what the adoption of ASCE 7-16 will mean to Florida contractors. Metal and tile roofing will be especially affected by these changes. A talented group of technical members have stepped up to teach these courses at the Convention. There are 22 seminars scheduled, 10 of which are code-specific, with 27 hours of continuing education credit offered. New for this year, there will be a charge for all continuing education courses, whether taken for CE credit or not. Register early and secure your seat at these industry-specific seminars. The FRSA-TRI Rewrite Committee has completed the 6th Edition of the Florida High Wind Concrete and Clay Tile Installation Manual. The manual was submitted to the Florida Building Commission to update the current manual as a Reference Standard. The new manual will be available for distribution at the end of the year. Thanks to the many dedicated members of the committee for updating the manual in record time. After five years as the FRSA Educational Foundation Director, Meghan Roth is moving on to bigger and better things and starting her own business. She’ll now have her “dream job” as a blogger creating social media. We wish her all the best! John Hellein has replaced Meghan and will take over her role in addition to serving as the graphic artist for Florida Roofing magazine. We welcome John back! The legislative session is over, and I want to thank FRSA Legislative Counsel Chris Dawson for his hard work during his first year representing FRSA. I also want to thank Cam Fentriss for working with Chris and assisting him during the legislative session. A full report was sent to members detailing the outcome of issues important to FRSA and the industry. August and I are saddened to learn that the Charity of Choice we selected, Joshua House, will be closing its doors. Unfortunately, the company that owns the property the campus resides on is selling it. We have selected another charity, The Spring of Tampa Bay, a facility

that works with women to prevent domestic violence, to protect victims and to promote change in lives, families and communities. The Spring was founded in 1977 and has provided a safe haven and comprehensive support services to more than 60,000 abused adults and their children. In addition, it has answered calls at all hours of the day and night from well over 150,000 women in crisis. Both August FRSA President and I feel strongly about Brian Swope, CPRC The Spring and ask that Vice President, you support it as our new Tampa Roofing Co., Inc. Charity of Choice. For those who have sent financial support to FRSA, know that those funds will be donated to a representative from The Spring during the Convention. To those who have already donated to Joshua House, those funds and donations will be distributed to another local children’s shelter. We appreciate your generosity and support for both remarkable groups. God bless!

Brian Swope, CPRC

2019-2020 Charity of Choice

www.thespring.org www.floridaroof.com | FLORIDA ROOFING

FRSA LEGAL COUNSEL Cotney Construction Law

Self-Adhering Underlayment Issues During Roof Replacement Trent Cotney, FRSA General Counsel, Cotney Construction Law Over the past 15-20 years, the roofing industry has made a significant shift away from traditional asphalt felts to other types of underlayments, including self-adhering direct to deck membranes. In Florida, under the guidelines of the Florida Office of Insurance Regulation, to qualify for a Secondary Water Resistant (“SWR”) discount on your homeowner’s insurance, the underlayment you must use is a peel-and-stick membrane bonded directly to the roof sheathing. While the peel-and-stick products that qualify as SWR can also be installed on top of a layer of felt, only installations that are attached directly to the wood sheathing can qualify for an SWR insurance discount. Thus, it’s possible to use the correct product but install it on top of a layer of felt in a way that still does not obtain an insurance discount because it’s not directly attached to the sheathing. There is nothing wrong with this installation; it just does not qualify for an insurance discount. Use of these peel-and-stick membranes can also present significant challenges when roof removal is required. The Asphalt Roofing Manufacturers Association issued a technical bulletin recommending that if one layer of self-adhering underlayment is in place and cannot be removed without damaging the roof deck, installing a second layer over the existing self-adhering underlayment is permissible. In Florida, this recommendation to leave existing self-adhering underlayment in place may conflict with the Florida Building Code. Specifically, the Florida Building Code Existing Building Section 706.7 requires that when a roof covering on an existing site-built single-family residential structure is removed and replaced, the roof decking must be verified and attached per section 706.7.1. Regarding SWR, Florida Building Code Existing Building Section 706.7.2 states in relevant part as follows:

706.7.2 Roof secondary water barrier for site-built single family residential structures A secondary water barrier shall be installed using one of the following methods when roof covering is removed and replaced: 1. In High-Velocity Hurricane Zone regions: a. All joints in structural panel roof sheathing or decking shall be covered with a minimum 4 inch (102 mm) wide strip of self-adhering polymer modified bitumen tape applied directly to the sheathing or decking. The deck 6

FLORIDA ROOFING | April 2020

and self-adhering polymer modified bitumen tape shall be covered with one of the underlayment systems approved for the particular roof covering to be applied to the roof. b. The entire roof deck shall be covered with an approved asphalt impregnated 30# felt underlayment or approved synthetic underlayment installed with nails and tin-tabs in accordance with Section 1518.2, 1518.3 or 1518.4 of the Florida Building Code, Building. (No additional underlayment shall be required over the top of this sheet.) The synthetic underlayment shall be fastened in accordance with the manufacturer’s recommendations. Although they have many benefits, self-adhering membranes present a significant challenge in complying with these and other provisions of the Florida Building Code if removal cannot be accomplished without damaging the deck. In many, if not most cases, the peel-and-stick membrane has adhered so solidly to the substrate it can not be removed, and replacement of the entire deck may be necessary. In light of this possibility, roofing contractors should take steps to protect themselves from this condition when contracting with owners, in particular through the scope of work provisions in their contract. Most litigated disputes arise out of, or relate to, problems with the scope of work. Often, contractors are seeking payment for extras that were not originally contemplated in the contract. However, the owner may believe that the contract included all roofing work to be performed on the project. In this instance, a roofing contractor who is providing a roof replacement for an owner may encounter self-adhering underlayment that cannot be removed without replacing the whole deck. The roofing contractor incurs additional costs for the deck replacement and seeks to charge the owner for the additional charge. However, the contract does not

specifically detail the cost or price for replacing the deck and the owner objects stating that the contract did not mention that the decking would be an extra charge. This example demonstrates the need to specifically define the scope of work for a roofing project to factor in the possibility of having to remove a previously applied peel-and-stick membrane. If replacement of decking, fascia, soffits or other work are extras, the contract should not only state that those items will be extra charges, but indicate the method of pricing for the additional work (e.g., time, materials). It is also important to note the nature and limits of any workmanship warranties provided by the roofing contractor to the owner, as the owner may misconstrue the scope of warranty work if it is not specifically spelled out in the contract documents. Other contract provisions that may need to be revised to take into account potential extra work caused by removing a self-adhering membrane include delay and damage provisions, change order provisions, and disclaimers for pre-existing and unexpected conditions. While self-adhering underlayment has many demonstrable benefits over its traditional asphalt felt predecessors, roofing contractors can run into trouble when a roof replacement requires removing the old peel-and-stick membrane and most likely the entire roof deck. As more and more roofs that

had self-adhering underlayment installed 15 to 20 years ago are starting to be replaced, contractors are cautioned to take steps now to contractually protect themselves in case such a situation arises to hopefully avoid a potentially costly dispute with an owner down the road.

FRM

Disclaimer: The information contained in this article is for general educational information only. This information does not constitute legal advice, is not intended to constitute legal advice, nor should it be relied upon as legal advice for your specific factual pattern or situation. Trent Cotney is an advocate for the roofing industry, General Counsel of FRSA and a Florida Bar Board Certified Construction Lawyer. For more information, contact the author at 866-303-5868 or go to www.cotneycl.com.

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Industry Updates Lane Named IBA 2020 Top Producer

For the sixth year in a row, Insurance Business America (IBA) is highlighting the best-performing insurance professionals from around the country, naming 90 insurance brokers who have collectively earned $160.4 million in commission revenue in 2019. Five producers crossed the $4 million mark on their own; one even cracked $10 million. While the majority of this year’s Top Producers are veterans with more than 11 years of experience, the 2020 group also contains a solid showing by individuals new to the industry. From entertainment industry specialists to transportation experts and real estate gurus, 90 men and women shared with IBA the strategies and career lessons that helped them generate truly impressive numbers over the past year. Among those listed is Phillip Lane, Agent, Insurance Office of America (IOA), joined IOA in 2018 as a commercial lines producer. Prior to that, he was a producer at JW Edens Insurance, where he led the commercial lines department in new commercial insurance business development and retention for more than a decade. Lane’s clients included industry leaders in contracting, manufacturing, banking, technology and professional services. Lane holds a CLCS designation and is passionate about introducing innovative risk management practices to companies that are willing to invest in controlling measured risks. He began his career in 2003, working as a certified child protective investigator with the Florida Department of Children and Families. He has served on the Board of Directors of the Florida Roofing and Sheet Metal Contractors Association (FRSA) and the FRSA Credit Union Board since 2015.

McCaig Named Atlas Roofing VP Operations Shingle and Underlayment Division

Atlas Roofing Corporation welcomed Michael (Mike) McCaig as the new Vice President of Operations for its Shingle and Underlayment Division. McCaig brings more than 30 years of experience and a depth of industry knowledge, further strengthening Atlas Roofing’s position as a trailblazer in residential and commercial roofing materials. McCaig has worked in executive leadership for prominent building materials companies. Before joining Atlas, he served as President of Alumicor Ltd., a custom door, window and curtain wall manufacturer. 8

FLORIDA ROOFING | April 2020

“We are thrilled to welcome Mike to the Atlas family and look forward to his fresh perspective and approach,” says Ken Farrish, President of Atlas Roofing. “Mike’s breadth of experience and proven leadership skills are an asset to the company.” McCaig’s distinguished career underscores his commitment to advancing the building materials industry. Before joining Alumicor, he held a variety of operations and engineering positions at IKO Industries and Owens Corning. “I was attracted to Atlas’ commitment to developing roofing materials that address the current and future needs of the industry,” McCaig says. “I am excited to contribute to the continued growth of the Shingle and Underlayment Division.” “Mike is the perfect person to advance our goal of innovating quality products that exceed contractor and homeowner expectations,” says Kirk Villar, Vice President of Sales and Marketing for Atlas Roofing.

Equipter Remodels Brand Promise for Roofers

Professionalism, made of a clean, honest image and topnotch service, is one of the keys to success in the roofing industry. Equipter, LLC is always looking for new ways to help contractors enhance that image. The company’s most recent development, the Equipter HUB, does just that. The Equipter HUB is a resource center filled with marketing assets, sales tips and more to help Equipter customers make the most of their equipment while promoting the New Roof No Mess promise. Unique to Equipter, the New Roof No Mess promise differentiates Equipter users from the rest of the roofing industry. With exclusive New Roof No Mess marketing materials in the Equipter HUB, users and owners are able to better portray the difference the self-propelled Equipter RB4000 makes in the roof replacement process. Aaron Beiler, Equipter Founder and President, says, “From my personal experience in owning a roofing company, I understand that one of the greatest concerns homeowners have when they are having their roof replaced is the protection of their flowers and shrubbery.” Equipter customers can gain free access to these New Roof No Mess marketing assets in the Equipter Hub upon request. New materials in the asset library include updated imagery and brochures, new customer-facing videos for presentations and websites and a customizable slide deck showing homeowners how roofers will maintain a clean and safe environment throughout the job. “Building relationships is one of Equipter’s core values,” says Amos Kauffman, VP of Sales and Marketing. “Consistently providing added value through fresh marketing materials and resources is just one way we can honor that commitment to our customers.”

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John Kenney Named COO and Technical Director of Cotney Construction Law

Cotney Construction Law (CCL), the leading national law firm for the roofing industry is pleased to announce the appointment of John Kenney as Chief Operating Officer and Technical Director for CCL. With over 45 years of experience in the roofing industry, working with some of the largest roofing contractors, Kenney brings a wealth of experience in construction that will help CCL continue to grow while providing the best service and support for roofing contractors across the country. Kenney will oversee operations for CCL along with providing business and technical consulting for CCL customers. “We are excited to have John join our team. Not only is he a skilled operations professional, but he also understands construction and can help our customers with technical questions, concerns and planning,” stated Trent Cotney, CEO of Cotney Construction Law. “We believe there is a huge need in the industry for basic business consulting that can help contractors run a profitable and sustainable business. It works hand-in-hand with the CCL subscription services that provide ongoing legal and risk management. We are also looking forward to adding John to our list of skilled lobbyists in Florida.” Kenney started his career by working as a roofing apprentice at a family business in the Northeast, quickly moving up to manage many successful projects in the New York, New Jersey and Pennsylvania markets before continuing his executive career in Florida. He has worked for multiple Top 100 roofing contractors, running every aspect of a contracting business. He is intimately familiar with all aspects of roofing production, estimating and operations. Kenney is also well-known for his philanthropy and volunteerism. He is President of the West Coast Roofing Contractors Association (WCRCA) and has been involved with the organization for twenty years. Mule-Hide Products Co. Inc. has redesigned its www.mulehide.com website, making it faster and easier for contractors, specifiers and property managers to access the information they need when designing, installing, maintaining or repairing Mule-Hide low-slope roofing systems.

Mule-Hide Products Co. Launches Redesigned, Ehanced Website The home page gives visitors several user-friendly avenues for getting product information. View the latest

FLORIDA ROOFING | April 2020

additions to the Mule-Hide Products catalog, investigate individual product categories or explore by roofing system type. Each route leads to a wealth of information, including brochures, product data sheets, safety data sheets, technical bulletins, detail drawings, installation guides, training videos, design guides, answers to frequently asked questions and warranty-related information. An improved search function combs all product information and documents with one click and divides the results into three categories – Products, Documents and Videos – to help users quickly find the desired information or materials. Users can then add multiple documents to a cart for quick downloading. An enhanced submittal builder tool streamlines the process of requesting customized submittal packages containing all necessary documents and drawings.

NRCA Announces Recipient of the 2020 Charlie Raymond Award

The National Roofing Contractors Association (NRCA) announced GAF, Parsippany, NJ, the winner of the Charlie Raymond Award. The award was presented at NRCA’s 133rd Annual Convention held in February in Dallas. The award is named in honor of former NRCA President and J.A. Piper Award recipient Charlie Raymond, who took on the role of NRCA Membership Committee chairman when the association had only 328 members. He recruited NRCA’s 1,000th member in 1973. The Charlie Raymond Award annually honors members for their efforts to recruit new members into NRCA.

WIP GRIP Wins Best New Residential Product at the 2020 International Roofing Expo

Carlisle WIP Products’ WIP GRIP Premium Shingle Underlayment was recently named Best New Residential Product at the 2020 International Roofing Expo in Dallas, Texas. WIP GRIP features a slip-resistant top film that improves roofers’ safety on wet and dry installations. WIP GRIP Premium Shingle Underlayment is a flexible, 55-mil-thick, rubberized asphalt, fiberglass-reinforced membrane. It can be used on critical roof areas such as eaves, ridges, valleys, dormers and skylights; it may also be used as covering for the entire roof to prevent moisture or water entry. Once installed, WIP GRIP protects the roof structure and interior spaces from water seepage caused by ice dams and wind-driven rain. Additionally, at the time of eventual re-roof, WIP GRIP’s top film has a proprietary embossment that helps to prevent the embedding of shingles to the underlayment, providing for easier tear-off. Attendees at the 2020 International Roofing Expo voted online for their favorite new products on the show floor in three categories: residential roofing, commercial roofing and tools and equipment. FRM

Porcelain Roof Tiles for the Pros Troy Draper, Vice President of Operations & Roofing Sales, Perennial Porcelain Roofing, Daltile

Designed to Endure

A roof should be more than just an architectural feature. It is the protector of the home, resisting the elements as it emanates style and luxury. It should be as strong as it is beautiful, withstanding harsh environments while maintaining its timeless quality and finish. Porcelain roofing tile provides the ultimate roofing solution for professionals seeking beauty, durability and ease of installation in their roofing materials, all at a very competitive price.

Elegance

with strength. It is resistant to scratches and abrasion, has very low water absorption (<0.5%), a high breaking strength and it is resistant to stains, chemicals and algae growth. Benefits of porcelain roofing tile include: ■ Resistant to frost ■ High breaking strength

■ Impervious to water We think home roofing should never go unnoticed, but instead be part of the curb appeal of a home. Porcelain ■ 110 mph wind rating roofing tile was designed with timeless beauty in mind, ■ Class A fire rating (fire delivering a lasting splendor that will never go out of resistant) style. ■ Walkable Usually available in a variety of colors and designs, ■ Fast and easy installation porcelain roofing tile products realistically replicate the look of slate, timber and clay, but provide the ■ ASTM G155 testing (color fading) strength of porcelain tile. Troy Draper, Vice President ■ Lower weight and reduced structure load (comof Operations and Roofing Sales for Daltile, says, pared to other roofing materials). “Porcelain roofing tile will be a game-changer for the specialty roofing products segment — destined to Durability soon outsell the current slate, clay, concrete and metal “The exceptional durability of porcelain tile is anothroofing options.” er important advantage,” said Draper. “Porcelain tile is tough. Its innate durability will resist decades of Why Porcelain? weather and the elements. Porcelain tile is also fade Why is porcelain the ideal roofing material for new proof, stainproof, scratchproof, waterproof and fire build or remodeled homes? Durability, beauty and easy resistant. Once installed, a porcelain tile roof can last installation. Made from only three natural ingredients two or three times as long as one covered with asphalt – clay, sand and feldspar – porcelain is synonymous roofing shingles.” 12

FLORIDA ROOFING | April 2020

Come by and visit us at the FRSAâ&#x20AC;&#x2122;s Expo at booths 1035, 1037, 1134 & 1136

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Fast and Easy Installation

Porcelain roofing tiles are easy to install — simpler than slate, clay and some metal roof systems. Installation of porcelain roofing tiles takes about the same time and effort as standard concrete tiles; they are simply nailed to the deck using traditional roofing installation methods. The low overall weight of porcelain roofing systems also adds to the speed of installation. In addition, porcelain roofing tile products that are made in the USA will also typically translate into much lower lead times.

Competitive Price

“Porcelain roofing tiles are significantly less expensive than most slate, clay, synthetic/polymer shingles and metal tiles,” Draper said. “Prices for porcelain roofing tiles are in line with concrete roof tiles and Class IV asphalt shingles.”

Porcelain Roof Tile Options

For those looking for a sophisticated appearance, porcelain roof tiles offer many stylish colors and options, including slate-style tiles with high-variation grays and deep-toned colors. Clay-style offers a modern twist on the look of authentic adobe and is often seen in vibrant colors and rustic textures of terracotta. Daltile combines the benefits of porcelain tile with the look and aesthetics of wood’s rich colors and natural grains in browns and grays to create wooden-style shakes. Porcelain roof tiles are utilized on every roof style, allowing homeowner’s flexibility in their roof choice.

FRM

To learn more about the benefits of porcelain roofing tile products, visit daltile.com/roofing. Daltile’s Perennial Porcelain Roofing products have been approved by Florida Building Code and offer a Limited Lifetime Warranty.

FLORIDA ROOFING | April 2020

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OSHA National Emphasis Program for Respirable Crystalline Silica You may have wondered recently what is happening with the OSHA silica rule (29 CFR § 1910.1053 and 29 CFR § 1926.1153). The general feeling in the industry is that things have been fairly quiet related to this rule since it became effective in 2016. In fact, OSHA has declared their intent to draft an RFI that could lead to reopening the rule and, therefore, the discussion about the compliance methods in Table 1 of the rule. Despite OSHA’s limited compliance enforcement on the rule and their apparent openness to discussion of the tenants of the rule itself on February 4, 2020 OSHA released an instructional memo regarding a new National Emphasis Program for respirable crystalline silica (RCS).

According to the memo, all state plans must participate. They can, however, submit implementation plans to Federal OSHA within 60 days and have six months to implement those plans. It also mandates that “Area Offices will conduct outreach programs three months prior to initiating NEP-related RCS inspections.” The National Emphasis Program Goal is stated as “at least two percent of inspections every year shall target RCS.” The majority of these, according to the memo, will occur in the construction industry. The program will focus on the construction industries indicated in the chart below.

Targeted Industries in Construction Residential Building Construction 236100

236115 New Single-Family Housing Construction (except For-Sale Builders) 236116 New Multifamily Housing Construction (except For-Sale Builders) 236117 New Housing For-Sale Builders 236118 Residential Remodelers Nonresidential Building Construction

236200

236210 Industrial Building Construction 236220 Commercial and Institutional Building Construction Foundation, Structure and Building Exterior Contractors

238100

238110 Poured Concrete Foundation and Structure Contractors 238120 Structural Steel and Precast Concrete Contractors 238130 Framing Contractors 238140 Masonry Contractors 238150 Glass and Glazing Contractors 238160 Roofing Contractors 238170 Siding Contractors 238190 Other Foundation, Structure and Building Exterior Contractors Building Equipment Contractors

238200

238210 Electrical Contractors and Other Wiring Installation Contractors 238220 Plumbing, Heating and Air-Conditioning Contractors 238290 Other Building Equipment Contractors Building Finishing Contractors

238300

238310 Drywall and Insulation Contractors 238320 Painting and Wall Covering Contractors 238330 Flooring Contractors 238340 Tile and Terrazzo Contractors 238350 Finish Carpentry Contractors 238390 Other Building Finishing Contractors

FLORIDA ROOFING | April 2020

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Clay Roof Tiles: Beauty that Lasts Juan Fermin Restrepo, CEO Santafé Tile Corp. & Ladrillera Santafé

Selecting a roofing material is something a homeowner usually does not know much about. From the trusses, to plywood, to underlayment and finally the roof covering, there are just too many elements and specifications to consider. But homeowners instinctively – those who are aesthetically driven – pay attention to the beauty a tiled roof brings to their property and how its appearance adds value over time. Savvy consumers research to learn how their investment will reward them when they select the right materials.

Benefits of Clay Roof Tiles

Clay roof tiles have a long history of use that has been traced to Asia and Europe, then brought to the Americas by European immigrants. Remnants of clay roof tiles were found in the ruins of the Temple of Hera at Olympia for example, dating nearly a thousand years before Christ. It is therefore easy to deduce that the main benefit of a clay roof tile is its durability. Although the manufacturing process has changed and advanced significantly over time through industrialization, the benefits of this roofing material remains and grows. One important benefit is that clay roof tiles colors do not fade over time: they maintain the natural or ceramic color that was applied to them during manufacturing and they can be washed as needed without losing their charming color or affecting the product’s stability. Other tile imitations may lose their color in only a few years and can develop mold easily. Another benefit of clay tiles is low maintenance. Since the water absorption in clay roof tiles is so low, the need for cleaning is infrequent and much lower compared to other roofing tiles like concrete. Clay 18

FLORIDA ROOFING | April 2020

roof tiles are also fire proof. After all, fire gave them strength during the manufacturing process. Contrary to popular belief, clay roof tiles are very strong and when properly installed, they can withstand strong winds. Depending on the style, like some Spanish “S” models, they can also be lightweight (pictured above).

Types of Clay Roof Tile

It is important to highlight that not all clay roof tiles are created equally. The main difference is whether the tile is hand-made or machine-made. Hand-made clay roof tiles show characteristic irregularities due to the traditional production method. This method, which has not changed much for centuries, is usually done at small rural manufacturing facilities, by artisan hands and fired in wood kilns, which creates unique hues on each tile. Hand-made tiles can be more porous and with time show some weathered style, giving an extra rustic appeal. The variations in texture, shape and color are common in this tile and make them a unique piece that provides warmth and character to a building. Machine-made clay roof tiles on the other hand, are made to be consistent in size, shape and color and, therefore, are easier to install. They can be extruded or pressed and are usually baked in kilns at around 2,000ºF. There are several styles and

shapes, the most popular being the Spanish “S” (a one-piece tile that simulates the traditional barrel tile), Mission Barrel (traditional two-piece tile), and flat tile. The Spanish “S” tile is usually the most efficient in terms of ease and time of installation. Just because it is clay doesn’t mean it has to be terracotta color. Thanks to ceramic processes, the tiles can be offered in almost any color through the application of special enamels (red, yellow, gray, black, green, etc.). These colors will not fade or peel, since they are applied before the baking process, bonding the enamel to the tile.

Installation and Approvals

Regardless of the brand or type of clay roof tile that is chosen, they should always comply with the Florida Building Code and the Miami Dade County Notice of Approval (NOA). The Tile Roofing Institute Alliance and FRSA offer a comprehensive manual on tile installation and resources. When properly installed, clay roof tiles can add life to the roof and provide property owners with peace of mind.

Lasting Impressions

With all the benefits of clay, including its aesthetic and lasting value, there is no doubt that choosing clay roof tiles should be the main focus of homeowners and building owners with steep slope roofs. Roofing contractors that offer this product can also take pride in a quality tile installation that will stand out with a beautiful and durable product that will serve as a great reference for new customers.

Juan Fermin Restrepo, CEO Santafé Tile Corp. & Ladrillera Santafé, has an MBA from the Kellogg School of Management and 15 years of experience in the clay industry worldwide. Juan is a member of the Executive Board Committee of the Industrial Brick Maker Association in Colombia. He has led and managed processes of industrial reconversion, technological implementation, productivity and competitiveness in various brick factories, as well as leading the commercial consolidation in Latin American and Caribbean countries, in the presence of constructive solutions for clay roof tiles.

FRM

www.floridaroof.com | FLORIDA ROOFING

FRSA Building Update Lisa Pate, FRSA Executive Director training center. When the building was designed, we reconfigured We’re roughly three months into the construction of the training center space to a square shaped area, as our new facility and looking good! Since the update opposed to the rectangular area we currently have. last month, a great deal of work has been completed. There will be classroom seating for 50, along with an When I rolled up onsite early one morning recently, area for catering needs. In addition, there will be two I was surprised to find the parking lot full. As is my conference rooms: one that will hold up to 30 people normal routine, I meet with the superintendent, Art, to and a smaller one for up to 10 people. get an update for the day. He informed me that there As previously mentioned, there will be three brick were several trades working onsite, including our roofwalkways into the building: one leading to FRSA’s er, Matthew Leonard, Architectural Sheet Metal Inc., front entrance, one leading to the Credit Union enwho was there with a full crew installing the APOC and trance and one leading to the training center entrance. Eagle Roofing Products underlayment and roll forming We’re installing custom engraved bricks into all three the PAC-CLAD metal. walkways. This is your opportunity to include your The contractor site developer was also there, workcompany name, that of an industry mentor, company ing on the plumbing and irrigation to the building. The logo or other industry-related person as part of FRSA’s air conditioning contractor was unloading and installing the air conditioning duct work and carpenters were legacy. Order forms can be downloaded from FRSA’s website, www.floridaroof.com, or place an order with adding the metal framing to the inside of the building for drywall. On the outside, the framers were installing Mike Reed by calling 800-767-3772 ext. 167 or by the wood members for the soffits and completing the email at reed@floridaroof.com. Below and the next few pages offer a look at the framing for stucco. progress made since the March update. The windows and doors have been installed, except FRM for the custom front door and the metal doors for the

We’re on a Roll!

FLORIDA ROOFING | April 2020

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Having Fun While Raising Funds for Charity FRM Staff Each year, FRSA’s Young Professionals Council holds a competition at one of the quarterly Board of Directors and Committee meetings to raise funds for the President’s Charity of Choice. This year, during the cocktail reception at the January meetings in Lake Buena Vista, the Young Professionals hosted a lively game of heads or tails.

Members purchased tickets and FRSA Treasurer Matt Criswell, Weathershield Roofing Group, Longwood, officiated. He was assisted by Evan and Luke Swope, who did an awesome job keeping things moving along. The final showdown was between Gina Sims, Armstrong Roofing Inc., San Mateo, and Chase Kennedy, Gainesville Roofing and Co., Inc., Bronson. Sims won the final round and received half of the money collected. The Young Professionals raised $1,080 for the Charity of Choice. Thanks to everyone who participated in the competition! During the Board of Directors meeting on Saturday, Les Sims, CPRC, announced that they were donating their winnings to the Charity of Choice. Thank you, Gina and Les, for your generosity! Amid the fun activities, committees worked diligently over three days, updating and finalizing many ongoing projects. If you’re interested in participating on an FRSA committee, please contact Lisa Pate at 800-767-3772 ext. 157 or by email at lisapate@floridaroof.com.

FRM

FLORIDA ROOFING | April 2020

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Fatalities on the Rise in the Roofing Industry: What’s Behind the Numbers? Frank Marino, Partner, Safety Check Inc. Fatalities in the workplace is a subject most roofmargin. A majority of the fatalities between 2011ing contractors would just as soon not talk about. 2018 involved workers between the ages of 20-44 Merely the thought of having to experience such a years of age (OSHA, 2019 – see chart on page 31). horrible event on a jobsite is enough to make the These are not the workers that are typically most seasoned roofers cringe. Unfortunately, fanew to the industry or workers who are nearing talities continue to be an everyday concern as they retirement. This age group represents workers continue to happen. Taking a look at fatality statiswho are in the prime of their careers. When I’m tics and the trends may actually surprise you. performing health and safety training for roofing For the 2018 year (OSHA runs on a fiscal year contractors and I ask the class a question regarding beginning October 1), fatalities actually increased OSHA compliance or a safe work practice, it’s more from the previous year nationwide in construction. common than not for the answer to come from one With all the emphasis on safety in the construction of the apprentices in the group. Can I assume that industry, how is this possible? Fall protection is alif the younger generation are the ones who have ways a top priority for roofing contractors on a daily a thorough understanding of health and safety basis. With the increase in fatalities over the previcompliance, then they will be more likely to comply ous year, it will continue to be a priority for OSHA as with the rules as well? Although my safety training well. Although the typical roofing contractor OSHA classroom experiences do not represent a technical 300 logs in Florida are usually compiled with soft case study in the traditional sense, they are suptissue injuries (i.e. sprained ankles, twisted knees, ported by the fatality data. What we as an industry back strains), OSHA will always focus their resourc- need to take from this information is fatalities aren’t es where the fatalities are happening. In this case happening where we may have thought, and not to that means more inspections and enforcement for limit our focus away from demographics who need fall protection violations. As indicated in the graph ongoing safety training. on this page, Fall Protection violations made up Another statistic identified in years 2011-2015 the top three most-cited standards in the roofing had to do with fatalities by working height. Some industry (Duty to have fall protection, fall protecare under the misconception that the higher the tion systems criteria and practices, and Training USRoofing Top 12 Citations 2019 TopOSHA 12 OSHA Roofing Citations - United States - – FY2019 requirements – OSHA, 4,000 2019). It’s important to note 3,495 3,500 that OSHA compliance Fall Protection violations does not tell the whole 3,000 story. In an effort to reduce fatalities, we need to take a closer look at 2,500 the statistics, specifically the statistics regarding 2,000 fatalities by age. Conventional wis1,401 1,500 dom would say it’s those 1,095 employees who have 1,000 less experience who are 755 more likely to be involved 451 in a fatality. Or, maybe 500 358 346 330 320 the older employee, who 151 132 82 may not have the physical 0 capabilities they once had? The statistics say otherwise, and by a wide 28

FLORIDA ROOFING | April 2020

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Fatalities by Height States - 2011-2015 work level, the greater US Fall Fall Fatalities by- United Height – 2011-2015 exposure you have to 600 serious injuries. Again, the statistics say otherwise: 39 percent of the 477 500 fatalities caused by falls occurred from heights between 11-20 feet, with 400 only 23 percent occurring from heights over 30 feet. It’s my opinion 295 283 300 that the misconception with worker age and working height and their 200 relationship to fatalities 173 comes down to one thing: a false sense of security. Workers tend 100 to take more chances in situations where they feel more comfortable. 0 They don’t always see the 6 - 10 Feet 11 - 20 Feet 21 - 30 Feet > 30 Feet danger in one story buildings. A 38-year-old roofer may have close to 20 years of experience, never important thing is what we do about it as an indushad an issue and so still feels invincible. Whatever try. Ongoing fall protection training for all levels of my opinion may be, or theories by other industry the workforce along with constant and consistent professionals, the facts speak for themselves. The enforcement of your company’s health and safety

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Fatalities by Age by - United - 2011-2018 USRoofing Roofing Fatalities AgeStates â&#x20AC;&#x201C; 2011-2018 200 184

180

As a safety professional, it was disappointing to see the increase in fatalities over the previous year, but that statistic can act as a clear reminder of hazardous exposures still existing in the roofing industry. Use these statistics to reinvigorate your health and safety program for this upcoming year. Itâ&#x20AC;&#x2122;s time for the fatality statistics to come down.

187

164

160 140 120

111

100 80 60

FRM

Frank Marino has been a partner at Safety Check, 20 Inc., a Health and Safety 4 1 Consulting Company, for 0 more than 20 years. He is Under 16 16 to 17 18 to 19 20 to 24 25 to 34 35 to 44 45 to 54 55 to 64 also Co-Owner of Another years years years years years years years years Plumbing Company program is a crucial component to reducing fatalconducting business in ities in construction. Through consistent training, the Chicago area. He received his Bachelor of Science we can work to overcome conventional wisdoms re- Degree in Occupational Safety and Health, as well as an garding fatalities in the workplace and move closer MBA. to the goal of eliminating them completely.

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The Heat is On Jorge Castanon, Loss Control Consultant, FRSA-SIF The human body is a sensitive instrument. It needs to maintain an internal temperature of 98.6ºF and can tolerate only small deviations from this temperature. In warm temperatures, physical activity can raise the body’s temperature and put an individual at risk of severe harm. Those who perform manual labor in hot outdoor conditions, such as agricultural and construction workers, are particularly at risk because they are subjected both to high levels of ambient heat and rising metabolic heat, which results from physical exertion. The following are environmental risk factors for heat illness: ■ Air temperature above 90ºF ■ Relative humidity above 40 percent ■ Radiant heat from the sun and other sources ■ Conductive heat sources such as dark-colored work surfaces ■ Lack of air movement ■ Physical effort needed for the work ■ Use of non-breathable protective clothing and other personal protective equipment The following are personal risk factors for heat illness: ■ Lack of acclimation to warmer temperatures ■ Poor general health ■ Dehydration ■ Alcohol consumption ■ Caffeine consumption ■ Previous heat-related illness ■ Use of prescription medications that affect the body’s water retention or other physiological responses to heat such as beta blockers, diuretics, antihistamines, tranquilizers and anti-psychotics

Heat Exhaustion

Heat exhaustion can best be prevented by being aware of one’s physical limitations in hazardous environments on hot, humid days. The most important factor is to drink enough clear fluids (especially water, not alcohol or caffeine) to replace those lost to perspiration. Signs and symptoms of heat exhaustion typically include: ■ Skin rash and profuse sweating ■ Weakness and fatigue ■ Nausea and vomiting ■ Muscle cramps (associated with dehydration) 32

FLORIDA ROOFING | April 2020

■ Headache ■ Lightheadedness or fainting When you recognize heat exhaustion symptoms in an employee, you must intervene; stop the activity, and move the employee to a cooler environment. Cooling off and rehydrating with water (or electrolyte replacing sports drinks) is the cornerstone of treatment for heat exhaustion. If the employee resumes work before their core temperature returns to normal levels, symptoms may quickly return. If there is no intervention and the body’s temperature regulation fails, heat exhaustion can rapidly progress to heat stroke, a life-threatening condition!

Heat Stroke

Heat stroke requires an immediate emergency medical response. The person may stop sweating, become confused or lethargic and may even have a seizure. The internal body temperature may exceed 106ºF. Signs and symptoms of heat stroke typically include: ■ Absence of sweating ■ Skin hot, red and dry ■ Agitation or strange behavior ■ Dizziness, disorientation or lethargy ■ Seizures and unconsciousness or signs that mimic those of a heart attack Ensure that emergency responders are summoned immediately if heat stroke is suspected. While waiting for emergency responders to arrive, cool the employee: move the employee to an air-conditioned environment or a cool, shady area and help the employee remove any unnecessary clothing. Do not leave the employee unattended. Heat stroke requires immediate medical attention to prevent permanent damage to the brain and other vital organs that can result in death. Preventative measures include: ■ Provide mandatory rest breaks with increased frequency in times of extreme heat and significant exertion. ■ Provide access to shaded and otherwise cool

WATER. REST. SHADE. The work can’t get done without them. conditions for employees to rest during breaks. ■ Provide personal protective equipment, such as water-cooled and air-cooled garments.

OSHA Requirements ■ Have adequate supply of potable water. ■ Water containers shall be closed with a tap.

■ Make provisions for adequate hydration. Four to six liters of water are generally required each day to avoid dehydration. Supplement your water intake with an electrolyte solution to replace salt and potassium lost by sweating. Do not wait until you are thirsty before you drink. ■ Implement heat acclimatization plans to help new workers safely adjust to hot conditions. ■ Regularly monitor both the environmental heat load and employees’ metabolic heat loads during hot conditions.

■ Water containers shall be clearly marked. ■ Common drinking cups are prohibited; single use cups are required and must be kept in a sanitary container. ■ Cup disposal receptacle shall be placed near water containers. Every year, thousands of workers become sick from heat exposure on the job. Heat illnesses are preventable. Following the items outlined in this article can help prevent a tragedy.

FRM

■ Notify employees of heat stress hazards. ■ Institute a “heat-alert” plan outlining procedures to follow when heat waves are forecasted. ■ Train all workers on heat stress risks and preventive measures.

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Giving Back

FRSA Members Giving Back to the Community

Silver Sponsor at the Aid to Victims of Domestic Abuse (AVDA) 19th Annual Race for Hope to support victims of domestic violence. The event was held January 11 at John MaintenX International, one of the nation’s largest proPrince Park in Lake Worth, Fla., and included a 5K Run/ active and reactive facility maintenance providers, was Walk, 10K Run, Kids Dash, Hometown Hero Police 5K and called into action to support clients in the wake of the recent Nashville tornadoes. The twisters, some EF-3 and Hometown Hero Firefighter 5K. All proceeds benefited EF-4 rated, hit Middle Tennessee hard, knocking out pow- AVDA’s programs and services for survivors of domestic er for almost 50,000 people and collapsing 48 structures violence and their children. in Nashville alone. As with any disaster scenario, a fast and assured response was necessary and the MaintenX Disaster Recovery and Rapid Response Team sprang into action accordingly. Crews deployed immediately to perform site inspections, install emergency generators, perform electrical repairs and otherwise support their clients’ recovery.

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According to AVDA, one in four women and one in seven men 18 and older in the US have been a victim of severe physical violence by an intimate partner in their lifetime. One in three teens experiences abuse from a dating partner. AVDA’s mission is to help survivors transition out of violent relationships so they can live free of fear. AVDA provides a 24-hour crisis hotline, emergency and transitional housing, advocacy, counseling and support to survivors. VCGFL staff members dressed up in their best AVDA Purple Pajama Party costumes and ran in the 5K. VCGFL supports a variety of charities throughout the year and partners with AVDA and other nonprofit organizations to “Our techs were ready to assist in any capacity needed end domestic violence. by our customers and community. They worked well into AVDA has been a safe haven for thousands of victims the evening to complete the inspections in order to enof domestic abuse. Adults and children are provided 24/7 sure the stores were safe and clear of debris” said Mary emergency shelter, crisis counseling, food, clothing and Ann Velez, MaintenX’s Director of National Service. individual and group counseling services. AVDA promotes MaintenX is experienced in responding to natural violence-free relationships and social change by offering disasters. Headquartered in Tampa, Fla., they have to deal alternative choices to end violence and domestic abuse. with hurricane and other severe weather threats yearly. Learn more at http://www.avdaonline.org/. Their professional technicians are experienced in getFRM ting to a disaster zone, assessing problems, prioritizing FRSA is proud of the volunteer work completed by memsolutions and getting customers up and running again as bers in the industry and would like to share those projects quickly as possible. as often as possible. If you have a community service project you’ve completed, please send it to Lisa Pate at Venture Construction Group of Florida lisapate@floridaroof.com.

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FLORIDA ROOFING | April 2020

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Pricing for a Profit Lee Rust, Owner, Florida Corporate Finance Years ago, my business economics professor asked our class how we would set the sales price for a new product. We immediately started discussing a calculation based on the cost to manufacture plus a reasonable gross profit. “Wrong,” the professor interrupted, “first do a market study to determine the maximum price you can charge and still sell appropriate quantities of the product. Then calculate the cost of manufacture only to determine if production of the product is attractive.” Setting sales prices is an art, not a science, and is based less on product or service cost than you might imagine. Markets do, and should, determine prices. Therefore, market analysis is an extremely important part of any pricing decision. In general, product or service prices should be examined and adjusted on a regular basis depending upon the volatility of the market. Of course, for a job shop bidding individual production projects, prices are set for each bid and the competitive price environment is known with every win or loss. In a commodity market, such as the production of landscape mulch or windshield washer fluids, market prices should be analyzed every few months as well as seasonally when demand peaks. For a proprietary branded product such as scuba diving equipment, prices might be set once or twice a year.

FLORIDA ROOFING | April 2020

In setting prices, the tendency is usually to set them too low rather than too high. There is too often a fear of losing market share, suffering a sales decline or not winning the project award. Those fears depress prices, often well below what the market (or customer) would accept. Continual analysis is required. Raise prices and quickly judge any effect on sales. If a product is not selling at the levels you believe are feasible, lower prices and see if revenues increase. At higher levels of production, costs might even decrease to more than make up for the lower prices. All of this analysis should be based on a combination of financial and market data that must be current. As I’ve said before, financial statements that are generated more than fifteen days after the close of the previous month are historical curiosities, not control tools. Statements that don’t include appropriate profit center accounting for each product line or company division are also useless as pricing guides. In addition, beware of excessive pricing pressure from customers. Several years ago, I knew of a company that produced a component for a major manufacturer which represented a significant part of its revenues. The customer kept demanding price reductions and the supplier’s principals continually acquiesced. After the

liquidation of that company, a client of mine took over the production of that component. That client immediately met with the customer and explained that she would not produce any product with less than a reasonable gross margin. She raised prices substantially and told the customer to buy the part from another supplier if there was one with a lower price. Now two years later, my client is still producing that component and not only has a profitable operation overall, but is also generating attractive profits from that specific item and is producing other components for that customer. Also, watch for competitors who continually depress prices. If prices get too low, either let them have that market segment or maintain a higher price with lower sales only to customers who value quality and service more than the lowest price. As an integral part of your pricing strategy, train your salespeople not to sell on the basis of price. In conjunction with your sales group, list in the order of priority all of the factors which might control a buying decision by your customers. You may be surprised how low pricing is on that list. Then use that list to convince your salespeople that salesmanship is not offering the lowest price but is, for instance, convincing your customers that their total cost of use might be lower for a higher quality product than for one with a lower price. In general, sales managers should not set prices without some oversight. In addition, incentives for individuals with some control over prices should rarely, if ever, be based on the level of sales. Only in the case of sales commissions where the salesperson has no control over prices should the commissions be a percent of revenues. Otherwise, sales incentives should be based on gross profits, which go up if the salespeople can sell at a higher price.

With most, if not all, of your pricing decisions, attempt to be the price leader rather than a follower. Years ago, my father ran an engineering/construction firm. One of its divisions built large industrial chimneys. That division, however, was a chronic loser. Although the decision was finally made to close the division, my father said that they should not simply exit the business. Chimneys, he explained, are connected to the factories that the company also designed and built and my father didnâ&#x20AC;&#x2122;t want to alienate the clients. Instead, he suggested that they just bid the chimneys at high prices. They would not be the successful bidder and the business would wind down with no ill effects. Five years later, the chimney division was one of the most profitable at the company. They became the price leader and their competitors followed. You should also periodically test various pricing levels. Either raise or lower prices for specific products or services more than you normally would and measure the revenue and gross profit results. You might be pleasantly surprised. If not, you can always return to the earlier price points. In regard to all pricing strategies, remember that markets are never static. Their extent and rate of change should be reflected in your pricing decisions. Base your prices on market factors, sell features other than price, periodically test your pricing, know how your competitors price their products and services and be a price leader wherever possible. The art of pricing is a significant part of the art of business. Do it well and your company will prosper.

FRM

Lee Rust, owner of Florida Corporate Finance, specializes in Mergers and Acquisitions, Corporate Sales, Strategic Planning, Financing and Operations Audits. He can be reached by phone at 407-841-5676 or by email at hleerust@att.net.

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Richard Zegelbone, Tropical Roofing Products President, 42 years How did you get started in the roofing industry? My father and I started working at a failing Tropical while we were on very hard times 1976-1977 respectively. What’s your favorite part of the job? I truly enjoy mentoring young people and creating long-term independent relationships. What’s the most unusual roofing project that you’ve been a part of? Many, but I got a kick out of supplying asphalt coating for The La Brea Tar Pits. What do you consider a waste of time? People pushing their own agenda for advantages. What’s your favorite vacation? The Canadian Rockies.

What is your dream job? I’m a very lucky man; I have it. If you could spend time with three people (living or not), who would they be and why? My father’s father when he came to the U.S. in 1903. Frank Zappa; his music opened my mind. Harry Truman; the post World War interests me. How long have you been involved with FRSA? 40 years. What do you personally find most rewarding about being involved with FRSA? The ability to know and understand others in our field. What advice would you give to someone interested in joining the roofing industry? Do what you say you are going to do and be genuine. What’s your favorite pastime activity? Live music and exercise. What would be your ideal place to live and why? I get to live in South Florida and Southern California. What other activities and organizations are you involved with? NRCA, RCMA and VISTAGE. What would surprise others to learn about you? I do rest sometimes.

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