ROMA SEVEN 2018 simply the best at the 10th International Invitation Roma Seven Ladies Cup ∙ 816teams teams at the 17th International Invitation Roma Seven Cup ∙ 8 teams International Invitation Vets Cup (over 35) ∙ 12 teamsatatthethe11th International Roma Seven Men Open ∙ Giorgio De Angelis3thTrophy ∙ Rugby Touch International Tournament ∙ 1° Wheelchair Rugby International Trophy ∙ 3 days of Great Rugby ∙ 700 players from 5 continents ∙ The amazing frame of the City of Rome ∙ The hospitality village ∙ The business village ∙ The Roma Seven Party ∙ The Gala Dinner ∙
Roll of Honor
Major Sevens Tournaments Dubai 7s
Emirates
Roma Seven
Italy
Amsterdam 7
Netherlands
Sidney 7s
Australia
Melrose Sevens
Scotland
Kinsale Sevens
Ireland
Hong Kong 7s
China
Bournemouth 7s
England
Gold Coast 7s
Australia
Kitakyushu 7s
Japan
Hartpury 7s
England
Hottest 7s
Australia
Langford 7s
Canada
Stanislas Sevens France
Bangkok 7s
Thailand
Paris 7s
France
Benidorm 7s
Borneo 7s
Malaysia
Roma Seven 2012
Spain
Rugby 7 and the “Roma Seven” Rugby Seven has been included in the
Olympics starting from Rio de Janeiro 2016
Rugby Seven started in Melrose, Scotland, in 1883. Since then, Rugby Seven grew to the same level of popularity as rugby 15 with a constantly growing interest. Today the World Rugby Sevens Series have an audience of 850 million - + 24 million each year - carried by 38 different broadcasters - in 16 languages - in more than 149 countries
Roma Seven, the most important Sevens in Italy, has become year by year the “must” tournament to participate in, third in Europe and ninth on the World circuit.
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Roma Seven 2018: the best ladies tournament The World’s Best Ladies Teams of Rugby 7 expected in Rome, capital of sports Aotearoa NZ Maori
China 7s
South Africa 7
Brasil 7
Italy 7s
Spain 7s
KUSA 7 NZ
Murrayfield Wanderers
HJMKJ Moscow
Tunisia 7s
Belgium 7
Samurai International
Colombia 7s
Tokyo Phoenix Japan
Germany 7
Wooden Spoon
Venezuela 7s
Ukraine 7s
Tuks 7 South Africa
Netherlands 7
France 7s
Georgia 7s
Kenya 7
Russia 7
Poland 7s
Paraguay 7s
Paris 7s
Catalunya 7s
Spain 7s Ladies
Roma Seven 2012
China 7s Ladies
Kenya 7s Ladies
ROMA SEVEN LADIES : the Gold Book 2017 2016 2015 2014 2013
∙ ∙ ∙ ∙ ∙ ∙ ∙∙
Cup
China 7s Ladies
Plate
Tokyo Phoenix Japan
Cup Plate Cup
South Africa 7s Ladies Kenya 7s Ladies Tunisia 7s Ladies
Cup
Paris 7s Ladies
Cup Plate
Aotearoa New Zealand Maori Brasil 7s Ladies
Brasil 7s Ladies
∙∙ 2011 ∙ ∙ 2010 ∙ ∙∙ 2009 ∙ ∙∙ 2012
NZ Aoteroa Maori 7s Ladies
Cup Plate
Aotearoa New Zealand Maori Ukraine 7 Ladies
Cup Plate
Aotearoa New Zealand Maori Italy 7 Ladies
Cup Plate Bowl Cup Plate Bowl
Aotearoa New Zealand Maori Spain 7 Ladies Hjmki Moscow Ladies Samurai Ladies Italy 7 Murrayfield Wanderers
South Africa 7s Ladies
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Testimonial
Roma Seven 2012
Roma Seven
2011
Guest Stars at Roma Seven The Roma Seven International Rugby Seven Ladies Tournament has hosted, since 2009 first edition, the best and most competitive female teams and players in the world. The “Red& Blu” Samurai Ladies, 2009 first title winner, listed an impressive number of England players. Among these Kat Merchant, Rachael Burford, Fiona Pocock, Alice Richardson, Fran Matthews, Rochelle Clarck, Amy Turner The 2010 and 2011 Cup winners “Red&Blu” Aotearoa New Zealand Maori are, according to IRB, “The best female rugby players in the world”. The International Rugby Board (IRB) has recognised their strength calling them “the impressive New Zealanders who hold the Hong Kong Crown” (as they won for five years the HK Tournament). Spain 7 after securing the 2010 Roma Seven Plate has become the European Champion last July in Moscow at the FIRA Rugby Seven Championship. For the first time at Roma Seven 2011, Kusa, a selection of overseas players get directly to the final, Brasil 7 , sponsored by CIO, pointed out to be ready before admission of rugby 7 at Olympic games and worthy of note the Dutch Ladies, a very athletic team 9
Roma Seven
Roma Seven 2012
2010: Aotearo
a NZ Maori v
s Spain 7
The Roma Seven Village The Hospitality Village will be lodged close to the venue. This is an exclusive area devoted to the guests of the event. The Village, a unique location, makes it possible to organize promotional events, Corporate Hospitality and meetings as well as arrange special areas with high exposure The Village, open throughout the event, is a point of reference for partners, insiders and the general public attending the tournament. A food and beverage service with music will be provided during the event.
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Roma Seven, a worldly sports frame Following the Best British tradition , a Dinner Gala for more than 250 people will be served at the Vip village tribune A unique and prestigious occasion for “spoiling� customers, establishing new business connections and livening up new synergies In each edition, Roma Seven organization selects a charity project to co-operate with
Roma Seven 2012
Roma Seven Party: Sport and Worldly Life The eagerly awaited, exclusive time for celebrating will conclude the International Rugby Seven Tournament. Representatives from Rome’s jet set will parade at the Vip Village. Following the International Tennis Tournament and the “Piazza di Siena” horse show, the Roma Seven Party will close the great sports and worldly events of the Capital. The event will be the occasion to combine a unique and traditionally important sports like rugby and the world of entertainment. The party will start at the end of the awards ceremony, with seven DJs and endless champagne. An internationally renowned music star will most likely participate.
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Communication Plan - Roma Seven TV Coverage
Rai Sport is MEDIA PARTNER of the event Rai Sport : recorded television report of qualifying rounds from 22.00 till 24.00 (Friday ) Rai Sport: live coverage of final play-outs (quarters, semi-finals and finals) from 20.00 till 24.00 (Saturday) the longest broadcast of the Rugby 7 sector RAI: features, news and reruns for more than 12 hours on air
TG2 Costume e SocietĂ , SKY Sport, Studio Aperto, La7, Super 3 (interviews and features)
TG2
Roma Seven 2012
TG1
ITALIA UNO
TG1 Saturday 26th May “Tempo Libero” (1.50”)
TG1
TG2 Thursday 24th May “Costume & Società” (2.40”) TG2 Thursday 24th May evening news (1.20”) TG3 Saturday 19th May evening news (1.10”) Sky Sport 24 Tuesday 3rd July (1.10”)
TG2
Studio Aperto Saturday 4th June evening news (48”) Costume e Società TG2 Wednesday 24th June (4.00”) LA7 Saturday Lunchtime News (1.30”)
TG3
SUPER 3
TG2
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Mobile Advertising (Railway stations, Outdoor Tv) MOBY outdoor TV - Rome ADV Circuit - 900 buses + 45 metropolitan trains 3.780 screens - 15” video adv - 72 runs/day during the two weeks before the event - 1.680.000 viewers / day
Pubblicità Dinamica - Rome Circuit - screens in selected locations among the best fitness centers, restaurants, concept stores, loungebars . - 60” video adv during the three months before the event - 42.000 viewers/day more than 1.000.000 viewers / month
Roma Seven 2012
CENTOSTAZIONI ADV Circuit - 1.200 screens in 103 railway stations 47 of which chief towns - 43” video adv during the two weeks before the event - 143 runs /day - 16 millions viewers / day
VIDION ADV Circuit - 800 screens in 20 underground stations of Rome - 30” video adv during the two weeks before the event - Target: Fast Moving Consumer - 10 million viewers / day
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Atac dynamic ads
Banner 2x2 m
Roma Seven 2012
parking areas panels
Underground Banners Roma
Posterbus 2x2 m
outdoor advertising panels
Advertising 100 outdoor advertising panels in City centre 3 m x 2 m Central City during the two weeks before the event 200 parking areas panels 100 x 140 cm Pubblicità Circuito Roma during the two weeks before the event 130 billboards 2m x 2m ODP Pubblicità Rome Circuit during the two months before the event Atac dynamic ads for the routes in Rome (100 buses, right and posterior sides) 120x70 cm during the two weeks before the event n.7 truck ads 2m x 2m during the two weeks before the event (OPD Pubblicità) 50,000 A3 size posters in highly attended areas selected by target and in ticket advance sale points (2008/2009/2010/2011 service assigned to Lis Ticket, Lottomatica Group) Roma Seven branded corner at Fiumicino Airport to welcome arriving athletes for seven days before the event (extra Schengen arrivals) - 93.800 people traffic/week Information campaign during the Six Nations event generating more than 19
About Us
Roma Seven 2012
Press Metro news (Partner media) 850.000 copies (from Monday to Friday) 1.934.000 readers each day n. 1 half page in NETWORK circuit n. 1 half page in Roma Circuit n. 1 quarter page in NETWORK circuit n. 2 quarter page in Roma Circuit S p o r t C l u b M a g a z i n e (Media Partner) - monthly free press distributed in sports club in Italy - 90.000 readers Rome area - 50.000 readers rest of Italy - AD page May / June issue - article April issue RUGBY! monthly sport magazine - 30.000 readers - AD official page May and June issue - articles with previews and report of the event
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Press
Roma Seven 2012
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match program magazine 52 colour pages 21 x 15 format A circulation of 70,000 Home delivery
Roma Seven 2012
Radio Radio Dimensione Suono Roma (Partner Media) - 48 audi adv 20”each 6 airplays per day - Banner + Advertorial (15 days) visibility on homepage - Dedicated page with informations about event and clicktrhogh on our official site - 321.000 listeners/day
RomaRadio – by Rome Mobility Agency - broadcasted in A and B lines of Rome’s Tube - 15” audio adv in the two weeks before the tournament - 16 runs/day during the two weeks before the tournament - 800.000 listeners/day 25
Live streaming potentially reaching an audience of 375 millions Rugby 7s fans worldwide (World Rugby estimate)
Roma Seven TV Official YouTube Channel (180.000 views) 120� Video spot sent to 40.000 single contacts selected from international database
Web Comunication www.romaseven.com ( 220.000 single contacts from different IP-address ) 50.000 email invitations (from Roma Seven Press Office database) Facebook Communication campaign dedicated to 80.000 contacts (Roma Seven Fan & friends)
Roma Seven Communication 60.000 leaflets (21 x 30) 100.000 sms invitations (from Roma Seven Press Office database ) 65.000 home delivered invitations (from Roma Seven Press Office database)
Roma Seven 2012
Banner on several websites, among these: - METRO NEWS 20.000 contacts - LISTICKET NewsLetter “Primissima” 240.000 contacts Banners on several websites, among these: PAGINE GIALLE home page 1 month PAGINE BIANCHE home page 1 month TUTTO CITTA’ home page 1 month COMUNE DI ROMA home page comunediroma.it & 060606 PROVINCIA DI ROMA AGENZIA DELLA MOBILITA’ FIR (Federazione Italiana Rugby) AIR (Associazione Italiana Rugbisti) ANG Agenzia Nazionale dei Giovani
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2007 Press conference at Campidoglio
2016 Press conference at Circolo Canottieri Aniene
2008 Press conference at F.I.R
2014 Press Conference
Roma Seven 2012
Press Office press conference to present the event to major national and local newspapers - press releases - match program magazine’s mailing - web mailing list - invitations to the exclusive Gala Dinner and Roma Seven Party - relation with Testimonials from showbiz and sports sector Waisale Serevi chosen as Roma Seven 2009 testimonial Dj Forbes, Roma Seven 2010 testimonial, current All Blacks 7 Captain and IRB Best 7s Player 2008 Chester Williams, Roma Seven 2011 testimonial, World Rugby Champion & icon of the against Apartheid in South Africa Andrea Lo Cicero, Roma Seven 2012 testimonial, the still playing “azzurro” with more caps
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s of Roma
Guest player
Roma Seven 2012
ia Gould e Seven: Lavin
sedge
Kendra Cock
Business Proposals for Roma Seven 2018 The strength of a great international event: Rugby Seven in the Olympics Rugby: the real novelty of Italian sports enthusiasts Strong international appeal of the city of Rome, more and more value for sports and rugby Tough and constant effort to raise the overall level of the event in terms of sports quality, audience and sponsorship Public relations and committed Press Office Individuation of the event as an elegant and sought-after meeting occasion, not only in the sports sector, due to the Gala Dinner and to the “Roma Seven Party� Particular attention to international public, through agreements with sports tour operators andexclusive marketing activities Excellent sports level of international teams and players Roma Seven, 1st Sevens tournament in Italy, 3rd in Europe, 9th in the World 31
adies
th Africa 7 L
ies VS Sou Kenya 7 Lad
Roma Seven 2012
Sponsorship Roma Seven 2018 INSTITUTIONAL SPONSOR
GLOBAL SPONSOR
MAIN SPONSOR
MEDIA PARTNER
OFFICIAL PARTNER
TECHNICAL PARTNER 33
Main sponsor
Visibility
n° 4 posters (3.00 x 1.00) front row Back cover and dedicated page in match magazine (more than 70.000 copies) Brand to be mentioned by the speaker during the event and awards ceremony 50 invitations to the closing party of the Tournament Customized area and exclusive signboards in the Village Logo on scoreboard of Tournament 50 pass all areas for the Tournament, including authorization to enter the field and the village 20 invitations for the Gala Dinner at tribune
Roma Seven 2012
2002 Edition
2003 Edition
2005 Edition
2006 Edition
Foster’s Roma Seven
Nastro Azzurro Roma Seven
Sidis Roma Seven
Felpharma Roma Seven
Main sponsor General Rights
Qualification as “Main Sponsor� of Roma Seven Tournament 2018 Exclusive merchandise rights Use of image and logo of Roma Seven Tournament 2018 Logo in and link to the homepage of the official website of the event (www.romaseven.com) Logo placement in all official promo-adv communications of the event Possibility to customize the tournament name (Title Sponsor) Possibility to hand out samplings and promotional material
2007 Edition
2008/2009 Edition
Aams Roma Seven
Banca Fideuram Roma Seven
2010 Edition
Greennetwork Roma Seven 35
Customized area Main Sponsor 2008 – 2009 Banca Fideuram
Renault Official Partner Roma Seven 2011
Roma Seven 2012
ATAC Stand: Roma Seven 2009 Sponsor
Banca Generali Official Partner Roma Seven 2011
Official Partner General Rights
n° 2 posters (3 x 1 m ) issued by the Sponsor Qualification as “Official Partner� of the 2018 Roma Seven Tournament Exclusive merchandise rights Use of image and logo of Roma Seven Tournament 2018 Logo in and link to the official website of the event (www.romaseven.com) Dedicated page in Match Program Magazine (more than 70,000 copies) Possibility to hand out samplings and promotional material Brand to be mentioned by the speaker during the event, at awards ceremony and in the village 30 pass all areas for the Tournament, including authorization to enter the ground and the village 30 invitations to the closing party of the Tournament 6 invitations to the Dinner Gala along the tribune
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Special thanks to
Roma Seven 2012
final 2011 : A
oteroa NZ M
Roma Seven 2012
aori - KUSA
NZ
Presence at Courtside Setting of advertisements at courtside (3 x 1 m) Setting of banners (3 x 1) around the pitch Commercial and exhibition stands are arranged for sponsors in the Vip Village
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“Red&Blu” Aotearoa New Zealand Maori
“admiral” Aoteroa New Zealand Maori
Roma Seven 2012
“Samurai Red&Blu” Ladies
Sponsorship of a Participating Team - Possibility to fully associate your brand with one of the top participating teams, thus maximizing the exposure - Mention of the sponsor’s name in all official press communications and during tournament - Display of logo on shirts
Display of logo on shirts - Possibility of branding a shirts of a team
Testimonial - We can identify one or more testimonials from the rugby sector to be associated to your brand as symbol of reliability, solidity, suppleness, agility and speed
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International Rugby Sevens Tournament
ROMA SEVEN 2014
ROMA SEVEN 2014, UNA EDIZIONE RECORD Abbiamo fatto 13 ! ebbene sì, siamo giunti alla tredicesima edizione e siamo felici di poter confermare il nostro impegno nell’aver inserito nel calendario del Roma Seven 2014 le più forti squadre del panorama internazionale ! Roma si conferma Capitale dello Sport. Il Roma Seven quest’anno avrà luogo Venerdì 20 e Sabato 21 giugno e si terrà presso lo Stadio dell’Acqua Acetosa in via dei Campi Sportivi. Il Roma Seven si inserisce in un momento di grande fermento per il Rugby Seven, che sarà sport olimpico a Rio de Janeiro 2016 e come sempre porta a Roma il meglio della specialità con l’obiettivo di fare del Roma Seven una tappa del circuito delle IRB World Sevens Series e conta di accendere il cuore degli appassionati di rugby. Dopo il Sei Nazioni arriva il Roma Seven. 1° in Italia, 3° in Europa, 9° al Mondo per prestigio! Fra le squadre maschili presenti la Francia 7, il fortissimo team ad inviti Roma Seven che dopo gli ottimi risultati a livello internazionale. La punta di diamante di questa edizione sarà nuovamente il Sud Africa, i famosi Springboks Sevens seconda potenza al mondo già vincitrice della scorsa edizione. Hanno scelto Roma Seven per prepararsi al meglio per i prossimi Commonwealth Games. La novità simbolo è l’arrivo del Brasile 7 oltre alla nazionale del Kazakhstan e alla conferma di tutte le più forti selezioni ad invito europee. La possibile sorpresa sarà certamente la Georgia 7 che punta alla Roma Seven Cup. Le Fiamme Oro vincitori della Coppa Italia , i Clandestinos argentini, i Froggies francesi, gli Switzers Rugby, i 7SIRS, la URC Unione Rugby Capitolina, la Grande Milano e la squadra della capitale spagnola Madrid 7. Uno spettacolo! Ma il Roma Seven si tinge anche di rosa. Fra i teams femminili da segnalare la partecipazione davvero importante della Cina 7, per la prima volta a Roma oltre all’Italia 7 ladies, Madrid 7 e la selezione ad invito Mamas 7. Il Roma Seven anche quest’anno godrà della diretta televisiva RAI Sport nostro Partner Media a quelle nazionali e a quelle territoriali, a tutti gli Enti che hanno concesso il patrocinio e, naturalmente, a tutti i Partners che ci sostengono. In un contesto particolarmente critico come quello che stiamo vivendo, la crescita è possibile solo adottando delle sinergie con tutti 3 i Partner che ci accompagnano in questa splendida avventura iniziata nel 2002. Torneo sui canali RAI Sport e il gradito ritorno del Corriere dello Sport. Vi attendiamo venerdì 20 e Sabato 21 giugno per festeggiare con noi il solstizio d’estate con l’evento di rugby più mondano della stagione. Tutto è pronto, che il Roma Seven abbia inizio. Donec ad metam.
Fabrizio BERNARDI – Valter CAPONE
150x210CHRZEROCENTOLocal.indd 1
09/06/17 16:41
Inside front cover TOYOTA
single page METRO
double page GREENNETWORK
center fold BANCA FIDEURAM
Roma Seven 2012
Match program Advertising 80 colour pages, 15 x 21 cm, a circulation of 70.000 copies home delivery Inside front cover Inside back cover Center fold Back cover Double page Single page Half page One quarter of a page 45
Moreover Inclusion of logo and link in the official website of the Tournament Prize money for the winning team, given during award ceremony by your representatives Branding the closing party Branding the Saturday’s Roma Seven aperitif
Roma Seven 2012
Branding of referees’ shirts: high exposure thanks to continuous presence on the field during international live TV coverage Flags at courtyard branding 3D Pitch Branding Post protection equipment branding: excellent visibility throughout the event
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S Ukraine
dies SA V ukks 7s La
T
Roma Seven 2012
7s Ladies
Our Patronage in previous editions:
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Roma Seven 2012
ROMA 7 Srl Via Donatello, 7 - 00196 Roma Ph +39 06 64824111 www.romaseven.com info@romaseven.com - marketing@romaseven.com ROMA SEVENS
Roma Seven 2012